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  @EmmaEmzynskiКүн бұрын

  Not sure I agree with taxing those who produce $10-$20M in value for the sake of those who barely produce. It takes away the free will aspect of charity - it’s enforced slavery to others. There will be a tipping point where there’s no longer any point (no reward) in producing and society will stop. You need to ensure that people are rewarded fully for every incremental piece of effort. Flat tax rate and the opportunity to give if you WANT to

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  @ZillaCabs3 күн бұрын

  Great episode, really enjoyed it.

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  @pitchbuckets28606 күн бұрын

  Such a phenomenal interview. Liquid death is such a great brand that will be studied in the foreseeable future for all studies

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  @Errearrea146 күн бұрын

  Gymshark is a very fickle business. Yes its a great British success story. But everyone is selling gym wear clothes, and many of their early influencers started their own brands that generated millions which proved that it was a bit of a fad. In shorts its become a very generic, and even boring space to be in as the hype has worn off. Going to the gym has become fully normalised and no longer makes you part of some exclusive community. To top it off people can now easily buy garments direct from China (where all of these products are manufactured) which is why Gymshark annual profits are getting worse, so there is a real, existential risk in the future as people grow out of the brand. The question is if gymshark can actually do more than just peddling the same gym clothes, such as creating world class equipment, pivot into actual sportswear, or become a brand with a more environmentally friendly mission that resonates. Bit surprised that the future of the brand wasn't discussed.

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  @pedroeclopes6 күн бұрын

  Brilliant episode!

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  @Gingerzilla6 күн бұрын

  Pub-li-cis... 🙂 I don't know how a Marcom guy can mispronounce the company. Still, he nailed, that advertising is over in the Don Draper is done. I'm gonna ride it out. ;-)

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  @oykuaslan67248 күн бұрын

  yes slow you thinking and find the error in shrinking palestinian people into something "murderous autocracy"

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  @vsingh995710 күн бұрын

  Who took a sneak peak at 44:03 🤔 Great stuff btw. SJH is a living legend and even in the age of AI he is super relevant with his timeless knowledge.

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  @shruts2k12 күн бұрын

  I have kind of become a regular here. Thank you so much for covering B2B. Having spent 2 decades in b2b so much truth in what they say

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  @k54dhKJFGiht12 күн бұрын

  Got a lot from this one! Thanks!

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  @MarkSmith-gd5nn12 күн бұрын

  Hey Jon - How do System1 feel about the 'All research will be synthetic' 5 to 10 years from now?

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  @uncensoredcmo12 күн бұрын

  It won’t be “all” research. We have been training AI on our database for 3 years now and it’s only half as predictive as the human responses. Not saying that won’t improve but it’s harder than it appears when it comes to human emotional reaction. I think that will be our USP.

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  @MarkSmith-gd5nn12 күн бұрын

  @@uncensoredcmo thanks for the response Jon - interesting that System1 haven't seen the 70% to 90% correlations Peter and John referenced? Intuitively your number of 50% feels right given the importance of emotion. Cheers Mark

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  @yvonnehyatt835314 күн бұрын

  Please get into Innovation save this planet,thanks.🧐🙂😇 Oh , Joel Salatin and Stephen Ritz too.

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  @yvonnehyatt835314 күн бұрын

  Please study-Scott Donnell, and Daniel Priestley, Stephen Ritzi, Ernesto Sirolli, Mel Gil Ken Honda, Jim Rogers .thanks

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  @yvonnehyatt835314 күн бұрын

  The school of Economics is needed by the Masses the collective Harmony communities, to know the common good. Watch plastic and chemicals. Thanks

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  @nileshparashar656614 күн бұрын

  I have a question out of curiosity: Why doesn't this channel have more views? I ask because your content is genuinely engaging. You feature different leaders of the industry, which is rare in other podcasts. The thumbnails and titles are also well done. So what could be the reason? Has the team ever looked into it or is the primary goal of this podcast not necessarily to maximize views? In my opinion, this channel deserves at least 20-30k subscribers with a strong average view count per video.

