You made one comment I think might go over people’s heads but from personal experience you really have to take into account. “Be prepared to attribute failures to yourself and wins to external circumstances.” Sometimes life is strange and tends to hand people certain wins, whether it be a promotion or a surge in social media following, but it came completely from luck and not due to their own merits. When that happens, its important to step up to the occasion and really take on the responsibility that comes with the success. On the other hand, people might not be prepared to assume their own failures or sometimes if they do, they’re not prepared to learn from them. Although you did make this comment a major tip, I do feel like it deserves more attention.

@AnthonyMiyazaki

Жыл бұрын

Sydney, I really like what you said about how if people aren't prepared to accept their own failures, they may not be ready to learn from them. And learning from failures is something we always need to be doing. We truly need to PREPARE ourselves not only to *endure* our own failures, but also to *accept* those failures as our own rather thinking that they're due solely to external (uncontrollable) circumstances. If we don't do this, we'll never learn from those failures -- and a failure that we don't learn from is a wasted failure! Thanks for the thought-provoking comment!

Knowing whether a success is due to the work you put in, or due to pure luck is an important factor to measure when assessing your effectiveness. You may have gotten lucky but that does not last through your entire journey. That piece of advice is important to remember, especially in today's day with social media. People believe the way to get successful is to get lucky and have a post or video go viral, but hard work always shines through.

I am currently self-employed giving private hitting/fielding lesson to young softball players along with coaching a little league softball team. As my softball lesson clientele grew, I had to self-asses and analyze what would be the most cost and time effective for me. Throughout these mile stone assessments, I would make small changes to stay on track to my goal like cutting excessive travel time and gas consumption for clients in similar areas. I feel like self-assessments are super important in reaching your goal because it reminds you of what you are trying to accomplish and refocuses your path.

@veronicaescarra4348

2 жыл бұрын

Brittany, I also feel as though self assessments are extremely important in reaching our goals. I also feel like by using self-assessments, we can gain more understanding on our strengths and weaknesses and by understanding this deeper we can improve on ourselves and accomplish more goals.

The importance of being aware of why you actually want to build your brand is something I haven't thought of but is so important. We need a roadmap and goals to direct us in our efforts of growing our brand. Building your brand without a clear path will steer us nowhere and we will just end up disappointed in the long run. Moving forward I'm going to put more thought into my why when I do something related to growing my brand.

0 seconds ago Anthony, Creating one’s personal brand is essential and one must understand the “why” aspect in this process. Being a small business owner, I must always sit back and reflect on why I do what I do and why do I portray myself in the manner that I do. For me, understanding the why aspect is the most important part of building my personal brand because when one doesn’t understand the reason behind doing something it never comes out correctly. Great video!

@mariagarzaro7563

2 жыл бұрын

I agree, Dominic - the Why is an essential part of developing your brand because ultimately it is what will keep everything on track towards the goals of your business/product.

I had not considered the aspect of personal branding among introverts and how it influences success. Thus, I believe that sharing expertise can be a game changer because it allows one to express themselves and show their skills

The section of this video that struck me the most was the discussion of using KPI's and recognizing plateaus in progress. As someone who has worked hard to build a personal brand, I've experienced instances where my efforts seem to stall, leaving me feeling unsure of how to get back on track towards my goals. This has been particularly true as I work to build my brand as a marketing and finance student, and I've often found myself feeling demotivated and struggling to keep up with the tasks necessary to make progress. However, Anthony's advice in the video was a powerful reminder that these plateaus are a normal part of the journey towards success. His insights provided me with valuable perspective on how to change the trajectory of my brand and take concrete steps towards achieving my goals. I'm grateful for this new perspective and i am feeling much more confident about my ability to navigate the inevitable bumps in the road on the path to building a successful personal brand.

@annabelfalero5163

9 ай бұрын

Hey Victoria! I too was heavily impacted by the idea that plateaus are normal in someones success journey. Your personal experience demonstrates that it is a frequent event and worrying about it too much will only result in negative thoughts. Remaining positive helps in getting back on the upwards track of success.

Anthony, I realized that before I was focused more on HOW to make my personal brand effective but I was never thinking about WHY I want to do it. After watching this video I realized that by switching my focus from HOW to WHY, I will gain more knowledge about WHAT can make my personal brand effective. I believe that making this change will make me succeed professionally and understand what are my strengths and weaknesses.

