This simple idea changed FMCG Market forever | CHIK Shampoo Case Study

Close to 40 years back, most of these FMCG products were sold in large packets and bottles. Hence, they were only limited to those who were well off. There was no concept of sachets back then. But, a small entrepreneur from Tamil Nadu introduced the concept of sachets to the entire country forcing even the large MNCs to follow suit. In the process, he ended up building a 500 crores INR shampoo brand called Chik. And today, almost 70% of the shampoo sales in India happen in sachets.
In this video, we will understand the concept that brought about this revolution.
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#chikshampoo #sachetrevolution #cavinkare Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

Пікірлер: 1 200

  • @ThinkSchool
    @ThinkSchool3 жыл бұрын

    Correction @6:08 It's 36p increase and 76% increase in cost!

  • @venkateshsankella1023

    @venkateshsankella1023

    3 жыл бұрын

    That's a great video pal 🎉

  • @Vicks_Anand

    @Vicks_Anand

    3 жыл бұрын

    This allegedly brilliant idea also gave rise to a very BIG unresolved issue... single use plastic waste. Your videos are brilliant; hats off ! However, I'm sad the BIG corporates are using this idea to slowly kill the planet.

  • @venkateshsankella1023

    @venkateshsankella1023

    3 жыл бұрын

    That's a good point vickram . On the other side of it , companies like Nescafé have announced they'll have 100% recyclable sachets by 2025 .

  • @user-ng5zz8uo2q

    @user-ng5zz8uo2q

    3 жыл бұрын

    kzread.info/dron/VB7Jz8NuzyhonLru3fVM4A.html

  • @vridhikhanna1580

    @vridhikhanna1580

    3 жыл бұрын

    How he reduce sachet cost from rs. 2 to 50 paise

  • @karan_singh_
    @karan_singh_3 жыл бұрын

    Found this channel by mistake, best mistake ever.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    😂 thanks bro.

  • @surswarnakar8979

    @surswarnakar8979

    3 жыл бұрын

    Absolutely true.. it's happened to me also. 😍

  • @rajeshpalva6871

    @rajeshpalva6871

    3 жыл бұрын

    Same here bro

  • @rajeshbkrish0496

    @rajeshbkrish0496

    3 жыл бұрын

    Same here

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    @swapnilthakkar4735

    3 жыл бұрын

    Same Here :)

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    @AbhinavSharma-li8jb3 жыл бұрын

    Dislikers were his classmates, who used to score more than him..

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    @bipanpal2295

    3 жыл бұрын

    😂😂

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    3 жыл бұрын

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    3 жыл бұрын

    😁😁😁

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    @anuragrokade1322

    2 жыл бұрын

    OP🤣🤣🤣🤣

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    @YtYtube-bq9ht

    2 жыл бұрын

    😂😂🤣🤣🤣🤣

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    @nitishkalita10263 жыл бұрын

    This guy's literally liking and replying to every single comments. Hats of man, you deserve a million subscribers within six months 🙏

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thanks bro :)

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    @manjunathpednekar2184

    3 жыл бұрын

    I will not skip advertisment for his channel he deserve more 👍

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    @@manjunathpednekar2184 ❤️❤️❤️ means Alot :)

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    @angad2685

    3 жыл бұрын

    Saale isko vehla kehte hai

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    @anujpatil4709

    3 жыл бұрын

    @@angad2685 na bhai. vo apne viewer's ko respect de raha. jin logse kama raha paiss at lest unhe thanks bola toa kya galti ki usne.?

  • @rudrathakar7456
    @rudrathakar74563 жыл бұрын

    I still remember that before around 10 years a free Shampoo packet of 2₹ or a small toothpaste or small hair oil bottle used to come free in the Special Sunday newspaper in Gujarat (don't know about other states) sponsered by the manufacturing company. Btw you are going to rule KZread in the upcoming 2-3 years🔥🔥🔥 keep it up👍

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :) ❤️❤️

  • @adityavikram6130

    @adityavikram6130

    3 жыл бұрын

    @Rudra Thakker Even Maggi Noodles were distributed free few years back.

  • @chiyan6699

    @chiyan6699

    3 жыл бұрын

    Yeah, they distributed in South also.

