Qualitative Data Analysis 101 Tutorial: 6 Analysis Methods + Examples

Learn about qualitative data analysis (QDA) and the 6 most popular qualitative data analysis methods in this simple tutorial. We explain qualitative content analysis, thematic analysis, discourse analysis, narrative analysis, grounded theory and interpretative phenomenological analysis (IPA) in plain language. Learn about the purpose, strengths and weaknesses of each method and how to choose the right qualitative data analysis method for your dissertation, thesis or research project.
Qualitative Data Analysis Methods 101: Overview
00:00 Introduction
02:03 What is qualitative data?
02:46 Qualitative data vs quantitative data
03:25 Is qualitative analysis easier than quantitative analysis?
04:36 The 6 most popular qualitative data analysis methods
05:17 Qualitative content analysis (content analysis)
07:58 Narrative analysis
10:17 Discourse analysis
13:01 Thematic analysis
14:55 Grounded theory
18:04 Interpretative phenomenological analysis (IPA)
20:37 How to choose the right qualitative analysis method
22:55 Recap
For more information about qualitative data analysis and methods, visit gradcoach.com/qualitative-dat....
KEY RESOURCES:
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
COMPANION POST: Qual Methods 101 - gradcoach.com/qualitative-dat...
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES:
Qualitative coding - gradcoach.com/qualitative-dat...
Thematic analysis - gradcoach.com/thematic-analys...
Content analysis - gradcoach.com/qualitative-con...
Discourse analysis - gradcoach.com/discourse-analy...
Narrative analysis - gradcoach.com/narrative-analy...
Writing up qualitative results - gradcoach.com/qualitative-res...
The Grad Coach blog - gradcoach.com/blog/
If you have any questions about qualitative data analysis, leave a comment below. Also, leave a comment if you’d like to request a video about a specific analysis method.
For 1-on-1 private help with your qualitative data analysis, check out our coaching services at gradcoach.com.
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Пікірлер: 576

  • @zainabalmatar7302
    @zainabalmatar73022 жыл бұрын

    I love how clear she speaks. I am an international student and I need such as this video. Thanks Emma!!!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @user-co2ic5ng5y

    @user-co2ic5ng5y

    11 ай бұрын

    Same situation, this video is quite HELPFUL!

  • @strawberrycloud824
    @strawberrycloud8243 жыл бұрын

    I watched this at 1.25x speed. You're welcome :)

  • @ashnas7897

    @ashnas7897

    2 жыл бұрын

    me tooo ✌

  • @joehurst1453

    @joehurst1453

    2 жыл бұрын

    Rookie speed. Try 2x

  • @naturaljoe759

    @naturaljoe759

    2 жыл бұрын

    I had to go 1.5x. She talks way too slow for this type and length of video.

  • @cecelgarnica8549

    @cecelgarnica8549

    2 жыл бұрын

    @@joehurst1453 nnnnñnjjnnbvc n p ty upside-down

  • @HASSANALI-ow4jn

    @HASSANALI-ow4jn

    2 жыл бұрын

    Me too!

  • @londekamasinga7373
    @londekamasinga7373 Жыл бұрын

    Out of all the videos I’ve watched regarding to QDA, this video was by far the most descriptive. Thank you so much for such content and how you take your time explaining. I look forward to watching more videos.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it was helpful!

  • @smartxalex5719
    @smartxalex57192 жыл бұрын

    I'm a quantitative researcher who has found himself having to take a course in qualitative research. The level of subjectivity I associate with qualitative research makes it difficult for me to absorb a lot of the principles of qualitative methods but you've done a very good job making it digestible. Thank you.

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Thanks for the feedback :)

  • @bachraali3711

    @bachraali3711

    2 жыл бұрын

    please i need to clarify things as I am doing research. I m stuck in which method to analyze my data

  • @fwarejoyner

    @fwarejoyner

    2 жыл бұрын

    @@GradCoach mm

  • @leduydat7098
    @leduydat70982 жыл бұрын

    You help a beginner like me choose the right analysis method. It's clear and informative for me. Thanks Emma!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're welcome :)

  • @kabband
    @kabband3 жыл бұрын

    Well this was uploaded at pretty much the perfect time! Thank You Emma and Grad Coach!!!