@GabrielaJimenez-qo6gk

2 жыл бұрын

I had the same issue, I was never thinking about the why rather the how. After watching this video I think we can get more perspective on how to make our personal brand more powerful and effective we first need to ask ourselves why are we building our brand. I think the tips Anthony gave will be great for the future whenever we forget to ask the why before the how.

@LeslieCandelario0412

9 ай бұрын

Hello Komola! I can relate to your experience. I too was so focused on presenting myself and networking professionally through platforms like LinkedIn and Handshake, that I lost sight of the true purpose behind it all. It's important to prioritize the reason why we do what we do, and let our personal brand naturally follow. By highlighting our passions, our personal brand will reflect positively on society.

Hi Anthony, you have provided outstanding points to make your personal brand effective in business. Step number one is essential in beginning your brand-building by aligning your core values to lead your reputation towards better opportunities in the industry. Compose a brand that is effective toward your life by determining your goals, performing assessments, measuring effectiveness, and reevaluating efforts. This video has inspired me to reassess my efforts toward my professional brand since I was recently promoted to office manager. Revising my brand will benefit my future in business when the next opportunity arrives.

Something that stood out to me in this video was when he mentioned writing down the things you wish to accomplish. Growing up my mom always told me to write down any goal I was to accomplish and anything I wish to have. I asked her why I needed to do this and she responded by saying that I would manifest these things into my life. And by writing it stone it would encourage me to work hard to achieve what I wanted and where I want to be. It was interesting listening to Anthony say the same thing as my mother has been saying to me fro several years and truth be told someone my goals have come true.

@mariebeatricetout-puissant8142

Жыл бұрын

I liked that part as well. A vision board is a great guide to track what we want to accomplish. As we move forward, we can modify or add, at the same time, check how far we have come.

@niceylincalderon787

9 ай бұрын

Hi, @biancauriarte1720! I genuinely appreciate your insight, and it's truly touching to see how Anthony's advice resonated with the invaluable life lesson your mother imparted to you. The power of writing down our goals cannot be overstated. When we pen down our aspirations, it's as if we're setting a tangible commitment with ourselves, turning abstract ideas into concrete intentions. Your testimony and many others show a deep-rooted psychological (and perhaps even spiritual) dimension to this simple yet potent act. It's a reminder that age-old wisdom and contemporary advice sometimes converge for a reason. Cheers to manifesting more dreams into reality!

One of the means that motivated me to change the manner in which I brand myself was where Miyazaki stated, "why you need to fabricate your image" in the video. I not even once considered the "why" segment to be of such significance when I was building my brand. Paying attention to him talk on the significance of having a why and how to foster one, I understood that I must start contemplating what my objectives are for my own brand as well. With that, I will begin to see greater development in building my brand.

@brittanyphillips3665

2 жыл бұрын

Hi Todd, Having a "why" is so important in building your brand. I feel like sometimes we can get consumed with building it and not remembering why . He gave a great metaphor of not having a destination when your already on the journey and how that's not always the best way to build a great brand.

@amandavieira2779

Жыл бұрын

Hi Todd! I must say I had not thought about it either, but I recognize its importance now. While thinking of polishing of working on our personal brand we cannot forget the "why's" and how they're impacted by our set of values and objectives.

A "hidden gem" in the video that stood out to me is the idea of establishing a "personal board of directors." This involves surrounding oneself with a group of trusted advisors who can provide feedback and support in building one's personal brand. This concept holds significant weight as it underscores the need to actively seek out varied viewpoints for honing and enhancing one's brand. Moreover, it highlights the value of building relationships and networking, both pivotal elements in the development of a thriving personal brand.

Hello Anthony, I believe the "hidden gem" in this video is the importance of having a "why." We often don't realize how important it is for us to have a reason behind our projects. Sometimes people believe that it is all about the monetary aspect but in reality that fades away with time. Our "why" is what keeps up moving forward despite the obstacles that might appear in our way. Our "why" is our fuel to build our brand with a deeper meaning than "just because" or for any monetary reason. "Why ” serves as both the inspiration for what you are doing and a reassertion to be rooted, determined, and committed.

