Retaining Value: LUXURY WATCHES TIER LIST

🥸 DISCLAIMER 🥸 As mentioned, this is a central European take on the situation (German here 🥨) but I do think that this is mostly accurate for places all over the world currently. If you have a different experience, let me know in the comments down below!
I'd also like to point out that this is by NO MEANS indicative about a watches actual quality or how 'good' or 'bad' it is. Watches and their (perceived) value are highly subjective and I can understand how sometimes the market categorizes a watch in a way you might disagree with.
That being said, in a free market, the customers drives choices and prices, therefore the entire dynamic is based on supply and demand.
What ultimately makes someone buy or sell a watch is up to them but I think it is not only interesting but also important to talk about the resulting situation.
I'd also like to add my own point of view here: When buying a watch, thinking about its resell value and the price I am able to buy it for is a big part of my purchase decision. It's an expensive hobby and having a large sum of money parked in a watch isn't always the smartest idea (though the nicest imo :-D). I have to think about how much money I'd be able to "get back" in case I might fall out of love and want to sell it - mostly because that money would go straight toward a new watch :-D btw this is also a big part of why I love this hobby - once you get started, you can more or less 'work' with your initial investment and buy and sell all types of watches to wear and enjoy (no matter the budget!).
I know that this 'debate' of the value of a watch can sometimes get really heated but I'd like to remind everyone that watches aren't a necessity - we're still talking about a non-essential luxury good. They are a companion, an heirloom, a milestone reminder, an accessory, a tool and so much more - but lets not have it be something divisive ✌🏻
This video is meant to be informative, especially for those who just started to get interested in watches and are a bit confused about what's going on (I mean hello - been there, done that lol).
woof - gotta end it here :-D
TL;DR its just watches - its not that serious.
Thank you for watching!
Jenni ❤️
0:00 Intro
2:32 Category 1
4:17 Category 2
6:25 Category 3
7:34 Category 4
9:00 Category 5
10:34 3 Things you should know
11:33 Thoughts

Пікірлер: 1 000

  • @nickpellatt
    @nickpellatt2 жыл бұрын

    Im only here for Jenni's perfect pronunciation of those European names.

  • @moneyfindersllc6236

    @moneyfindersllc6236

    2 жыл бұрын

    👍👍

  • @mortenbolin7481

    @mortenbolin7481

    2 жыл бұрын

    Most intelligent words I've heard.

  • @sylvesterremonnd5472

    @sylvesterremonnd5472

    2 жыл бұрын

    Crypto is the new gold

  • @Charlotte13265

    @Charlotte13265

    2 жыл бұрын

    He's really amazing with amazing skills He changed my 0.1BTC to 2.1BTC

  • @leeann8091

    @leeann8091

    2 жыл бұрын

    I've got 5th winning thanks to Mr Philip McCarthy he's really the best, I've made £16,400 in 18 days working with him.

  • @jimlittle5769
    @jimlittle57692 жыл бұрын

    As a watch enthusiast, if I approached this hobby with the idea that the watches I get need to retain or gain value, I'd miss out on some outstanding watches and likely only have a couple brands.

  • @jimlittle5769

    @jimlittle5769

    2 жыл бұрын

    @@zebra8961 well, I am in the hobby and if my concern was money I'd do something else. Most watches lose money. A lot of them much better than those that make money. The choices would be small if the point was to make money.

  • @michaelriera6277

    @michaelriera6277

    2 жыл бұрын

    So true buy grey or second market and you won’t get hit with big depreciation. Otherwise you’ll get stuck buying the same thing everyone else buys.

  • @cjmor6590

    @cjmor6590

    2 жыл бұрын

    whatever you have to tell yourself to help u sleep at night

  • @jimlittle5769

    @jimlittle5769

    2 жыл бұрын

    @@cjmor6590 This is a ridiculous response to my post, and quite rude for no reason. Did you feel so personally attacked by my innocuous statement that you had to come at me like that? There are very few watches that maintain or gain in value. That's a fact that any true watch enthusiast knows. So, unless I'm willing to have a whole collection of just Rolex, Patek, AP Royal Oaks and the like, there are going to be great watches that lose value. Watches made by, say, JLC, A. Lange & Sohne, Omega, and this list goes on and on and is long and distinguished. Right now I have a Z-Blue Milgauss, Omega AT Worldtimer, a Speedmaster and a Seamaster, along with some affordables. Only one of them will gain in value, the rest will lose value. These are great watches that, if I ever sell them, I'll lose money on them. That's the way it goes. I wouldn't avoid these watches because of that.

  • @jimlittle5769

    @jimlittle5769

    2 жыл бұрын

    @@michaelriera6277 Certainly one way to go, and it helps ease the financial pain if the watch you buy just doesn't work out. I've gone through a lot of watches in the last 12 months. Some I have traded to acquire others and I gifted a couple. I sit at eight watches right now (four serious pieces, four relatively affordables) and only plan to get two or three more serious pieces.

  • @tuengsak
    @tuengsak2 жыл бұрын

    Buying watches as “investment” will be the trend that kills watch collecting hobby in the long run.

  • @Guenounovitch

    @Guenounovitch

    2 жыл бұрын

    It has always been perceived like that… i don’t think educated watch enthusiasts are amazed about royal oaks and daytonas, there is much more out there for a lot less

  • @OuijTube

    @OuijTube

    2 жыл бұрын

    Watch collecting isn't really watch collecting, if we're honest. It's mostly watch buying. That said, I don't think the "investment" thing will last. The generation that actually wears watches is dying.

  • @WATCHVICE

    @WATCHVICE

    2 жыл бұрын

    Completely rational the investment thing is currently bringing millions and millions of new watch customers to the watch industry which means it quite sure helps the industry, will therefore create more enthusiasts and therefore serve the hobby.

