This simple idea changed FMCG Market forever | CHIK Shampoo Case Study
Close to 40 years back, most of these FMCG products were sold in large packets and bottles. Hence, they were only limited to those who were well off. There was no concept of sachets back then. But, a small entrepreneur from Tamil Nadu introduced the concept of sachets to the entire country forcing even the large MNCs to follow suit. In the process, he ended up building a 500 crores INR shampoo brand called Chik. And today, almost 70% of the shampoo sales in India happen in sachets.
In this video, we will understand the concept that brought about this revolution.
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#chikshampoo #sachetrevolution #cavinkare Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
Пікірлер: 1 200
Correction @6:08 It's 36p increase and 76% increase in cost!
@venkateshsankella1023
3 жыл бұрын
That's a great video pal 🎉
@Vicks_Anand
3 жыл бұрын
This allegedly brilliant idea also gave rise to a very BIG unresolved issue... single use plastic waste. Your videos are brilliant; hats off ! However, I'm sad the BIG corporates are using this idea to slowly kill the planet.
@venkateshsankella1023
3 жыл бұрын
That's a good point vickram . On the other side of it , companies like Nescafé have announced they'll have 100% recyclable sachets by 2025 .
@user-ng5zz8uo2q
3 жыл бұрын
kzread.info/dron/VB7Jz8NuzyhonLru3fVM4A.html
@vridhikhanna1580
3 жыл бұрын
How he reduce sachet cost from rs. 2 to 50 paise
Found this channel by mistake, best mistake ever.
@ThinkSchool
3 жыл бұрын
😂 thanks bro.
@surswarnakar8979
3 жыл бұрын
Absolutely true.. it's happened to me also. 😍
@rajeshpalva6871
3 жыл бұрын
Same here bro
@rajeshbkrish0496
3 жыл бұрын
Same here
@swapnilthakkar4735
3 жыл бұрын
Same Here :)
Dislikers were his classmates, who used to score more than him..
@bipanpal2295
3 жыл бұрын
😂😂
@devashishsr
3 жыл бұрын
😂😂
@mayanksharma4690
3 жыл бұрын
😁😁😁
@anuragrokade1322
2 жыл бұрын
OP🤣🤣🤣🤣
@YtYtube-bq9ht
2 жыл бұрын
😂😂🤣🤣🤣🤣
This guy's literally liking and replying to every single comments. Hats of man, you deserve a million subscribers within six months 🙏
@ThinkSchool
3 жыл бұрын
Thanks bro :)
@manjunathpednekar2184
3 жыл бұрын
I will not skip advertisment for his channel he deserve more 👍
@ThinkSchool
3 жыл бұрын
@@manjunathpednekar2184 ❤️❤️❤️ means Alot :)
@angad2685
3 жыл бұрын
Saale isko vehla kehte hai
@anujpatil4709
3 жыл бұрын
@@angad2685 na bhai. vo apne viewer's ko respect de raha. jin logse kama raha paiss at lest unhe thanks bola toa kya galti ki usne.?
I still remember that before around 10 years a free Shampoo packet of 2₹ or a small toothpaste or small hair oil bottle used to come free in the Special Sunday newspaper in Gujarat (don't know about other states) sponsered by the manufacturing company. Btw you are going to rule KZread in the upcoming 2-3 years🔥🔥🔥 keep it up👍
@ThinkSchool
3 жыл бұрын
Thank you so much :) ❤️❤️
@adityavikram6130
3 жыл бұрын
@Rudra Thakker Even Maggi Noodles were distributed free few years back.
@chiyan6699
3 жыл бұрын
Yeah, they distributed in South also.
Now I’ve started feeling that there’s absolutely no need to get an MBA. I’ve always thought of going for it after my B.Tech, but I am learning the most valuable lessons from your videos. Please keep making more such videos and motivate all the entrepreneur minds of India. Thanks a lot !!
@ThinkSchool
3 жыл бұрын
Means Alot ♥️♥️
The way you narrate the case studies, these great ideas seem greatest
@ThinkSchool
3 жыл бұрын
Thank you so much :)
One day we will be looking at a case study of how this KZreadr went from a few thousand to a million subscribers so quick.
@ThinkSchool
3 жыл бұрын
Thanks alot ❤️❤️ :)
@ankit_numis
3 жыл бұрын
💯💯💯🔥🔥
@ayonattube
3 жыл бұрын
More power to you!!
@Adonitologist
3 жыл бұрын
Pok u you steal my comment
@aashaynandoskar6862
2 жыл бұрын
One day came just 11 months later.
Dude, your how to skyrocket your productivity and concentration video has literally changed my life. Can't express how thankful I am.
