Philip Kotler - Corporate Culture and Marketing
Philip Kotler explains that capitalism has changed. These days the most successful companies are no longer ones which exist simply to make a profit. Today the most successful companies now focus on their employees happiness, wellbeing and development. These are companies who believe their culture is their ‘greatest asset and source of competitive advantage’. They often have flatter hierarchies with open door policies, employee compensation, better training, hire those who really care and choose
suppliers for loyalty and quality, not just for the lowest price.
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Пікірлер: 17
Loyal customers are always the best and most effective marketing ever
5:36 Believe that their corporate culture is their greatest asset and the source of their competitive advantage. _Customers_ are doing the marketing, by talking to each other. So they have the lowest marketing budgets of all companies.
Thank you for the great insight.
excellent stuff buddy you deserve more subs
(1)employee(2)customer(3)stakeholder
(1)south west airline possibily only profitable airline(2)ATTRACT RICH LIFE
COMPANY DON'T GIVE CHARITY (2)TAKE CARE ONLY OF STAKEHOLDERS NOT SHAREHOLDERS
LAW OF POSSIBILITY SE AGAR KABHI MAUKA MILE TO SELF ENQUIRY KAR LIYO
3:47min
CUSTOMERS WILL DO MKTING IF YOU DO GREAT WORK (REPEAT&REFERENCE)HOW TO IMPLEMEN T?😉KYA MERE SAATH BHI AISA HOGA? AMAZON CONVOCAVE
THEY DON'T CHANGE SUPPLIERS FOR PRICE
@pranjayarora8115
4 жыл бұрын
THEY FOCUS ONLY ON QUALITY SUPERIOR PRICE
FRONTLINE PEOPLE ARE IMP. THAN CFO
(1)YT GOOGLE PLAYSTORE FALTU KI CHEEZEN AD CLICKING AFFILIATE MKTING(2)INFORMATION -COMPETITION(BADE AADMI KI SOCH BADI HOTI HAI- BROADMINDED (3)30 KA BANDAR -22 KA MAIN PROFITABLE PRANJAY(4)IF YOU KNOW MKTING PEOPLE WILL SLEEP OUTSIDE YOUR STORE
johnson&johnson priority sandeep recommended person(age 22yrs NETWORTH(1: UNKNOWN PROFIT