Music Licensing 101

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Music Licensing 101
- - -
In my line of work, I meet a LOT of music composers who fear the music licensing model.
Why? Because of low price tags.
First, let’s define music licensing, so that everyone is on the same page.
Music licensing is a business practice by which a copyright holder (the music producer) grants the right to use his copyrighted work (the beat) publicly. Types of licensing contracts include:
A flat fee for a defined period of usage
Royalty payments determined by the number of copies of the work sold or the total revenues acquired as a result of its distribution
Let’s define what a license is: an agreement between the composer or library acting as the composer’s publisher, and the person or entity who want to use the song. The license has 3 main parts:
The media (is it going to appear on youtube, TV, radio?)
The term (for how long?)
And the territory (national/international)
Most likely, you will sell licenses of the first type, with the following characteristics:
Internet
Perpetuity
International
The market has shifted towards this license type to accommodate the buyers, and by doing so, have dramatically boosted their sales volume.
I found this cool article on the website newartistmodel.com, which shows 6 ways to make $3,000 through music licensing.
Buyer Type License Cost Number of sales
KZreadr $20 150
Videographer $60 50
Indie Film Soundtrack $200 15
Indie Film Trailer $500 6
Corporate Video $1,000 3
Advertisement $3,000 1
This breakdown shows you just how manageable it becomes to make good money through music licensing. Add the power of the internet, a steady supply of customers thanks to music licensing marketplaces, and you get the secret recipe myself and thousands of composers worldwide use to live of beats.
Another great aspect of modern music licensing is that creators get to keep all their copyrights. Back in the day, we were usually offered a higher upfront fee for an exclusive license for which we sold our copyrights to our customers (usually production companies.
To me, it’s a WIN WIN WIN situation.
You can “sell” your beat as many times as you want, you keep your intellectual property, and many more customers can profit from working with you at a much lower price.
Another awesome aspect of music licensing are royalties paid through your PRO, or performance rights organization. This means that if you sell a license for a TV show, you get money upfront (usually around $200) AND royalties on the backend.
That’s a second, separate source of income from the same song sale!

Пікірлер: 97

  • @penuel471
    @penuel4714 жыл бұрын

    Looking forward to your launch in November! Always enjoy what you put out and love the book!

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    Penuel Same here !!!

  • @AllanGildea
    @AllanGildea4 жыл бұрын

    Thanks for this well presented information. Glad to have come across your channel. Subbed.

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    Allan Gildea Always a pleasure!

  • @violettracey
    @violettracey Жыл бұрын

    Thanks for explaining this!

  • @itsrelativ3967
    @itsrelativ39672 жыл бұрын

    I remember in the mid 2000s when music supervisors used to chase down managers of artists/bands to get music placed. Now you have thousands of artists/composers competing for some small payout which means you have to get hundreds of placements to actually make what a big artist, band or composer makes with one big sync placement that airs during major sports and news broadcasts.

  • @producewithjt

    @producewithjt

    2 жыл бұрын

    Yes, but through libraries, you can automate all that and get hundreds every month without having to network with anyone!

  • @dafingaz
    @dafingaz4 жыл бұрын

    Great video! Why are these views so low. I think this information is incredible!

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    Marcus Manderson They’re going to get there ;)

  • @dafingaz

    @dafingaz

    4 жыл бұрын

    @@producewithjt Definitely!

  • @kungolion3243
    @kungolion32433 жыл бұрын

    Thanks for the info.

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    My pleasure!

  • @DalontaeDavis
    @DalontaeDavis3 жыл бұрын

    Thank You

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    Anytime!

  • @philcostley6936
    @philcostley69364 жыл бұрын

    Thanks great video

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    phil costley Thanks 😊

  • @11bubbykins11
    @11bubbykins11 Жыл бұрын

    Thanks for the info 🤙🏽

  • @producewithjt

    @producewithjt

    Жыл бұрын

    Sure thing!