@michellebauza1779

9 ай бұрын

Hello Amelian, I agree with your comment about the importance of a “why.” Nowadays, we tend to dissociate from our lives, which leads us down a path of uncertainty of reality. Our “why” should be connecting building our brand behind our way of living. Our way of living demonstrates our existence by concluding the reasoning behind our motivation, desires, accomplishments, and resilience toward our goals.

One of the important steps that resonated with me was the why of your brand. I think this is the most important step to having your brand because if you start something you need to know why you are doing it. When you have your why then everything else becomes easier. Using this information for my professional life is very helpful because now when I do certain things in my career I can remember why I am doing that specific job and focus on my goals.

Anthony, you hit it right on the money with the "why?". Why you're building your brand? what inspires you to better your brand? Developing key personal goals increases your drive towards building your brand. My ambition runs on achieving goals I never believed possible before. Showing myself that the hard work put behind the dream, will make the difference.

@yaseenweheba1494

9 ай бұрын

He showed us something important about things you should think about when trying to build a brand. From asking yourself why you want to do this and do you have a passion for it. Because without you wanting it to you will never get anywhere and be stuck in the same spot.

Going about brand-building in a tapered, highly specific way seems like a simple yet highly effective way to achieve your desired targets. As business students, we have applied the same principles to our resumes. As opposed to keeping a generic copy of our resume to submit to all appealing job postings, we are to edit our resume in accordance to a given posting’s job responsibilities. This motif shines throughout the video- whether related to revising a project timeline or reevaluating specific brand activities.

@jasminecharles430

Жыл бұрын

I like that you compared what he is explaining within this video to enhancing resumes. Through taking marketing courses I have learned the true meaning to submitting resumes for specific jobs I am applying for, instead of just having one resume.

First of all, I would like to thank Anthony for making this great video that includes a lot of knowledge. While I overall believe that this video has amazing points and gives the best steps to be more effective and powerful when building a great personal brand, the point of the video that I agree with the most is in Step #3 the fact that conducting regular assessments of brand effectiveness is a good way to stay on track and that depending on your goals you should conduct these assessments on a monthly, biweekly or daily basis. Tracking your progress is a great way to progressively build your brand and also revise what you think you need to improve.

Hello Anthony! Your video taught me a lot about building a powerful and effective personal brand. The four-step process was simple yet detailed, and the first step, determining why you want to build your brand, was especially impactful for me. I realized that I had been focusing on the values I wanted others to see in me, but I hadn't considered my career goals. This made me seem unsure. I now understand that I need a game plan that aligns my goals with my brand before I start building it. Without this, I risk coming across as inexperienced and uncertain in the professional world. This experience inspired me to take a personal dive into what I want for myself, what type of marketing I want to pursue, and what position I want to achieve.

The importance of regularly checking on yourself cannot be overstated. Sometimes people give up too easily when not seeing results. I immediately think of people with say, New Year’s Resolutions to go to the gym. They get motivated and start, which is a great step, but then give up a couple of weeks later when they don’t see results. I think they don’t carry out this step. It is essential for people to keep checking on themselves, revising, and upgrading their plans constantly to gain value from them. This is how eventually; they will reach the goals and milestones they strive for.

@dreamingdeephotography2123

Жыл бұрын

Hi Pedro, wonderful analogy of the New Year's resolutions that fade before the month of January is over. It is very important to reflect back and check yourself so that you don't lose sight of the goals.

@wendyalonso22

Жыл бұрын

Hi Pedro, I agree with you, people give up when they're not seeing instant results. You mentioned New Years resolutions always being going to the gym to be fit. This is true, many go to the gym the first month or maybe first few weeks, then give up because its inconvenient, it requires hardworking, dedication, consistency, and it doesn't give quick results. Those who are successful are those regularly checking on themselves and actually putting in the work.

@datboitrix

Жыл бұрын

I completely agree with you that regularly checking on yourself is a critical step in achieving any goal, whether personal or professional. It's easy to become discouraged when you don't see immediate results, and many people tend to give up too quickly. However, by consistently assessing your progress and making adjustments to your plan as needed, you can stay on track and make meaningful progress towards your goals. This approach not only helps you achieve your desired outcome but also fosters a growth mindset and a sense of self-accountability.

@allisonmayer7749

Жыл бұрын

Checking yourself is critical to maintaining progress in reaching your goals. I like the example you gave about going to the gym because I feel like we have all experienced it personally or seen that type of behavior in the people around us. I completely agree with your take on this. Thank you for sharing!

