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PIRELLI | A NEW ERA OF THE TYRE WITH SENSORS AND MORE SUSTAINABLE MATERIALS
At the Goodwood Festival of Speed, we talked with Piero Misani, Chief Technology Officer at Pirelli, and Matteo Battaini, Head of Sustainability and Future of Mobility at Pirelli.
We showcased the latest evolution of the #PirelliCyberTyre. This innovative tyre features sensors that improve car #performance and #safety by communicating with ABS and ESP systems.
Additionally, we reaffirmed our commitment to #sustainability. By 2026, all natural rubber used in our European factories will be Forest Stewardship Council-certified, ensuring responsible forest management and supporting local communities.
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