Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair

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Advertising experts analyze the cola wars between Coca-Cola and Pepsi. The rivalry goes back more than a century ago, but for the last 50 years the two companies have been feuding through television commercials. Watch and see how the rivalry has changed over the years.
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Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair

Пікірлер: 152

  • @crumbs6151
    @crumbs61514 жыл бұрын

    coke advertising just works man... for the longest time I thought that pepsi was like a rip-off coke lol

  • @greghenkelman2795

    @greghenkelman2795

    3 жыл бұрын

    Pepsi IS a rip-off Coke...lol Coke was the FIRST drink to introduce "cola" flavour into the world.

  • @sinisterlyupbeat9548
    @sinisterlyupbeat95485 жыл бұрын

    they forgot to talk about how Pepsi and Coca Cola also associate themselves with competing fast food restaurants, McDonald's uses Coca Cola but KFC uses Pepsi, it's a competition on multiple layers

  • @melissacooper4282

    @melissacooper4282

    5 жыл бұрын

    Also Taco Bell sells Pepsi products. Burger King sells Coca-Cola products. So does White Castle. I'm not sure about Wendy's.

  • @Panda-gz8gz

    @Panda-gz8gz

    5 жыл бұрын

    @@melissacooper4282 i believe Burger King is using Pepsi aswell (here in the Netherlands anyway)

  • @samnguyenthi3092

    @samnguyenthi3092

    4 жыл бұрын

    Movie theater too

  • @Lion-dr7uv

    @Lion-dr7uv

    3 жыл бұрын

    @@melissacooper4282 Wendy’s is Coke also

  • @TheVloggerDude2018

    @TheVloggerDude2018

    2 жыл бұрын

    Yet both universal and Disney Have Coca Cola…

  • @amitabhsharma3916
    @amitabhsharma39165 жыл бұрын

    I wish they had mentioned that amazing Cindy Crawford Super Bowl ad for Pepsi. It was so memorable that it was referenced in the final Pepsi ad used in this video.

  • @q5dog5

    @q5dog5

    5 жыл бұрын

    There's always a lot left on the cutting room floor.

  • @gnrdontcry

    @gnrdontcry

    2 жыл бұрын

    Amitabh I am sure you are born in the late 60's or early 70's! LOL

  • @melissacooper4482
    @melissacooper44824 жыл бұрын

    I noticed how in the vintage Pepsi ads that you see young people and families having fun and enjoying Pepsi. Now with these modern Coke ads with the Share a Coke With You slogan I see young people smiling laughing and sharing bottles of Coke with their friends.

  • @Team974
    @Team9743 жыл бұрын

    The best was when the kid steps on the cans. Basically spending 3 times.

  • @DCkogsch
    @DCkogsch5 жыл бұрын

    Where's Pepsi Man god damnit?

  • @markysharkboy0261

    @markysharkboy0261

    4 жыл бұрын

    Yeah!

  • @abadirabdo10

    @abadirabdo10

    4 жыл бұрын

    Me

  • @btf_flotsam478

    @btf_flotsam478

    Жыл бұрын

    This is about American commercials, not Japanese media franchises.

  • @partymimi1
    @partymimi15 жыл бұрын

    What stands out for me is that Pepsi has put down Coke in it's adds but Coke never talks about Pepsi!

  • @samnguyenthi3092

    @samnguyenthi3092

    4 жыл бұрын

    You should search the battle content, image,... between them on social media

  • @sujeethange8033
    @sujeethange80332 жыл бұрын

    Brilliant analysis!

  • @aminajarra1373
    @aminajarra13735 жыл бұрын

    Coca Cola family where u at?

  • @mrmistermelom

    @mrmistermelom

    4 жыл бұрын

    not here

  • @newbwithayr815

    @newbwithayr815

    4 жыл бұрын

    Me

  • @greghenkelman2795

    @greghenkelman2795

    3 жыл бұрын

    All Hail Coca-Cola! The first to bring "cola" flavour to soda stands.