@Victoria-Gonzalez

Жыл бұрын

Hi Pedro, I completely agree with your point about the importance of regularly checking in on oneself. It's easy to get discouraged and give up when we don't see the results we want right away. The example you gave about people's New Year's resolutions to go to the gym is spot on. I think a lot of people fall into the trap of thinking that once they've set a goal, they don't need to revisit it or make adjustments along the way. But as you said, it's essential to regularly revise and upgrade our plans if we want to make progress and reach our goals. By doing so, we can continually gain value from our efforts and stay motivated even when things get tough. Thanks for sharing your insights on this topic!

Anthony, determining why to build one’s personal brand is something I have never paid much attention to. After watching the video, I can agree that having clear goals is very important as it helps you determine what you want your brand to do for you. It gave me a whole different perspective about building a personal brand because I never focused on having clear goals, but rather on short term successes on the way of building a brand.

@luceritaxo

2 жыл бұрын

Hi Rock, This is something that can easily be overlooked by many of us. It is very important to have clear goals, if you field to plan you plan to fail. I think this video is very helpful in building one personal brand and will help you in your professional life.

@frankpacheco5027

Жыл бұрын

Hi Rok, this concept is very underrated. I believe it to be because people like to find direct answers to their questions.

Among the various points discussed in the video/article, the one I resonate with the most is the importance of conducting regular assessments of brand effectiveness. I believe in data-driven decision-making, and regularly evaluating your brand's performance is essential for growth. By reporting how well your brand is doing with your target audience and adjusting strategies accordingly, you can stay relevant and adapt to changing market dynamics.

Making sure your Key performance indicators match your goals changed my perspective on how I can approach the business industry, assuring myself to remove any KPI's that are unrelated to my end game. I have a habit of doing things that throw me off track a lot and after seeing Step 2 I see now that those distractions will only cause harm to me in the end instead of focusing on what I really want to do in a business.

One "hidden gem" in the video that I found to be noteworthy was the concept of having a "personal board of directors." This involves surrounding oneself with a group of trusted advisors who can provide feedback and support in building one's personal brand. This idea is critical because it emphasizes the importance of seeking out diverse perspectives and using them to refine and improve one's brand. It also highlights the value of building relationships and networking, which are crucial aspects of any successful personal brand.

These stages really do lay out the course for making sure your brand is successful. I've never thought about appreciating and comprehending instances in which we just get lucky or in which a desired outcome does not come about as a result of whatever I performed. I want to express my gratitude for publishing these films that offer advice on how to strengthen our brand. Establishing realistic goals is essential and a key piece of advice.

@mariacoellarg

8 ай бұрын

Hi Ale, you've perfectly captured the essence of these stages in personal branding. It's often those moments when we reflect on our setbacks and acknowledge the element of luck that we truly learn and grow. It's refreshing to see your open-mindedness and willingness to embrace all facets of the journey, both the successes and the lessons learned from setbacks.

Among the many points covered in the video/article, the one that really strikes a chord with me is the significance of regularly assessing the effectiveness of your brand. I firmly believe in making decisions based on data, and consistently gauging how well your brand is performing is crucial for its development. When you measure how your brand connects with your intended audience and make necessary adjustments in response, you can stay up-to-date and flexibly adapt to shifts in the market.

“Watch for, and expect, plateaus in your progress.” Many people fail to understand that success is not a straight upwards line and it is okay to remain constant for a while. Hitting a plateau is not necessarily a fail in your career but it is not an advancement and that is okay. Accepting that reality alleviates stress and other worries a person might have because they may feel stuck and didn't know it was a possibility in their journey.

I am mind-blown by this video. As I listened to the steps on how to make an effective and powerful brand, I was hearing the same steps one would use to develop a campaign for any other product. Why would developing a personal brand be any different than the process we use on any given day, in our professional lives for a product or brand? If we have the knowledge and experience, it takes the same effort and thought-out process to develop an efficient strategy to market ourselves. I would go as far as reviewing that information and pitch it back to ourselves; If it makes sense and resonates with our personal goals, then the strategy is strong. Just as you would pitch the strategy to a client, and ask if the campaign aligns with their product and goals, we need to review it and prepare it to guarantee it aligns with our personal brand.