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  @uncensoredcmo14 күн бұрын

  Thank you and I wish I knew the answer! KZread gets a tiny fraction of views compared to the downloads on podcast platforms. I would guess that people prefer the audio to consume when they are doing other tasks (running, gym, commuting etc) The average person listens to 80% of a podcast but only watches about 20% of the video so there is a marked difference in attention too. I wonder whether KZread should be short form summaries of the podcast rather than the entire episode? Would love to know if you have any ideas? 20-30k subscribers would be a great achievement!! I guess the other element is that I haven’t done paid promotion so perhaps the channel is limited for that reason?

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  @cemthree15 күн бұрын

  This is more so "the era of TRADITIONAL MARKETING" is over. Because the people that "don't advertise" that he's talking about are absolutely strong as far as brand goes.

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  @A9136717 күн бұрын

  Why doesn’t he like musk

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  @theonetrueking268517 күн бұрын

  Yes, ANY big corporation or industry including pharma that cannot risk people going to jail for harm done is wrong headed.

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  @3lbUniverse19 күн бұрын

  What autocracy is that?

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  @beardedskyrim865219 күн бұрын

  One question for the double Lion award winner: Did you compose the soundtrack, and how did you influence the film craft? The current malaise in the advertising industry, rendering it an uninspiring and monotonous field for creatives, can be attributed to the overwhelming influence of System1 and the Ehrenberg-Bass Institute with their "statistical data and testing." Once a bastion of creativity where artistic minds held sway, the industry has devolved into a "scientifically" driven arena dominated by consultants and analysts-individuals who have never crafted an advertisement themselves yet make a living by scrutinizing ads. This, I find, to be a rather peculiar career choice. In my view, they are draining the vitality from what was once a vibrant and dynamic sector. If one's true aspiration is to be a scientist, the advertising industry seems a rather lowly pursuit, and their presence does more harm than good. Cheers.

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  @uncensoredcmo19 күн бұрын

  I helped write the strategy, I approved the brief, I signed off the idea, I sat in the editing room reviewing the sound track and different edits of the film, I paid for the production, I paid for the usage rights, I applauded the team when the work was done, I paid for the media in the highest profile sporting event of the year, I paid for the social media to ensure it got seen. I may not have written the music but I made sure the ad got made and was totally authentic to the vision of the creative team! I been banned the CEO from seeing the ad before it went on air to protect the craft. Without that there is no Lion. Out of interest have you working with System1?. The reason I work for the company is that is does the opposite of what you said. We ensure that the great artistic work you refer to actually gets made by providing the evidence of its impact on the audience. We measure emotional responses rather than rational ones. You can be the best creative on the planet but if you can’t convince the client to buy the idea it’s all wasted. System1 makes that possible. Having been a client most of my career System1 has been game changing in helping a very scientific set of stakeholders to embrace the power of art.

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  @beardedskyrim865214 күн бұрын

  ​@@uncensoredcmo I'm a client and a creative, and we did use System 1. I just think the constant analysis and data-driven approach to ads is really boring for creatives. On LinkedIn, when the talk is about advertising, it's all about consultants and analysts, while the creatives are silent. There is a crisis happening now, where no creative person wants to work in advertising, and you are not helping. System 1 is the total opposite to creativity, and I hope you well paid leeches on our craft will understand how you destroyed the core of our industry.

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  @uncensoredcmo5 күн бұрын

  @@beardedskyrim8652 I am sorry this is utter nonsense. We are not leeching off the creative we are helping ensure effective creative gets signed off. I can promise you that more businesses are signing up to great creative work because of what we do. The role of advertising is to deliver a commercial outcome and whilst I am not the one making the ad I am involved in every stage of development and accountable for the final outcome. You should spend some time with a customer and find out what it’s like because if you did you would realise that system1 is on your side. By the way we are smart enough to know that’s it’s a guide to help develop creative work and sell it on and not an absolute. In terms of the pod Anselmo Ramos from GUT or Nils Leonard from Uncommon are two of the best ECD’s in the world and have been on the podcast. Both sides are two of the best I have done. I honestly don’t get why you think I am not on the side of the creative.

