Product Success Metrics | A Complete Tutorial

Ғылым және технология

Learn how to set success metrics and KPI's for any product.
Ultimate Product Analytics Course: bit.ly/3EnzD0v

Пікірлер: 34

  • @doutimiebibote
    @doutimiebibote7 ай бұрын

    This is the best video I have watched so far about product analytics

  • @productanalyticsacademy

    @productanalyticsacademy

    7 ай бұрын

    Wow this is very high praise, thank you! So happy to hear you’ve found it this helpful

  • @smaira2024
    @smaira20249 ай бұрын

    Very clear explanation of the framework and helpful application in B2B and B2C. Glad I came across your channel. Thank you!

  • @productanalyticsacademy

    @productanalyticsacademy

    9 ай бұрын

    So great to hear that you found it helpful! Let me know if there are any other product analytics topics you would like me to cover

  • @smaira2024

    @smaira2024

    9 ай бұрын

    @@productanalyticsacademy It would be great to see content around picking metrics, establishing goals and reviewing them for experiments at different stages of the product.

  • @productanalyticsacademy

    @productanalyticsacademy

    9 ай бұрын

    @@smaira2024 Thanks for the tips! I do have more videos on metrics selection and experiments in the main course that I offer on my site, but I'll think through which aspects of those I can summarize and publish as a separate video here

  • @smaira2024

    @smaira2024

    9 ай бұрын

    @@productanalyticsacademy Thank you!

  • @ashleycuster1829
    @ashleycuster182910 ай бұрын

    Thanks for the video! The examples were really helpful.

  • @productanalyticsacademy

    @productanalyticsacademy

    10 ай бұрын

    Glad you enjoyed it, thanks for watching!

  • @joshuagraham6731
    @joshuagraham67316 ай бұрын

    Love love this video. Simple explanations with great and practical examples. Subscribed!

  • @productanalyticsacademy

    @productanalyticsacademy

    6 ай бұрын

    Thanks, glad it was helpful!

  • @michaandruszkiewicz7571
    @michaandruszkiewicz75712 ай бұрын

    This is gold, keep up the good work!

  • @productanalyticsacademy

    @productanalyticsacademy

    Ай бұрын

    Thanks so much!

  • @atishab05
    @atishab057 ай бұрын

    Such a great video 👍!

  • @productanalyticsacademy

    @productanalyticsacademy

    7 ай бұрын

    Glad you liked it!

  • @marjanz3777
    @marjanz37776 ай бұрын

    Such a great video! ❤

  • @productanalyticsacademy

    @productanalyticsacademy

    6 ай бұрын

    Thank you!!

  • @esmaeillrastipour4324
    @esmaeillrastipour43243 ай бұрын

    great Thanks a lot bro

  • @MO3az-hw9qy
    @MO3az-hw9qy2 ай бұрын

    Bro You are awesome BTW loved Your Course although Recommended to other Coworkers

  • @productanalyticsacademy

    @productanalyticsacademy

    2 ай бұрын

    Awesome, thank you!

  • @AN-lr6xk
    @AN-lr6xk3 ай бұрын

    Can you also add a video for LTV CAC and also what is the key for determining success - For eg for new company, growth stage company and scale - what are the key results for the metrics we are looking for- for eg there should be a 70 perc retention rate for new companies - similar to this

  • @amirkatoozian3996
    @amirkatoozian399610 ай бұрын

    Great tutorial! Does this method work for subscription products as well?

  • @productanalyticsacademy

    @productanalyticsacademy

    10 ай бұрын

    Yes, definitely! The Saas example given in the video matches what many subscription products look like, especially B2B ones. Remember that healthy product usage is what contributes to people converting to a paid subscription, as well as keeping their subscription for longer. If they onboard easily, activate well, and have high engagement, then that will lead to them keeping their subscription.

  • @atishab05

    @atishab05

    7 ай бұрын

    Great insight!

  • @alexistuil4938
    @alexistuil49386 ай бұрын

    Very good video ! Do you have a video on how implement these metrics in Mixpanel ?

  • @productanalyticsacademy

    @productanalyticsacademy

    6 ай бұрын

    Not yet but I’m working on it!

  • @Funmilayo_Oyeniyi

    @Funmilayo_Oyeniyi

    5 ай бұрын

    I will be waiting,Just subcribed to youtr channel.This video was really helpful@@productanalyticsacademy

  • @smaira2024
    @smaira2024Ай бұрын

    I am trying to apply this to a project where my goal is to measure reduction in time by automating a manual workflow. Would that be a focus metric? I'm not sure how to map my goal into this framework. Feels like that kind of KPI may not fall under this. eg. Today it takes a business user X hours to perform a manual task. After I launch my feature I expect it will reduct it by 90%. My feature can still have these metrics but I'm not sure how to use them to track this goal. Could you please help?

  • @productanalyticsacademy

    @productanalyticsacademy

    Ай бұрын

    If you already have a metric in mind as your KPI, there’s no need to try and force it into this framework. This framework helps you put KPI’s in place when you don’t have any. Sounds like you already have a key KPI that you need to manage to: average (or median) time to conversion. Just set that as your goal and don’t worry about trying to use this framework. It will probably be helpful to track the overall conversion rate of the workflow as well, alongside the time to conversion

  • @smaira2024

    @smaira2024

    Ай бұрын

    @@productanalyticsacademy thank you for your reply. I don't think I fully understand. When you say conversion rate and time to conversion for the automated workflow (new feature) are you referring to : conversion rate = #of activated users/ #of users exposed to feature? time to conversion = amount of time it takes an activated user to complete one or more key actions? Would the focus metric in this case still be DAU/MAU?

  • @shahfamily1469
    @shahfamily14695 ай бұрын

    For Engagement metric I would disagree with # of times a watcher has watched a video for instance. Instead I feel it should be x# of videos watched / watcher. Reason being that # of times could also be 1 time but that doesn't make for an Engaged user. What makes an 'Engaged' user is based on data analysis coming down to that magic # that beyond which we know the user doesn't quit our product

  • @productanalyticsacademy

    @productanalyticsacademy

    4 ай бұрын

    Yes that’s exactly what is said in the video as well. Listen to 14:30

  • @productanalyticsacademy
    @productanalyticsacademy10 ай бұрын

    Hope you all enjoyed the video! If you want to learn more about product metrics, split testing, and analyzing product data, check out the Ultimate Product Analytics Course, offered on our site. bit.ly/3EnzD0v

  • @atishab05

    @atishab05

    7 ай бұрын

    Great video @productanalyticsacademy !👌

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