Anthony, these steps are so helpful especially for being a person who is an introvert and learning how to build a brand in a way that best fits my personality. “If you are an introvert, you must be shy” is a phrase that iv heard my whole life. The point you made on how you can be an introvert but not necessarily be shy, it just takes you a little longer to recharge is spot on. I find myself needing to be alone after a social event to recharge but that doesn’t necessarily mean that I do not like to socialize. I enjoyed the steps you explained on how to build your brand based on your personality and I never considered that before. Your advice made me change my perspective on individuals like myself with building a brand and I am going to incorporate it into my own personal brand. We are all so unique in our own ways and its so important to learn about ourselves and figure out what works best for our own personalities.

@WillsPerspectives

Жыл бұрын

Hello Erica! I think you bring up a great point about being able to classify as an introvert without having to be shy. It is completely normal to have to take some personal time after a social event and that does not mean that you are shy or poor at dealing with people. I'm glad that you will be incorporating the information you head in the video into your own life. The advice provided by Anthony on how to build your personal brand, even if you are more introverted than others, shows that any personality type can be successful in building their personal brand.

Hello Anthony! Your emphasis on constructing meaningful measurements and connected KPIs was a refreshing perspective I hadn't considered in depth before. Too often, I've seen personal brands focus on general growth metrics without aligning them to their specific "why." The idea of aligning KPIs directly to personal brand objectives makes sense, as it offers a more straightforward path to achieving one's desired brand image and goals. It's a game-changer for anyone genuinely interested in effective brand-building.

Hey Anthony, this video gave amazing short simple four steps that are super effective for those who do not know where to start when starting a business. The most important part of marketing a brand is knowing what brand you are going to market. As said in the video, you should conduct assessments in order to make sure that you can see your progress. This video reminds me of what happens when people go into the gym. Many start the gym with a motive, but they do not know how to achieve that motive. These individuals will see small progress, stay with that small progress for a while until they decide to improve what they are doing wrong.

Hi Anthony, I believe that these four steps are a clear and comprehensive roadmap for building an effective and powerful personal brand. Throughout this semester we have been learning how to build our personal brand or image to be more presentable in front of an employer, a company, or any professional. Starting with understanding our why or target audience, as it serves as the foundation for all our brand-building efforts. Constructing meaningful measurements and KPIs in Step 2 provides the necessary metrics to track progress and make informed decisions. Step 3's emphasis on regular assessments ensures adaptability and responsiveness, essential in our ever-evolving world. And, of course, Step 4 underlines the importance of continuous improvement. This structured approach not only helps in career advancement but also in leading a purpose-driven life, aligning your personal brand with your goals and values.

These tips really want me to positively change my approach to marketing myself. I learned that in order to have an effective brand-building process you need to determine where you want the brand to take you. I never thought of this but now I can see how it makes sense and is necessary.

I've been meaning to work on my personal brand recently while polishing my resume and LinkedIn profile, and this video gave me the necessary key points to do so. Being an introvert, I don't usually do much networking or talk about my professional expertise and desires with people that aren't part of my close circle. By watching this video, I came to the realization that this is because I have not worked on my personal brand enough that I feel comfortable sharing it with others and I will definitely work on building that confidence to do so and get noticed by peers and prospective employers!

@disnermoreno

Жыл бұрын

Hi Amanda, Thanks for sharing about how you have been building up your own brand recently. I think that confidence definitely comes with time in anything in life and brand building is no different. Personally, I am taking it one step at a time and building a brand that I can be proud of and am sure will last.

Hi Anthony, your video was eye opening to me. While I always highlight my successes, I do not put enough time into my failures and especially my "lucky breaks". There is always opportunity to learn in any experience, whether it be in success, failure, or even those lucky breaks. The real learning is done in the non successes, because you learn not to make those mistakes again!

Anthony, I had not considered my end goal when building my brand persona. This is a gem as I am now searching for my "Whys" and "goals." When building who I am, it is necessary to know where I want to end up, which is true. I now know to match my KPI with my goals.

@darylgonzalez646

Жыл бұрын

The why to building your brand part of the video is what stayed with me after watching it a couple of times. If you don't know why you want to get to where you want, you may end up there but not feel accomplished. It is essential when going through the process of building a brand to have a purpose for it and to have a sense of what you want to get out of the process. As the professor mentioned, it could be landing a particular job or working for a particular company. The other steps are important as well but asking yourself why is the foundation, and a strong foundation makes for an even stronger house.