@ThinkSchool
3 жыл бұрын
That's wonderful bro ♥️ Means the world to me :) I am very proud of you. Everyone sees videos, very few execute! That is what makes you great! 🔥
@prernaesther6090
2 жыл бұрын
Hi. Can you please link that video. 🙏
Ideas at the Unexpected time and Unexpected ways = Turning point of life ❤️
@ThinkSchool
3 жыл бұрын
❤️❤️ trueee
Hi everyone, Drop a comment about the lessons you learnt from this case study. Would love to know what you extract from these iconic strategies. Thanks for watching Cheers Ganeshprasad
@mohammedsajeed9398
3 жыл бұрын
bhaiya this whole pandemic is a plandemic And international scam by WHO Bill Gates is the main leader of this scam In the name of Covid19-21 the Governments are controling People's minds, controlling population, crashing economy and stealing human organs and as well as diverting the basic issues from the people (quality education,women security, employment,GDP, infrastructures,......) What about the other diseases? Lockdowns are not the solution. Why not Corona in North Korea? 1)kzread.info/dash/bejne/l3qb06yvc6beoqQ.html 2)kzread.info/dash/bejne/hp2B0bKxlLLMgso.html 3)photos.app.goo.gl/smfi7KcooZPPh1e39 4)photos.app.goo.gl/N8yG4bMPoghTP8bbA 5)photos.app.goo.gl/8TZgUgpZtSXdr5tu7 6)photos.app.goo.gl/Zd9RJF73J7qwsZgj8 7)documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:b30878cf-5152-4215-97ef-e1130585ef33 8)kzread.info/dash/bejne/fKCqr5OoZ8m3hrg.html 9)kzread.info/dash/bejne/hp2B0bKxlLLMgso.html 1)What about daily waged workers? 2)The govt and MNC company's employers are satisfied with the lockdowns because the work(duty) burden has been reduced.
@anikethbhat7777
3 жыл бұрын
Hello ganesh, Just shared ur video
@acousticsudipto5613
3 жыл бұрын
Hey bro... Please make a think school video on online vegetable business and grocery.... Scopes and challenges and big fishes
@ThinkSchool
3 жыл бұрын
Noted bro.
@trkartik7633
3 жыл бұрын
@@ThinkSchool may i know the name of the anchor/ presenter. Superb skills he has to present the story.
Now a days small cococola bottle price is more than the big cocacola bottle 😂
I recently read this case study for one of my Marketing classes at IIM-A. We discussed BOP and how sachets were revolutionary in the rural market but the way you narrated this story, it gave me a different perspective to look at it. Love your videos!
@ThinkSchool
3 жыл бұрын
This means the world to me Shubham coming from you. Thanks alot ♥️
I'm just thankful this channel came into my feed a week ago.
@ThinkSchool
3 жыл бұрын
Thank you so much :)
This is so True. I can relate to this as recently when I went to a kirana store nearby to fetch some household items, I observed that the lower segment people actually asks the shopkeeper for a string of 10 sachets of oil, shampoo etc. instead of buying up a bottle of the same.
Once I saw your first video, I was just hooked onto your channel. Your storytelling skills is really your USP which is amazing.
Watching your every single video and it actually feels like getting wiser with new learning points. 🙌🔥
The way you speak English is Just Great Man. ❤
Mark my words. This channel is going to grow very rapidly. The content you deliver is unmatched. Just keep up the good work. Best of luck.
@ThinkSchool
3 жыл бұрын
Thank you so much :)
Now it's not an underrated channel🔥🔥🔥 congrats for 180 k
@ThinkSchool
3 жыл бұрын
Thank you so much :)
@omsonone5608
3 жыл бұрын
This all is because of this amazing man's efforts Hats off to the creator
Wow it's interesting to see how they gamed their customers and still earned profit out of it, hats off to these revolutionary entrepreneurs
I think this channel has been the best thing that happened to me in 2020. I wish you all the success and I feel privelaged that I get access to this premium content by literally paying nothing
@ThinkSchool
3 жыл бұрын
Thank you so much :)
Was eagerly waiting for this And thank you very much coz this channel is now a part of my activities I do 👍
@ThinkSchool
3 жыл бұрын
Thank you so much bro :)
Your English can be understood by even a kg student😎
@ThinkSchool
3 жыл бұрын
♥️♥️
I bet he spends half of his time reacting to each and every comment and giving good replies XD. Love your content. Keep posting such awesome case studies. He literally made a dent in a BIllion dollar industry that was running for decades. Absolute legend.
@ThinkSchool
3 жыл бұрын
Thank you :) I love your comments 😂
Yesterday i am watching this chikk shampu story in a tamil you tube chanel But this vidio more information Thank u
Thank you for bringing in out of bag case studies. I just feel empowered hearing their stories. And also the way you deliver the content is amazing. Anticipating more such videos.
