I see it the way I see Rolex watches. My Casio Wave Ceptor (listens to the Rugby time signal) is always spot on. It's work man like and does the job of telling the time, without fiddling about just fine. It's as accurate as any Rolex. I guess it could be thought of as a mid range 650 cc twin bike. Say MT-07. The Norton is like a Rolex, or maybe a Rolls Royce. It's all about blinginess, rarity, and the owner having the money to afford one. For those collectors who have the cash , I guess they'll sell to them, and the bike will probably hardly be ridden, and just on display in a collection. Which is a shame. For the riders who do want to go track day riding, or think they might be the next Peter Hickman, well it will be the BMW M1000RR, ZX10 , Ducati Panigale, Fireblade or R1 that they'll be buying. If I won £100 million on the lottery, yeah I'd get my big house with massive garage, and there'd be a Norton V4SV sitting in there. Back in the real world , I'll just dribble over youtube videos. Rolex's don't do it for me , but blingy Nortons do !

As a Norton limited edition owner, unfortunately they really have pitched this bike in the wrong price bracket. As this was the first bike from the new owners based on the revamped V4 SS/RR from the previous era, sorry Norton this is a mistake.

@TheGreatestBeyonder

2 жыл бұрын

This will be limited numbers sale. It’s more on point to “re-establish” Norton as a Premium brand, to put some separation between RE, BSA, and the likes.

@robinperronjones5024

2 жыл бұрын

@@TheGreatestBeyonder Premium brand does not mean £44,000 price tag. I have a BMW S1000RR with BMW installed, suggested and approved high level upgrades to make it extremely track focused, but road legal. With all due respect this would out gun this Norton easily for half the price. They should have focused on the Commando first and then investigated the V4 viability since they have the blueprints (however dubious) from the previous era.

@TheGreatestBeyonder

2 жыл бұрын

@@robinperronjones5024 it’s not about pure performance per-se… that’s almost irrelevant, they realise this. It’s about exclusivity of a prestigious marque.

@robinperronjones5024

2 жыл бұрын

@@TheGreatestBeyonder You have a good point, Norton is already a marque brand with a great heritage, the Commando is revered by many enthusiasts. I chose a Dominator SS based on the platform brand and exclusivity but originally ordered a Commando. I understand the V4 SV derived from the TT inspired V4 SS & RR from the Garner era, but this could have waited until the heritage models were re-established. It will be interesting how sales go to see how it has been received by the die hards. My original Norton dealer from the Garner era being a multi premium brand stockist thinks the same, let’s see what happens

Norton, the aston martin of motorcycles in terms of target market

@thierryfaquet7405

2 жыл бұрын

at least Aston has the build quality and performance to price themselves. Norton just doesn't.

@BaldKiwi117

2 жыл бұрын

At least Aston Martin can say they race in f1 and they make valkyrie. Norton just has a name. And backup camera lol

@aidenscott71

2 жыл бұрын

Plenty of Astons about

@elemental9039

Жыл бұрын

@@thierryfaquet7405 Among its competitors, Aston too lags behind in performance and isn't really known for its built quality. I think the comparison is apt.

This is someone who has the money and a collector

No the Ducati Panigale V4SP2 is 10k cheaper…. Why would you go for a bike with less specs for more money.

That fascia, if that’s the right word, is mesmerizing. Looks like the bike is alive.

It's not about having the most power or best tech. It's about owning a norton

I've been looking at all sportsbikes lately, and I'd still only have a Gixer...cheap,reliable and comfortable - as sportsbikes go! Even at £24k I wouldn't entertain one of those!

@arnoldtm31

2 жыл бұрын

Only zx10r remaining on the cheaper end..

It may not hold Top Trumps in most the areas, but it’s so “special” its way above that! You won’t see too many of these on the roads, which will make it even more special! Love it! Well done new-Norton! 👍🏻

Nice one Bob ! Generally a nice bike but looks like it was designed 10 years ago... which it was, and 20k too expensive. It may be designed and assembled in the UK but most parts are sourced overseas. 🤔

Worth 44K ? That's up to the crazy bastards that feels like paying for a NAME and nothing else. All the other MODERN litre bikes give you the same and more for less $. Unless you're dead set on having it because it's a NORTON then there's no real reason to get fleeced. 7:12 preemptive strike claim to make sure no one blames them or feel butt hurt for any broken performance assumptions and or race track expectations, LMAO.

at 44k they're not just competing with bikes in the class but sports cars too. the new nissan z is 40k and is more practical more comfortable and is still pretty fast.. or you could go for another bike in its class witch would be at least 10k cheeper. they should think about that because unless i had millions in the bank this would never be an option for me and probs most ppl.