  • @thaisgregorio2734
    @thaisgregorio27345 жыл бұрын

    I'll never forget that iconic Pepsi ad with Britney, Pink and Beyonce. It was amazing

  • @beckiejbrown
    @beckiejbrown5 жыл бұрын

    Great documentary!

  • @hamzairfan8948
    @hamzairfan89484 жыл бұрын

    Both of these brands have become almost synonymous and interchangeable with each other I think

  • @lukehodge9026
    @lukehodge90265 жыл бұрын

    So, kind of like Disney and Dreamworks? The former focusing on a more traditional emotional narrative, and the other trying to be more modern take as a response?

  • @sootuckchoong7077
    @sootuckchoong70775 жыл бұрын

    Somehow in a restaurant when a customer asks for a drink, it's usually easier to say "Coke" or "Coca Cola" than "Pepsi"!

  • @thedevildarksoul9727

    @thedevildarksoul9727

    2 жыл бұрын

    And cocaine is easier to say that pepsiane.

  • @mazart612
    @mazart6123 жыл бұрын

    this is a masterclass in marketing

  • @karabellaellaellaella
    @karabellaellaellaella5 жыл бұрын

    The Coke commercial in the Philippines is still by far the best. It featured Nikki Gil singing while giving Coke bottles away. I know there are other country versions. It still gives me goosebumps.

  • @mrmistermelom
    @mrmistermelom4 жыл бұрын

    me: *laughs in sprite and milo*

  • @newbwithayr815

    @newbwithayr815

    4 жыл бұрын

    😂😂😂

  • @yiannicatopodis5952
    @yiannicatopodis59525 жыл бұрын

    1:16 that laugh lol

  • @Drummer8282
    @Drummer82824 жыл бұрын

    Guy talks about the 1999 Pepsi ad saying it’s the first time humour has been used and showing the coke logo, but this is omitting the Pepsi commercials where the delivery drivers of each company shares their cola with the other and the coke driver refuses to return the Pepsi. A whole series of commercials around this.

  • @rroygbivable
    @rroygbivable5 жыл бұрын

    Don Draper made the first commercial

  • @whaa1919
    @whaa19195 жыл бұрын

    Coca Cola ftw

  • @birdsnfishes
    @birdsnfishes5 жыл бұрын

    Coffee's better! *sips tea

  • @0subsnovideo296
    @0subsnovideo2965 жыл бұрын

    How about RC Cola

  • @xJwp2525x
    @xJwp2525x5 жыл бұрын

    Great for cleaning toilets

  • @naravit_lertratkosum

    @naravit_lertratkosum

    3 жыл бұрын

    Rusty things and Mirrors too

  • @masteryeet8617
    @masteryeet86175 жыл бұрын

    restaurants never have coke only pepsi

  • @carys7417

    @carys7417

    5 жыл бұрын

    What restaurants are you going to? What country?

  • @didacroig4652

    @didacroig4652

    5 жыл бұрын

    In Europe I have rarely found Pepsi, only Coke

  • @cesaraul04

    @cesaraul04

    5 жыл бұрын

    Mexico is Coke territory, you rarely find a Pepsi, specially in restaurants

  • @cesaraul04

    @cesaraul04

    5 жыл бұрын

    I totally forgot that they Cinemex does not have coke!!! and I never bought soda in a theatre so dunno about theaters

  • @buttercupsthehotone1419

    @buttercupsthehotone1419

    5 жыл бұрын

    @El Missologo Regio that's why cinepolis rules

  • @samuelemma2869
    @samuelemma28693 жыл бұрын

    I can take this at anytime.

  • @Es-ow2ks
    @Es-ow2ks5 жыл бұрын

    Coca cola win ofc I don't even drink pepsi.

  • @probot6515

    @probot6515

    5 жыл бұрын

    Then how do you know?

  • @Es-ow2ks

    @Es-ow2ks

    5 жыл бұрын

    Pro Bot I was trying to say ,that I've drunk Pepsi,but Coca Cola is life. So I don't even want to taste Pepsi anymore.

