www.essec.edu/asia |
ESSEC Asia Pacific - Singapore Campus.
Within three decades, the luxury sector has transformed into a very important industry where strong brands and conglomerates have progressively taken the lead over the family houses. Here are some of the questions that will be discussed during this master class, led by Denis Morisset:
- What justifies this impressive evolution?
- Why do luxury brands seem to be more resilient to crisis than other brands?
- What differentiates luxury brand management from traditional brand management?
- How can this industry remain exclusive and continue to create dream factors while increasing sales?
- What are the challenges and opportunities of E-commerce and digital marketing for the luxury industry, particularly in China?
- Is OMNI retail channel a relevant strategy for luxury brands in terms of differentiation and exclusivity, threats and opportunities?