@ryanGnVtown

2 жыл бұрын

Dude comparing a Z to a Superbike? I've owned the Fairlady... great car but that's like comparing a fishing boat to a nuclear-powered submarine. Honestly i think they are both over priced.

@SrBiggus

2 жыл бұрын

@@ryanGnVtown the new z is pretty well priced actually at 40k for a car that has 400 hp quality build etc. and if someone was looking for the thrill of a superbike then this is obviously not the option unless you just wanna brag about how much it cost you, i wasnt comparing the z directly to a superbike but that is what ppl will thibk at that price point. either a stupidly overpriced superbike whitch 90% of ppl wont use properly or a new, fast, comfortable, good lookin daily driver i know what i would choose. but if i wanted a fast bike id probs go for a speed triple rr or something along those lines

@SrBiggus

2 жыл бұрын

@@ryanGnVtown and i guess for 44k i expected a better looking bike to but thats all preference

@jesuscries8276

2 жыл бұрын

@@SrBiggus couldn't agree more brother this motorcycle is ťrásh

@TheGreatestBeyonder

2 жыл бұрын

Don’t compare apples with oranges.

IMHO, for those that can/will buy a 35K+ motorcycle, the higher price point won't make them flinch one bit I suspect. It'll all be about the name, where it's built, and the style. It'll sit in the garage, with their Porsche GT3, Ferrari, Mclaren, whathaveyou, and get fired up whenever the weather is nice and curvy roads are clear...and I bet will catch more attention at their local hangout than the other more expected bikes that show up. It's not my cup of tea, but I can see the clientele that would buy it. I think it's pretty cool.

That is a gorgeous bike! Love the Union Jack. Best!

Great vid as always Bob; An amazing looking bike; but 44k is well out of the reach of the masses 👊🏼

For all its beauty and it is beautiful its still over priced, great video cant wait till you ride it and give your verdict, you lucky dog. Keep them coming Bob

Seems everything is getting more expensive.. Waiting for ur ride thoughts..Nice bike 👊💪🏁

worth every penny, the most special bike i have ever seen, a work of art

How many are they planning to build ? the fewer the more that price tag makes sense, collectors will love them

The first "new" Norton Commando 961 of this era was built by American Kenny Dreer and I think before Stuart Garner there was someone else who had a go but like Mr Dreer they didn't have the legs to take the new Norton over the line.

How many bikes do you think they will sell? Are we talking 100s? 1000s? This bike makes any Ducati look cheap (price wise)

State of the welds!

Honestly can't say it's worth the price tag. The specs just don't support it. Especially since you could buy a 2022 Ducati Panigale V4 SP, then buy all new riding gear, pay for a year's insurance and still come out paying less than the Norton's sticker price.

The graphics on the dashboard 🤣

That clip of it sitting in someone's lounge is probably where most of these will spend most of their time.

A ton of money MB!

I love Nortons but I saw the price tag and almost choked on my spit. That would be 53,000 over here in the states where the comparable R1 is 26,000.

@BaldKiwi117

2 жыл бұрын

Yeah I would buy I liter bike from any of the big 4 before the Norton, even if they were the same price tbh

The question is, will the V4SV Cafe Racer ever hit the street. Because that's the one I'd have, you know if I was rich AF.

@gerardmontgomery280

2 жыл бұрын

@Michael Bigdongovic I know it's more of a hyper naked with retro styling and a real cafe racer definitely doesn't need that engine or anywhere near that power but it's still a nice bike to dream about.

So why would I pick this over an R1? or even an R1M?

Can you give us review on bmw g310rr

The backup camera is worth 20k on its own. Great value bike

@karlosh9286

2 жыл бұрын

LOL !

I take it that there are real diamonds and silver in the paint.

Just wait Commando 961. It will be a very interesting motorcycle.

The Norton is sort of like the Lykan Hypercar. its performance is questionable, but its without a doubt, a luxurious high quality automobile. this filled that gap in the motorbike market. its severely niche, but its all about luxury and price bragging rights.

When this awesome bike going to launch in India.

Lol 44k pounds for a Norton they definitely dropped the ball with this one

The entire comment section complaining about the pricing. Meanwhile in India (due to taxes) we get a panigale v4s / 1250gsa / zh2 for about 40,000 usd. So if this makes to india it would be about 100,000 usd

One reviewer , yesterdays performance at tommorows price

I Rather have The Norton is Unique & Rare . I like different from most people. Norton for me

Unlike the Ducati and BMW this bike has no pedigree of racing or road production history and development. It is just a nice "special" assembly of nice components. The value is all in it's exclusivity. Might as well just invest in a Rolex.

