Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)

Channext 3X’d their MRR in the past year inside the GTM program.
There are two ways to acquire customers for your SaaS business - direct or partnerships and channels. The cool part about partnership marketing strategy for SaaS businesses is that you don’t necessarily have to build a huge marketing and sales team but it can be hard to find and convince the other companies to trust you with their customers. In this Go-To-Market case study, we have Rick of Channext to dig into exactly when and how to use direct, and when and how to leverage partnerships so that you can accelerate the growth of your SaaS business.
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Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
-- tkkader.com/yt/gtm?...
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Know more about Channext here 👇
-- channext.com/
Get connected with Channext's Founder 👇
-- / rickvandenbosch
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Share this video with a friend: • Partnership Marketing ...
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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#tkkader #saaspartnershipmarketing #gotomarketstrategycasestudy

Пікірлер: 22

  • 2 жыл бұрын

    Man, perfect 5 min intro and mind blowing interview. Couldn't have been a better format for this video, keep it up Tk!

  • @TKKader

    @TKKader

    2 жыл бұрын

    So glad you enjoyed it, man!

  • @ayushii5942
    @ayushii59423 ай бұрын

    Ive just gotten into this thing and for the first time a YT video is so insightful even for the beginners. Thank you sm!!!!!

  • @TKKader

    @TKKader

    3 ай бұрын

    Glad it was helpful!

  • @Hosamo7
    @Hosamo74 ай бұрын

    Please explain the shorts you're using, im still at minute 1 and I have to quit and google ICP.

  • @TKKader

    @TKKader

    4 ай бұрын

    I've got a whole playlist on GTM Fundamentals, I'd start there so you know the basics.

  • @slycer10
    @slycer102 жыл бұрын

    Just when I start looking into something...TK drops a video!! Channext looks interesting. Thanks again!! 🙂👍

  • @TKKader

    @TKKader

    2 жыл бұрын

    So great to hear that!🙏🏼

  • @wavygoods877
    @wavygoods877 Жыл бұрын

    You should make a video on the tax benefits of being a saas partner. I have 7 years of cybersecurity experience and want this as a side hustle

  • @petergreco7831
    @petergreco7831 Жыл бұрын

    Another great video TK.

  • @TKKader

    @TKKader

    Жыл бұрын

    🙏🏼

  • @WeAreOneDerLand
    @WeAreOneDerLand2 жыл бұрын

    I learned so much from you! lovin the info!

  • @TKKader

    @TKKader

    2 жыл бұрын

    Glad you’re getting value!

  • @WeAreOneDerLand

    @WeAreOneDerLand

    2 жыл бұрын

    @@TKKader absolutely!🙂

  • @MarkAlex
    @MarkAlex Жыл бұрын

    Hey TK, can you share list of all SaaS marketplaces and websites similar to G2 and Capterra.. thanks 🙏

  • @TKKader

    @TKKader

    Жыл бұрын

    Google it?

  • @saylishardul1610
    @saylishardul1610 Жыл бұрын

    I want to be part of your Go-to-market coaching program. Guide me for it.

  • @TKKader

    @TKKader

    Жыл бұрын

    Details are here: getunstoppable.com

  • @akshatabhosale818
    @akshatabhosale8183 ай бұрын

    Hey please try to keep intros short. The videos are too long

  • @TKKader

    @TKKader

    3 ай бұрын

    Thank you for your feedback.

  • @purenordicwater
    @purenordicwater2 ай бұрын

    Good topic @delionnicon