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    @kirtigupta21873 жыл бұрын

    Now I’ve started feeling that there’s absolutely no need to get an MBA. I’ve always thought of going for it after my B.Tech, but I am learning the most valuable lessons from your videos. Please keep making more such videos and motivate all the entrepreneur minds of India. Thanks a lot !!

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Means Alot ♥️♥️

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    The way you narrate the case studies, these great ideas seem greatest

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @ppp86263 жыл бұрын

    One day we will be looking at a case study of how this KZreadr went from a few thousand to a million subscribers so quick.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thanks alot ❤️❤️ :)

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    3 жыл бұрын

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    @ayonattube

    3 жыл бұрын

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    @Adonitologist

    3 жыл бұрын

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    @aashaynandoskar6862

    2 жыл бұрын

    One day came just 11 months later.

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    @ThinkSchool

    3 жыл бұрын

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    @prernaesther6090

    2 жыл бұрын

    Hi. Can you please link that video. 🙏

  • @respectsigma8404
    @respectsigma84043 жыл бұрын

    Ideas at the Unexpected time and Unexpected ways = Turning point of life ❤️

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    ❤️❤️ trueee

  • @ThinkSchool
    @ThinkSchool3 жыл бұрын

    Hi everyone, Drop a comment about the lessons you learnt from this case study. Would love to know what you extract from these iconic strategies. Thanks for watching Cheers Ganeshprasad

  • @mohammedsajeed9398

    @mohammedsajeed9398

    3 жыл бұрын

    bhaiya this whole pandemic is a plandemic And international scam by WHO Bill Gates is the main leader of this scam In the name of Covid19-21 the Governments are controling People's minds, controlling population, crashing economy and stealing human organs and as well as diverting the basic issues from the people (quality education,women security, employment,GDP, infrastructures,......) What about the other diseases? Lockdowns are not the solution. Why not Corona in North Korea? 1)kzread.info/dash/bejne/l3qb06yvc6beoqQ.html 2)kzread.info/dash/bejne/hp2B0bKxlLLMgso.html 3)photos.app.goo.gl/smfi7KcooZPPh1e39 4)photos.app.goo.gl/N8yG4bMPoghTP8bbA 5)photos.app.goo.gl/8TZgUgpZtSXdr5tu7 6)photos.app.goo.gl/Zd9RJF73J7qwsZgj8 7)documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:b30878cf-5152-4215-97ef-e1130585ef33 8)kzread.info/dash/bejne/fKCqr5OoZ8m3hrg.html 9)kzread.info/dash/bejne/hp2B0bKxlLLMgso.html 1)What about daily waged workers? 2)The govt and MNC company's employers are satisfied with the lockdowns because the work(duty) burden has been reduced.

  • @anikethbhat7777

    @anikethbhat7777

    3 жыл бұрын

    Hello ganesh, Just shared ur video

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    @acousticsudipto5613

    3 жыл бұрын

    Hey bro... Please make a think school video on online vegetable business and grocery.... Scopes and challenges and big fishes

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Noted bro.

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    @trkartik7633

    3 жыл бұрын

    @@ThinkSchool may i know the name of the anchor/ presenter. Superb skills he has to present the story.

  • @siddamsettyabhilash3484
    @siddamsettyabhilash34843 жыл бұрын

    Now a days small cococola bottle price is more than the big cocacola bottle 😂

  • @subhamshaw08
    @subhamshaw083 жыл бұрын

    I recently read this case study for one of my Marketing classes at IIM-A. We discussed BOP and how sachets were revolutionary in the rural market but the way you narrated this story, it gave me a different perspective to look at it. Love your videos!

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    This means the world to me Shubham coming from you. Thanks alot ♥️

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    @sajibdas96333 жыл бұрын

    I'm just thankful this channel came into my feed a week ago.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

  • @harshadshringi8799
    @harshadshringi87993 жыл бұрын

    This is so True. I can relate to this as recently when I went to a kirana store nearby to fetch some household items, I observed that the lower segment people actually asks the shopkeeper for a string of 10 sachets of oil, shampoo etc. instead of buying up a bottle of the same.

