Most Branding DOESN'T WORK. Try This Instead

Ғылым және технология

👩‍🎨 Design the PERFECT buyer persona 👉 • How To Design the PERF...
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Business branding today is all about winning prestigious design awards with (almost) no measurable ROI.
No longer.
Allow me to introduce IBBR.
Watch the video to find out what IBBR is and how you can use it for your business.
By the way, you can listen to me explain this as a podcast episode instead here 👉 exposureninja.com/podcast/249/
🔗 Mentioned Links / Resources
Our brand persona journey video 👉 • How To Design the PERF...
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====================
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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival
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#ExposureNinja #SEO

Пікірлер: 27

  • @ExposureNinja
    @ExposureNinja2 жыл бұрын

    👩‍🎨 Design the *PERFECT* buyer persona 👉 kzread.info/dash/bejne/aZ6pqad7hcLbh7Q.html

  • @onlychoicebrand
    @onlychoicebrand2 жыл бұрын

    great video. most brands are broken, they invest in the metric of the sale and not customer innovation, where the true magic happens

  • @lorenzofk
    @lorenzofk2 жыл бұрын

    Great video! Love the analysis. Would love to know of examples of brand marketing that works❔

  • @JohnPurchase99
    @JohnPurchase992 жыл бұрын

    Totally agree! Thanks

  • @cameronthorby5799
    @cameronthorby57992 ай бұрын

    At somepoint we have to assume Gymshark is a partner of this channel

  • @nikyabodigital
    @nikyabodigital Жыл бұрын

    Valuable. Can you make the video going through the technical process of creating brand

  • @tooncartoon3640
    @tooncartoon36402 жыл бұрын

    I absolutely love ur vids, so fruitful ! Ofc im gonna click subscribe!

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Thanks for subscribing 🥰

  • @matiqog
    @matiqog2 жыл бұрын

    This was very good!! Absolutely amazing and educational video! You cannot watch this once! A lot of great points that I will use.

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Glad you enjoyed it!

  • @tyowusu8764
    @tyowusu87642 жыл бұрын

    Fantastic analysis. Genius content

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Much appreciated!

  • @GrowWithWill
    @GrowWithWill2 жыл бұрын

    Intensive and jam-packed! I'm amazed how you backed your statements with real-life examples of major companies and their branding strategies. Thanks for this!

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    My pleasure!

  • @erinli7622
    @erinli7622 Жыл бұрын

    This video deserves to be seen!!! 👍

  • @ExposureNinja

    @ExposureNinja

    Жыл бұрын

    Too kind! Are you a business owner or marketer?

  • @arispilitsopoulos1320
    @arispilitsopoulos1320 Жыл бұрын

    Yes and No. Using the brand's functional benefits in advertising is obviously very good for sales but it is not enough. A brand has to influence the emotions of the consumer as well..if the ads were only functional then why Nike does these amazing ads and they don't just say: our shoes have great soles or something like that? You need to combine both emotional and functional messages to get your branding right...

  • @noone2838
    @noone2838 Жыл бұрын

    Hey bro you voice is better than the guy at brand academy you should make more content topics like his

  • @ExposureNinja

    @ExposureNinja

    Жыл бұрын

  • @mattsennate3353
    @mattsennate3353 Жыл бұрын

    Oatley, during the superbowl. Never going to buy that brand. Ever.

  • @Fedgery007
    @Fedgery007 Жыл бұрын

    I have a home decor and accessories and I always have trouble trying to use marketing strategies on my products because they do t really have moving pieces that need explaining or technical features. And messaging is difficult too Any ideas?! Is it just to make the products look great in the pictures?

  • @Mister_Kos_
    @Mister_Kos_9 ай бұрын

    Hello, what can you say about the Redbull brand? They managed the incredible - to connect their brand with extreme sports, no training, nothing useful for consumers, just show and adrenaline. And they began to be copied; now more and more large manufacturers of energy drinks are trying to connect their brand with extreme sports or auto racing

  • @ExposureNinja

    @ExposureNinja

    9 ай бұрын

    Hey! We did a video about this a year or so ago, I hope you enjoy it :) kzread.info/dash/bejne/pXZ9ysyCp5fOYMY.html - Jess

  • @alicabban6327
    @alicabban6327 Жыл бұрын

    Do you have a brand builder course? Content / ppc stuff involved??

  • @hewen8199
    @hewen81992 жыл бұрын

    I love your ideas but the editing comes across to me as neurotic. It prevents attention instead of holding attention. Haha i ended up just reading the transcript of this vid. Anyway, don't mean to sound too negative. I really enjoy your ideas.

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Fair enough!

  • @kdme

    @kdme

    2 жыл бұрын

    Yeah I notice when I actually pay attention to the video. Was just listening the voice prior to this. The zooms are just too much and the cuts are pretty rough.

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