  • @ronti2492
    @ronti24922 жыл бұрын

    Really excellent delivery and presentation Emma. No one 'ad libs' a quality presentation like that. I am sure quite a few hours of rehearsal went into your presentation, and it shows- well done!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad you enjoyed it! Yeah, we put a lot of work into planning the content and structure of these videos :)

  • @seemajaiswal7500
    @seemajaiswal75002 жыл бұрын

    Can't thank you enough Emma! Nobody could make me understand so easily. Each single video on this channel is immensely helpful. 🙏

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad you like them!

  • @Cuchulainn42
    @Cuchulainn422 жыл бұрын

    Very well laid out and organized, Emma spoke clearly and was easy to follow. Thank-you.

  • @charleneroses
    @charleneroses Жыл бұрын

    Excellent job on the video presentation; I'm so new to academic research, and this video helps me understand what to do for my methodology chapter. Thanks Emma!

  • @aguspaulsetiawankaban404
    @aguspaulsetiawankaban4043 жыл бұрын

    This is one time in my life, I see none click, unlike button! Thank you for the great video!

  • @GradCoach
    @GradCoach Жыл бұрын

    FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR FREE EXPLAINER: How To Write Up Qualitative Results - bit.ly/43iOm76 ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM 1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR

  • @anatoleuwiragiye
    @anatoleuwiragiye7 күн бұрын

    many thanks Emma, you've been my teacher of this subject. Gracias!

  • @NASAKYCHAIRMAN
    @NASAKYCHAIRMAN2 жыл бұрын

    This video is one of my homework assignments in my doctoral program. Definitely enjoyed the video'!!!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @DavidWilson-im6mz
    @DavidWilson-im6mz10 ай бұрын

    I have been really struggling with thematic analysis, coding, and different data types. These videos are great

  • @margarita_suv
    @margarita_suv2 жыл бұрын

    Hi, thank you so much for this useful video! But what is the difference between categories in the content analysis and themes in the thematic analysis?

  • @kelzangphuntsho1071
    @kelzangphuntsho1071Ай бұрын

    I wish you taught my research subject. It's too good to miss out on these videos. Thanks a lot, EMMA!

  • @ukrainesupport8013
    @ukrainesupport80132 жыл бұрын

    well put together and delivered. Thanks

  • @eokaila
    @eokaila2 жыл бұрын

    Thank you very much. Just what I needed, and nothing more.

  • @abumoe
    @abumoe5 ай бұрын

    Thank you. Thank you. This is a very helpful guide in writing qualitative analysis. I was writing my thesis in wrong analysis method till I found this on last minutes. You are live saver...thanks

  • @jessieporquedo1291
    @jessieporquedo12912 жыл бұрын

    I watched this for our qualitative study, thank you so much

  • @etsehywetgedlu9989
    @etsehywetgedlu99892 жыл бұрын

    Thank you so much for the clear explanations. It would be great if you can do part on QCA as well.

  • @ichsanichsan9987
    @ichsanichsan99872 жыл бұрын

    Thank you ema, what a clear speaks and simple explaination you have given to us! 👍👍👍

  • @adanemedhanit2851
    @adanemedhanit28512 жыл бұрын

    Thank you very much for your invaluable support.

  • @chalachewandargie368
    @chalachewandargie368 Жыл бұрын

    I love the way you presented; simple and straight forward.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Thanks!

  • @johng5295
    @johng5295 Жыл бұрын

    Emma, thanks in a million! Very well explained. This is the nth time that I am watching this again. Great content. Awesome. I couldn't find this explanation--simply put anywhere else. “Great teachers are hard to find”. Grade: A++ 💥

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Thanks for the kind words :)

  • @sumonroy943
    @sumonroy9432 жыл бұрын

    Your explanation is very specific, easily understandable and meaningful. Thank you for your very rich tutorials, it was very helpful for me.

