Mark Ritson's uncensored review of the best ads of 2022
Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.
Timestamps
00:00 Intro
01:16 Quickfire questions
06:38 What will matter in 2023
11:08 Let's talk about some ads
16:36 Why Aldi beat John Lewis in 2022
19:45 The power of music in advertising
23:45 Using System1 data to grow market share
32:46 Top 5 Ads of 2022
34:23 Number 5
39:38 Number 4
43:07 Number 3
48:59 Number 2
52:12 Number 1
01:00:43 Top 5 Advertisers of 2022
01:05:15 Is Cannes a load of rubbish?
01:10:27 The best advertiser of 2022
01:13:15 Mark's advice to marketers
01:20:39 Outro
Пікірлер: 8
27:40 that section about cutting 50% of your creative is brilliant. If you’re doing anything new it should be versioning of the winning ad. Make 5 tiny version with small differences and double down on the media spend 👌
(System1 employee!) Some of the best proactive agencies pre-test their ideas at animatic / rough cut level before pitching to a client so they have the evidence to show their idea works. I don't personally think that Turkey ad is very good but, as always, it doesn't matter what we think. It matters what consumers feel!
I wish I had an ad campaign to test with System1. :)
This channel is absolute gold! Thanks for sharing John. Free university right here 😂
@uncensoredcmo
Жыл бұрын
Thank you! Might use that “free university right here” quote, love it :)
Scratching up the six grands right now, very impressive!
@stavebninystamix
11 ай бұрын
how didi it go?
Mark can complain all he wants about pricing but the reality is, most marketers (even CMOs) won't have much input on pricing. So, he better not try to die on that hill.