  • @bitteralmonds666

    @bitteralmonds666

    2 жыл бұрын

    It’s stupid. I invest to invest. I wear a watch to tell time and for fashion.

  • @sohamparab7436

    @sohamparab7436

    2 жыл бұрын

    Nah. Investors do more for the industry than the enthusiasts

  • @filippo.mariani1
    @filippo.mariani12 жыл бұрын

    Kudos for Jenni’s brands pronunciation. Definitely the most useful contribution from this video

  • @robertbeirne9813
    @robertbeirne98132 жыл бұрын

    When I was a real estate agent, I told young and/or first time buyers, to buy what fits their needs and what they can afford. Don’t worry about where the market will be, that can’t be controlled. Great tutorial on how to pronounce the names of all these great watch makers.

  • @psiturbo

    @psiturbo

    Жыл бұрын

    Robert Beirne - Very bad advise, you as a former real estate agent failed to provide guidance to first time home buyers. You had the opportunity to educate and prevent them to become part of the problem of the current and past house markets. Very lazy attitude in not wanting to do your job. It is a very big investment, and first time home buyer, you have only one chance to get the best deal for the money. Pisses me off, what a POS real estate agent, best thing you did was quit been one.

  • @robertbeirne9813

    @robertbeirne9813

    Жыл бұрын

    @@psiturbo your right , EVERYBODY GO AND BUY WHAT YOU CAN’T AFFORD, oh wait that’s why we have runaway inflation.

  • @psiturbo

    @psiturbo

    Жыл бұрын

    @@robertbeirne9813 Typical childish response, nothing related to my comment. You failed to provide advise on current market trends, you have access to that information, a network of real estate agents... And your response is "don't worry where the market will be!!!!" WTF! There are many more factors than needs and afford to make that first time home buyer purchase. They did not ask for you to make a decision on their behalf, they are asking for your knowledge! And you provided NONE!

  • @jackofnotrades4350

    @jackofnotrades4350

    Жыл бұрын

    @@psiturboHe was being sarcastic hence the all caps

  • @arianekim
    @arianekim2 жыл бұрын

    I find this topic very instructive, thank you Jenni it's interesting to watch even for those who don't want to buy a watch based on value retention (like myself) Keep up with your videos, you rock !

  • @jjlad5037
    @jjlad50372 жыл бұрын

    This is about the most informative watch vid I've seen in ages...good job!!

  • @rickybobby5950
    @rickybobby59502 жыл бұрын

    I would watch your videos just to hear you pronounce the manufacturer’s names so elegantly! Great content and I have become a big fan of your channel!

  • @rickliners6123
    @rickliners61232 жыл бұрын

    Enjoyed your review. Agree wholeheartedly with one specific statement you made, do not borrow money to buy a watch, only buy what you can afford. Wise beyond your years! I love the JLC perp calendar regardless of the value retention. A watch enthusiast should buy what they love as they will likely keep long term, that is different from a watch investor who is not and enthusiast, just someone trying to make a profit from a commodity.

  • @clayc.9814
    @clayc.98142 жыл бұрын

    Really excellent and informative video. In response to some of the comments that say one shouldn’t buy a watch as an investment, I agree. But I have learned the hard way that the love for a particular watch is not always eternal. So it’s good to know which ones will do less financial damage, if you ever want to sell.

  • @leftpastsaturn67
    @leftpastsaturn672 жыл бұрын

    I'd prefer to just buy the watch I want, regardless of any future value. They're not stocks and shares.

  • @williamhurt7668

    @williamhurt7668

    2 жыл бұрын

    Most intelligent words I've heard.

  • @MikeS309

    @MikeS309

    2 жыл бұрын

    damn right....i apply that thinking to everything from watches to guns to cars........buy what you want and will enjoy.

  • @nicksundby

    @nicksundby

    2 жыл бұрын

    How pompous. It must be nice to be so wealthy that you don't have to care.

  • @MikeS309

    @MikeS309

    2 жыл бұрын

    @@nicksundby How is that pompous? Buy the shit that you enjoy, don't buy shit just because it'll "hold its value."

  • @leftpastsaturn67

    @leftpastsaturn67

    2 жыл бұрын

    @@nicksundby Who said anything about being wealthy Nick, because it certainly wasn't me.

  • @walkerb1734
    @walkerb17342 жыл бұрын

    I love these type of videos! Nice work here!

  • @khengweesoh8345
    @khengweesoh83452 жыл бұрын

    FP Journe is thru the roof in terms of pricing and collectibility!

  • @amaktoomjan

    @amaktoomjan

    2 жыл бұрын

    Yup. Very much disagree with Jenni on Journe.

  • @travontetheboringgamer8496

    @travontetheboringgamer8496

    2 жыл бұрын

    @@amaktoomjan what do you think about the chronometre souverain? I realize Bleu is extremely popular , but I’m really liking the souverain version with Power reserve indicator. To me, that’s much more practical.

  • @miguelteixeira4134

    @miguelteixeira4134

    2 жыл бұрын

    Just wrote that.. FPJs are all the rage now. Dont get what she is saying there....

  • @Ving820

    @Ving820

    2 жыл бұрын

    You have to keep in mind what the average watch enthusiast knows, and FPJ isn't what you consider well known. Sure within those niche circles it might be highly sought after, but so is anything else in their own niche right?

  • @mattfoss1652
    @mattfoss16522 жыл бұрын

    A well made and accurate video Jenni!!! Value retention should not be the deciding factor in a watch purchase. Many rookies make this mistake. A nice watch should be bought for its engineering and craftsmanship. Watches aren’t made to be treated as commodities.