  • @ibrahimumar8702
    @ibrahimumar870217 сағат бұрын

    What an amazing presentation!

  • @KC-10
    @KC-10 Жыл бұрын

    Emma, THANK YOU! You have been really helpful

  • @parinayamjal5768
    @parinayamjal57682 жыл бұрын

    Wonderful explanation by Emma!!

  • @MonjiGhanem
    @MonjiGhanem2 жыл бұрын

    Very helpful video. The way you explain the concepts is greaaat! Thanks

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad to hear that

  • @maramemad1223
    @maramemad12232 жыл бұрын

    very good way and speed of delivering the ideas. Thank you so much

  • @Yohannes68
    @Yohannes68 Жыл бұрын

    I watched it and it provided me a lot of information regarding th3 QDA. THANKS

  • @aliwhyteja
    @aliwhyteja2 жыл бұрын

    I find this videos easily understandable. Well presented. Thank you!!!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    You're very welcome!

  • @antondoublet5870
    @antondoublet5870 Жыл бұрын

    Very clear, it makes it look so easy.

  • @waheedakhan4734
    @waheedakhan47342 жыл бұрын

    Valuable information Emma. If only I knew this when I started my Masters.

  • @samirahatami548
    @samirahatami548 Жыл бұрын

    It was way forward for me. Thanks

  • @adamaruthsesay9295
    @adamaruthsesay92952 жыл бұрын

    It's my first time dipping into Qualitative data analysis and I love it Thank you ma

  • @AkmadAndil
    @AkmadAndil3 ай бұрын

    I thoroughly understand the use of 6 methods of qualitative analysis.

  • @ivymartha4908
    @ivymartha49082 жыл бұрын

    i really love how you teach, i even smile while watching

  • @frederikakleinert3279
    @frederikakleinert32792 жыл бұрын

    I found the information very useful, and enriching, as international PhD student. Thank you

  • @syanda100
    @syanda1002 ай бұрын

    For two to three minutes, I listened to you telling us what you will do. We in the world of speed, we need you to get to it quick

  • @temesgenoljira427
    @temesgenoljira4272 жыл бұрын

    Grad Coach. Your humorous approach of presentation make me the concept clear for me. Thank you. Thank you!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    You're very welcome!

  • @kufrefrank6991
    @kufrefrank699118 күн бұрын

    You are a good coach. You really simply concepts

  • @Alazzam.malek89
    @Alazzam.malek89Ай бұрын

    Great video and very deep and informative explanation. THANK YOU :)

  • @SuperNurti
    @SuperNurti2 жыл бұрын

    One of my fav channel for research insights. Thanks Emma

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    So glad!

  • @propitaslituanas6088
    @propitaslituanas60889 ай бұрын

    Thank you very much Emma i enjoyed listening and watching your video presentation. I learned so many things

  • @kalepahpongnaga405
    @kalepahpongnaga4052 жыл бұрын

    Thanks Emma for the wonderful explaination. Which method is more appropriate to do research on covid19 experience?

  • @zahiruddin3858
    @zahiruddin3858 Жыл бұрын

    It's Marvellous. Thanks, Ema

  • @anastasiakolyada950
    @anastasiakolyada9502 жыл бұрын

    I wish they had explained it like this at my university =) Many thanks!

  • @princeteye113

    @princeteye113

    2 жыл бұрын

    Say that again

  • @theresaekh9561
    @theresaekh9561 Жыл бұрын

    This was amazing!! Thank you

  • @Blueberry5140
    @Blueberry51405 ай бұрын

    Fabulous videos, you are a life saver!

  • @ladannasirudeenozayashi6832
    @ladannasirudeenozayashi68322 жыл бұрын

    A quite commendable presentation

  • @tesfayewondimagegn8940
    @tesfayewondimagegn8940 Жыл бұрын

    Thank you for your good explanation.

  • @pamelareeves7527
    @pamelareeves75272 жыл бұрын

    Excellent, easy to comprehend. Also entertaining, loved it!

