“Yellow is a cheap way to catch the eye” Vanity: *uses yellow posters for thumbnail*

@expbot1905

5 жыл бұрын

Jean Cheap, not dumb

@AG-yv4qw

5 жыл бұрын

Thats why I clicked on this video 😂

@maxebanana6143

5 жыл бұрын

they're not saying it's a bad way to catch the eye lol

@PauKj

5 жыл бұрын

Honestly with Yellow being in indie films, I think he might have meant cheap as in litteraly it costs less money than working with a poster designer in how to catch and lead the eye etc.

@alicelu5691

5 жыл бұрын

😂

3:10 wtf he outlined that photo in one stroke perfectly

@Mushroom321-

5 жыл бұрын

nearly, except the hair part 👍🏼

@Aminangela

5 жыл бұрын

Graphic artist/designers be like:

@hidendra3214

5 жыл бұрын

hard for plebs

@PatrickAnibalDill

5 жыл бұрын

Not really

@JasonDeGraw

4 жыл бұрын

I was looking for this comment 👀😱

Very interesting video! I like the guys straightforward and pleasant discussion style.

@flybeep1661

5 жыл бұрын

Straightforward for sure but pleasant? It's monotuous throughout the entire vid.

@GanLaDeng

5 жыл бұрын

@@flybeep1661 monotone to keep it professional and unbiased. That would be my guess. This guy is experienced and well seasoned.

I wish he would have done a comparison on horror movie posters as well.

@The14541

5 жыл бұрын

Agree! I think it will be really interesting

@levmyshkin8366

5 жыл бұрын

Same, the use of heavy black backgrounds and desaturated skin tones to represent death is pretty common trend to me, would be cool to see if an expert thought differently, or where it began.

@stubbsonic

5 жыл бұрын

He does. In this other video: kzread.info/dash/bejne/nKuLpLOGkrDWhJc.html

I’ve never noticed that colours are used to represent the genre

@danielkeeling3895

5 жыл бұрын

eh its not as cut and dry as it appears here, These are cherry picked examples

@123rockfan

5 жыл бұрын

Dan Keeling they’re not really cherry picked, it’s a legitimate trend with Hollywood posters

@xfakexhappyx

5 жыл бұрын

It's not very prominent if you don't pay attention to but if you see them together you know exactly what genre these movies are

@aarondesch

4 жыл бұрын

you are not really supposed to notice good design

@Coolestmovies

4 жыл бұрын

123rockfan - sorry, but these ARE cherry picked examples that do appear to set or follow a trend, but I can come up with countless examples of posters in all genres that don’t fit neatly into these categories, even if their designs are often deployed to similar effect. If you’ve seen enough movies, or DVDs, or collected enough posters, you’re going to see patterns, but they’re never as far-reaching as you might think.

The most impressive thing about this video is how quickly and precisely he outlined Russell Crowe’s profile.

I'd like to know what he thinks about the headless woman phenomenon in movie posters

@DanielVCOliveira

5 жыл бұрын

can you give an example?

@mikeo.4924

5 жыл бұрын

It's cheaper, as you don't have to pay the model for the use of their likeness.

@gristlevonraben

5 жыл бұрын

what?

@gristlevonraben

5 жыл бұрын

there isn't such a trend

@alinamulder

5 жыл бұрын

it's not a trend its a sjw bs

ah thats why the last 30 years the posters all looked the same

@DarkAngelEU

5 жыл бұрын

Yup, stereotype marketing bc the markets are oversaturated.

@feltcap

5 жыл бұрын

Look at 50s posters and you'll notice those all follow the same trends. When a style is popular it's used as much as possible, it's not a recent thing.

@shivakumargujjari

4 жыл бұрын

And look better than the older ones

More James Verdesoto videos please. Would love to see a series with each video examining posters of a decade.

I could watch him do this for hours

@kaixinsoh

4 жыл бұрын

Yeah ikr. If he had a KZread channel, I would watch it all day

I wish he would critique them too, but I guess that would be another video. That would be awesome.

@DarkAngelEU

5 жыл бұрын

This is critique.

@mattwcheese2045

5 жыл бұрын

it's really not. He didn't make any value judgements. @@DarkAngelEU

@DarkAngelEU

5 жыл бұрын

He did say yellow was a cheap color. Critique can be subtle and more professional than just saying "oh I like this", "this one sucks", etc.