  • @devendrakhandke583
    @devendrakhandke5832 жыл бұрын

    Thanks Jenni, As always your videos are informative and unbiased. Keep up the good work

  • @MartinDeschambault
    @MartinDeschambault2 жыл бұрын

    I don’t really care about the value of my watches. Is that weird? I just buy what I like and that’s pretty much it. I just recently bought a G Shock MT-G B2000B and an Oris Pro Pilot Air Racing V. They’re probably not going to be worth anything 20 years from now, but I’m really happy with them right now :)

  • @mackm3875

    @mackm3875

    2 жыл бұрын

    It's not weird at all, IMO. You buy what you want, which men's you win. Buying watches based on "retained value" means we'd all be buying the same watches, which would drop value anyways. I'm with you 100%. Buy the ones that hit you in the feelings and invest in things that aren't emotional attachments.

  • @dannysimenauer5745

    @dannysimenauer5745

    2 жыл бұрын

    Martin, you are absolutely right. I clink my glass of wine to you! Salut!

  • @Guenounovitch
    @Guenounovitch2 жыл бұрын

    Loved the overall view of your market perception, i think it’s pretty accurate except for Lange or Journe which tend to rise quite well

  • @jimmyjay122
    @jimmyjay1222 жыл бұрын

    I sincerely hope that I never have to sell any of my watches including those that have more than doubled in value. And I equally hope that I never have to base a watch purchase based on value retention…

  • @wingrider1004
    @wingrider10042 жыл бұрын

    Delightful and always informative videos. Very useful for those of us who simply enjoy the watch universe. Keep them coming.

  • @AmbercoolPhotography
    @AmbercoolPhotography2 жыл бұрын

    New subscriber that's really enjoying your videos. Straight to the point and very realistic takes on watches.

  • @flymorenow
    @flymorenow2 жыл бұрын

    Glad Breitlings aren't appreciating a great deal, I can buy more of them for cheap and enjoy them. My SO chrono II is coming up on 10 years old, still keeping perfect time, fantastic lume, and a date window versus a Daytona what a shock. I've gained some money on some watches and lost some on others but mainly I buy and enjoy what I like.

  • @dannysimenauer5745

    @dannysimenauer5745

    2 жыл бұрын

    Agree 100%, I have two Breitlings myself, and enjoy each one very much.

  • @GodsofSoundHS

    @GodsofSoundHS

    2 жыл бұрын

    Did you buy the breitling from AD, grey market or pre owned?

  • @flymorenow

    @flymorenow

    2 жыл бұрын

    @@GodsofSoundHS AD with discount

  • @markriobr

    @markriobr

    10 ай бұрын

    Have a Colt that I bought from their official dealer in 95, still works and looks the same. My chrono from 87 was gone when had a gun on my year. Still have an Eric Tabarly just like brand new. My favorite by far

  • @TheBugkillah
    @TheBugkillah2 жыл бұрын

    And then there’s Casio, God tier.

  • @CYC_JP

    @CYC_JP

    2 жыл бұрын

    Casio is shit tier when it comes to secondary market. If someone wants a Casio then just buy it new, cheap and plenty available.

  • @3rdpig

    @3rdpig

    2 жыл бұрын

    @@CYC_JP I see you haven't priced limited edition, Japanese G-Shock's recently. Not cheap or plentiful.

  • @dinonugget7114

    @dinonugget7114

    2 жыл бұрын

    I bought a metal red square g shock love it!

  • @jimlittle5769

    @jimlittle5769

    2 жыл бұрын

    Nico? Is that you? ;-)

  • @michaelriera6277

    @michaelriera6277

    2 жыл бұрын

    Don’t bother reasoning. It’s over his head.

  • @tonytruong4579
    @tonytruong45792 жыл бұрын

    Outstanding. Love the Venn diagram illustration!!

  • @MidEnginedFan
    @MidEnginedFan2 жыл бұрын

    Your editor note reminded me of Watch Gringa (she does that often) but I do appreciate it. Neat topic, too. Love your channel!

  • @doraemonpawnz
    @doraemonpawnz2 жыл бұрын

    People often forget that while yes, a watch might appreciate in value as time goes, there would also be less people interested in an older watch with appreciated value. Worst case scenario is when more people want to sell and less people want to buy, you're stuck with a piece you can't sell

  • @sanghoonlee5171
    @sanghoonlee51712 жыл бұрын

    Obsessing over a watch's value retention is like going into a marriage with an eye on the alimony... I buy watches for the pleasure of their company while we are together, not what they will give back upon goodbye.

  • @bobbydazzler1780

    @bobbydazzler1780

    2 жыл бұрын

    Yeah it’s a side of the watch industry that’s blown Rolex up to the skies. Value retention obsession has skewed perceptions such that the Rolex blinkers are commonplace. A sad state of affairs as their designs are conservative and dated and there’s so many other great watches available that nobody seems to ever mention. Well, online at least.

  • @Jin-Ro

    @Jin-Ro

    2 жыл бұрын

    You pretty much contradicted yourself in the same sentence.. The pleasure of their Goodbye is proportionate to the value of their retention.

  • @bobbydazzler1780

    @bobbydazzler1780

    2 жыл бұрын

    @@Jin-Ro good observation, I often text drunk off my tits! Can’t even remember that comment lol! Yes, I’ll get help…

  • @AliasEveWatches
    @AliasEveWatches2 жыл бұрын

    This was very helpful! Thank you for making this video. :)

  • @paulhelmuth6012
    @paulhelmuth60122 жыл бұрын

    Always enjoy watching your content! 😊

  • @jeffhudson2346
    @jeffhudson23462 жыл бұрын

    if I spent my time obsessing about value retention, it would take all the joy out of watches for me. Personally I buy what is interesting to me and I don't care about a brand's reputation outside of quality.

