The changing face of MONDAINE. Brand evolution and why it matters.
MONDAINE is launching a new creative platform to empower its universe and consumers to be bold, aspiring, and timeless. This celebration of the bold is sustained by a new slogan AS ICONIC AS YOU and it is visually reinforced by vivid and bright colours. A platform is, after all, a mindset, an attitude, and a way of behaving as a brand.
There is one word that links our customers to MONDAINE, and that word is ICONIC. ICONIC design, ICONIC heritage, ICONIC actions when it comes to sustainability, ICONIC way we produce our watches, ICONIC people who work all over the world with us. We, at MONDAINE, believe that we belong together because we are all AS ICONIC AS YOU.
The new creative concept is launched on 22nd of April, on International Earth Day, raising awareness of the need to protect Earth's natural resources for future generations. MONDAINE is committed to a sustainable future because:
- it is one of the worlds first comprehensively carbon-neutral watch company (scopes 1, 2, and 3 of the Greenhouse Gas Protocol);
- the company produces watches with green energy, up to 80% of which is derived from its own photovoltaic solar power system;
- the watch collections are now available with sustainable vegan straps made of textiles from recycled plastic bottles, cork, cotton, and grape leather;
- and many other green initiatives (find out more on www.mondaine.com/pages/sustainability).
Let's unite and follow together the 3R Rules: Reduce, Reuse, Recycle!