  • @green.spikes

    @green.spikes

    5 жыл бұрын

    tαkє mє tσ thє sky Same ewe

  • @probot6515

    @probot6515

    5 жыл бұрын

    @@Es-ow2ks "I dont even drink pepsi"

  • @blake645

    @blake645

    5 жыл бұрын

    tαkє mє tσ thє sky try it some more. I grew up with coke and one day I tried Pepsi and didn’t like it... I tried it more then I started to like it. If you still don’t like it don’t worry I don’t care

  • @Nightmare-gc6sy
    @Nightmare-gc6sy5 жыл бұрын

    My all time go to drink is Mountain Dew but if the matter is about coke then definitely for me hat's off Coca Cola wins...

  • @jaspercameron7590

    @jaspercameron7590

    5 жыл бұрын

    epic gamr

  • @nenaddgo1

    @nenaddgo1

    5 жыл бұрын

    Pepsi owns man dew

  • @Nightmare-gc6sy

    @Nightmare-gc6sy

    5 жыл бұрын

    @@nenaddgo1 man dew??

  • @nehemiahmensah8221
    @nehemiahmensah82215 жыл бұрын

    Cool

  • @Deleted67209
    @Deleted672095 жыл бұрын

    Water gang where u at??

  • @SlipFlip
    @SlipFlip5 жыл бұрын

    Wait what about the polar bears or Santa Clause?

  • @abrahamyoung4649
    @abrahamyoung46492 жыл бұрын

    As a Dr Pepper guy I rather drink Pepsi than Coka cola

  • @AmazingDroneShow
    @AmazingDroneShow3 жыл бұрын

    The Coke ad that KZread showed me at the beginning of this video made me not want to buy Coke.

  • @l1videoz481
    @l1videoz4813 жыл бұрын

    I don’t really have a preference I like both.. there both tasty

  • @azizmansour10
    @azizmansour105 жыл бұрын

    The guy with no goatee is cute 😊

  • @almightymapp
    @almightymapp2 жыл бұрын

    Watching this while drinking a Pepsi

  • @theelitemensgamingsocietyo1956
    @theelitemensgamingsocietyo19564 жыл бұрын

    why was daddyofive there

  • @virtualbot5580
    @virtualbot55805 жыл бұрын

    Coke or Pepsi...which one do you like more?

  • @mitb06

    @mitb06

    5 жыл бұрын

    pepsiiiiiii

  • @Deleted67209

    @Deleted67209

    5 жыл бұрын

    Water

  • @SomeDudeWithAnExitSign

    @SomeDudeWithAnExitSign

    2 жыл бұрын

    Pepsi.

  • @cakedoodle
    @cakedoodle4 жыл бұрын

    Pepsi is definitely the more exciting brand. 💙

  • @animalart1298

    @animalart1298

    Жыл бұрын

    no it isnt

  • @Duske3000
    @Duske30002 жыл бұрын

    I prefer Pepsi

  • @SleepFan771
    @SleepFan7715 жыл бұрын

    Pepsi

  • @philipcapehart5753
    @philipcapehart57534 жыл бұрын

    Pepsi my favor soft Drinks.

  • @tahsinbushra15
    @tahsinbushra155 жыл бұрын

    Cocacola yeah

  • @mrmistermelom
    @mrmistermelom4 жыл бұрын

    pepsi=like coco cola=reply

  • @adrianferrette
    @adrianferrette Жыл бұрын

    Pepsi was left in the dust the moment they mentioned Coke by name. Whilst coke may hold Pepsi as a competitor in the market place they've never held them as a competitor in their messaging. As much as Pepsi may have debased coke for a spell they ultimately fumbled the ball by not leaving it at that. The continued juxtaposition on Pepsi's part only introduces the concept of one of the two specific brands, Pepsi and Coke, being a loser. Personal tastes across the board are just that, personal. Both a syrupy-fizzy water. Neither has any real benefit for you. So the only thing you're really betting on there's that enough people like you more than the other guy. But brands and the image they cultivate become part of people's personalities. So the idea that you'd get someone who probably never considered themselves a 'coke' person into a position where they felt compelled to choose the 'better' tasting soda, you've already lost. Yes, they had significant gains for a decade or so but when coke eventually relaunched, even though it ultimately failed, who were they competing against? Pepsi, or themselves? It wasn't 'the-pepsi-killer', 'the better soda', or else anything like that. It was simply, 'New-Coke'. That alone says it all.

