PRESENTED BY NIKE SB: FIFTEEN YEARS OF SB DUNK - Stories from the Inside Out

Спорт

In an era where sneakers change hands between collectors for five and even six-figure sums, it's sometimes hard to remember when kicks weren't a 'grail' item for people worldwide. 15 years ago, sneakerheads were a subculture centered in New York, LA, London, Japan and the Internet. Then, in 2002, the Nike SB Dunk was introduced by Nike's fledgling skateboarding division, and an 80s basketball shoe ignited both the world of skateboarding and sneaker culture.
VICE Magazine had a front-row seat at the time as one of Nike SB's very first partners. So when the 15th anniversary rolled around we had an immediate thought - let's make a Dunk documentary that delves into the history of the SB Dunk, and charts how we got here.
We found the story reflects the unique intersection of sneakerhead collectors with the skate community. Riders like Richard Mulder, Reese Forbes, Gino Iannucci, and Danny Supa helped determined the look, feel, approach and tone of the SB Dunk, in partnership with the Nike SB design team. That group quickly built a grassroots movement with skate retailers like Supreme and Huf, the nascent "hype" press of Freshnessmag.com and NikeTalk, and new Nike team riders like Brian Anderson, Wieger van Wagninen and Paul Rodriguez. Informed by the "gotta have them all" mentality of OG Japanese collector/retailers like Hidefumi Hommyo (of Chapter and Atmos), sneaker-specific boutiques like Undefeated popped up, region-specific releases were developed, and the sneaker culture your hypebeast cousin now talks about incessantly was fully established.
Today the SB Dunk is iconic, but it's easy to forget that it's still a skate shoe first and foremost that guys like Theotis Beasely, Sean Malto and Ishod Wair still rock religiously.
Watch the inside story of the past 15 years hearing from shop owners, collaborators and skateboarders who helped make the SB Dunk a legend.
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Пікірлер: 465

  • @jeffreymartin3361
    @jeffreymartin33614 жыл бұрын

    90’s sneakerheads be like “you SKATE in those?” 2020 smeakerheads be like “Damn, you WALK in those?”

  • @gooutsideasfollows9105

    @gooutsideasfollows9105

    4 жыл бұрын

    😂

  • @joshr8705

    @joshr8705

    4 жыл бұрын

    Haha.. so true

  • @ericwoodard7005

    @ericwoodard7005

    4 жыл бұрын

    Nervous to skate in my 2014 dunks. At least for a few sessions, Should I be? Don’t wanna fuck em up too bad

  • @rangr2189

    @rangr2189

    3 жыл бұрын

    I'm offended but I 100% agree

  • @Walevolence

    @Walevolence

    3 жыл бұрын

    90’s sneakerheads be like “you SKATE in those?” 2020 sneakerheads be like “you WALK in those?” 2030 sneakerheads be like "you KEEP those on display!?"

  • @dyddnjs47
    @dyddnjs477 жыл бұрын

    days when zoo york stussy and supreme were reigning the scene, it was raw days

  • @jacoblandman7345

    @jacoblandman7345

    4 жыл бұрын

    YEEKEE Kwon supreme still does. Timless brand

  • @mmedia5727

    @mmedia5727

    4 жыл бұрын

    YEEKEE Kwon i miss those era

  • @jamiejude

    @jamiejude

    4 жыл бұрын

    stussy still goes hard

  • @brianbradley1345

    @brianbradley1345

    4 жыл бұрын

    Time to bring back zoo york

  • @rikudan5876

    @rikudan5876

    4 жыл бұрын

    @@jamiejude Facts.

  • @kevinbergen5552
    @kevinbergen55526 жыл бұрын

    Neek Lurk be like "I don't care about anything" How bout that shipping tho?

  • @w.doornbos844

    @w.doornbos844

    3 жыл бұрын

    3 years later, shipping still shit. Some things never change

  • @meltingspot1064

    @meltingspot1064

    2 жыл бұрын

    Dude is cringe

  • @raigresham1298
    @raigresham12987 жыл бұрын

    Fuck a trend. Still rocking some now.