@rebeccasmith847

5 жыл бұрын

@@DarkAngelEU when he says cheap, he doesn't mean tacky and lazy... He means genuine monetary value I think. Like he said, these are used by independent movies with a lower budget, if you make the background an eye catching colour then it doesn't matter as much if you don't have a famous face/name on the cover

@DarkAngelEU

5 жыл бұрын

@@rebeccasmith847 So without any knowledge of printing you assume yellow ink is less expensive than reds or cyans? I really gotta break it to you that these inks have the same price ranges nowadays. Yellow is a cheap colour because our eyes recognize it the easiest. I'm a professional photographer so please, trust me on this one.

Would love to see a vid on book jacket design 😀

@InMetropolis

5 жыл бұрын

J Randall check out Chip Kidd’s Ted talks if you haven’t !!

@gauravvikalp

5 жыл бұрын

I was literally gonna say that @@InMetropolis :)

@gabbygray9267

5 жыл бұрын

Me too!

@guppy8073

5 жыл бұрын

Same here!!!

@02leda

5 жыл бұрын

Metropolis was literally about to recommend

This is the most comprehensive one I watched about movie posters

that beat kept cutting on an up beat and it threw me off the whole video. i needed it to cut out on a kick or a drum break or something

Design is only interesting when someone who understands it explains it.

@xandercorp6175

4 жыл бұрын

You're just not interested or talented in design.

"yellow is used as a cheap way to catch the eyes" XD

@RadioPacky

5 жыл бұрын

matt groening gave this as his reason for making the simpsons yellow

@77777aol

5 жыл бұрын

Edwin Diaz : Red is the first colour you eye catches. Look at supermarket product. Also, as you state, yellow packaging is for cheap non-brand stuff. [yello-packs as we call them]

@07foxmulder

5 жыл бұрын

That’s why school buses are yellow. Our eyes see yellow better than any other colour (including red) when it comes to our peripheral vision.

@kotkaconforza

5 жыл бұрын

Yellow is also used alot in fast food restaurants and convenience stores, because it is really inviting, but it doesn't make you stay for long because it turns into a irritant after a long exposure. So it makes people to make fast decisions.

@77777aol

5 жыл бұрын

@@kotkaconforza : Yellow = optimism/wisdom; the flip side is madness - get too close to the sun . . .

Fascinating. I was sad when it was over. More, more, more!

In my last year of high school studying Visual Communication Design (Australian school) and this was super helpful and straight to the point in describing movie posters and why designers use specific elements and principles to capture an audience. Thank you Vanity Fair!!

@PHlophe

5 жыл бұрын

it just occurred to me that the australian film industry actually exist but nothing can ever be exported.

@CrushedAsian255

Жыл бұрын

I was assigned to watch this for homework at my school

I plan on being a book designer, so there's lots of overlap with the shorthands for genres used in colour and text on both covers and posters, which is quite fun. Really interesting too to see the huge differences between the two--book covers (with the exception of children's or middle grade fiction) tend to avoid having the faces of characters on them (so the reader can picture the character however they want to) while movies push the faces of the characters to the centre (especially for big stars to pull in viewers). It's very fun to see someone other than myself explaining the ways designs tell you the genre and feel of a story through codes like colour that you aren't consciously aware of.

i'd take his class any day

Wish there was more of this type of content out there. I absolutely love when an expert discusses his or hers field of expertise.

It's interesting how, for the most part, movie poster design trends don't really date. When you look at the modern ones next to the older ones they're not that disparate.

@jordanoneill7052

5 жыл бұрын

The older ones are certainly better. And I don't say that to be a contrarian hipster, but these days the opportunities to market a film are endless, there is less emphasis/budget going toward posters. Back in say, the 60's, posters were a HUGE part of the films marketing so they put a lot of effort and presumably a lot of money into their design. Look at the star wars posters for example, the older ones are painted by a famous poster artist; the newer ones are just photoshopped and edited by some nameless graphic designer.

@kitcoffey7194

5 жыл бұрын

@@jordanoneill7052 same with credit sequences

I can get over how amazing that marker is; it looks so... juicy?

These are some of my favorite videos on this channel. Definitely very informative

Love this on going series!More poster discussions please!