  • @jewelpaths8534
    @jewelpaths85343 жыл бұрын

    🙏 great info thanks

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    My pleasure! If you're interested in this subject, check out my book The Bedroom Super Producer and my masterclass by the same name :)

  • @Ranwolfe
    @Ranwolfe3 жыл бұрын

    You need to explain what are the different types for people who want to get one if you are doing it with no money made

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    Not sure I understand :) Get “one” ? Doing what with no money made?

  • @tn.studio1929
    @tn.studio19294 жыл бұрын

    Very informative video, but I do have a question which I couldn't find an answer anywhere. I'm trying to get a synchronization license for one specific song (Fields of Gold) to use in my video. The version I want to use is from Eva Cassidy, which is less popular than the Sting's version. I could not find any sync licensing site that allows the Eva Cassidy's version. However I'm wondering if it's matter in this case because the song is originally belongs to Sting as he wrote and first recorded it?

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    Teddy T I would say cover artists can’t license a song they don’t own the copyrights to. You’d probably have to reach out to whoever owns the Sting masters and talk to them about licensing the Eva Cassidy cover.

  • @tn.studio1929

    @tn.studio1929

    4 жыл бұрын

    Thanks for this great idea !

  • @seaview-films
    @seaview-films2 жыл бұрын

    As a film maker, what would be the royalty I have to pay to use a 3 minute song in a 90 minutes film?

  • @producewithjt

    @producewithjt

    2 жыл бұрын

    You have to see with either the musician or the music library you want to obtain the music from.

  • @user-ch4fk3ug6t
    @user-ch4fk3ug6t2 жыл бұрын

    Coz it's hell of a work!

  • @producewithjt

    @producewithjt

    2 жыл бұрын

    Couldn't have said it better!

  • @supernovasightseeing4133
    @supernovasightseeing41334 жыл бұрын

    Im in the beginning of starting to license my Music. I dont understand the logic behind charging different prices for different customers? I cant Think of any other business that works like that…

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    Supernova Sightseeing You scale the license price according to the size of the audience. It’s like paid marketing: you pay more to get in front of more eyeballs.

  • @supernovasightseeing4133

    @supernovasightseeing4133

    4 жыл бұрын

    Sure, I get that thats the way it works. But I still struggle to see the logic in it. Imagine if Slash would walk into a music store and wanted to buy a guitar. The manager show him a guitar and says: "This guitar costs 500$. But because you play for huge audiences, you pay 5000$.

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    Supernova Sightseeing That’s how people make the « royalty-free » music work. If it’s not royalty-free, Music licensees pay EACH time they use the song. Instead, you pay a higher fee upfront when you know the audience is going to be big, but keep all the future profits.

  • @supernovasightseeing4133

    @supernovasightseeing4133

    4 жыл бұрын

    @@producewithjt Ahhh ok. Thanks for explaining. :)

  • @SS-fu3fx
    @SS-fu3fx4 жыл бұрын

    i am confused , how can i as a youtuber buy a music licence ????

  • @mahimajaiswal9660

    @mahimajaiswal9660

    4 жыл бұрын

    Same thing I also wanted to know

  • @palaksingh1777

    @palaksingh1777

    4 жыл бұрын

    Social Media Guide ikr

  • @alexfitch5960

    @alexfitch5960

    3 жыл бұрын

    from a click to purchase music licensing company (like music bed) or a music licensing company. Just contact them directly about your project, or purchase a podcast license from a click licensing company : - )

  • @TheNewcleary
    @TheNewcleary3 жыл бұрын

    More like a math class

  • @producewithjt
    @producewithjt4 жыл бұрын

    Support Delicate Beats! - - - The Masterclass: store.bspmasterclass.com/masterclass The Samples: delicatebeats.com/collections The Book: amzn.to/37scG9x The Podcast: www.buzzsprout.com/319910

  • @noahfrost225

    @noahfrost225

    3 жыл бұрын

    This is great information for me if I'm composing the music. But, what about for those who want to do a cover of someone else's music? I feel like I need a law degree to figure out how to do this correctly, in regards to both the mechanical and site license, so that KZread doesn't immediately pull my video or restrict me from monetizing it.

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    @@noahfrost225 This is not my area of expertise. But basically, as long as you make no money from the use of the cover, you should be fine.