  • @chylldownproductionz
    @chylldownproductionz7 жыл бұрын

    Nike needs to make a tribute dunk mid for Lewis Marnell

  • @corbinsmeal7808

    @corbinsmeal7808

    7 жыл бұрын

    so damn true

  • @markoftheyeast2648

    @markoftheyeast2648

    7 жыл бұрын

    Don't worry they will profit off his death when they feel comfortable knowing a mid nike sb dunk will sell.

  • @theosborneidentity6125

    @theosborneidentity6125

    7 жыл бұрын

    Mark of the Yeast Its crazy they haven't done it yet. Maybe they feel like Lewis wasn't the most marketable skater. That's why they threw him in chronicles 1 so they could get him and Clark hassles lazy ass out of the way. You will NEVER see a Lewis Marnell mid dunk from Nike.

  • @big3ye378

    @big3ye378

    6 жыл бұрын

    👎

  • @KoolCatCurtis

    @KoolCatCurtis

    6 жыл бұрын

    My very first skateboard was a Lewis marnell almost deck

  • @SneakerHeadInTheBay
    @SneakerHeadInTheBay7 жыл бұрын

    This was dope guys! Nike SB love

  • @filmmakerdimi
    @filmmakerdimi2 жыл бұрын

    This was such a well crafted video, I feel like a lot of hypebeasts are getting into dunks right now for the hype and that's it. Vice kudos for making such a deep dive into the history of the SB dunks love this

  • @iHD01
    @iHD017 жыл бұрын

    BRING BACK THE OLD SB's!

  • @thedude11890

    @thedude11890

    7 жыл бұрын

    iHD™ hah, gaaaaaaaaayyy

  • @joshcannonball
    @joshcannonball7 жыл бұрын

    i find it weird they didn't highlight the tiffany dunks. when those dropped thats when i felt the sneaker scene went from this underground thing to being super hyped up.

  • @ILeapZHD

    @ILeapZHD

    7 жыл бұрын

    I have a pair sitting in my closet :) still has all its stars

  • @wroth_

    @wroth_

    4 жыл бұрын

    naw they were already mainstream the tiffany came out during the SB explosion.

  • @essbe8937

    @essbe8937

    4 жыл бұрын

    If you ever watch the how to become a hypebeast video lmao, you will see they use the Tiff dunk

  • @duckmroll9079
    @duckmroll90794 жыл бұрын

    This 21 min video is gold in every single minute, makes me want to appreciate more the dunks, and their history behind it.

  • @sparkb8135
    @sparkb81357 жыл бұрын

    shoulda been longer but freakin awesome doc! thanks Vice!

  • @jcpnike
    @jcpnike7 жыл бұрын

    Been waiting for something like this, anything like this about the SB Dunk

  • @SnyderMusik
    @SnyderMusik5 жыл бұрын

    My favorite shoe, loved them before I even knew what they were called. The De la Soul high brown's definitely caught my eye back in the day.

  • @aldoshakur
    @aldoshakur7 жыл бұрын

    Nike, if you're reading this message. Please start retro'n the SB's!!

  • @jimreuss

    @jimreuss

    5 жыл бұрын

    They have been. Not a straight up retro but example, the diamond dunks releasing as a high.

  • @crysisbai

    @crysisbai

    4 жыл бұрын

    @@jimreuss viotech will be retroed

  • @Neil-qg9cw

    @Neil-qg9cw

    4 жыл бұрын

    @@crysisbai It's not an SB

  • @crysisbai

    @crysisbai

    4 жыл бұрын

    @@Neil-qg9cw idk why I would comment this but yea I know they're just dunk lows

  • @platanodash

    @platanodash

    4 жыл бұрын

    And then they will die like Jordan’s

  • @Magicman10111213
    @Magicman101112137 жыл бұрын

    This was dope. Memories for days.

  • @kobenoyashi531
    @kobenoyashi5317 жыл бұрын

    Dunks honestly are some of the best shoes to skate in, no one can deny that. But sneaker culture has blown it for us skaters. Their popularity has inflated their price so much that it's impractical to skate them since most skaters can't afford $90+ shoes every other month.

  • @fatmac8480

    @fatmac8480

    5 жыл бұрын

    kobenoyashi yah true. but i hit nike outlets all the time and i see the uglier sb dunks around $50 and regular dunks which i buy all the time around $30

  • @PlanetJigobotTV
    @PlanetJigobotTV7 жыл бұрын

    I rock my SB-z when I do shows. The fit and the color waves are so crazy!