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  @beardedskyrim86528 сағат бұрын

  @@uncensoredcmo Yes, you are right. But do you know what motivates creatives to contribute and work hard? It's the opportunity to create something new and never seen before. Testing an idea is at the bottom of their priority list and is generally unpopular among creatives. As a result, the advertising industry is no longer a popular place to work, except for consultants and analysts.

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  @uncensoredcmo7 сағат бұрын

  @@beardedskyrim8652 selling in something new is hard for conservative clients and our testing will make it happen! I am not just saying this, I have used System1 to convince clients to get behind bold new ideas.

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  @loftzonellc.577519 күн бұрын

  Shine Bright Always

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  @alexanderbSpeaker23 күн бұрын

  Fire this prof completely not up to date

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  @clintongallagher23 күн бұрын

  Guys like Galloway were nowhere to be found when I was young enough to listen.

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  @augmentos24 күн бұрын

  Ironically this guy just needs Jesus. But he’s built an iron clad 1000 foot high defense wall mixed with self confidence and self emulation or deprecation to justify to himself his righteous indignation to life’s true meanings. He’s very smart. He has some great opinions and insights. He’s also wrong about some things. Unfortunately his own mortality and life’s purpose and ultimate meaning is one of the things he is wrong about. Talks about money so often, followed by his deep unhappiness. Find real happiness and stop caring about money. But question yourself, and your life long prediction to oppose things you can’t see or that you might actually be loved.

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  @nguyenhaidang130724 күн бұрын

  Lovely, i'd love to know what makes a successful creative leader? Challenges of being a creative leader? The most common mistakes of a creative leader? And how to overcome those? Thanks.

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  @james.morris24725 күн бұрын

  Awesome amazing video.

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  @ncromos26 күн бұрын

  1st minutes, ‘success’. A tad subjective, no?…

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  @AShah131326 күн бұрын

  19:50 what a tone deaf remark!! The entire Gaza issue is reduced to this??

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  @asantiago940926 күн бұрын

  What a nut this guy is. Tax ppl at 70%? This guy is insane.

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  @Uscocorp27 күн бұрын

  Name Liquid Death and skull logo was stolen from 1980 s eropean beer brand. 🍺 just Google it))

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  @shawnewaltonify28 күн бұрын

  The self is a representation whereas the RH is a different type of attention where we experience the real world. Therefore, the LH is creating media and the self is a type of media. If so, then media is a legitimate experience because it is LH which is just as legitimate type of attention as RH.

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  @successsystem246829 күн бұрын

  Has he changed his name and invented a "Scottish" dad. Gallowstein.

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  @elisekrentzel2729 күн бұрын

  He’s depressing obnoxious and so full of himself. 🤮🤮🤮 “occasionally out your ego aside”. Yeah you go white man!

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  @user-gz9vv1nl3b29 күн бұрын

  Dress well? like at a worldwide media channel? Do as i say, not as i do...

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  @dixonbuttes656429 күн бұрын

  The self-awareness on Scott Galloway is remarkable. No wonder he gets mad money for speaking … phenomenal. Thanks to the host for not interrupting him and letting him talk! 👏👏👏

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  @m2_9529 күн бұрын

  What a weird conclusion, main players dont advertise? Just look at Apple marketing efforts..

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  @kevinkr29 күн бұрын

  This guy is full of s**t. Boomer cry baby

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  @warrenb285629 күн бұрын

  46:28 You were doing so well until you decided to opine on something you are clueless about. Don´t believe this clown, crypto is where the Internet was in 1996. Imagine someone telling you stay away from Google, Facebook, and Apple. Not financial advice.

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  @ClydeWPhillipsJrАй бұрын

  I grew myself up shunning wealth as defined as being American. I am 67 now, $1300 social security. I lived poor 2/3rds of my life. When I was employed in computer engineering consultant I was wealthy. Bell Labs HP Micron GD Searle etc. I spent everything on experiences with friends of the era, not retirement. I am now seeing I want some more wealth cushions, for myself and the 3 people left in my family. Scott Galloway gets me and is now motivating me to get busy productively~!