  • @hegyichriss3850
    @hegyichriss38503 жыл бұрын

    COKE Forewer!

  • @marnuscoreyempanadaslooseb6760
    @marnuscoreyempanadaslooseb67603 жыл бұрын

    Coke will always be the best but Coke won the 1886-1980 Pepsi won the 80s, Coke took it back in the 90s and has held onto it ever since

  • @radioragdol
    @radioragdol5 жыл бұрын

    Pepsi Merchandiser!

  • @bronaghmccabe
    @bronaghmccabe5 жыл бұрын

    I just prefer coke because it doesn't taste as sweet as other colas to me (idk about the sugar content but taste wise it's less sweet). I generally dislike pepsi but pepsi max isn't bad. Also cherry pepsi max is superior to cherry coke but Dr Pepper being the ultimate cherry cola no competition .

  • @twiglebowski5878
    @twiglebowski58785 жыл бұрын

    Not hating, but a better video to do would be the icons associated with these brands and other big brands throughout the years. And how the market is affected positively or negatively depending on who they use.

  • @q5dog5

    @q5dog5

    5 жыл бұрын

    A nice idea as well! There are certainly great stories around celebrity, spokesperson, and mascot brand building.

  • @chiggs343

    @chiggs343

    5 жыл бұрын

    especially nike and kap

  • @btf_flotsam478

    @btf_flotsam478

    Жыл бұрын

    This would run the risk of giving too much of a 'deep but narrow' viewpoint of the industry; there's more to advertising than choosing an icon. I would love to see some deeper videos on advertising, but it's hard to strike the balance between depth, breadth and being easy to watch.

  • @awesomes1nd1a
    @awesomes1nd1a5 жыл бұрын

    6:22 Baby Carlton!

  • @sonicjet7759
    @sonicjet77595 жыл бұрын

    JUST DRINK DR PEPPER 😉😌😇😍

  • @trapjawguch3247
    @trapjawguch32475 жыл бұрын

    Hi

  • @probot6515
    @probot65155 жыл бұрын

    Pepsi. The pepsi challenge proves it. It's irrational to like coke after taking the challenge and choosing pepsi. You'd only like coke more because the advertisements (which shouldnt affect your opinion) would rewire your brain. ...unless you really aren't clinging to a brand. I still drink coke. It's cool. Its just I personally prefer pepsi. You know what's really not nice? Diet coke.

  • @animalart1298

    @animalart1298

    Жыл бұрын

    coke is better easily

  • @thankyou685x02
    @thankyou685x024 жыл бұрын

    Aren't they the same? watch me get bashed in for this

  • @Grav648
    @Grav6485 жыл бұрын

    When my friends and i order a cola we expect cocacola not pepsi... So when we taste pepsi we are like.. serius dude?! We order cola not pepsi lel

  • @NK-qf9ro
    @NK-qf9ro5 жыл бұрын

    Coca cola❤️

  • @rozembergbarbosa8661
    @rozembergbarbosa86615 жыл бұрын

    Coke or Pepsi 🤔

  • @yuudii
    @yuudii5 жыл бұрын

    Bepis Man send help!

  • @subzglow5828
    @subzglow58283 жыл бұрын

    PEPSI!!!!

  • @hollyfisher9554
    @hollyfisher95545 жыл бұрын

    Military search treasure ntbfiko stroke edition generate edge soon.