  • @xFaMoUzxKR3Wx
    @xFaMoUzxKR3Wx2 жыл бұрын

    Dunks were still accessible at this point and time

  • @xFaMoUzxKR3Wx

    @xFaMoUzxKR3Wx

    2 жыл бұрын

    Now it’s near impossible

  • @00010075
    @000100757 жыл бұрын

    the original nike sb team was the dopest

  • @dragorocky
    @dragorocky7 жыл бұрын

    Thx Vice. That was dope

  • @triniboy05
    @triniboy052 жыл бұрын

    I first started getting into kicks in 2006 and SB Dunks were my go-to because I love the styling, they were mad comfortable, and pretty uncommon. Like Ishod’s comment at the end though, it’s the only shoe that the athletes attempt to gatekeep. I’ve never heard a runner or basketball player question how someone was using their shoe. I don’t understand Ishod’s confusion. You wear the shoe and walk around in it or do whatever, it’s not like all you can do is skate in them.

  • @donthorn1906
    @donthorn19065 жыл бұрын

    The dunks I’ve ruined over the years 🤦🏼‍♂️ God bless Skateboarding

  • @justinbuice

    @justinbuice

    4 жыл бұрын

    Same. There's an IG page @skateyourdunks that features ruined SB's

  • @flowersofdecember

    @flowersofdecember

    3 жыл бұрын

    @@justinbuice love that page

  • @alexphillips7544
    @alexphillips75447 жыл бұрын

    Brilliant documentary those new Ishods are brilliant just wish we could get all the old colour ways in the low pro!!

  • @legitballin1986
    @legitballin19865 ай бұрын

    I started skateboarding in high school. Early 2000’s. Nike SB wasn’t out yet. They were still on Savior. So as a young sneakerhead I hated not being able to buy nikes. That is all I ever wore. Once NikeSB dropped I was in love again. I can’t skate anymore because of my hip but I still rock SB’s.

  • @aloot4772
    @aloot47723 жыл бұрын

    Damn we ain't never gonna see this day again.

  • @lukekindred1999
    @lukekindred19997 жыл бұрын

    Awesome to learn the story.

  • @morganbishop1052
    @morganbishop10525 жыл бұрын

    Sb’s are the shoe that got so many people into collecting. Big ups

  • @RBunting
    @RBunting3 жыл бұрын

    My first pair was a purple safari I got at a skateshop on sale in 2011, I skated the soles smooth! I loved them.. I only recently found out how much dunks are worth. I've stopped skating them. Recently I got two new pairs for way below msrp and the nostalgia has been reignited.

  • @StereoSoundAgent
    @StereoSoundAgent4 жыл бұрын

    @20:51 I love Ishod. I started both collecting dunks and skating them probably in 2005. Only this year have I got back into collecting after 5 years and started keeping them DS and in the box condition haha.. Ive just been collecting them. Idk its fun. But its been difficult. I plan on skating these KB Blazer highs though as soon as they arrive in the mail

  • @ralphyz2437
    @ralphyz24377 жыл бұрын

    I am happy to have completed my SB Dunk Collection. Keep it old school!

  • @SkullyScream
    @SkullyScream7 жыл бұрын

    Ishod Wair's QS is one of my favorite dunks I own

  • @approduxtions1
    @approduxtions16 жыл бұрын

    P.Rod 1 still my favorite shoes of all time

  • @halo32133
    @halo321336 жыл бұрын

    super dope vid!

  • @jefffranklin6054
    @jefffranklin60546 жыл бұрын

    Love dunks! I got a pair of Jordans that look exactly like dunks and feel like them and skate just like the older dunks did. They are all I'll skate except maybe the newer accels because I can't get the old ones

  • @spanishkev4749
    @spanishkev47497 жыл бұрын

    loved this.

  • @mahilo3550
    @mahilo35507 жыл бұрын

    Theotis Beasley skated the Donatello Mid in his Debacle part.