  • @noahfrost225

    @noahfrost225

    3 жыл бұрын

    @@producewithjt - Unfortunately, that defeats the purpose of trying to monetize your channel.

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    @@noahfrost225 You build an audience with covers, THEN you monetize it with your own stuff.

  • @halvro4164
    @halvro41643 жыл бұрын

    Hi I have a question If I use a track in a commercial (for social media), do I have to mark anywhere that I have a licence? Because otherwise the video will be taken down?

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    Check with the library you bought it from :)

  • @ZekuChanU
    @ZekuChanU4 жыл бұрын

    Wait, so a music license allows the producer to grant user the right to his music. So if the producer has a license, the user has to get permission from the producer right? And the user can use the producer’s song by paying him? So what if I make a song for a video game that I also made, and I want to sell that music along with my game separately, so players can buy the music if they want. Do I need a license in order to sell like that?

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    Zekolwolf In that case, we don’t call that a license, because the players won’t use the work publicly.

  • @ZekuChanU

    @ZekuChanU

    4 жыл бұрын

    ​@@producewithjt But what if they said they want to buy my music and use it commercially like for a youtube video? Do I need a license for that in order to sell it to them and give them the right to commercially use it?

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    @@ZekuChanU Yes :)

  • @ZekuChanU

    @ZekuChanU

    4 жыл бұрын

    @@producewithjt So what would happen if I don't have a license when somebody said they want to use it commercially? Or if I say they can freely use it commercially even though I don't have a license

  • @meuspp989
    @meuspp989 Жыл бұрын

    Amazing video. Can anybody from other professions be a part of the music licensing industry just for the passion to create music? Would wait for your insights, sir 😀

  • @producewithjt

    @producewithjt

    Жыл бұрын

    Not sure what you have in mind.. you want to become a curator / music supervisor?

  • @oodbooodip4641
    @oodbooodip46412 жыл бұрын

    if I’ve purchased sound effects or music from any music site .. and puted in a client project How KZread, Twitter and so on will distinguish that music is legal and I have right to use it ?

  • @producewithjt

    @producewithjt

    2 жыл бұрын

    Well you could mention that in the video description..

  • @kielcabusao646
    @kielcabusao6463 жыл бұрын

    When i get the license to music how do i use it or show that i own permission to use the music one i post it to the a platform

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    It depends... For internet use, you can usually credit the producer in the description. For TV, producers use cue sheets. I mean... Once you have purchased a license and are using the music within the constraints of the license, you're good to go!

  • @alexfitch5960

    @alexfitch5960

    3 жыл бұрын

    A license is a contract. If you purchase a license, you will have a copy of a legal contract that states exactly what you can use that music for : - )

  • @kielcabusao646

    @kielcabusao646

    3 жыл бұрын

    @@alexfitch5960 Thanks

  • @ALTMultimediaProduction
    @ALTMultimediaProduction3 жыл бұрын

    How can I license my original music here in Philippines?

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    Find a library interested in your work!

  • @themarcvelazquez
    @themarcvelazquez3 жыл бұрын

    Nice color choices

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    Which ones exactly?

  • @themarcvelazquez

    @themarcvelazquez

    3 жыл бұрын

    @@producewithjt i like the yellow and green lol. dope vibes

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    @@themarcvelazquez haha let’s go!

  • @BlueBlue875
    @BlueBlue8752 жыл бұрын

    I write just lyrics any advice

  • @producewithjt

    @producewithjt

    2 жыл бұрын

    If we are talking licensing-friendly lyrics, I would say that they would need to work in many contexts. The interpretation would need to be flexible, so as to maximize licensing potential!

  • @swagdaddydiego6643
    @swagdaddydiego66434 жыл бұрын

    What about an unofficial remix? Who do I get the license from?

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    The Blue Fox You can’t license something illegal.

  • @swagdaddydiego6643

    @swagdaddydiego6643

    4 жыл бұрын

    Delicate Beats it’s not a bootleg though, is it still considered illegal?

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    @@swagdaddydiego6643 What's the difference? If the copyright owners haven't given permission to release the remix, it's illegal.