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    @noueruz-zaman78943 жыл бұрын

    Once I saw your first video, I was just hooked onto your channel. Your storytelling skills is really your USP which is amazing.

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    @Courtroom243 жыл бұрын

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  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @chinmayverma27603 жыл бұрын

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    @ThinkSchool

    3 жыл бұрын

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    3 жыл бұрын

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    @ThinkSchool

    3 жыл бұрын

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    @ThinkSchool

    3 жыл бұрын

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    @ThinkSchool

    3 жыл бұрын

    ♥️♥️

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    @ppp86263 жыл бұрын

    I bet he spends half of his time reacting to each and every comment and giving good replies XD. Love your content. Keep posting such awesome case studies. He literally made a dent in a BIllion dollar industry that was running for decades. Absolute legend.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you :) I love your comments 😂

  • @moi9499
    @moi94993 жыл бұрын

    Yesterday i am watching this chikk shampu story in a tamil you tube chanel But this vidio more information Thank u

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    @yashmadhogaria74183 жыл бұрын

    Thank you for bringing in out of bag case studies. I just feel empowered hearing their stories. And also the way you deliver the content is amazing. Anticipating more such videos.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @shubhamdesai73213 жыл бұрын

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    The way you speak or present your videos that made us wait eagerly for another video of yours. Keep going 🧡

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you :) 🌟

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    @lalithraaj30153 жыл бұрын

    You deserve a million subscribers for this rich content you're bringing up.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @AdnanSpace3 жыл бұрын

    I was seeing recommendation of video since few days but the thumbnail which was changed that attracted me. Superb knowledge.

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    @ThinkSchool

    3 жыл бұрын

    Lots love bro ❤️

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    @SaurabhSinhaViren3 жыл бұрын

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  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @Piyussh3 жыл бұрын

    Congratulations for 180k & thanks for providing such valuable informations :)

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much bro :)

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    @gana60043 жыл бұрын

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  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @harshbagaria70032 жыл бұрын

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  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you :)

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    @XBeatsMashups1003 жыл бұрын

    I just love the fact that How one small idea can turn everything upside down. How little do we observe around and how careless we are in finding opportunities

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    They way you explain the cases is just amazing. Keep the good work going

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    Accidentally got the suggestion from KZread and since then liking each & every business case studies

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    @akanshajha50983 жыл бұрын

    Thank you so much for giving us such good case studies and knowledge.❣️

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    You are welcome :)

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    @saiprayastha71413 жыл бұрын

    Finally this is how the whole world is wrapped up in plastic pollution today

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    True :/

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    @anirudhgupta75472 жыл бұрын

    I've watched the video multiple times and still get something new every time

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    @bibeshshrestha25063 жыл бұрын

    The best thing that happened in this lockdown is I found this channel during this time. Thank you youtube for recommending this. Love from Nepal.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Means alot ❤️ Thank you so much :)

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    @abhishekmohapatra48103 жыл бұрын

    Every thing that a rich person can afford should be affordable for everyone

  • @swaraj5751
    @swaraj57513 жыл бұрын

    Straight to the point video with great story telling. Great job Ganesh!

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @sohsmile52473 жыл бұрын

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    @kakuarora30153 жыл бұрын

    Really appreciate your video, awesome information, I bet they teach this in all MBA schools.

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    @krishnarajsingh97343 жыл бұрын

    You have good narration skills, I think you should also start making videos on the concepts of marketing.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :) will do bro.

  • @niharbheda5813
    @niharbheda58133 жыл бұрын

    man your case studies are just super informative, the amount of information and the authenticity and the quality of the content is far beyond commendable, Respect for you and the team!!

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

  • @gvisvanat4949
    @gvisvanat49493 жыл бұрын

    You have provided some simplistic economics, but certainly an important aspect to think about in market granularity. Thanks guy!