  • @TheDavidBangkok
    @TheDavidBangkok2 жыл бұрын

    Surprised where you categorized FP Journe, they seem incredibly hot right now.

  • @tdaveniii

    @tdaveniii

    2 жыл бұрын

    I was going to write the same thing.

  • @Daveyboyz1978

    @Daveyboyz1978

    2 жыл бұрын

    More chance of finding rocking horse manure... FPJ has increased massively, it's really scarce and highly desired.

  • @leonardotansil1643

    @leonardotansil1643

    2 жыл бұрын

    Same

  • @koolpep

    @koolpep

    2 жыл бұрын

    FP Journe Boutiques are notoriously empty. Not a single watch available. They are selling for multiples of their retail price. Getting one is the issue. Like Rolex….

  • @jaysterling26

    @jaysterling26

    2 жыл бұрын

    Is Kevin O'Leary a one man FPJ niche?

  • @moneyfindersllc6236
    @moneyfindersllc62362 жыл бұрын

    Excellent Post, Jenni!! Highly Appreciative. Perhaps You could post a Part Two as either a slightly more expansive follow up, or as an addendum to. Love Your Effort And Work, and hope to do business with You some day!! 👍👍

  • @stevesmith7997
    @stevesmith79972 жыл бұрын

    Always enjoy your content Jenni Thankyou!

  • @A_Dude_And_His_Watch78
    @A_Dude_And_His_Watch782 жыл бұрын

    So glad you didn't mention any watches I'm actually interested in. I think one of the factors driving up costs are all the KZread "watch experts" that grow like mushrooms over night. Most of them are embarrassingly ignorant yet serve to drive the hype train for certain brands.

  • @frankdaneluzzi3503

    @frankdaneluzzi3503

    2 жыл бұрын

    Absolutely!

  • @patrickjeter7928

    @patrickjeter7928

    2 жыл бұрын

    Grand Seiko?

  • @A_Dude_And_His_Watch78

    @A_Dude_And_His_Watch78

    2 жыл бұрын

    @@patrickjeter7928 grand Seiko?

  • @edwardb7811
    @edwardb78112 жыл бұрын

    F.P. Journe is often called the Picasso of watchmakers. Although his watches were perhaps not widely known a few years ago, the connoisseurs with big money now rave over them, buy anything available, and have pushed the price to astronomical levels. .

  • @peterlewis3540

    @peterlewis3540

    2 жыл бұрын

    When i am paying in excess of £10k for a luxury watch, i want a beautifully crafted mechanical movement, and many of FP Journes watches are quartz movements. Not what i am looking for in a high end watch, however well crafted they are.

  • @ddretnuh

    @ddretnuh

    2 жыл бұрын

    Um… Peter am I missing something, I thought only his Élégante collection is quartz everything else is an in house movement usually in 18k rose gold.

  • @davidmeier8860
    @davidmeier88602 жыл бұрын

    Great idea for a video. Thoroughly enjoyed!

  • @tom-lk
    @tom-lk2 жыл бұрын

    Great insights, Thanks for sharing Jenni!

  • @nickpage2949
    @nickpage29492 жыл бұрын

    Buy the watch you love and forget the price as long as you can afford it.

  • @davidpriestley7585

    @davidpriestley7585

    2 жыл бұрын

    I was given the timepiece that I wanted more than any other, a Enicar ocean pearl interlagos that has a interesting history. I don't like the look at me I have rolex or the like as 60s and 70s divers are what I find interesting.

  • @nickpage2949

    @nickpage2949

    2 жыл бұрын

    I googled it it’s a handsome watch

  • @jsusna1972
    @jsusna19722 жыл бұрын

    Thanks to Quentin Tarantino's movie "Inglourious Basterds", I couldn't help but notice how Jenni held up her thumb, index and middle fingers for the number 3. OK. She really is German. 😊

  • @rdee8652

    @rdee8652

    Жыл бұрын

    Yes, that scene is so potent that you can't see someone signal the number 3 without thinking of it. I live in South America and they're in sync with the German way.

  • @momuhairi
    @momuhairi2 жыл бұрын

    am not really a collector but i enjoy listening to you while talking , THX for this cool videos

  • @Otot_B
    @Otot_B2 жыл бұрын

    amazing video keep up the great work!

  • @yeoinc
    @yeoinc2 жыл бұрын

    jenni is so beautiful that its mesmerising just to watch her speak, and may i say her editing quality has improved drastically, i mean just look at that category's "glitchy font fade in" c'mon thats so cool!

  • @nathanf1934

    @nathanf1934

    2 жыл бұрын

    Chill mate.

  • @marks4555

    @marks4555

    2 жыл бұрын

    Beauty is common, just not many women in the watch world. But yeah superb video editing though.

  • @dandahl5964

    @dandahl5964

    2 жыл бұрын

    Shes very average

  • @vipeton.8927

    @vipeton.8927

    2 жыл бұрын

    @@dandahl5964 absolutely. Don't think she would be great looking naked.

  • @oopszie
    @oopszie2 жыл бұрын

    I’ve found Blancpain to be in group 4 or 5 due to low demand, but it also means they are wonderful bargains on the secondhand market.

  • @nivero4393
    @nivero43932 жыл бұрын

    I love tuning in to your channel and hearing you pronounce watch brands

  • @buzzufy
    @buzzufy2 жыл бұрын

    It is really a great feeling to have those luxurious watch but I definitely agree on what you said buy only what you can afford there is no need to make a loan or borrow money just to make you look rich and to be on the trend. Great review too! Thank you Jenni!