  • @NoRestForTheWeary
    @NoRestForTheWeary7 жыл бұрын

    I've only had like 3 or 4 pairs but I skated every single one. favorite was the aqua chalk

  • @postbrohomes2382
    @postbrohomes23827 жыл бұрын

    I fuckin love dunks so much all time favorite show ever been a dunk head since 04 and funny this dude at the end got the sea crystals low and I just got mine last week for the super low

  • @RoflCopper69
    @RoflCopper697 жыл бұрын

    waiting on that dunk elite high. shits going to be fire

  • @vwgolfer1873
    @vwgolfer18737 жыл бұрын

    Nothing but the truth still one of the best skate vids of all time IMO

  • @sleepytwiggaming
    @sleepytwiggaming4 жыл бұрын

    so refreshing to see these shoes get skated in.

  • @killinqz
    @killinqz4 жыл бұрын

    they stopped adding subtitles for Hommyo when he said “you know” lmfao

  • @wrodx5

    @wrodx5

    4 жыл бұрын

    You know

  • @illocon
    @illocon7 жыл бұрын

    Would be interesting if vice sports did a docu on the casual scene in 70s/80s English football, with European away days promoting the wearing of adidas trainers. There's a reason why trainers/sneakers are still called trabs in Liverpool ("boss trabs there, lid") and it's all down to the adidas trimm trab shoes brought back from the continent. Transalpino would be a good start for any research.

  • @kramarkml
    @kramarkml2 жыл бұрын

    That Zoo York show on Fuel TV, Skate Maps, got me into SB Dunks

  • @rainbowthegod
    @rainbowthegod7 жыл бұрын

    some of my favs 1 barfs 2 cincos 3 jpacks 4 ghost highs 5 bisons 6 hawaiis and many many more but those my favs

  • @jdsrafanan264
    @jdsrafanan2643 жыл бұрын

    Love it!

  • @MaybeAnt
    @MaybeAnt4 жыл бұрын

    I remember seeing the mulder dunks at the outlets for weeks. Multiple size 9's for $20. I bought 1 pair and I hate that I didn't pull the trigger on all the pairs that were there.

  • @rockoutkids
    @rockoutkids7 жыл бұрын

    paris dunk will always be my favorite looking dunk. something about that one, damn.

  • @baware9087
    @baware90877 жыл бұрын

    Vice, you missed the opportunity to use the title " from the INSOLE out "

  • @headon434
    @headon4347 жыл бұрын

    Id take nike sb dunks and blazers all day before any jordan !

  • @ars3nikatnep

    @ars3nikatnep

    5 жыл бұрын

    What about the Jordan 1

  • @sebastianryes7378

    @sebastianryes7378

    4 жыл бұрын

    They started off j one's same shoe with srtraps

  • @sebastianryes7378

    @sebastianryes7378

    4 жыл бұрын

    @Mango thy got fancy ones

  • @tid1687
    @tid16877 жыл бұрын

    VICE - your pieces or so much better without a host. Good, Solid Doc approach.

  • @crazyasspatersonskaters
    @crazyasspatersonskaters7 жыл бұрын

    This is too sick I use to cop tons of quickstrikes from my local Skateshop underground and now I'm really into skating it's sick to see the history behind it all atleast what I didn't already know about sb

  • @postbrohomes2382
    @postbrohomes23825 жыл бұрын

    God I love dunks since high school even till this day it's what I mostly wear

  • @harrisd2940
    @harrisd29407 жыл бұрын

    Nike sb dunks are my favorite shoes

  • @doniawonjohnson4047
    @doniawonjohnson40474 жыл бұрын

    Had a friend who got the new drops delivered. He had thousands of sb's, wonder if he still has em What an investment. Traded bud with a skate shop employee..

  • @dumbod1805
    @dumbod18055 жыл бұрын

    For me Nike Dunk was the crazy sneakers when I was young.I don't even know what is Air Jordan.I google Nike and I saw Gold SB and my mom told me she will buy new shoes for me then I go to the Outlets to find that Gold SB but they have only small size and that was my first sneakers heartbreak of me so Nike please retro all of the Dunk and SB please!We got to much of retro Jordan now.

  • @sebastianryes7378
    @sebastianryes73784 жыл бұрын

    Dunks my favorite shoes ever made

  • @jrb1874
    @jrb18747 жыл бұрын

    good upload vice

  • @chrisingram3771
    @chrisingram37716 жыл бұрын

    fave shoe all time. this shoe led to the demise of my paychecks since 2004.