  • @swagdaddydiego6643

    @swagdaddydiego6643

    4 жыл бұрын

    Delicate Beats I think it’s the type of remix where they did give permission, they just didn’t release it.

  • @TyRave

    @TyRave

    2 жыл бұрын

    @@swagdaddydiego6643 how did this end up turning out?

  • @Matt-ss7hx
    @Matt-ss7hx3 жыл бұрын

    Which platform is the best? Songtradr?

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    There’s no such thing as a best platform. You need music that sells! Then, the rest will take care of itself. With that being said, there is such a thing as a contract that makes sense for you. Exclusive? Non-exclusive? Revenue distribution model?

  • @atifak9826

    @atifak9826

    3 жыл бұрын

    @@producewithjt What are some Exclusive sites?

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    @@atifak9826 Everything changes so fast! You have to constantly research libraries :)

  • @alitalaeadmtomplay9597
    @alitalaeadmtomplay95974 жыл бұрын

    What’s your website?

  • @producewithjt

    @producewithjt

    4 жыл бұрын

    Ali TalaeaDMTomplay delicatebeats.com

  • @llianofficial9743
    @llianofficial97432 жыл бұрын

    Can you send me How to license on my own songs?

  • @producewithjt

    @producewithjt

    2 жыл бұрын

    I have a book and a 1:1 mentorship. Take your pick!

  • @llianofficial9743

    @llianofficial9743

    2 жыл бұрын

    I don't know how to license But I want to have license On my own songs can you please help me how to do? I am new here in youtube.

  • @producewithjt

    @producewithjt

    2 жыл бұрын

    @@llianofficial9743 Are we talking about songs with lyrics? Who do you want to license the songs to?

  • @MzMahoganyHoneyBrown
    @MzMahoganyHoneyBrown3 жыл бұрын

    Do singers have to pay a license every time they perform a song over the producers beat at a concert? Or do they just pay once when they are recording a song over the beat?

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    MzMahoganyHoneyBrown It depends on the license. When it is “royalty-free”, it basically means you pay once. Most royalty-free music out there does not allow artists to release commercial projects. So the moral of the story is: read the license before purchasing!

  • @MzMahoganyHoneyBrown

    @MzMahoganyHoneyBrown

    3 жыл бұрын

    @@producewithjt Thanks for responding

  • @kingsleyoppong-wereko7239
    @kingsleyoppong-wereko72393 жыл бұрын

    The music industry has no many unnecessary middleman… Why do you need licensing, publishing, management. So many inessential parties.

  • @producewithjt

    @producewithjt

    3 жыл бұрын

    Well you can absolutely do music licensing without working with a library, BUT you have to create the relationships, nurture them, and essentially represent yourself at all times. So, is it really worth spending all this time NOT on music ?

  • @sawyerislesministryofdefen1845
    @sawyerislesministryofdefen18453 жыл бұрын

    I HATE MUSIC RIGHTS WHO EVER DID THIS F### THIS SH@& IM OUT.

  • @fnguapo
    @fnguapo4 жыл бұрын

    So as an artist you gotta pay for the beat , pay for the engineer , pay for the studio time , and at the end of the day pay so you can play it ... fucking stupid then there no point of buying a beat cause your not really buying shit

  • @alexfitch5960

    @alexfitch5960

    3 жыл бұрын

    If you pay for a beat, generally you are then the copyright owner of that beat (always check user agreements to make sure). You can then take your song (that you own) and shop it around to a music licensing company. The music licensing company will then either provide a platform in which people in the public (filmmakers, film production companies, ad agencies) can purchase a license, or a music licensing company will pitch your songs to a network of their clients (for film, t.v. video games, and advertising) to try and secure a deal. The music licensing company will take their cut (40-50% if it's non exclusive) and the artist will get their cut (50-60%) for the license. Someone purchasing a license in most cases will not own the rights to your music, so you can license that same song as many times as you want. Hope that helps!

  • @cate01a
    @cate01a Жыл бұрын

    giving someone else permission to fuck with distribution of your music? I dont get it

  • @producewithjt

    @producewithjt

    Жыл бұрын

    That’s how all businesses work. You extend your reach by partnering with other companies.

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