  • @hestrada3463
    @hestrada34632 жыл бұрын

    Nice video. I just don’t agree that Moser’s lose value a lot. It depends. Take for instance the Streamliner or the Pioneer Center Seconds in steel they hold very good their value and are quite popular

  • @GA-1st
    @GA-1st2 жыл бұрын

    For better or worse, I never looked upon my decades long interest in watches as a financial investment. Over the years, I've parted with a few of my mid-luxury watches, and I can say they sold for at least what I paid for them originally. Of course, I realize my experience is entirely anecdotal. That said, I was forced to exit as a hobbyist when the Great Recession hit. Sigh. C'est la vie!

  • @justinstowe6021
    @justinstowe60212 жыл бұрын

    Brilliant video straight to the point 👏🏻👏🏻👏🏻

  • @robertsullivan4773
    @robertsullivan47732 жыл бұрын

    Very helpful I'm on the verge of pulling the trigger on an IWC 42mm perpetual calendar. I've been wrestling with if I should lose my mind and get it in gold or steel. If I understand you it's going to be a tough sell but easier and much less expensive if I go with steel. I have no intention of selling it after it's a perpetual calendar they are for the lawn haul so to speak 😀. By the way your right about video from Europe and England do have a different slant from here in the states. I run into it when watch Psul Thorpe.

  • @vintageswiss9096
    @vintageswiss90962 жыл бұрын

    Tissot holds a constant ~80% value on used models as long as you buy on the grey market. Tissot is a great way to buy watches to save up to trade in later for a bigger budget watch. Same goes for Bulova, Hamilton, Oris, and Fortis.

  • @CalebSpears1

    @CalebSpears1

    Жыл бұрын

    I love my Hamilton. It was my first watch I bought and it’s still one of my best looking

  • @bryanguest2807

    @bryanguest2807

    Жыл бұрын

    But they require a large investment. I collect seikos and have several watches like the sarb and skx I paid $2-300 for that go for over 500 on ebay regularly

  • @ungabungus01

    @ungabungus01

    Жыл бұрын

    @@bryanguest2807 because you got lucky and they were discontinued. If they were still in production (as many seiko models are) you would not get more than you paid

  • @bryanguest2807

    @bryanguest2807

    Жыл бұрын

    Not all. But definitely wont lose money on a powermatic prx or khaki field unless you buy it really marked up

  • @bryanguest2807

    @bryanguest2807

    Жыл бұрын

    @@ungabungus01 I buy grey market even slightly used. If its a watch I enjoy it usually goes up and if it doesnt who cares, its not like stocks in a company you have a time window you expect to cash out

  • @alexnutcasio936
    @alexnutcasio9362 жыл бұрын

    The most valuable watch is the one you wear and enjoy. Everything else is just a box Queen.

  • @BobbyDazzler888

    @BobbyDazzler888

    2 жыл бұрын

    Collect the way you like, Jack

  • @alexnutcasio936

    @alexnutcasio936

    2 жыл бұрын

    @Garry Ellison oh I get it. It’s just the most valuable one you collect is the one on your wrist. The one sitting on a winder, a dresser or in a safe is just for show.

  • @alexnutcasio936

    @alexnutcasio936

    2 жыл бұрын

    @@BobbyDazzler888 who’s Jack and why is he collecting watches?

  • @spytromics
    @spytromics2 жыл бұрын

    Nice video. I always learn something. Thanks.

  • @matthiashofer6328
    @matthiashofer63282 жыл бұрын

    Thank you. Quite interesting. I also found it helpful to hear about a „definition“ of market price :-)

  • @m0t3ki
    @m0t3ki2 жыл бұрын

    FPJ is positioned at an absolute wrong category, the reason being it is really being in high demand (low production), also thanks to watchbox. Not to mention, watch like FPJ chronometre bleu/ or resonance just sells way way way over retail. The rest are correct

  • @BobbyDazzler888

    @BobbyDazzler888

    2 жыл бұрын

    U know sheet. The guys a modern genius

  • @stevenbutler9029

    @stevenbutler9029

    2 жыл бұрын

    Agree!

  • @Papi_chulo1993

    @Papi_chulo1993

    2 жыл бұрын

    @@BobbyDazzler888 i could pay some 3rd year mechanical engineering students a few thousand dollars they will come up with way better movemenrt than this journe guy. There is nothing complex sbout an automatic watch, an average iphone or laptop is 1000 times more complex than any automatic watch, so tell me again how this guy is a genius? His only credentials are that he has a french name and midgets like o leary hyping him up.

  • @miguelteixeira4134

    @miguelteixeira4134

    2 жыл бұрын

    @@Papi_chulo1993 now that is one of the most stupid things ever wrote on the internet.... you sir must be a genius in your short bus....

  • @drwindsurf
    @drwindsurf2 жыл бұрын

    This is a very interesting video, thank you Jenni. The one thing I would add is that the best way not lose value is make sure you buy the watch at a good price. So most of the time I buy lightly used watches at below market price. Thank you again 😊👍

  • @Herr_Grau
    @Herr_Grau2 жыл бұрын

    Thank you for your work and thoughts! As a long time watch enthusiast, i'm courious about, what the Watch Trend does to the watch world. We're talking about the same brands over and over and the peoples eyes goes to the value - and it perpetuals itself... The question is, what makes a stable value for watches? The video is good, but shows what watches are now trended. When the whole watch hypewill be over once (maybe), i think what will remain are the watch enthusiasts, that have interest in different categories, like watches with a military backround (zenith rainbow, heuer bundeswehr, tudor snowflake and so on) or old heuer racing drivers. But maybe there will just be a new trend, like pockwt watches...

