If you work in Search Engine Optimization (SEO) you've probably heard from Eli's book "Product-Led SEO". In this book, he explains the inner workings of many Silicon Valley organisations, when it comes to SEO approaches.
Starting from a Product Management perspective, he says that It's time to see SEO as a product and not like a marketing discipline that sometimes sits in the Product Area.
You can read more about Eli Schwartz at: www.elischwartz.co/ and you can find more info about his book Product-Led SEO at: www.elischwartz.co/product-le...