I have been teaching marketing for more than a decade now, the video is excellent as it starts from basics and then moves further to provide practical examples, thanks for sharing . it is proving to be useful in my sessions as well

This is one of the best marketing video's I've seen. It clarified many things that weren't clear to me. Thanks!

It's taken me a while to appreciate how good KZread is. Thanks for the video

You were recommended to me by a professor at CTU, and I'd consider it to be a good recommendation as your explanations are indeed very concise and clear. As someone with virtually no real marketing background your approach is a huge help.

@briankmccarthy

8 жыл бұрын

+scott_t_keller Thank you for the feedback! I'm glad you found the video helpful.

I'm also learning marketing but from French School, and I wanted to thank you for your very great videos and explanations

Excellent presentation! I shall use it tomorrow in a class session. I was a Fulbright scholar at PSU in 1990 and I am glad that the instructors there continue to be innovative in teaching.

@briankmccarthy

8 жыл бұрын

+Milanka Slavova Thanks you for much for your comment. Much appreciated. It's great to hear from a PSU Viking!

All of your tutorials are great and well broken down so that the student can understand the metrics of the topic.

Thank you, I very enjoyed how your presented the information, and the real life examples.

Good video! Thank you, sir.

Good one ,very informative

Excellent work!! Crisp and Clear!! Keep it up!! Expecting more :)

Brian, thank you. Very concise and helpful.

@briankmccarthy

4 жыл бұрын

Gabriel, thank you for the feedback!

Simple and informative....This lecture video helped me for my assignment ...Thanks for uploading

Thank you so much for making these videos. It really helps me a lot. :)

Excellent video

nice presentation, short and clear explanation.

Thanks Brian, I found this video really helpful for my understanding of channels of distribution. Subscribed!

@briankmccarthy

7 жыл бұрын

Thank you for the feedback and for subscribing! I'm glad you found the video helpful.

its the part of my research really you guide me thank you

Thanks Brian, I will cite this into my assignment.

@briankmccarthy

7 жыл бұрын

Welcome! Thanks for taking the time to comment.

Very helpful thank you!

Thank you so much Dear Sir, I am teaching marketing management subject,its really helpful...i want to add one thing that we need more examples for each topics.. thank you once again.

Thank you for your concise description. Very good example, too. Easy to follow and understand.

@briankmccarthy

9 жыл бұрын

Patrick, you are welcome. Thank you for the comment.

My professor provided the link to your video. Excellent, clear and concise information. Thank you!

@briankmccarthy

3 жыл бұрын

Glad it was helpful!

Pricing is one of most significant aspects of marketing and perception of an overall business value. Pricing automatically generates a perception of the brand and immediately sends a message to the client about the perception of value the company has for the brand. The pricing methods discussed; cost focused, competition focused, and customer value based, helped define pros and cons of each approach. Cost because it only factors how much the company spent, fails to take into account what the competition is doing. Competition based pricing somewhat ignores the client value and is likely to promote a price war which hurts margins. Customer based helps understand the client requests and possibly be a good method which can ultimately draw attention and bigger competition which can later turn into a price war issue. Pricing execution understands how much the customer is actually paying after discounts, promotions, etc… The best pricing execution takes into account both aspects of pricing, the methods and execution, in order to set a price and ensure that price is executed. Having worked in the hotel industry, I noticed that the revenue maximization departments help with pricing and follow these methods proposed. Any business I create will ensure these pricing methods and execution techniques will be implemented to ensure the most optimal ever evolving price for our service/products.

thanks for sharing this video it will be very helpful to me

awesome Video, you made it very easy to understand. Thanks.

Sir, I must say, your videos are very useful, they're in a very simplified and entertaining way! Thank you so much for every second of time & effort you spent on doing such tutorials!

@briankmccarthy

8 жыл бұрын

+Mostafa Ahmad Thank you very much for your feedback! I'm really glad to hear you find the videos helpful to you.

Thank you for this video. Very useful information!

@briankmccarthy

3 жыл бұрын

You are welcome!

You make marketing exciting. Thank you so much.

@briankmccarthy

8 жыл бұрын

+T.K. Andrews You are welcome. Thanks for posting.