  • @lukasz_zegarkowy
    @lukasz_zegarkowy2 жыл бұрын

    Great video Jenni. Two questins - Hublots watches - aren’t they rather in the last category? What about more affordable brands like Longines, Certina, Junghans maybe even Seiko or Orient Stars?

  • @NikkenMagboy
    @NikkenMagboy2 жыл бұрын

    Interesting. I would knock tag down 1 tier, at least here in Asia.

  • @nintendokings
    @nintendokings2 жыл бұрын

    Watches are bad investments. Buy what you like and enjoy. End of story

  • @alexnutcasio936

    @alexnutcasio936

    2 жыл бұрын

    Sorta like cars. Drive it till the wheels fall off.

  • @nintendokings

    @nintendokings

    2 жыл бұрын

    @@alexnutcasio936 They're definitely more like cars than being real investments, that's for sure.

  • @coolboy5428

    @coolboy5428

    2 жыл бұрын

    Watches and crypto are best

  • @RunawayYe

    @RunawayYe

    2 жыл бұрын

    @@coolboy5428 and silver bro 🚀

  • @nintendokings

    @nintendokings

    2 жыл бұрын

    @User 2389 obviously, but a lot of people think certain watches are good investments, which they are not.

  • @rorideleon4746
    @rorideleon47462 жыл бұрын

    Jenni, nice video, very informative. In what category would you put Grand Seiko in? Thank you.

  • @TroyMcMahon89
    @TroyMcMahon892 жыл бұрын

    Great video Jenni ❤

  • @hiratiomasterson4009
    @hiratiomasterson40092 жыл бұрын

    I'll put some perspective from different sectors on this... Firstly...sneakers. A few years ago, Nikes SB Dunk models were totally unloved: they were sitting in outlets - a model that has been around since 1985 and had ups and down...and for a while they were pretty, badly down. Even with deep discounts. Many ended up being given to charities at some point. But then a few years ago...Travis Scott did a collaboration. And since then, they almost always sell out. Even mundane general releases, more so for collaborations. But it can go the other way. Back about 5 years ago, there was a photo of Kanye West jumping up wearing adidas ultraboost shoes...and suddenly, they sold out. Demand outstripped supply to such a degree that every model selling at retail for $180 in the US could be sold for at least double the price instantly, many 3-5 times the price, and a few at over ten times the price. But then factories able to make the unique midsole material increased in number and capacity...and supply skyrocketed. Some of the hyped died down. And prices collapsed. Now the shoes end up in outlets quite often, with fairly limited resale value for new models. And then the Lexus LFA...a ridiculously expensive high end sports car, that really was not as fast as Ferraris, Porsche Turbos and Lamborghinis...but it cost way more than its competitors. With a Lexus badge. It was a hard sell for dealers, many sat on lots for years, with the last few moving back in early 2020 in the US. But then...a few KZread clips, lauding the quality, the amazing sound of the V10. People remembered the Top Gear review by Jeremy Clarkson...and demand suddenly blew up. A car that could not be sold for years off dealer lots for years suddenly doubled in value in the space of a few months. I have no doubt there are some watches, currently unloved, that will do the above. Suddenly demand will spike. Prices will skyrocket. But some may well go the other way... Good luck in working out which it will be!

  • @JayandSarah

    @JayandSarah

    2 жыл бұрын

    There is no way to work out which it will be. It will take a future event to dictate that demand, so it is not possible.

  • @robertbeirne9813

    @robertbeirne9813

    2 жыл бұрын

    Basketball shoes, aka sneakers, should be used until the soles are worn away on the playground blacktop. Then you tie the laces together and thrown up to the phone lines.

  • @vagaboots

    @vagaboots

    2 жыл бұрын

    I wonder if the two-tone explorer could be one of those "sleepers"...

  • @Mega-zi7ys

    @Mega-zi7ys

    Жыл бұрын

    Therefore buy only watches you love and truly can afford. Period 😁

  • @ZeroSOFInfinity
    @ZeroSOFInfinity2 жыл бұрын

    Hublot should be in the last category. Once you bought one and walk out the door, it already have lost half of its market prices.

  • @mytuberforyou

    @mytuberforyou

    2 жыл бұрын

    "Should be"- yet there is always some fool- usually some pale nerd with a backwards baseball hat and high top sneakers in the UK- who is willing to buy one.

  • @Max-zt4tb
    @Max-zt4tb2 жыл бұрын

    @Jenni, We truly appreciate your videos. Great content and relatively less upselling/marketing. May I ask, where would you rate Maurice Lacroix masterpiece collection in this table.

  • @charles_the_elder
    @charles_the_elder2 жыл бұрын

    Very informative. Thank you.

  • @untouchable360x
    @untouchable360x2 жыл бұрын

    “Name a product that increases in value with age AND use.” KS

  • @hanktaylor1386
    @hanktaylor13862 жыл бұрын

    There are 2 theories that contradictory, 1) buy the watch that has high demand, the price will keep on rising and easy to sell later on. 2) buy the watch that is undervalued , good quality , massive depreciation and not many people know and understand them, when the price goes up it will worth a fortune. If someone bought Daytona in 1960s or 1970s he belong to the category number 2, but if someone buy Daytona today he is in category number 1. Its the same watch but bought in different era by people with different philosophies and will give different payoff and satisfaction.

  • @warusk2nd
    @warusk2nd2 жыл бұрын

    I like the point of view here. Great video Jenni!

  • @Mark..P
    @Mark..P2 жыл бұрын

    Great video Jenny 👏

  • @stuntmonkey00
    @stuntmonkey002 жыл бұрын

    It's just like cars, the most expensive and most complicated aren't the ones that retain value. It's like buying a Mercedes S class, the depreciation is steep.