@ThinkSchool
3 жыл бұрын
Thank you so much :)
You always make sure that your viewers get some new knowledge because I am learning something new in your every video👍
The way you speak or present your videos that made us wait eagerly for another video of yours. Keep going 🧡
@ThinkSchool
3 жыл бұрын
Thank you :) 🌟
You deserve a million subscribers for this rich content you're bringing up.
@ThinkSchool
3 жыл бұрын
Thank you so much :)
I was seeing recommendation of video since few days but the thumbnail which was changed that attracted me. Superb knowledge.
Respect+ for you for reaching every comments ❣️
Love from Tamilnadu!❤️ Keep up the good work!
@ThinkSchool
3 жыл бұрын
Lots love bro ❤️
@341-csaurabhrane4
3 жыл бұрын
@@ThinkSchool you are going to be trending in few months for sure . will comment you back on that auspicious day best of luck .
I watch your videos during my entertainment time. So much value-creating content. Your case studies are honest, interesting and without any ostentation. Keep up the good work, this channel is going to boom soon enough within a year span. Kindly don't lose the simplistic and thoughtful touch you bring to your videos.
@ThinkSchool
3 жыл бұрын
Thank you so much :)
Each time i come here and watch a video I feel motivated. One of the best channels in youTube. Just need more case studies videos.
Amazing content ,everytime just awed by the case studies and the reasearch behind that.Hats off to you,for increasing our knowledge.
Congratulations for 180k & thanks for providing such valuable informations :)
@ThinkSchool
3 жыл бұрын
Thank you so much bro :)
Hey Ganesh! I've no plans to take up MBA after graduation. But, if you start MBA program at Think school, I'm in for that. 🔥
Wonderful content. Have been watching your videos for the last two months and I am feeling more elevated everytime I go through another. Keep up the good work.
@ThinkSchool
3 жыл бұрын
Thank you so much :)
m so glued to ur channel now,even if something is irrelevant to me as an Investor, I still like to watch it and in the end it does provide with lot of knowledge
Keep working man , soon you will complete 1 million
Bro, please make a video on how you prepare your scripts and how to speak in videos. Your work is just amazing 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
@thinkschool , seriously one of the best content on KZread, love the way you communicate your analysis. Keep it up and if possible make more videos.
I'm glad this channel came in my recommendation.
Love your content! ❤️ Every video is so informative and well narrated.
@ThinkSchool
3 жыл бұрын
Thank you :)
I just love the fact that How one small idea can turn everything upside down. How little do we observe around and how careless we are in finding opportunities
They way you explain the cases is just amazing. Keep the good work going
Accidentally got the suggestion from KZread and since then liking each & every business case studies
Thank you so much for giving us such good case studies and knowledge.❣️
@ThinkSchool
3 жыл бұрын
You are welcome :)
Finally this is how the whole world is wrapped up in plastic pollution today
@ThinkSchool
3 жыл бұрын
True :/
I've watched the video multiple times and still get something new every time
The best thing that happened in this lockdown is I found this channel during this time. Thank you youtube for recommending this. Love from Nepal.
@ThinkSchool
3 жыл бұрын
Means alot ❤️ Thank you so much :)
Every thing that a rich person can afford should be affordable for everyone
Straight to the point video with great story telling. Great job Ganesh!
@ThinkSchool
3 жыл бұрын
Thank you so much :)
This channel is ❤️.. thank you for putting the hardwork behind it. Grateful ❤️
Really appreciate your video, awesome information, I bet they teach this in all MBA schools.
You have good narration skills, I think you should also start making videos on the concepts of marketing.
@ThinkSchool
3 жыл бұрын
Thank you so much :) will do bro.
man your case studies are just super informative, the amount of information and the authenticity and the quality of the content is far beyond commendable, Respect for you and the team!!
@ThinkSchool
3 жыл бұрын
Thank you so much :)
You have provided some simplistic economics, but certainly an important aspect to think about in market granularity. Thanks guy!
Your vdo idea are always great.No one think a most valuable marketing strategy/lesson from simple product like shampoo, rajor, furniture etc. Best of luck for next vdo bro 💙💙💙
Waiting for ur valuable Research Information
@ThinkSchool
3 жыл бұрын
Thank you so much bro :)
Learning : reach, building trust and ofc solving even the most basic problem are important in business. Once you do that. There will be tonnes of opportunities to make profit.
@ThinkSchool
3 жыл бұрын
Perfect :)
The way you present is absolutely impeccable🙏🏻
I recently started following your channel and am learning.Thanks buddy.
Can you share some books or sources where you learn from or recommend? I know pieces of knowledge come from a lot of cross reading and consistency but if you can share some, it will be great.
He also gave free shampoo sachets in exchange for empty sachets! Of other shampoo brands too!!
