The third video focuses on the exhibits of the graphic designers. The video introduces the Diary of a Madman theater poster, Ingmar Bergman’s Fanny & Alexander film poster pair, Sacra Famiglia poster, ”A trace in the Libyan sand” a caricature of the Libyan leader Muammar Gaddafi, Caru the Ant character, A-lehdet’s invitation posters and Marimekko's annual reports and product brochures from 1976-1982.