I love these videos, please post more! I could listen to James for hours ^^

This is fascinating. This makes me want to take a college class on this lol

@theen8564

5 жыл бұрын

as a graphic design student no you don't lol

@kroberts1515

5 жыл бұрын

@@theen8564 why not? Does it get tedious and annoying? I'm genuinely curious

@richardpatterson4312

5 жыл бұрын

You should get a huge loan and do that. I watched this and didn't learn anything, I'm an electrician. This was a waste of data for KZread to store this info. We're all dumber fir having watched it. Good luck with your bad decisions.

@isanirobi

5 жыл бұрын

Kim R I’m a full time graphic designer and I love working in the field! If you are truly fascinated/interested in design, go for it.

@pockyeatingpanda

5 жыл бұрын

Everything here is basic art 101 stuff

As a graphic designer and filmmaker, i think this is a brilliant video. Thanks James for sharing these insights - I had guessed the Red and White Comedy one, but you've pointed out some of the more subtle elements of poster design.

Yes!!! I love these!! Always insightful, and shows how much thought goes into these works of art.

I LOVE THIS!! Thanks James Verdesoto, and Vanity Fair! 😭💕

in "The Force Awakens" what it is really noticeable, more than the use of secondary colors, is the split. Colds and warms are used to show the confrontation of the two factions. Thank you for these videos!

Text legibility: black text against a yellow background is the most legible colour combination, followed closely by blue against white. So indie films' posters can be legible before others, and so hopefully more attractive, earlier.

Thanks for the recommendation KZread! Love this artist, he kept me intrigued through the whole video. 👏👏👏

Now I understand why I hate the Aladdin poster! the design just doesn’t fit right with the genre.

@ceuti

5 жыл бұрын

The new or the old one? Because the old one makes sense with the supernatural thriller type genre because Disney was going for a male audience with Aladdin. As for the new one, purple and gold are the colours that represent royalty.

@mattk.3645

5 жыл бұрын

When "Aladdin" first premiered, Disney had a strategy of doing two posters: a busy one and a minimalist one. The latter was intended to communicate the sophistication of the film to prospective audiences that, at the time, believed the only new animated features being made back then were those for children. So, "Aladdin" had a showy poster with a collage of characters and set pieces that were surrounded by a giant Genie, and a simple one with only the magic lamp being rubbed by a pair of disembodied hands that were theatrically lit.

@superduperjoi6800

4 жыл бұрын

Oh yea

Very nice video. I'd like to see more of James! Maybe talking about style and such!

Swedish cover at @6:09 Gisslan aka Hostage (2005). Yay! 🇸🇪👌👌

Great video on a fascinating but not often spoken about subject. I'm going to watch all this guy's videos. Thanks.

When I see yellow, I think of Kill Bill.

“Yellow is a cheap way to catch the eye.” (Destruction Level: 100)

I really love these videos! keep them coming!

This gives me an idea for journal spreads :> thank you ♡

this is one of the best videos i’ve ever seen

@8Oresamada8

5 жыл бұрын

Tim Owens was thinking the samething

I would like to see what he has to say about the poster of Call Me By Your Name!!

Wow that's a huge info for graphic designers like me, thank a lot for sharing✨👌😎

@ceuti

5 жыл бұрын

It's actually pretty basic knowledge for a graphic designer lol something you should hear about in a high school graphic design class

@archivehans

5 жыл бұрын

color theory and using negative space is explained in high school art class

@maimohamed3590

5 жыл бұрын

@@ceuti I'm a self taught so that helps me in improving how I look to things, thank you😊

@maimohamed3590

5 жыл бұрын

@@archivehans yeah I know but I'm a self taught so that helps me in improving how I look to things, thank you😊

Such an interesting topic! Thank you so much for sharing this.

This series is great - I'm looking forward to more poster analysis videos

this video is 10 minutes long yet it feels like I've been watching him for hours

Great video. That was veeeery helpful. Thank you.

Good video but my god the music sting in between each shot, please stop.

@proudnewfather2008

5 жыл бұрын

I know it's terrible!

@fireballninja01

4 жыл бұрын

It would be better if it was different music but yeah

@casperdewith

4 жыл бұрын

I quite like the music - the placement is terrible, but I'd like to know the song.

@kaixinsoh

4 жыл бұрын

@@casperdewith Same!! Haha it got repetitive after awhile, but the song is actually pretty catchy.

Great video, thank you for this!

This time people won't be too anxious when he's sketching on the posters.