@brunoescoto9630

8 жыл бұрын

+T.K. Andrews Marketing is exciting ;)

Thanks so much for explaining , I understood channel distribution perfectly

@briankmccarthy

9 жыл бұрын

lama j Thank you for the feedback. I'm glad you found the video helpful.

Excellent use of multimedia to explain the term. Very clear presentation that had a balanced use of the concrete and abstract.

@briankmccarthy

9 жыл бұрын

Thank you for your comment. I'm glad you found the video helpful.

extremely nice...learnable to the core. thanks Brian.

@briankmccarthy

8 жыл бұрын

+Suvro Raychaudhuri You are very welcome! Thank you for taking the time to comment.

this is really something which gonna help me in my exam😁 thank you so much sir 😊

@briankmccarthy

7 жыл бұрын

You are very welcome. Good luck on your exam!

Hi! I´m already studying marketing but I find fascinating to hear different points of view. Sometimes one person my skip or miss points and I think you have a very clear way to explain things. Thanks and I already subscribe to your channel :)

@briankmccarthy

8 жыл бұрын

+Bruno Scott Thank you for you feedback and for subscribing to my channel. Much appreciated!

thanks a lot...... it is really helpful

Brian you're a gangster, keep it up homie

Awesome video, that was very helpful to me. I liked the clarity and simplicity of it. Thank you for sharing your knowledge on marketing channels.

@briankmccarthy

8 жыл бұрын

+Chui Media I'm glad to hear you found the video helpful! Thank you for letting me know.

awsome video and visuals. Thank you!

@briankmccarthy

3 жыл бұрын

Much appreciated!

What a succinct explanation to the concept.

@briankmccarthy

3 жыл бұрын

Thank you, Tapish!

Thank you.

thank you for sharing

@briankmccarthy

8 жыл бұрын

You are very welcome!

thank you for this great knowledge, i have learned a lot not only the thought of the content but also the meaning of some business terms :D

@briankmccarthy

3 жыл бұрын

Thank you very much.

Nice!

Nice explaination about channels and how to use perfect channels to sell products. I thank u sir for making this video.

@briankmccarthy

10 жыл бұрын

Dinesh, thank you!

Thanks it was very helpful

Great introduction Brian. Which distribution models would you recommend looking into.

sir really interest and informative, i used this in my lectures and my student also watched ...i wish you all the best ..and upload some video clips....thanks

@briankmccarthy

8 жыл бұрын

+neel wasantha Thanks for the comment! I'll try to upload some new videos soon.

@Virtuosont

3 жыл бұрын

This was great, I've been looking for "what is the primary role of an ad server?" for a while now, and I think this has helped. Ever heard of - Senarper Marvelous Superiority - (Have a quick look on google cant remember the place now ) ? It is a great exclusive guide for discovering how to get paying clients using paid traffic minus the normal expense. Ive heard some interesting things about it and my mate got great results with it.

I have a final exam and this video helped me to understand the overall of distribution channels. Liked it and thank you so much :)

@briankmccarthy

8 жыл бұрын

+Ayman Alyahya You are welcome! I'm glad the video was helpful.

Thank you very much for this video, all best :)

@briankmccarthy

8 жыл бұрын

Thank you for your comment. I'm glad you found the video worthwhile!

Really the liked the way you explained with example. Super liked your video. Do you have any more videos on MDF & CoOp?

Wow. Thank you. There is so much garbage on the internet. I wish I saw this video 3 HOURS AGO!!!!!!

excellent explanation of the topic distribution channels, I really like it and I recommend it.

@briankmccarthy

5 жыл бұрын

Minerva, I'm glad you found the video helpful to you.

wow, it is explained in very simplest form, thank your for effort and time

@briankmccarthy

3 жыл бұрын

You are welcome!

Very educative video, thanks

@briankmccarthy

3 жыл бұрын

Thank you!

very nice video congratulations from colombia

@briankmccarthy

7 жыл бұрын

Great to hear from Colombia, Fuerza! Thank you for taking the time to comment.

tks so much!!

@briankmccarthy

7 жыл бұрын

You are welcome!

sir , I really like your videos ,they are informative and interesting And I hope you upload more videos thanks :)

@briankmccarthy

9 жыл бұрын

prateek tekchandani Thank you for the feedback! Please check out my channel for more videos. kzread.info

Wow. Sir I really like the method of your teaching. Firstly, its very sequential which helps in understanding each concept properly, as we can understand the topics individually. Secondly, the approach to each topic is very simple, besides being informative. Moreover, the examples let us understand the practical usage of the concepts.

