Movers unite! Let’s make 2023 the year of trying new things.
With a boost of energy helping us all kickstart the new year, H&M Move is launching a new collection empowering everyone to get moving - whether you walk, run, roll, skip, jump, bend or stretch.
Have a bash at volleyball. Take up trampolining. Learn to double dutch. Do it for yourself and nobody else. Fly or fail, it doesn’t matter. Moving should always be fun, however you move.
Dropping worldwide on Thursday, January 12, the new Empower Collection includes fashionable and functional movewear for women, men and kids.
To celebrate the launch, we've brought together Global Brand Movers Jane Fonda, Zlatan Ibrahimović, Nadia Nadim and JaQuel Knight, who all share H&M Move's mission of getting the world moving.
Discover more:
www.hm.com/free-form-campaigns/7407a-hmmove-empower-collection