Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair
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Advertising experts analyze the cola wars between Coca-Cola and Pepsi. The rivalry goes back more than a century ago, but for the last 50 years the two companies have been feuding through television commercials. Watch and see how the rivalry has changed over the years.
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Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair
Пікірлер: 152
coke advertising just works man... for the longest time I thought that pepsi was like a rip-off coke lol
@greghenkelman2795
3 жыл бұрын
Pepsi IS a rip-off Coke...lol Coke was the FIRST drink to introduce "cola" flavour into the world.
they forgot to talk about how Pepsi and Coca Cola also associate themselves with competing fast food restaurants, McDonald's uses Coca Cola but KFC uses Pepsi, it's a competition on multiple layers
@melissacooper4282
5 жыл бұрын
Also Taco Bell sells Pepsi products. Burger King sells Coca-Cola products. So does White Castle. I'm not sure about Wendy's.
@Panda-gz8gz
5 жыл бұрын
@@melissacooper4282 i believe Burger King is using Pepsi aswell (here in the Netherlands anyway)
@samnguyenthi3092
4 жыл бұрын
Movie theater too
@Lion-dr7uv
3 жыл бұрын
@@melissacooper4282 Wendy’s is Coke also
@TheVloggerDude2018
2 жыл бұрын
Yet both universal and Disney Have Coca Cola…
I wish they had mentioned that amazing Cindy Crawford Super Bowl ad for Pepsi. It was so memorable that it was referenced in the final Pepsi ad used in this video.
@q5dog5
5 жыл бұрын
There's always a lot left on the cutting room floor.
@gnrdontcry
2 жыл бұрын
Amitabh I am sure you are born in the late 60's or early 70's! LOL
I noticed how in the vintage Pepsi ads that you see young people and families having fun and enjoying Pepsi. Now with these modern Coke ads with the Share a Coke With You slogan I see young people smiling laughing and sharing bottles of Coke with their friends.
The best was when the kid steps on the cans. Basically spending 3 times.
Where's Pepsi Man god damnit?
@markysharkboy0261
4 жыл бұрын
Yeah!
@abadirabdo10
4 жыл бұрын
Me
@btf_flotsam478
Жыл бұрын
This is about American commercials, not Japanese media franchises.
What stands out for me is that Pepsi has put down Coke in it's adds but Coke never talks about Pepsi!
@samnguyenthi3092
4 жыл бұрын
You should search the battle content, image,... between them on social media
Brilliant analysis!
Coca Cola family where u at?
@mrmistermelom
4 жыл бұрын
not here
@newbwithayr815
4 жыл бұрын
Me
@greghenkelman2795
3 жыл бұрын
All Hail Coca-Cola! The first to bring "cola" flavour to soda stands.
I'll never forget that iconic Pepsi ad with Britney, Pink and Beyonce. It was amazing
Great documentary!
Both of these brands have become almost synonymous and interchangeable with each other I think
So, kind of like Disney and Dreamworks? The former focusing on a more traditional emotional narrative, and the other trying to be more modern take as a response?
Somehow in a restaurant when a customer asks for a drink, it's usually easier to say "Coke" or "Coca Cola" than "Pepsi"!
@thedevildarksoul9727
2 жыл бұрын
And cocaine is easier to say that pepsiane.
this is a masterclass in marketing
The Coke commercial in the Philippines is still by far the best. It featured Nikki Gil singing while giving Coke bottles away. I know there are other country versions. It still gives me goosebumps.
me: *laughs in sprite and milo*
@newbwithayr815
4 жыл бұрын
😂😂😂
1:16 that laugh lol
Guy talks about the 1999 Pepsi ad saying it’s the first time humour has been used and showing the coke logo, but this is omitting the Pepsi commercials where the delivery drivers of each company shares their cola with the other and the coke driver refuses to return the Pepsi. A whole series of commercials around this.
Don Draper made the first commercial
Coca Cola ftw
Coffee's better! *sips tea
How about RC Cola
Great for cleaning toilets
@naravit_lertratkosum
3 жыл бұрын
Rusty things and Mirrors too
restaurants never have coke only pepsi
@carys7417
5 жыл бұрын
What restaurants are you going to? What country?
@didacroig4652
5 жыл бұрын
In Europe I have rarely found Pepsi, only Coke
@cesaraul04
5 жыл бұрын
Mexico is Coke territory, you rarely find a Pepsi, specially in restaurants
@cesaraul04
5 жыл бұрын
I totally forgot that they Cinemex does not have coke!!! and I never bought soda in a theatre so dunno about theaters
@buttercupsthehotone1419
5 жыл бұрын
@El Missologo Regio that's why cinepolis rules
I can take this at anytime.
Coca cola win ofc I don't even drink pepsi.
@probot6515
5 жыл бұрын
Then how do you know?
@Es-ow2ks
5 жыл бұрын
Pro Bot I was trying to say ,that I've drunk Pepsi,but Coca Cola is life. So I don't even want to taste Pepsi anymore.
@green.spikes
5 жыл бұрын
tαkє mє tσ thє sky Same ewe
@probot6515
5 жыл бұрын
@@Es-ow2ks "I dont even drink pepsi"
@blake645
5 жыл бұрын
tαkє mє tσ thє sky try it some more. I grew up with coke and one day I tried Pepsi and didn’t like it... I tried it more then I started to like it. If you still don’t like it don’t worry I don’t care
My all time go to drink is Mountain Dew but if the matter is about coke then definitely for me hat's off Coca Cola wins...
@jaspercameron7590
5 жыл бұрын
epic gamr
@nenaddgo1
5 жыл бұрын
Pepsi owns man dew
@Nightmare-gc6sy
5 жыл бұрын
@@nenaddgo1 man dew??
Cool
Water gang where u at??
