They made a mistake, but in the end gained more because Classic Coke's share grew stronger after it was reintroduced. So in the end they still won...

Coke began replacing cane sugar with high fructose corn syrup in the early 80s, before introducing New Coke in 1985. Personally, I couldn't taste the difference between the two sweeteners. New Coke, however, tasted distinctly different from the original. It was noticeably sweeter (having more HFCS than original Coke) with an almost fruity flavor, and a much softer "bite." In short, it tasted more like Pepsi.

@3OCALM1

3 жыл бұрын

I do remember it being sweeter, but aside from that the flavor was not as good. I had primarily been a Coke fan but would also drink Pepsi and RC. To me, New Coke wasn't nearly as good as any of them and I stopped drinking it until Coke Classic was introduced. I have recently quit drinking Coke again due to their politics.

2 smoke rules: · if something isn't broken, DON'T FIX IT · Get 100 experts' together, you'll get 100 different opinions. I don't drink pop, but I do know what a stupid thing this was for Coca Cola to do.

@robertknight4672

Жыл бұрын

I agree with that and now Colgate Palmolive made the same mistake by changing up the fragrance in their soft soap and soaps.

i cant remember if i drank it as a 2 year old since i drank almost everything

Was not a failure. They increased their market share and reduced their costs. Not to mention millions in free media. It was a success in every way that can be measured.

@TheAerovons

6 жыл бұрын

the product was indeed a failure..

@Aaronhouston33

5 жыл бұрын

WRR Unlimited it was the only way to introduce corn syrup to consumers

@alexcrowder1673

4 жыл бұрын

How about sales?....

@mrlarvux

3 жыл бұрын

Sales were even high for New Coke because of curiosity. There’s no way this wasn’t planned. Today coke have sections of their website openly talking about what a failure new coke was. The message that sticks with people is that coke is too iconic to go away in any way

@gildersleevefan67

Жыл бұрын

@@TheAerovons not to the extent people make it out to be. The fact that it was on the market until about 2002 says there was an audience for it.

During that short time, Pepsi usurped Coke's dominance, only for Coke to return to the top a few months later with the return of Coke Classic...

I think part of the problem is that most people don't like change. To them Coca-Cola isn't just a soft drink. It's an institution. At the time all this was happening I was only 5 years old. Even if I was an adult then I probably wouldn't care.

Pepsi threw so much shade 😂

The change was replacing the cane sugar with high fructose corn syrup? Oh boy...little did we know that soon high fructose corn syrup was going to be the unfortunate sweetener of choice for most food products (including 'Coke Classic', etc) over the next 30 years or so...smh

@whackedoutwrestlingpodcast1404

5 жыл бұрын

I thought the conspiracy surrounding it was supposed to be "Coke was about to change the formula to replace cane sugar with high fructose corn syrup, but if they did it people would have this same riot...so they changed the taste so abruptly that Coke could sneak the HFCS change past customers when they brought the new Coke Classic back and no one would care."

Back in the 80's my parents bought Pepsi, to this day I don't like Coke.

not broke dont fix it

i need the telephone # San Juan area for deliveries coke products asap tnx

Actually, this was brilliant. Because of rising costs, they wanted to switch from cane sugar to high fructose corn syrup. If they just did that, they would have had a disaster. Instead, they introduced New Coke. Everyone said yucko. So, after about 3 months, when all of the original Coke was moved through all of the warehouses, stores, vending machines, etcetera, here comes Coke Classic!!!! Of course, Coke Classic does NOT taste like the original formula. Close, but not exact.

@BobSmith-mz1uo

2 жыл бұрын

Wrong. Coke had been using corn syrup for about 5 years before New Coke. No bottlers objected to the change because corn syrup was so much cheaper. No matter how much you appear to be praising them as "brilliant", you are just pushing the old myth that new Coke was a marketing stunt. It wasn't.

@Justin-Hill-1987

Жыл бұрын

After the publicized "Coke fiasco," Coca-Cola kept New Coke (later rechristening it as Coke II in the 1990s) as a secondary cola, much like how Diet Coke was a secondary diet cola to the original diet cola at the time, Tab...

@gildersleevefan67

Жыл бұрын

@@Justin-Hill-1987 Please don't bring facts into the matter 🤣

I wanna try the new one

Never tried New Coke

background music is annoying.

classic news..... to much trouble to go out and find some new news? yes this is worth chatting over the water cooler! thank you cbs.

@BobSmith-mz1uo

2 жыл бұрын

too

they made a huge mistake in marketing tests. The asked random people which the liked best the old or new coke.....many were no doubt Pepsi drinkers already. What they should have done was to test market ONLY to coke drinkers to see what they thought of it.

I was 10 years old when I drank the New Coke.

@hitchhiker8798

6 жыл бұрын

How was it?

@melissacooper4282

5 жыл бұрын

Which one did you like better? New Coke or Original "Classic " Coke?

@DeadSetOnDestruction

5 жыл бұрын

@@melissacooper4282 ITS BEEN 1 YEAR AND IM STILL WAITING FOR HIS ANSWER. I HAVENT SLEPT IN 12 MONTHS

@elictasmith5818

5 жыл бұрын

@@DeadSetOnDestruction I was 15..and it was absolutely nasty!

@Tornado1994

4 жыл бұрын

@@elictasmith5818 I was 2. It tasted like Toilet Water, Sugar Syrup with Nutra Sweet.

I just tried it and I love it.

@perfectsplit5515

3 жыл бұрын

I was one of the "oddballs", because I liked it too.

New Coke wasn't bad at all. However the original Coke was better. There will always be conspiracy theories around the change.

You're WELCOME Coke!

Not to brag or self advertise, but I recorded myself drinking 30 Year Old New Coke.

@EddieMillerStudios

5 жыл бұрын

I'll have to check it out.

3:24

Coke is (sh)it!

@kascnef

5 жыл бұрын

And it's back

i need the telephone # San Juan area for deliveries coke products asap tnx