Through my own experience, there had been a time I noticed that my efforts were there, but they weren't effective. This made me change course and reevaluate my brand-building activities, in order to been making that progress again. Also, something that I noticed is that all the progress didn't happen all at once, it took consistent efforts throughout months in order to see that growth. I had to hold myself accountable to work toward developing my personal and professional brand.

@stefaniemenendez2902

Жыл бұрын

Hi Victoria. Thank you for sharing your experience. I think that there is always a moment when we know that we have to put more effort into our branding to see its effectiveness. I completely agree with you, I believe that progress happened little by little and it is related to the experience that we can acquire over time. One of the principal factors to powerful your branding is to improve your skills every day because through this, we can get more experience and put in practice what we learn .

@christinacox1148

Жыл бұрын

Hello Victoria, I can agree with your thought process that not everything happens at once. While work needs to constantly be put into its value to give your brand time and understand that an effective brand will take time and can't be rushed.

Hello Anthony! I truly found this video very moving, specifically step three where while conducting regular assessments of brand effectiveness, people may experience experience plateaus. I have experienced this concept after around an eight months of working at my workplace. Around this time, I went ahead and conducted step 4 where I revised my brand-building activities. This is when I began taking to my superiors asking for an opportunity to try branching out into different departments for more experience. Although this is a work in progress, the ways to improve effectiveness by determining your why, constructing meaningful measures, assessing regularly, and revising as needed were very game-changing in my perspective of building personal branding.

There are a lot of new things I learned through the video on how to make myself effective and powerful. Being around other successful people or the same people trying to reach the same goal is effective. To the brand you're trying to build should be allied with your passion and the goals you are trying to achieve. Something I haven't considered before was attributing failures to myself because people in general don't want to acknowledge their failures or things about them at all. But by thinking about them you can learn from you're mistakes and grow in your career.

Your videos have shown me the importance of building our own brand. I want to thank you for posting these videos that share tips on how to build our brand. Setting attainable goals is crucial and a very important tip.

After watching this video what resonated with me the most is the section where Anthony talks about conducting regular assessments of brand effectiveness. I think a lot of people including myself lose sight of the brand that they are trying to build and I really like the idea of assessing your brand regularly. In assessing my own brand regularly it will help keep me on track and on the path that i'd like to be on.

@user-lv3mv1hh1r

9 ай бұрын

Great comment, I completely agree with this. I think that we sometimes can get carried away with wanted to do it all and be everything all at once that we lose track of what our purpose was to begin with. By assessing your brand it is easier to keep track of your target goals. This is something that i have also struggled with in the past so i look forward to using this strategy in order to improve my personal brand.

I have learned a lot with all your videos, and I have realized that when thinking of our own brand it is important to keep in consideration my “Why”. I also think by understanding why I will improve my weaknesses and highlighting my strengths.

@lorenzovaiani8287

Жыл бұрын

Carina the video is great on questioning the why, writing down definitely helps in order to improve strengths and recognize your weaknesses.

Anthony, this video made me aware that I have yet to focus on things that are actually important. At the beginning of the video, you mention that it is essential to set a clear goal because that will help you know what you want your brand to be and do. I was very much into the idea that your brand can be all over the place and messy because it wouldn't affect you that much, but I understand that my approach will not allow my brand to reach the area or goal I aspire to get. Thank you so much for making me aware of my huge mistake.

Anthony, Your tips are wonderful and very effective. Another tip I'd add it to keep grit. Meaning to keep having the drive in following trail an error in your tips. This is because people may face a hardship and get themselves in a bad state for their personal branding. People need to remember that the way the think and feel, will be the way they act. So they have to stay strong and keep pushing forward with the goals they have written down.

@komolaumarova6082

2 жыл бұрын

Hi Roberto, I totally agree, being able to keep drive, to not put arms down, being able to move on after hard mistakes is an important component of effective and powerful brand persona. We know that all great people started their way with failures but never stopped believing. Hence, I believe you have highlighted extremely important point that is worth to mention.

@JoseSanchez-yg2pl

2 жыл бұрын

Hello Roberto, I agree with your statement! Its all about keeping that drive going even through tough hardships. Some people think its just about work but its more than that. Our personal lives make a huge impact into these kind of things.