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  @tob855Ай бұрын

  Boomers are beyond parody. A generation of narcissists who couldn’t make a marriage work in the easiest time in human history all feel the need to write books on life. You lived in a time when a house was $70K and every college grad had a career waiting for them and you still fucked everything up. Spare me the life advice, I’ll take it from a grandparent who lived through war and raised a successful family.

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  @HM-mw7cgАй бұрын

  His feelings on kids protesting against a genocide and reductive takes on a few isolated incidents where Jewish students were harassed (largely because they were trying to be disruptive) is deeply dishonest. The genocide in question is being funded and enabled by the US government, of course educated students would want to talk about it

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  @ZillaCabsАй бұрын

  Just what I needed to listen to today.

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  @bigbear8645Ай бұрын

  “I like your hair” 😂

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  @ZillaCabsАй бұрын

  Hey, just wanted to say keep it up, the quality of your videos is great, you're channel will get a load bigger. They look and sound really good (not that common for this stuff) too. KZread can be a thankless task sometimes so I thought I'd say keep it coming.

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  @uncensoredcmoАй бұрын

  Thank you that means a lot!! Will keep em coming

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  @ZillaCabsАй бұрын

  @@uncensoredcmo By the way my comment wasn't meant to be patronising, I know you know exactly what you're doing ;)

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  @uncensoredcmoАй бұрын

  @@ZillaCabs thank you and I didn’t take it as patronising at all. I really appreciate the positive feedback! KZread has been harder than I thought compared to podcast platforms so am looking at ways to change the format and try and boost the performance. People view a lot less than they listen on audio so shorter form is probably the way to go

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  @ZillaCabsАй бұрын

  @@uncensoredcmo I think it can be a bit easy sometimes to get too into stats on youtube though, I'm about to relaunch our channel and the videos have a much higher production value. We did a test case and found numbers were only a bit better but the important stuff, conversion rates, interaction with key demographic were way better. Shorts were great for numbers but we saw very little increase in anything meaningful, for us anyway. I guess you being on youtube will catch people like me who get their podcast style stuff via youtube rather than wherever people get podcasts.

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  @zackeryzackery9381Ай бұрын

  Don't agree with Scott's view on income tax. Tax should not be used to redistribute wealth.

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  @kaliforniacatedАй бұрын

  what a douche

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  @mxminАй бұрын

  Incredibly disingenuous of him to mischaracterize the university protests as anti-semitism. Students and teachers are calling for an end to the genocide and divestment from Israeli companies. He portrays the youth's outrage about the genocide and perpetual wars as hate against Jewish folks and anyone who remotely looked into the student demands would see that it has nothing to do with Judaism. This guy would have called students protesting South African Apartheid hateful against Arikaners. bs

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  @reginamemoriesforever-vc8qlАй бұрын

  Coca cola, a super mediocre product that sells quasi-exclusively on emotion, when, dear Lord, when, will finally disappear from the face of the earth (or the market, for starters)?!!

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  @azhaz57824 күн бұрын

  It’s a corporation. It doesn’t need marketing anymore.

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  @wolcottwu756Ай бұрын

  As an analyst of Mass Formation Psychoses, perhaps Scott could look into TDS, from which he too suffers.

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  @InnerGigglesАй бұрын

  MFP is not scientific or legitimately recognized and anyone who could provide an actual psych assessment wouldn’t do so over social media comments. Have fun analyzing.

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  @deborahrose7047Ай бұрын

  Really enjoyed this interview. Its wonderful seeing a senior creative who is bringing talent, experience and skills to this work that can become so turgid. I would have loved to have heard more about his actual creative process and how does he work with international audiences and comedy. I really would love to hear more from him. Excellent insightful interview

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  @uncensoredcmoАй бұрын

  Thank you! And yes more on the creative process and comedy for different audiences would be good. More interviews like this planned!

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  @deborahrose7047Ай бұрын

  @uncensoredcmo I do like your style of interviewing and quite frankly you have been the least stuffy Brit online who looks at the ad industry. Could you find some younger women to interview too. It would be really good to hear from younger women in the industry. Thanks

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  @uncensoredcmoАй бұрын

  @@deborahrose7047 thank you and yes will definitely be getting more younger women on the pod.