Once I click your thumbnail unable to go out without completing a video. Good job ❤️
@ThinkSchool
3 жыл бұрын
Thank you so much :)
Your contents are incredible, Ganesh. Glad to have found your channel. Lot to learn from you.
That qouting action is like sharique shamsudeen💗
@beastff6342
3 жыл бұрын
Athishaktam
I used to listen this from my Mom like there was a famous shampoo that was Chik Shampoo.
@ThinkSchool
3 жыл бұрын
Same here. That how I decided to make this
@yourfriend9935
3 жыл бұрын
@@ThinkSchool You are doing really great job.
@ThinkSchool
3 жыл бұрын
Thank you so much :)
The way you narrate ,the content is provide is really awesome..hats off to you ...you deserve a million subscribers
Wow I saw this channel grow from 25k to 180K. Keep it up
@ThinkSchool
3 жыл бұрын
Thank you :)
Sometimes small ideas give huge results! When a toothpaste company found that there was lack of growth in its business inspite of good quality standards and great customer response, it had increased size of hole of the tube. It had resulted into growth in its sales. A small marketing gimmick!
WoW.. Proud to be india Tamilan... bcz Chinni Krishnan was born in Cuddalore.. one the District in south india... and which is near by 27 km to my home town, His first product was Velvet Shampoo, A collaboration company to godrej... i used it in my childhood..
@IamRanJos
3 жыл бұрын
Hope you never get bald
I really learning from this channel and able to grow my business..thanks..keep uploading videos
Best channel i have come across recent times
Just a bit of observation that you didn't start with "Hi everybody" 😅. I mean bro that is one of your USP plz don't miss it.
@ThinkSchool
3 жыл бұрын
Haha :) just a change bro
@rhutajoshi9288
3 жыл бұрын
@@ThinkSchool i agree with him
@saivenkatnagarala
3 жыл бұрын
You are die hard subscriber
While this case study is amazing, the amount of plastic used in these sachets is tremendous. I guess it was appropriate at that time. But today, being environmentally sustainable is as important as thriving in the market. I would love to hear about this topic from you.
@ThinkSchool
3 жыл бұрын
True :/ video coming soon
You are always giving great value to your viewers! Long way to grow🤝
Excellent explanation. That's why I started buying sachets for coffee, shampoo and even fabric conditioner. Because relatively they're cheaper and quantity is more.
@naveenkr5992
2 жыл бұрын
Is there difference in quality ?
couldn't resist myself from sharing it to everyone.....everything from the video the way it was told was perfect caught my attention right from the beginning
This indeed was a revolutionary idea. Small entrepreneurs should think of starting with a little capital but with a bigger impact. Thanks for bringing this to us.
This is my first comment on any youtube channel ,actually the quality of information made comment on this .This is sooo good ,informative ,precise and everything else any indivisual would look for . Thank you sir .. Thank you for this channel.♥️
Bro seriously bro i saw your channel one week ago i have seen nearly 20-25 videos of yours in this week like this is so underrated i so wish your channel grow ×100 genuinely i will be happy this is my first genuine comment in the KZread and all this work you do it actually shows i am 17 years old people of my age see live stream i recommend them to watch this real thing bro seriously love youuu❤️
really this video inspired me so much gave a idea to start an start up and more forword with unique thinking of execution in the market
I really liked the way you simplify things and make people understand 👍👍
Love your content! Keep providing value, we'll keep providing likes and comments. Good luck man!
This channel is shaping my life really God bless you 🙏
Great Content, Great Case studies, Great presentation... Just Loving Every aspect from. The bottom of the heart
@ThinkSchool
3 жыл бұрын
Thank you so much :)
this is the only youtube channel that has no extraordinary animation but the channel fame growing exponential due to the excellent narrating skill of the this young and enthusiastic guy,
@ThinkSchool
3 жыл бұрын
♥️♥️ thanks alot :)
i was just waiting for his video and I really love all of your video.
Great insights on ur channel Kudos for ur effort and ...wishing u great success.
Sir really amazing the way you explain , god bless you ,more to go .
Watching your videos are not less than MBA degree 🥰 REALLY APPRECIATE IT 😚
'Little drops of water makes mighty ocean' suits for this video Very well said... Sometimes when we concentrare on large aspect we foget the smaller ones. This was a great lesson...🌟🌟👏👏👏
@ThinkSchool
3 жыл бұрын
Wonderful 🔥
Discovered your channel a week ago and I can't stop watching 😅😊
That was really amazing, keep going 👍👏
This is the best channel I have ever found
Dude, you are brilliant. I stumbled upon this channel when I was researching for an assignment on Ikea supply chain for my college. But the way you explain it is so brilliant, so simple and yet so elegant, that now I have been watching these videos even 6 months after my course got over! Hats off to you!
@ThinkSchool
3 жыл бұрын
Thank you so much :)
Best channel ever. Best way to learn business. Thank you