  • @radha_preymi
    @radha_preymi3 жыл бұрын

    Your vdo idea are always great.No one think a most valuable marketing strategy/lesson from simple product like shampoo, rajor, furniture etc. Best of luck for next vdo bro 💙💙💙

  • @reelestatee
    @reelestatee3 жыл бұрын

    Waiting for ur valuable Research Information

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much bro :)

  • @Ram_i_
    @Ram_i_3 жыл бұрын

    Learning : reach, building trust and ofc solving even the most basic problem are important in business. Once you do that. There will be tonnes of opportunities to make profit.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Perfect :)

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    @srilaxmistorvi48363 жыл бұрын

    The way you present is absolutely impeccable🙏🏻

  • @rupambhattacharjee4269
    @rupambhattacharjee42693 жыл бұрын

    I recently started following your channel and am learning.Thanks buddy.

  • @pritish369
    @pritish3693 жыл бұрын

    Can you share some books or sources where you learn from or recommend? I know pieces of knowledge come from a lot of cross reading and consistency but if you can share some, it will be great.

  • @bipinrahul6640
    @bipinrahul66403 жыл бұрын

    He also gave free shampoo sachets in exchange for empty sachets! Of other shampoo brands too!!

  • @NirmalKumar31
    @NirmalKumar313 жыл бұрын

    Once I click your thumbnail unable to go out without completing a video. Good job ❤️

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

  • @shiwaniagrawal9335
    @shiwaniagrawal93352 жыл бұрын

    Your contents are incredible, Ganesh. Glad to have found your channel. Lot to learn from you.

  • @abhishekkannath
    @abhishekkannath3 жыл бұрын

    That qouting action is like sharique shamsudeen💗

  • @beastff6342

    @beastff6342

    3 жыл бұрын

    Athishaktam

  • @yourfriend9935
    @yourfriend99353 жыл бұрын

    I used to listen this from my Mom like there was a famous shampoo that was Chik Shampoo.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Same here. That how I decided to make this

  • @yourfriend9935

    @yourfriend9935

    3 жыл бұрын

    @@ThinkSchool You are doing really great job.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

  • @yashwanthreddy7015
    @yashwanthreddy70153 жыл бұрын

    The way you narrate ,the content is provide is really awesome..hats off to you ...you deserve a million subscribers

  • @yogendradabi3208
    @yogendradabi32083 жыл бұрын

    Wow I saw this channel grow from 25k to 180K. Keep it up

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you :)

  • @swaroopnachu4934
    @swaroopnachu49343 жыл бұрын

    Sometimes small ideas give huge results! When a toothpaste company found that there was lack of growth in its business inspite of good quality standards and great customer response, it had increased size of hole of the tube. It had resulted into growth in its sales. A small marketing gimmick!

  • @rahulgaja5000
    @rahulgaja50003 жыл бұрын

    WoW.. Proud to be india Tamilan... bcz Chinni Krishnan was born in Cuddalore.. one the District in south india... and which is near by 27 km to my home town, His first product was Velvet Shampoo, A collaboration company to godrej... i used it in my childhood..

  • @IamRanJos

    @IamRanJos

    3 жыл бұрын

    Hope you never get bald

  • @manifestationbegins6622
    @manifestationbegins66222 жыл бұрын

    I really learning from this channel and able to grow my business..thanks..keep uploading videos

  • @vamshi19881
    @vamshi198812 жыл бұрын

    Best channel i have come across recent times

  • @kuldeepjadeja7724
    @kuldeepjadeja77243 жыл бұрын

    Just a bit of observation that you didn't start with "Hi everybody" 😅. I mean bro that is one of your USP plz don't miss it.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Haha :) just a change bro

  • @rhutajoshi9288

    @rhutajoshi9288

    3 жыл бұрын

    @@ThinkSchool i agree with him

  • @saivenkatnagarala

    @saivenkatnagarala

    3 жыл бұрын

    You are die hard subscriber

  • @ishapotdar7276
    @ishapotdar72763 жыл бұрын

    While this case study is amazing, the amount of plastic used in these sachets is tremendous. I guess it was appropriate at that time. But today, being environmentally sustainable is as important as thriving in the market. I would love to hear about this topic from you.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    True :/ video coming soon

  • @foodcravingschennaiwherech6078
    @foodcravingschennaiwherech60783 жыл бұрын

    You are always giving great value to your viewers! Long way to grow🤝

  • @PrashanthSvr
    @PrashanthSvr3 жыл бұрын

    Excellent explanation. That's why I started buying sachets for coffee, shampoo and even fabric conditioner. Because relatively they're cheaper and quantity is more.