  • @DrErikaMiley
    @DrErikaMiley2 жыл бұрын

    This was really helpful thank you!

  • @pedrojayectin9662
    @pedrojayectin96622 жыл бұрын

    Thank you very much for the comprehensive lectures about QDA's Big Six.

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @merceditaalberto7103
    @merceditaalberto71032 жыл бұрын

    Thank you very for this very clear discussion of the different data analysis methods.

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @user-tr9ox4wf9u
    @user-tr9ox4wf9u6 ай бұрын

    good job i love how she explains it

  • @tausifmulla
    @tausifmulla3 жыл бұрын

    Two reasons I watch Grad Coach videos. First for Emma 🥰 and second for quality content.

  • @GradCoach

    @GradCoach

    3 жыл бұрын

    Thank you

  • @nadiramahomed1751
    @nadiramahomed17512 жыл бұрын

    When I read about grounded theory content analysis is often linked with it. Within grounded theory the original authors diverted somewhat and but content analysis is associated with it. So what specifically is the difference between grounded theory ( which I thought was more of an approach) and content analysis?

  • @abebearka6205
    @abebearka6205 Жыл бұрын

    I am from wolaita sodo university, Ethiopia & useful video for beginners. Excellent lecturer er & 10Q! so much for your clear explanations.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Thanks, great to hear that

  • @sevendaysapart
    @sevendaysapart Жыл бұрын

    Thanks Emma. It's really helpful for me, a beginner in research. Anyway, if I want to analyse assimilation process in a song, which method should I use? I'm afraid I won't choose the right one myself :)

  • @Gerk141
    @Gerk141 Жыл бұрын

    Such an enlightening video! Thank you!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're welcome

  • @ngonichibukire1033
    @ngonichibukire1033Күн бұрын

    excellent tutorial

  • @ollysolly9681
    @ollysolly9681 Жыл бұрын

    Excellent, many thanks!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You are welcome!

  • @adeolaakisanya9175
    @adeolaakisanya91752 жыл бұрын

    What a way to demystify QDA. Very useful for beginners. Thank you, Emma.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're most welcome :)

  • @aftabhussain5858
    @aftabhussain5858 Жыл бұрын

    clearly explain in a simple way.God bless you people for serving research community

  • @GradCoach

    @GradCoach

    Жыл бұрын

    It's my pleasure

  • @OscarMatsiko
    @OscarMatsiko2 жыл бұрын

    i just like the presenter,very precise with straight clear orientation.

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Thanks for the feedback

  • @kapcholyohighschool3788

    @kapcholyohighschool3788

    Жыл бұрын

    Thanks for the insightful presentation. How do we establish the interface between quantitative analysis and qualitative analysis.

  • @shaguftaahmad11
    @shaguftaahmad115 ай бұрын

    Thank you!

  • @jenniferlangoya6538
    @jenniferlangoya6538 Жыл бұрын

    That's great.Thank you Emma.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad you liked it!

  • @stellamenjuamenjua9419
    @stellamenjuamenjua94192 жыл бұрын

    Thank you Emma!! very helpful

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    You're so welcome!

  • @georgekennedy1886
    @georgekennedy18862 жыл бұрын

    I thoroughly enjoyed your presentation. It was invaluable. Thanks.

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @smolfrenchbean
    @smolfrenchbean Жыл бұрын

    Helped a lot, thank you!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it helped!

  • @VaChivivekwaChivi
    @VaChivivekwaChivi Жыл бұрын

    That is so helpful. Thanks, Emma!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're so welcome!

  • @DanielAnsah-zq9ve
    @DanielAnsah-zq9veАй бұрын

    Wow! Knowing how I will go about with analyzing my data was quite tedious but you've made it very simple and easily understandable. Thank you

  • @GradCoach

    @GradCoach

    Ай бұрын

    Glad it was helpful!

  • @tombarnes1871
    @tombarnes18714 ай бұрын

    A very descriptive video.