  • @Naples-Florida

    @Naples-Florida

    2 жыл бұрын

    Well said👍

  • @miu6608

    @miu6608

    2 жыл бұрын

    A Mercedes S Class isn’t even close to being one of the most expensive or complicated cars. Bugatti or Koenigsegg or a range of others are the valid comparisons here and they retain their value very well. The general rule is if something is expensive and relatively rare, it tends to hold its value well or appreciate. The oddity really is Rolex as they probably compare to Mercedes and yet the value of their watches keeps going up.

  • @nathanaeltambunan607

    @nathanaeltambunan607

    2 жыл бұрын

    but a car that defeats your statement is the mercedes g wagon, they are quite expensive and the technology in them is amazing. but they are seen to be sold higher than retail prices. my dad's 2015 g500 was sold last month for 15k above how much he paid for when new.

  • @richarddavis7548
    @richarddavis75482 жыл бұрын

    Although I generally agree with your assessment, you are way off base with at least Journe. Expensive at retail, the wait is about 2 years currently and they will not increase production making them more valuable almost immediately. I only wish they dropped 25% or more……..

  • @dsong401

    @dsong401

    2 жыл бұрын

    once you factor in the hefty service costs for an fpj, it may not end up being a good investment

  • @richarddavis7548

    @richarddavis7548

    2 жыл бұрын

    @@dsong401 well if you have one you probably won’t wear it all the time. Probably greater than 10 years between services at least

  • @bradm7046
    @bradm70462 жыл бұрын

    Great video, danke. I love Omega, I would like to know your suggestions for a good Skeleton watch at different price brackets and maybe why. Possible future video maybe.

  • @xx-----------xx873

    @xx-----------xx873

    2 жыл бұрын

    I'd love that too, my personal favourite is the Chronoswiss Opus Skeleton, but I'd love to see other options in that price range.

  • @luise.r.a.1220
    @luise.r.a.12202 жыл бұрын

    Hey hola Jenni! Great post!

  • @CYC_JP
    @CYC_JP2 жыл бұрын

    FPJ should arguably be in category 2 or 3, and some models such as Chronometre Bleu is definitely in category 1 or 2.

  • @HasanQazi
    @HasanQazi2 жыл бұрын

    What do you think of Cartier, especially the Santos de Cartier? What tier do you think that would go in?

  • @ylannjacobin3803

    @ylannjacobin3803

    2 жыл бұрын

    Money lost no questions ask but they are nice whatches

  • @mytuberforyou

    @mytuberforyou

    2 жыл бұрын

    Money lost initially but if you find a nice used one it will hold its value. There is always somebody looking for a Santos or Pasha. If I had to compare it to another "fashion/luxury" wath I'd say the Bvlgari Rettangolo- you wouldn't want to buy one new but if you find a nice one for $1800, consider it. It will hold value.

  • @alexrider9151
    @alexrider91512 жыл бұрын

    7:07 when Jenni listed of a bunch of the watch brands, had to be one of the most satisfying things to listen to.

  • @ncasim
    @ncasim2 жыл бұрын

    Great content, Jenni.

  • @thevalet2011
    @thevalet20112 жыл бұрын

    Hi Jenni, agree on the Rolex, AP and Patek hype game. But F.P. Journe and it’s getting very difficult to get access to yet it remains highly desirable within Asia like Hong Kong, Japan and Singapore.

  • @koolpep

    @koolpep

    2 жыл бұрын

    Same in the Middle East! One of the hottest brands. We have a boutique in Dubai and it has nothing to sell. Unless you have a history with them.

  • @philmanson2991
    @philmanson29912 жыл бұрын

    I L-O-V-E it when you pronounce the really interesting watch names...so European!

  • @jerseyneil1
    @jerseyneil12 жыл бұрын

    Wonderful video Jenn, but I was wondering how Grand Seiko fits into this list. Many of my friends encourage me to buy a GS Spring Drive. Not sure if it will maintain its value in the long term, especially a hybrid technology between mechanical and quartz.

  • @tristar333333
    @tristar3333332 жыл бұрын

    Nice video Jenni !

  • @coyroy4339
    @coyroy43392 жыл бұрын

    ‘Quite surprised how you completely missed the rising popularity of the Grand Seiko brand.

  • @michaelriera6277

    @michaelriera6277

    2 жыл бұрын

    Like most KZreadrs she will focus on the usual brands.

  • @A_Dude_And_His_Watch78

    @A_Dude_And_His_Watch78

    2 жыл бұрын

    Good. Then I can still buy one.

  • @kelechinobi3085

    @kelechinobi3085

    2 жыл бұрын

    @@A_Dude_And_His_Watch78 Hurry. GS is slowly pushing further up market and dropping cheaper (more affordable) lines

  • @niallduffy6907

    @niallduffy6907

    2 жыл бұрын

    Grand Seiko are a great watch. But they are rightly or wrongly linked with Seiko which are not a great watch, therein lies the problem for Grand Seiko as an investment watch.

  • @A_Dude_And_His_Watch78

    @A_Dude_And_His_Watch78

    2 жыл бұрын

    @@niallduffy6907 literally the bane of the whole hobby. Watches are to wear and enjoy. Stocks are for investment. Seiko also has more history than Rolex and is arguably more innovative.

  • @fancytyme
    @fancytyme2 жыл бұрын

    I have two watches that have increased in value by more than 25%, both Seikos (SARB035, SARB017) I bought around MSRP. The total amount is not huge, but the percentage is impressive.

  • @Nero-8o8

    @Nero-8o8

    2 жыл бұрын

    Lol

  • @Slayer8957

    @Slayer8957

    Жыл бұрын

    The Sarb017 seiko alpinist has become something of a cult classic. Its actually impressive in a way.

