“Head Coach”, Chris Washburn, answers FAQs in this sports press conference spoof about Fezzari simplifying to ‘Ari’. Watch to hear more about upcoming “players”, “jersey updates”, and the ‘why’ behind Fezzari’s simplification to Ari.
Here are some questions and answers:
Q: Why is Fezzari transitioning to 'Ari'?
A: Fezzari is evolving to 'Ari' as part of a strategic brand evolution. This transition is more than just a change in name; it's a deliberate move to align with our core values and global vision. Ari has many meanings globally, one of which is ‘to exist or be’ which ties seamlessly with our ethos of “Be in the Moment”.
Q: What are the core values of Ari?
A: We have several core values we strive to live by. Our fundamental core value is to ‘Create Exceptional Experiences’. Our business model is Custom. Quality. Direct., specializing in custom-fit bikes, delivering top-tier quality, and offering savings through our direct-to-consumer approach. Our mission statement is: Create exceptional experiences, one rider at a time. Our ethos is to ‘Be in the Moment’.
Q: What recent accomplishments has Ari achieved?
A: Ari, formerly Fezzari, has earned many awards, including multiple 'Bike of the Year Awards,' championships, world records, and boasts the industry's highest customer satisfaction ratings at 4.9 stars.
Q: What does the transition from Fezzari to Ari signify?
A: ‘Ari’ is a simplification and evolution of Fezzari. 'Ari' means 'to exist or to be,' aligning seamlessly with our ethos of 'Be in the Moment.' The name also carries positive meanings worldwide and is easy to pronounce in virtually any language.
Q: What new projects can we expect from Ari?
A: Coupled with honing our branding and messaging, Ari is set to launch multiple all-new bikes this year. We are constantly innovating, finding new ways to create bikes that are ahead of the game.
Q: How does Ari deliver exceptional experiences?
A: While delivering world-class products, Ari takes pride in creating exceptional experiences for riders through customer service, customized options, and attention to each customer’s personal riding needs.
Q: What does 'Ari' mean, and why was this name chosen?
A: Ari' means 'to exist or to be.' We simplified our name from Fezz-Ari to ‘Ari’ as it perfectly aligns with our ethos of 'Be in the Moment.' Additionally, 'Ari' has positive meanings worldwide and is easy to pronounce in virtually any language.
Q: How does the brand evolution impact existing Fezzari customers?
A: For existing Fezzari customers, the evolution to Ari will not impact the quality or service you've come to expect. It's a positive evolution that reinforces our commitment to exceptional experiences and innovative products.
Q: Will there be any changes to the product lineup?
A: Ari is committed to constant innovation. As part of our evolution, we'll be launching multiple new bikes this year. These new additions represent our dedication to staying at the forefront of the cycling industry. Current existing models will continue and transition to ‘Ari’ branding as well.
Q: How can customers stay informed about new products and updates during the transition process?
A: To stay informed about new products, updates, and the evolution process, we encourage customers to subscribe to our newsletter, follow us on social media, and regularly check our website for the latest information. As always, we are here and happy to help and you are welcome to call us directly at 801 471 0440.
Q: Are there any changes to the warranty or support offered to Fezzari bicycles?
A: No, there is no impact on the warranty or support we provide. All existing warranties on Fezzari frames are still honored. Ari will continue to offer the same high standards of customer service, including a Lifetime Warranty on our frames and 4.9-star customer satisfaction rating.
However, Ari branded frames come with a transferable frame warranty available to the second owner. The second owner can receive a one-year frame warranty from the date they purchase the bike from the original owner. Warranty only transfers once. To qualify for the transferable warranty, register the bike at www.aribikes.com/register within 30 days of purchase from the original owner.
Q: What standards has Ari set in addressing obstacles?
A: With a forward-thinking mindset, Ari has set standards in world-class affordable bikes through direct sales, a 23-Point Custom Setup ensuring a perfect fit, and a risk-free 30 Day Love it or Return it Guarantee. We maintain a 4.9-star rating for quality, support, and customer satisfaction.
Q: Will the pricing structure change as a result of the brand evolution?
A: There are no immediate changes to the pricing structure due to the evolution. Ari remains committed to providing world-class products with the same dedication to affordability, quality, and direct-to-consumer savings.