  • @chrisingram3771

    @chrisingram3771

    6 жыл бұрын

    and I love seeing them skating in my grails. silver box !!!!! I got married in my unlucky's. true love

  • @3serio
    @3serio5 жыл бұрын

    That jacket Robbie has on if FIRE!!!!!!

  • @NotoriousTDA
    @NotoriousTDA7 жыл бұрын

    So dope

  • @QUAKECITYROCKER
    @QUAKECITYROCKER7 жыл бұрын

    The good ol' days.

  • @wmcroy3306

    @wmcroy3306

    7 жыл бұрын

    THE STEADFAST CO No lie haha haha my first Nike SB was the Vanilla Ice Blazers bought em again on Ebay recently can't wait to get em

  • @kooskoos8181
    @kooskoos81813 жыл бұрын

    6:30 i have that magazine. BA is sick.

  • @00010075
    @000100757 жыл бұрын

    Ishod's real ass message in the end though lol

  • @joelopezjr3237
    @joelopezjr32375 жыл бұрын

    I'm glad these dudes actually used their dunks, everyone should wear their kicks cause life too short. Plus ya flex :D

  • @bootyeader
    @bootyeader3 жыл бұрын

    I was lucky enough to buy a pair of ishod sea crystals in 2019 for $45 shipped size 11. The price now is around $400, which upsets me cuz dunks really are good to skate in

  • @areyoutriggered_
    @areyoutriggered_ Жыл бұрын

    always been a hardcore skater owned skate shoe companies..but after seeing theotis on dunks in baker videos, and reynolds not having a problem with that, im ok with it too..but took me a while to fully accept nike sb..the early p rods was sick..n still is..now i own one sb dunks low and a few other team shoes (btw still kept my half cab's n emerica's n dvs's)..the board feel is unexpectedly good..but theyre hella expensive..but hey, thats what u get for fucking around with nike

  • @essbe8937
    @essbe89374 жыл бұрын

    I’m happy to say I was camping and skating in front of the stussy store, when recon and clientele was still around. Most of y’all don’t even know about world. Shot out to my dude Dallas

  • @maccjay8974
    @maccjay89744 жыл бұрын

    Best shoe ever made

  • @simonyadig
    @simonyadig7 жыл бұрын

    Damn, I had so many pairs of Rayguns and I skated all of them til they had holes in them. Should have saved a pair, those are so dope!

  • @sennsir
    @sennsir6 жыл бұрын

    Ishod is definitely correct 👌👌

  • @LotharOfTheHillPeople
    @LotharOfTheHillPeople7 жыл бұрын

    I started rocking Dunks when I moved up into a size 15. Until then I was with all the core skate brands, but almost no one was making 15s and the Dunk looked familiarly skate-like. 12 years and I haven't skated anything else since.

  • @juanpalermo4247

    @juanpalermo4247

    7 жыл бұрын

    damn i wonder what boardsize you ride with them feet

  • @LotharOfTheHillPeople

    @LotharOfTheHillPeople

    7 жыл бұрын

    haha 8.5" since '03, although I recently got a couple of 8.63" Flip decks that are pretty rad.

  • @marios23apoel
    @marios23apoel4 жыл бұрын

    11:45 of course. I do that if I have to, no way i'm gonna miss out on something great for 1-2 sizes lol. and i'm a 11.5/12!

  • @wagnerrr23
    @wagnerrr234 жыл бұрын

    The Choad came out in like 95 or 96, The Choppy Omega pro model. First skate shoe by nike.

  • @yomommastupid
    @yomommastupid7 жыл бұрын

    Fuck me 2002 seems like yesterday. I always though SB was from the 90s...damn didn't knew they were so young.

  • @lilfuego6613
    @lilfuego66135 жыл бұрын

    I wanna collect the Sb dunks lows.i want ALL of them!!!

  • @Kaufenberg27
    @Kaufenberg277 жыл бұрын

    Brent Atchley's Elementality vol 1 part...

  • @ProdByClockwerk
    @ProdByClockwerk6 жыл бұрын

    Agreed with Theotis 100%. No one will ever wear dunks as good as Lewis.