  • @cassini2424
    @cassini2424 Жыл бұрын

    Hi Jenni! love your videos. I was hoping you would include some more details in relation to the mechanical watches vs quartz in retaining their value as well as precious stones in dial or bazel. What feature helps more retain value? Mechanism, precious stones or rarity? For example there are holy trinity watches (PP, AP and VC) with quartz and diamonds. How well would they retain their value and what characteristic matters most?

  • @phcastilho
    @phcastilho2 жыл бұрын

    Very informative video. Greetings from Rio, Brazil.

  • @gerarddufeu4138
    @gerarddufeu41382 жыл бұрын

    I could not care less about value, investment, etc. I like watches for pleasure and not money, money, money.

  • @gumballrally427
    @gumballrally4272 жыл бұрын

    Where would you categorize Cartier? I didn't see that brand in your tiers.

  • @ylannjacobin3803

    @ylannjacobin3803

    2 жыл бұрын

    Well we can say that the money loss is garantie there 😅

  • @mytuberforyou

    @mytuberforyou

    2 жыл бұрын

    The well known ones (Santos, Pasha) dont go for retail but seem to hold well in the secondary market from what I have seen, the classic tanks don't seem to be as much in demand, but that goofy crash always seems to have someone willing to overpay for one- most likely saw a photo of some celeb wearing it and thinks it's the "hot ticket".

  • @KryueptoKing
    @KryueptoKing Жыл бұрын

    I love your accent so much! I could listen for hours.

  • @teddybitner3302
    @teddybitner33022 жыл бұрын

    Thanks, very helpful!

  • @peterlewis3540
    @peterlewis35402 жыл бұрын

    Having been a collector for nearly forty years, the only brand ive found that retain their value, is Rolex. There is a thing about Rolex, that within reason, no matter what you pay on the Grey market for the coveted Sports models, its money you are likely to get back if you sell them. Rolex retain their value better than just about any other brand, and the sensible person who spends a lot of money on their watch, can see a return on their investment in the longterm.

  • @ekimandersom4478

    @ekimandersom4478

    Жыл бұрын

    That will change

  • @DelusionalNYC

    @DelusionalNYC

    Жыл бұрын

    What about Patek?

  • @andytiller4528
    @andytiller45282 жыл бұрын

    I know you didn't want to expand on lots of brands, but I would have been interested in hearing what you thought of Grand Seiko

  • @jjlad5037

    @jjlad5037

    2 жыл бұрын

    Much like Omega. A few models retain their value, or perhaps go up a bit. The balance experience modest depreciation.

  • @RunawayYe

    @RunawayYe

    2 жыл бұрын

    I can't help but feel that Grand Seiko is just a meme

  • @jjlad5037

    @jjlad5037

    2 жыл бұрын

    @@RunawayYe ...I'm sure that was their intention when Seiko invested $-millions into its development.

  • @xx-----------xx873

    @xx-----------xx873

    2 жыл бұрын

    @@jjlad5037 I think it's more like hundreds of millions, and while I don't like anything they've done, they've done a lot for watchmaking.

  • @bloodmorel
    @bloodmorel2 жыл бұрын

    I really liked this. No great surprises in the list, but reinforced my impressions.

  • @rrhashimoto611
    @rrhashimoto6112 жыл бұрын

    Great tips!

  • @tylerjames676
    @tylerjames6762 жыл бұрын

    I'm not so interested in watches as investment pieces, I simply wear what I like. However, this was a great video if only to hear Jenni pronounce Jaeger LeCoultre again lol

  • @JohnDoe-ub8fq
    @JohnDoe-ub8fq2 жыл бұрын

    It has been my experience that most dealers, who would buy most watches, offer 50% under retail or more (there are a few exceptions). There is no 'holding' value, after paying retail and selling to a dealer. Now selling to the public is different.

  • @joecostner1246

    @joecostner1246

    2 жыл бұрын

    obviously retailers usually double prices and add sales taxes

  • @A1steak
    @A1steak2 жыл бұрын

    A Lange & Sohne and FP Journe watches are going through the roof in Hong Kong and China. Crazy market.

  • @erniegirls5676
    @erniegirls5676 Жыл бұрын

    Great advice there about not borrowing money to purchase a watch in case of economic downturn. A very good bit of advice more people should listen to.

  • @kevin_howell
    @kevin_howell2 жыл бұрын

    I have to disagree on the BB GMT... I have found that trying to sell mine close to retail price was impossible... I lost about 700€. Most on C24 are well under retail.

  • @Brimful22

    @Brimful22

    2 жыл бұрын

    Jenni is not comparing with retail price but with market price, bb gmt market price is clearly below retail

  • @kevin_howell

    @kevin_howell

    2 жыл бұрын

    @@Brimful22 didn’t she say there was a price increase?

  • @itsallrobbish

    @itsallrobbish

    2 жыл бұрын

    Yep, readily available in Dundee, my nearest city. The panda chronos, however, are in great demand.

  • @abdulmohd3871
    @abdulmohd38712 жыл бұрын

    Say goodbye for my money if I bought F.B. Journe? I’m willing to buy any watch at the retail price :) It’s much better if you said Jacob and co instead

  • @anotherwatch
    @anotherwatch2 жыл бұрын

    Great video. I try my best not to buy watches based on value retention and appreciation. However, as money is limited (for me anyway), I tend to wait a bit longer until the sales before purchasing. I have not lost money selling some of steel Rolexes previously.

  • @KMartineauMuisc
    @KMartineauMuisc2 жыл бұрын

    Great video! I would challenge you a little on FP Journe, those are red hot right now. You cant even buy them in a boutique right now.