  • @ankurkharal5632
    @ankurkharal56325 жыл бұрын

    Coke's da dope

  • @wanea3760
    @wanea37603 жыл бұрын

    Moral of the story 2 product friendly diabetes

  • @buttercupsthehotone1419
    @buttercupsthehotone14195 жыл бұрын

    Bro my I saw my dad and grandpa doing the Pepsi challenge and they were filming... Both chose coke

  • @melissacooper4282

    @melissacooper4282

    5 жыл бұрын

    I bet their challenge didn't get on the air.

  • @chloehowland9346
    @chloehowland93465 жыл бұрын

    I like water

  • @johnnygoldendong235
    @johnnygoldendong2355 жыл бұрын

    Even Jules in Pulp Fiction knew it would take some divine intervention to turn a coke into Pepsi. He didnt say Pepsi into coke. Now thatd be a tragedy.

  • @User-ge7ni
    @User-ge7ni5 жыл бұрын

    Pepsi is cheaper

  • @im_so_bored3896
    @im_so_bored38965 жыл бұрын

    these type of ads should be banned. cola and pepsi and other sugar beverages are as close to poison as possible. i know personally what it did to me... either way, wo tf chooses what to drink based off ads? you drink what u like... also cola's better

  • @celinaj702
    @celinaj7025 жыл бұрын

    I just like tea 🍵

  • @two-face1041

    @two-face1041

    5 жыл бұрын

    Celina J did you want not watch the ad? Coca-Cola is a tea brand

  • @chloehowland9346

    @chloehowland9346

    5 жыл бұрын

    Celina J same

  • @q5dog5

    @q5dog5

    5 жыл бұрын

    Love both the viewer attention and snark, @Two-Face.

  • @two-face1041

    @two-face1041

    5 жыл бұрын

    Matthew Quint no problem

  • @im_so_bored3896

    @im_so_bored3896

    5 жыл бұрын

    then u should try kombucha

  • @TheEunicechats
    @TheEunicechats4 жыл бұрын

    le meilleur c'est Pepsi-Cola pour toujours

  • @MM-ep6fy
    @MM-ep6fy5 жыл бұрын

    Did anyone else just come for Michael Jackson and then leave?

  • @dhrdan
    @dhrdan5 жыл бұрын

    Who are the idiots who associate a soda with freedom?

  • @FrankDa
    @FrankDa2 жыл бұрын

    coke and pepsi are both good. but pepsi is more better

  • @randommemesweekly4417
    @randommemesweekly44175 жыл бұрын

    Am i the only one here who hates soda?

  • @supershmueli
    @supershmueli2 жыл бұрын

    They better show Britney

  • @LOVEDlVE

    @LOVEDlVE

    2 жыл бұрын

    thats what i was thinking

  • @exoticsongs2614
    @exoticsongs26145 жыл бұрын

    4th to like

  • @ortizaranda4849
    @ortizaranda48492 жыл бұрын

    I generally dislike pepsi but pepsi max isn't bad

  • @killingfield
    @killingfield5 жыл бұрын

    Coke > Pepsi, Jack n Coke 🍻 not Jack n Pepsi 🙄🤦

  • @davinwalker3476
    @davinwalker34765 жыл бұрын

    Dislike if coke is better like if Pepsi is better

  • @Salooi
    @Salooi5 жыл бұрын

    Tbh they both taste the same who cares

  • @edwnx0
    @edwnx05 жыл бұрын

    4:27 that was erotic.

  • @Killykat
    @Killykat5 жыл бұрын

    Eh why?

  • @shailynl.4636
    @shailynl.46365 жыл бұрын

    Pepsi is gross🤷‍♀️

  • @Nickwilde2295

    @Nickwilde2295

    2 жыл бұрын

    Coke is gross

  • @oliviar3509
    @oliviar35095 жыл бұрын

    Coke is overrated

  • @PinkAugust0

    @PinkAugust0

    5 жыл бұрын

    I couldn't have said it better myself!

  • @smoothkaos2
    @smoothkaos22 жыл бұрын

    Capitalism in its truest form, for better or worse

  • @buttercupsthehotone1419
    @buttercupsthehotone14195 жыл бұрын

    Pepsi should just give up

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