  • @naveenkr5992

    @naveenkr5992

    2 жыл бұрын

    Is there difference in quality ?

  • @pankajmandal71
    @pankajmandal713 жыл бұрын

    couldn't resist myself from sharing it to everyone.....everything from the video the way it was told was perfect caught my attention right from the beginning

  • @musafir_hoon_yaaron_
    @musafir_hoon_yaaron_3 жыл бұрын

    This indeed was a revolutionary idea. Small entrepreneurs should think of starting with a little capital but with a bigger impact. Thanks for bringing this to us.

  • @Raushankumar-wg8oz
    @Raushankumar-wg8oz2 жыл бұрын

    This is my first comment on any youtube channel ,actually the quality of information made comment on this .This is sooo good ,informative ,precise and everything else any indivisual would look for . Thank you sir .. Thank you for this channel.♥️

  • @ayushdave7540
    @ayushdave75403 жыл бұрын

    Bro seriously bro i saw your channel one week ago i have seen nearly 20-25 videos of yours in this week like this is so underrated i so wish your channel grow ×100 genuinely i will be happy this is my first genuine comment in the KZread and all this work you do it actually shows i am 17 years old people of my age see live stream i recommend them to watch this real thing bro seriously love youuu❤️

  • @satishbathula4173
    @satishbathula417311 ай бұрын

    really this video inspired me so much gave a idea to start an start up and more forword with unique thinking of execution in the market

  • @globeindia102
    @globeindia1023 жыл бұрын

    I really liked the way you simplify things and make people understand 👍👍

  • @rkslounge8117
    @rkslounge81173 жыл бұрын

    Love your content! Keep providing value, we'll keep providing likes and comments. Good luck man!

  • @leemekhe188
    @leemekhe1883 жыл бұрын

    This channel is shaping my life really God bless you 🙏

  • @jayshelar7725
    @jayshelar77253 жыл бұрын

    Great Content, Great Case studies, Great presentation... Just Loving Every aspect from. The bottom of the heart

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

  • @whatsnewnow4469
    @whatsnewnow44693 жыл бұрын

    this is the only youtube channel that has no extraordinary animation but the channel fame growing exponential due to the excellent narrating skill of the this young and enthusiastic guy,

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    ♥️♥️ thanks alot :)

  • @vipinbaisoya5632
    @vipinbaisoya56323 жыл бұрын

    i was just waiting for his video and I really love all of your video.

  • @toptenzfamily9745
    @toptenzfamily97453 жыл бұрын

    Great insights on ur channel Kudos for ur effort and ...wishing u great success.

  • @kushalchettri6744
    @kushalchettri67443 жыл бұрын

    Sir really amazing the way you explain , god bless you ,more to go .

  • @yuvrajgaccount6584
    @yuvrajgaccount65842 жыл бұрын

    Watching your videos are not less than MBA degree 🥰 REALLY APPRECIATE IT 😚

  • @sweetyshine6306
    @sweetyshine63063 жыл бұрын

    'Little drops of water makes mighty ocean' suits for this video Very well said... Sometimes when we concentrare on large aspect we foget the smaller ones. This was a great lesson...🌟🌟👏👏👏

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Wonderful 🔥

  • @adambarma1026
    @adambarma10263 жыл бұрын

    Discovered your channel a week ago and I can't stop watching 😅😊

  • @sheruthechamp4962
    @sheruthechamp49623 жыл бұрын

    That was really amazing, keep going 👍👏

  • @arpitjain1893
    @arpitjain18932 жыл бұрын

    This is the best channel I have ever found

  • @maikalaljaikisan6908
    @maikalaljaikisan69083 жыл бұрын

    Dude, you are brilliant. I stumbled upon this channel when I was researching for an assignment on Ikea supply chain for my college. But the way you explain it is so brilliant, so simple and yet so elegant, that now I have been watching these videos even 6 months after my course got over! Hats off to you!

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

  • @karthikopt07
    @karthikopt072 жыл бұрын

    Best channel ever. Best way to learn business. Thank you

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