@markcrook1446

2 жыл бұрын

What's load of rubbish you speak.

@williamrae9954

2 жыл бұрын

It's survived the TT, albeit the old Garner model with the flaws, unlike Ducatis (they don't do endurance racing either, as they never last the 24hrs).

@koenigsegg1237456789

2 жыл бұрын

@@williamrae9954 lol

@tonebonetones

2 жыл бұрын

A Rolex isn't owed by an Indian multinational, hence it has value of a real brand with history to the present day.

@williamrae9954

2 жыл бұрын

18th at the TT Races with Cameron Donald...just over 120mph, which a 600cc beats these days!

Norton seem to be pitching bikes on the assumption their reputation will carry things through. Maybe I'll be proven wrong on this but IMO it's been at least a generation since the Norton name truly meant something. The new owners should have started from scratch and entered into the market at a competitive price point with a competitive bike. What's the point in making something that costs 2x as much as the equivalent Ducati with worse performance? The argument "it's a Norton" doesn't hold up because the brand has changed hands multiple times now, the bike needs to stand up on its own merits.

i just hope they bring the cafe racer back. havnt seen a better looking bike

No way! The Duke plus change please! Norton - don’t play on the Heritage aspect - it doesn’t add 10 grand to the value!

The bragging rights are owning a Norton. I'm fortunate enough to remember the Norton of the 70's and although somewhat unreliable they were always a bike to lust over , especially as a teenager. Unfortunately horse power seems to be the replacement for desirability. Most people that buy the Panigale and the 1000RR are incapable of riding them anyway.

@BaldKiwi117

2 жыл бұрын

It's not just the performance, it's the outrageous price. If it was closer in price to the panigale then I could see it being more appealing but who in their right mind would consider the Norton if they didn't care about its history.

@tonebonetones

2 жыл бұрын

But you're not even buying a Norton lol....you're buying an Indian factory buyout Micky Mouse bike branded to appeal to the misplaced nostalgial of fools. Its like the Thais claiming KTM's, Triumphs and Harleys made in Thailand are Thai bikes.

24k for the bike, 20k for the name.

Yeah, na. I’ll wait for the 1/18th scale model!😱🤣

It’s a bit like buying a Chinese MG, isn’t it?

I'll probably sound like an ass, but the welds on that frame don't look good. I've seen plenty of bicycles with better welds than that and they didn't cost 44k

@Geshmaal

Жыл бұрын

It should be pretty much the greatest bike available at £44k and it simply isn't. Any criticism is fair at this price point.

I thought when TVS acquired Norton being Indian they will make budget bikes. But they went all out. I feel they made a wrong decision.

Look at there web site with normal exhaust 160 bhp 😢

Is it a great bike ? Yes Is it worth its price ? Not even remotely, nope You pay for the exclusivity of the bike at this point, not its performance or even build quality. If I had 44k for a bike I would go for a Multi V4 pine peak and pocket the 15k change 😂

I doubt you will ever see one on the road, most will get parked in someones lounge.

They kind of got lost on who they're aiming this at. Track bike (adjustable geometry) without the outright performance. Or is it a road bike (short gearing) without the electronic suspension. Sounds like you'd be paying for their fancy factory too. No doubt there'll be some whales that cough up the dough but I doubt it'll sell as well as they hope with the competition they're up against & it'll all be mothballed again.

To be fair,if you are in the mid 30k for a bike you can probably afford a Norton anyway

Norton spent a ton making the old crooked era bike better and still can't compete with the competition.

How much 🙀. The technology and engine power is behind with the other brands now unfortunately

No. But these design decisions were made before TVS bought them. So they probably thought let's just move them out instead of junking it before working on new design.

This price, puts it in the collectible drawer, and as such, it will never see road. And that is a pity.

Ok I got to ask...saw this bike at Motorcycle Live... what is the cap in the seat for?...it looks like a umm...porta potty...

it defo looks like 44 grand, but unless it goes like 44 grand, it's a rip off

Stunning looking bike, but i have a funny feeling they will either be selling cheap shitty bikes soon or stick with 44k priced bikes and go into liquidation.