Wait what about the polar bears or Santa Clause?
As a Dr Pepper guy I rather drink Pepsi than Coka cola
The Coke ad that KZread showed me at the beginning of this video made me not want to buy Coke.
I don’t really have a preference I like both.. there both tasty
The guy with no goatee is cute 😊
Watching this while drinking a Pepsi
why was daddyofive there
Coke or Pepsi...which one do you like more?
@mitb06
5 жыл бұрын
pepsiiiiiii
@Deleted67209
5 жыл бұрын
Water
@SomeDudeWithAnExitSign
2 жыл бұрын
Pepsi.
Pepsi is definitely the more exciting brand. 💙
@animalart1298
Жыл бұрын
no it isnt
I prefer Pepsi
Pepsi
Pepsi my favor soft Drinks.
Cocacola yeah
pepsi=like coco cola=reply
Pepsi was left in the dust the moment they mentioned Coke by name. Whilst coke may hold Pepsi as a competitor in the market place they've never held them as a competitor in their messaging. As much as Pepsi may have debased coke for a spell they ultimately fumbled the ball by not leaving it at that. The continued juxtaposition on Pepsi's part only introduces the concept of one of the two specific brands, Pepsi and Coke, being a loser. Personal tastes across the board are just that, personal. Both a syrupy-fizzy water. Neither has any real benefit for you. So the only thing you're really betting on there's that enough people like you more than the other guy. But brands and the image they cultivate become part of people's personalities. So the idea that you'd get someone who probably never considered themselves a 'coke' person into a position where they felt compelled to choose the 'better' tasting soda, you've already lost. Yes, they had significant gains for a decade or so but when coke eventually relaunched, even though it ultimately failed, who were they competing against? Pepsi, or themselves? It wasn't 'the-pepsi-killer', 'the better soda', or else anything like that. It was simply, 'New-Coke'. That alone says it all.
COKE Forewer!
Coke will always be the best but Coke won the 1886-1980 Pepsi won the 80s, Coke took it back in the 90s and has held onto it ever since
Pepsi Merchandiser!
I just prefer coke because it doesn't taste as sweet as other colas to me (idk about the sugar content but taste wise it's less sweet). I generally dislike pepsi but pepsi max isn't bad. Also cherry pepsi max is superior to cherry coke but Dr Pepper being the ultimate cherry cola no competition .
Not hating, but a better video to do would be the icons associated with these brands and other big brands throughout the years. And how the market is affected positively or negatively depending on who they use.
@q5dog5
5 жыл бұрын
A nice idea as well! There are certainly great stories around celebrity, spokesperson, and mascot brand building.
@chiggs343
5 жыл бұрын
especially nike and kap
@btf_flotsam478
Жыл бұрын
This would run the risk of giving too much of a 'deep but narrow' viewpoint of the industry; there's more to advertising than choosing an icon. I would love to see some deeper videos on advertising, but it's hard to strike the balance between depth, breadth and being easy to watch.
6:22 Baby Carlton!
JUST DRINK DR PEPPER 😉😌😇😍
Hi
Pepsi. The pepsi challenge proves it. It's irrational to like coke after taking the challenge and choosing pepsi. You'd only like coke more because the advertisements (which shouldnt affect your opinion) would rewire your brain. ...unless you really aren't clinging to a brand. I still drink coke. It's cool. Its just I personally prefer pepsi. You know what's really not nice? Diet coke.
@animalart1298
Жыл бұрын
coke is better easily
Aren't they the same? watch me get bashed in for this
When my friends and i order a cola we expect cocacola not pepsi... So when we taste pepsi we are like.. serius dude?! We order cola not pepsi lel
Coca cola❤️
Coke or Pepsi 🤔
Bepis Man send help!
PEPSI!!!!
Military search treasure ntbfiko stroke edition generate edge soon.
Coke's da dope
Moral of the story 2 product friendly diabetes
Bro my I saw my dad and grandpa doing the Pepsi challenge and they were filming... Both chose coke
@melissacooper4282
5 жыл бұрын
I bet their challenge didn't get on the air.
I like water
Even Jules in Pulp Fiction knew it would take some divine intervention to turn a coke into Pepsi. He didnt say Pepsi into coke. Now thatd be a tragedy.
Pepsi is cheaper
these type of ads should be banned. cola and pepsi and other sugar beverages are as close to poison as possible. i know personally what it did to me... either way, wo tf chooses what to drink based off ads? you drink what u like... also cola's better
I just like tea 🍵
@two-face1041
5 жыл бұрын
Celina J did you want not watch the ad? Coca-Cola is a tea brand
@chloehowland9346
5 жыл бұрын
Celina J same
@q5dog5
5 жыл бұрын
Love both the viewer attention and snark, @Two-Face.
@two-face1041
5 жыл бұрын
Matthew Quint no problem
@im_so_bored3896
5 жыл бұрын
then u should try kombucha
le meilleur c'est Pepsi-Cola pour toujours
Did anyone else just come for Michael Jackson and then leave?
Who are the idiots who associate a soda with freedom?
coke and pepsi are both good. but pepsi is more better
Am i the only one here who hates soda?
They better show Britney
@LOVEDlVE
2 жыл бұрын
thats what i was thinking
4th to like
I generally dislike pepsi but pepsi max isn't bad
Coke > Pepsi, Jack n Coke 🍻 not Jack n Pepsi 🙄🤦
Dislike if coke is better like if Pepsi is better
Tbh they both taste the same who cares
4:27 that was erotic.
Eh why?
Pepsi is gross🤷♀️
@Nickwilde2295
2 жыл бұрын
Coke is gross
Coke is overrated
@PinkAugust0
5 жыл бұрын
I couldn't have said it better myself!
Capitalism in its truest form, for better or worse
Pepsi should just give up