Very interesting! More of this please

Him drawing on all these nice posters is giving me anxiety 😂😂

@callllllllllico

5 жыл бұрын

Ollie Rad my professor used to do that on my assignments soo

@Mushroom321-

5 жыл бұрын

yes!, wasn't the only one. 😅

@superduperjoi6800

4 жыл бұрын

Same

@user-fo7bx5zp9v

4 жыл бұрын

Yes we're all sure him drawing on copies of posters gave you a neurological disorder

@asphaltandtacos

3 жыл бұрын

My high anxiety OCD kicked in! 😂

Love this! I feel like I learned a lot. This is great 😁

More of theses please

Infinite thanks. This is pure gold.

this feels like classic outcome analysis

i'd like to see him explain some of his own movie posters

Very interesting, thanks for sharing!

I love that cowbell in between transitions

This was so cool, I never noticed similarities between movie posters of similar genres.

Wow loved that. Thanks for sharing

Thanks for Blowing my ears out

Very interesting, thanks

Marc Maron sure knows a lot about posters.

This is so fascinating!

more of these, please

this was so interesting, more please!!! 😊👍

Niiice love how he had dissected the common themes and poses for the posters.

What is the music they use when they go through each poster topic?

Wish this was longer.

Everyone is talking about the commentary, but I just really love the music here. It's so catchy.

I’ve always been amused by that sci-fi style Star Wars poster in which Luke is super-ripped and Leia looks nothing at all like Carrie Fisher.

I want to see his opinion on the recent Marvel posters, Ragnorok, Guardians vol 2, Infinity war and Endgame. I love the use of color in those.

So not only does Hollywood like cranking out similar movies, they also like cranking out similar movie posters.

Back in the day, I love this class about movie poster.

This is fascinating. Graphic design in general is fascinating.

this was super interesting to me! anyone know where i can find more content about movie poster design?

Enjoyed it, thank you.

More of these videos please

Do a review on newer movie posters!! And other genre Like animation, horror, sci-fi, and how in modern era there are a lot more color schemes used

So fascinating!

Great video on design!

I kept wondering how did he print all those posters?

When you click on a video because you thought for sure that Marc Maron was going to talk about movie posters.

@tgs1766

5 жыл бұрын

Edward Fraley When you think you can write comedy and it turns out, you can't.

@baloproductions

5 жыл бұрын

Gg

@keiahnigbruder1453

5 жыл бұрын

TGS wdym?

@thesadwolf

5 жыл бұрын

When I realized it wasn’t Maron, I was like, WTF?

@alisonchu5103

5 жыл бұрын

I mean, he even sounds like Marc!

I'd listen this guy analysing posters for hours.

This is an really interesting video! Definitely saving for college research 💖

I want something like this but for game covers too. Very informative!

@cross612

5 жыл бұрын

It really isn't that different.

@jamesmolloy5350

5 жыл бұрын

Almost every game cover is exactly the same nowadays, just a dude stood in the centre, holding whatever item/weapon symbolises the genre of the game

Awesome vid! I never noticed the similarities between the Guardians of the Galaxy posters and the Star Wars posters

I really love this video content 👌👌👌 please more like this 🙏

Would have loved to see examples in the thriller and horror genre

That was super interesting.... thanks.

Learned so much.

Where can I buy those?

Even just with these outlines I cannot believe how good at sketching this guy is

Could you analyse the Avengers films teaser posters and theatrical posters?

Okay so where does one go to buy movie posters? thank you

This was my favorite so far.

Wow. This is interesting. I could listen to him analyzing movie posters for hours.

I hoped for an answer to why the names of the actors aren't on top of the respective picture on the posters most of the time but in fact are mixed up.

@jordanoneill7052

5 жыл бұрын

Because the actors names are listen in order of status. High status stars will insist on having their names in the most prominent area of the poster. Whereas the photography line-up will be decided purely by marketing/narrative, so it wouldn't always make sense to arrange the characters photos in the same order as the names on the top of the poster. tl;dr: names are listed in order of star power, photos are arranged in whatever order makes the most narrative sense. Usually these two don't overlap.

@ceuti

5 жыл бұрын

What the guy above me said. Also mentioned in this video, sometimes the movie poster is used to pitch the movie or even are just simply taken ahead of time and some managers/agents will even pay and try to outbid eachother with who gets their names on first. But I do think most of the time it is related to status as well.