  • @queenethkalu5597
    @queenethkalu5597 Жыл бұрын

    Very informative

  • @albertcruz5602
    @albertcruz560211 күн бұрын

    What distinguishes content analysis from thematic analysis? Thank you! I love how you explained the topic.

  • @user-ye5ib5bw1i
    @user-ye5ib5bw1i2 ай бұрын

    it is indeed an insightful presentation. i would really like to learn more about data analysis

  • @YourExecCoach
    @YourExecCoach Жыл бұрын

    I found this video super helpful for my MBA dissertation, thank you so much !

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it was helpful!

  • @benevolencetokwe.1191
    @benevolencetokwe.1191 Жыл бұрын

    Clear explanations, that's great. Thanks

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're welcome :)

  • @user-er2pw4us4h
    @user-er2pw4us4h4 ай бұрын

    Very interesting.

  • @achrafbenfaida9754
    @achrafbenfaida97542 жыл бұрын

    Brilliant way to explain the different methods. I was a little confused but no longer after watching the video. Thanks a lot and keep up the good work 💪

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it helped!

  • @dammikaadhikari4464
    @dammikaadhikari44642 жыл бұрын

    This provides brief description about qualitative data analysis. keep going good work

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    So nice of you

  • @fadiachenni6904
    @fadiachenni69043 жыл бұрын

    Thanks a bunch, u r saving me each time Grad Coach !!!

  • @GradCoach

    @GradCoach

    3 жыл бұрын

    Glad to hear that!

  • @genetgebre3041
    @genetgebre3041 Жыл бұрын

    Hi, Emma, Thank you so much

  • @yeskay269
    @yeskay2692 жыл бұрын

    Very helpful. thank you so much.

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    You're very welcome!

  • @sulaimanmandoh1345
    @sulaimanmandoh13452 жыл бұрын

    Your video is really useful as it helped me to have a better understanding of qualitative data analysis. I will watch it again, again and again.

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @jonasmbazoryinbil5983
    @jonasmbazoryinbil59832 жыл бұрын

    Really helpful 👍

  • @edgardobatinay
    @edgardobatinay Жыл бұрын

    thank you. this is the best video tutorial on data analysis

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it was helpful!

  • @yassineelboujadaini7314
    @yassineelboujadaini731411 ай бұрын

    Thank you so much for this vedeo. i need more details concerning IPA method

  • @ahmadabdi1124
    @ahmadabdi1124 Жыл бұрын

    Great video with detailed explanations. Thank you 😊🎉

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're welcome :)

  • @sekinatoloyede9262
    @sekinatoloyede9262 Жыл бұрын

    thank you for this content

  • @muhammadajazshaheen3249
    @muhammadajazshaheen32492 жыл бұрын

    You are good at reserach approach.

  • @abdinasirmohamed3598
    @abdinasirmohamed35982 жыл бұрын

    thank i like the clear explaination hanks emma we need some video like this

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad you liked it!

  • @hariomsen1129
    @hariomsen11292 жыл бұрын

    Thanks teacher.

  • @khaingzinthant4790
    @khaingzinthant47902 жыл бұрын

    Thank you so very much for this video!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Most welcome

  • @economicsadda
    @economicsadda2 жыл бұрын

    i want to do something in economics but it is including major part of biological concepts that can't be quantify so finally i reached from where I had started.

  • @nidiagabrielashalabi-fierr829
    @nidiagabrielashalabi-fierr829 Жыл бұрын

    Didn’t realize my liberal arts degree employed LOTS of qualitative research analysis (how many US male politicians who cheat apologize publicly, and public reaction, for example). I can also think of how we studied language as a means of shaping concepts (for example, using words such as “higher” and “lower” classes to create hierarchies of humans in society, the bootstraps myth, etc). Finally, we spoke about mass shooters versus terrorists. Do the words evoke thoughts of specific skin colors, or ethnic or religious identities? We also talked about bias awareness, which was a huge part of my interviews. I did surveys, transcribing, anecdotal interpretation, etc. So cool! All this as part of philosophy, religious studies, and gender studies.