@briankmccarthy

3 жыл бұрын

Thank you very much, Shardul.

VERY WELL DONE THX

@briankmccarthy

9 жыл бұрын

DALLAS WARD Dallas, thank you for the feedback!

Thank you , was very helpful :)

@briankmccarthy

8 жыл бұрын

+Anne Honeyman Thanks for the comment. You are welcome. :)

thank you very much for you dr

@briankmccarthy

3 жыл бұрын

You are most welcome.

Thanks Sir! I performed well in exam because of the information you're providing! 😊

@briankmccarthy

3 жыл бұрын

I am glad to hear this, Naman!

Hi Brain, I hope that you can create some videos on global marketing because we need to teach our students to also understand the impact of global marketing and globalization. Excellent videos... Thanks, Dr. Castro

@briankmccarthy

5 жыл бұрын

Dr. Castro, thank you for the encouragement and support!

Thanks you and it was give me a lot

@briankmccarthy

8 жыл бұрын

+Tuan Khoi Ho Sy You are very welcome!

Brian, thank you very much! the video is perfect and easy to understand ! Would you plz give me some suggection about improving the distribution of department store ?

@briankmccarthy

9 жыл бұрын

魏翎 I'm glad you found the video helpful. Please tell me more about the department store and the distribution challenges.

@linwang6061

9 жыл бұрын

Hey Brain, It's about taking account into the rather large diversity of distribution managed by the department store, such as Debenhams.

Well presented, thank you

@briankmccarthy

8 жыл бұрын

robyn Keys-Smith Robyn, thank you very much for the feedback!

@robynkeys-smith9613

8 жыл бұрын

You are Welcome

you my friend, have just scored a subscriber

@briankmccarthy

5 жыл бұрын

Brett, my friend, happy to have you on-board!

Thank you

@briankmccarthy

4 жыл бұрын

Welcome :)

thank you

@briankmccarthy

4 жыл бұрын

Hazem, you are welcome!

So helpful! Will you have more marketing lectures coming soon?

@briankmccarthy

9 жыл бұрын

MrMatchyG Thanks for the feedback! I have several marketing videos on my KZread channel: kzread.info

Thank you sir, that was very simple, easy to understand and informative.. u mention that there are 2 type of channels (direct and indirect),out of curiosity, what about Franchise? lets assume, fast food restaurants. thank you..

@briankmccarthy

9 жыл бұрын

Ahmed, thanks for the question. A franchise model would be indirect since there is an intermediary between the producer and the customer.A franchise distribution model can appear to be direct because there are strict controls on the intermediary, but it is indirect since the franchises are not owned by the producer. Ahmed Bakori

Are you still here mr brian? Pls upload more . like what is distribution management.

Very good! I just have one question. You said that Stihl chainsaws are an indirect form of distribution, but wouldn't it be direct because Stihl saws are sold by authorized Stihl dealers?

@briankmccarthy

8 жыл бұрын

+Luke Young Thank you for the question! It is indirect because Stihl does not own the dealers. For the most part, they are independent businesses.

Brian K McCarthy I hope you still reply the comment May you explain what is the purpose of Channel distribution

Sir, Thanks a lot for this simple yet very helpful content; may i have your twitter account for more?

Hi, i want to know what is channel strategy decision criteria, thanks ^^

thanks.

@briankmccarthy

8 жыл бұрын

You are very welcome.

fuckin awesome dude!

YESSSSS! IN ENGLISH!!! XD

7 stars.

@briankmccarthy

8 жыл бұрын

Is that 7 stars out of 100? :) Seriously, thank you for the comment. I'm glad you found the video helpful.

@mohamedbelhaj5756

8 жыл бұрын

:) I'm so happy for your reply, haha sorry it was 7 stars of 5 stars.

Im from russia and putin hates this.

@briankmccarthy

8 жыл бұрын

+Anshu Nidamanuri Please ask Vladimir to get in touch. I'm planning a video on how to avoid price wars in the crude oil industry and I'd love his input.

Good video! Thank you, sir.