With all the other bikes you get high end performance. With the Norton you only get nice performance, but awesome art. It is by far the most beautiful bike

For regular people no it's not worth it

These bikes prices are unreal. It makes no sense for sport bike to be more than a car. Sport bikes are no where close to the amount of metal a car has, no where near the amount of ecu’s cars has, which most cars have 4-8 these days. Not close to the amount of seats, bolts, hoses, dashes, Bluetooth, gps, sound system, lane monitoring systems etc i can see top bikes at $25k max. That whole 30-80k for a sport bike is bs unless you’re getting precious metals on that sucker.

No

In the real world, hell no, but when you steal 10 Billion Quid, just one more bike 4 the museum

The biggest selling point will always be that it's 'British'. 'BRITISH!!!!!!!!' BRRRRRITTISH!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Are you listening? It's BRIIITTTIIISSSHHH!!!!!!!!!!!! Don't get me wrong. It's lovely. I think it's spectacular. I wouldn't buy a bike because it's Japanese, nor would I buy a bike because it's German....or Italian. I'd buy it because it stirred something in me. The British? They'll do anything that screams British, for some reason. My Wife, God bless her, is British, and she'll watch any awful British TV show, because it's British. No humour. No imagination. Nothing. It's British, so I MUST watch it. It's like those God awful Australians, who MUST watch Australian rules football. (I'm Australian, and I hate being associated with them). In any case. The British will flock to it, because it's British. As stated, though, I love it. If it were sold as a 'mass bike' it'd be great to own one. 44K? No thanks. I'll stick with Sushi, over black pudding, thankyou very much.

Well, it still has the most torque. And if you know what torque means then you'll know that the spec you can feel easiest by the seat of your pants then it is torque. More torque is more fun. More hp is just for bragging rights but you cannot really feel it.

@pbofan

2 жыл бұрын

125 nm, or 92 ft lbs, of torque may be the highest of the three compared in the video, but to my mind it still doesn’t justify the eye-popping price. My R1250R has 142 nm, or 105 ft lbs, of torque, so if torque is the barometer, there are still a good number of better options out there. Yes, I do get that comparing a boxer twin to a V4 is an apples to oranges comparison, but I just don’t see anything about this bike that in any way justifies that price, other than name and heritage/prestige, and if so, I do get there will be customers for that…hell, Harley-Davidson built a company on that same principle.

@BaldKiwi117

2 жыл бұрын

Ah yes the HD mentality

There are better options from BMW and Ducati with money to spare.

Worth it???? Naaah!!! As a current 'old' Norton owner (and I've owned 10 so far over the last 44 years) I'm absolutely appalled by TVS's 'rolls royce' approach to the new bikes. J.L. Norton would be appalled as would Bob Shelley.; even Donald Heather might hesitate! IMe? 'm just disgusted by overly expensive toys produced for rich boys. Bah humbug!

You would be foolish to pay that amount of money for a company that has not proven itself at building quality bikes

Just a yuppie bike. Hey check at my Norton. Lol. Im good with the Aprilia RSV4.

Hahahahahahahow much? Sure why not I'll take three... IN MY DREAMS! Even I had millions I'd not spend this much on a bike. And definitely not in the UK for it to be stolen in no time. Yes it's machined to high standard but so what. It's just a bike.

@rideoutlondon

2 жыл бұрын

Calm down

NO!

😅😅😅

You pay for exclusivity. If you have to worry about the price, you weren't going to buy it anyway. Is a Bentley blah...new...blah model worth hundreds of thousands? Doesn't matter, if someone has the cash and buys it.

No.

It is nothing just poor man's ducati

Or you can get a yamaha tracer and m5 saloon and still have change. Fucking stupid price as is the bmw and ducati

Hmm. No. I'll take the bimmer over this. Bye.

Norton is already making big mistakes. They are not learning from their past........Sal : )

Laughable

TVS paid way too much to buy what was left of the Norton name. Just don't see a market for this overpriced and already out dated bike.

It's a shame that these UK bred motorcycles companies all get sold off to those dog fuckers. Nothing good can come of that!

@darkstars4695

10 ай бұрын

What's that suppose to mean

no it wont worth even 10 K. I think they are way off, they need to stop traveling at space, come back to earth.

What a joke, they could have used all of the deposits they received from people who will never receive their bikes, or all of the money that the staff invested into this toxic crap brand when Stuart Garner tried to sell everyone a bag of magic beans. Wouldn't have any of their bikes given to me. Viva Ducati.

This is a cash grab for old rich men to show off...... that alone makes it a douchey choice.... wanna make it cool ? Lotto at a cheap price and given to select and up and coming racers.

No