  • @Cashcrop91

    @Cashcrop91

    6 жыл бұрын

    glasssOfOJ the reason why I skated dunks

  • @newagetomboy
    @newagetomboy4 жыл бұрын

    I Love the Nike SB Silver Box URL

  • @moonmanmigz
    @moonmanmigz7 жыл бұрын

    I love Nike SB they are the only shoes I skate and I hope one day to be sponsored by they so NIke SB what's up

  • @Joseph15039
    @Joseph150394 жыл бұрын

    Santa Ana 👌💯

  • @voyager7971
    @voyager79715 жыл бұрын

    Lol I'm not a huge skater fan or anything but I'm a fan of the sb dunk lows, I love how they look and I just want to know the story behind them,

  • @ars3nikatnep
    @ars3nikatnep5 жыл бұрын

    That nollie was fuckin dope

  • @chunkyrexx9264
    @chunkyrexx92647 жыл бұрын

    Where's Omar Salazar 🤷🏽‍♂️

  • @UzzieGee

    @UzzieGee

    5 жыл бұрын

    Chunky Rexx he was more of a blazer wearer and then he got his own signature shoes

  • @chrishartley6411
    @chrishartley64114 жыл бұрын

    Dam! I can't even imagine how meany color ways there are of SBs out there

  • @ryublueblanka
    @ryublueblanka7 жыл бұрын

    Kobe!

  • @timothyhill1149
    @timothyhill11496 жыл бұрын

    before the internet trying to find yellow and blacks all day before reissues dreaming of reissue wanted the impossible. standing out. why i dont know to be different. good video

  • @kilorubio5154
    @kilorubio51546 жыл бұрын

    Does anyone know where that spot is at where Sean Malto was? Where they were skating the barricade.

  • @KeetyPooh
    @KeetyPooh7 жыл бұрын

    Really interesting marketing as they did go for the underground greats and not the Tony Hawks and Shecklers of the X Games highlight. Nike could of just abused all power but they really did take the underground route. This needs to be in a textbook.

  • @skulleagletartat
    @skulleagletartat7 жыл бұрын

    ya, what Ishod said, real talk

  • @daveyleeriot
    @daveyleeriot7 жыл бұрын

    I'm still hesitant to try the ishod dunks

  • @novascotiasog
    @novascotiasog3 жыл бұрын

    Brian Anderson out here getting his hair done during the vid.

  • @NoDDinOuTMeLoDy
    @NoDDinOuTMeLoDy4 жыл бұрын

    Nike the next documentary should be about the Air Force one and how they were from 1996 until 2006 ish even more popping then Jordan’s. Nike was killing it with the sb line and the Air Force line they had pixies , tuxedos, x mas , 06 Super Bowl , the linen , air forces was running the game then they killed them around the time they fused them with Jordan’s

  • @3serio
    @3serio5 жыл бұрын

    THE AIR CHOAD!!! LMAOOOOOOO!!!!

  • @dannymartinez2249
    @dannymartinez22495 жыл бұрын

    Nobody: Reese Forbes: a dunk guy? A dunk guy? Alright so what makes a dunk guy.

  • @bushdickbill
    @bushdickbill2 жыл бұрын

    10:00 RIP

  • @senseruthless5387
    @senseruthless53873 жыл бұрын

    That's what's up $AUT I see you! 13:22 🤙🏾

  • @Das_rich
    @Das_rich4 жыл бұрын

    ive looked all over the internet & i can’t find the anatomy of the sb dunk video from 2010/11

  • @istabbnoobs
    @istabbnoobs7 жыл бұрын

    R.I.P Lewis Gone to soon

  • @the6ig6adwolf
    @the6ig6adwolf6 жыл бұрын

    Can we get a Cory Kennedy inmate colorway?

  • @fahmialfian4160

    @fahmialfian4160

    5 жыл бұрын

    he got cut.

  • @heelturnsface

    @heelturnsface

    5 жыл бұрын

    +Fahmi Alfian dude killed somebody

  • @stokkejanraggio9091

    @stokkejanraggio9091

    5 жыл бұрын

    @@heelturnsface not somebody. rip P-stone.

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