I have never considered measuring the effectiveness of my personal brand and how I can utilize these metrics to get to my personal goals. I will now implement this method and take it into consideration as I continue to build my personal brand. With these measurements, I will then be able to see my areas of weakness and notice trends in the data. I can see what actions led to positive results and how I can do things in a different approach to be more effective.

Hey Anthony: A common step in which I used constantly is my revision of rebranding activities. This was heavily presented and measured back before I changed my major in 2021. I was intrigued with a pre-law route and saw myself often taking electives, classes, or even jobs that was catered toward that field. Suddenly one day I decided pre law just was not for me and that the world of financial management was of best interest. After a long hard thought, I switched to Finance and I have not looked back since. By switching majors, the manners, metrics, and milestones in which I was measuring were pivoted to one that was catered towards finance. These revisions still occur today and as time continues I make sure they align with my five and ten year plans.

@AnthonyMiyazaki

Жыл бұрын

Smart thinking Fredy. When people are working hard but not working toward their goals, they need to redirect their trajectory. Thanks for the comment!

@chantalcarraceo

Жыл бұрын

Hi Fredy. This is a great method to adopt when thinking about future branding goals. It is extremely important to self-reflect throughout this journey in order to really understand what is best for you and your brand.

Hello Anthony, I found this video to be very helpful and knowledgeable on how to make our own brands effective. I have personally experienced the idea found in step 1 on determining why you want to build your own professional brand when beginning my search for a job. While doing this, I experienced learning the how and why I wanted to build my own brand. When applying to jobs and making a name for yourself, it is extremely important to have a powerful and effective personal brand to determine where you want that brand to take you. Once I started building my brand I was able to get the job I applied and interviewed for based on the personal brand I made for myself.

Hi Anthony! Throughout my life, I have gone participated in retreats or speaking that often times results in the conversation of "finding your why?". This something that I have carried out in my daily life to give myself motivation to act out on certain things, big or small. As you related your "why?" to professional life, I agree with what you said. While building your brand, aside from being authentic, it is important to make it clear to others and yourself as to WHY you do what you do. When that message comes clear, it shows what you do do, and also what you may be good at. It can also give others a deeper understanding of your values and goals.

@lismaryfalcon3685

2 жыл бұрын

Hello Elizabeth, I agree that when we're building our brands we have to be very clear on our message. We don't want to confuse our audience, but we also need a clear objective to keep us on track. As you stated, having a clear message gives people a deeper understanding of your values and goals. Make them rely upon you and trust you more because of that.

@nataliezorrilla9721

2 жыл бұрын

I love your take on this, Elizabeth, and how you connected it to your retreats and events. I once went on a mission trip where we were constantly being told to find our "why" as well, and it's interesting that I failed to make that connection with my professional life. It's difficult to reach your goals, or even to find the motivation to do so, if you don't have a clear reason why they're your goals in the first place. Not only does this propel you towards your goals, but it makes you more aware of who you are and why you're doing what you're doing.

@jorgemelian5106

2 жыл бұрын

Hello Elizabeth, Reading your comment, I liked how you focused on the "why." A lot of individuals try figuring out what they want and how to get it but they fail to consider the why. It is just as important as the what and the how, without a purpose, what are you really accomplishing. As you said, when the why becomes clear, it gives you a clearer picture of what to do.

@elenaberges9993

Жыл бұрын

Hello Elizabeth, Finding our "why" motivates us to continue pursuing our goals. It gives us a clear understanding of our dreams. Also measuring our goals is helpful in understanding when these goals are achieved. I would have to learn more about conducting personal assessments to understand my progress and to revise as needed.

I want to become an accounting manager within the next few years and following these steps can help me to build powerful and effective professional branding. Understanding why I want to become a manager and measuring my achievements will help me to achieve my long-term goal.

Thank you Anthony for a very educational video. Recently, I have learned that having my own brand is something very useful in the marketing industry. However, I was not quite sure how I should develop my own personal brand. I found this video extremely useful for leaning how to not only make my own brand but also how to make it effective and powerful. The most important take away I got from this video is to have a "why" for your brand. It is is crucial to know where you want your brand to take you and why if you want it to be effective.

Hi, Anthony. I agree that knowing your precise goal for your personal brand when establishing it is essential. Building a personal brand without a clear objective equates to driving to a destination with blindfolds.

@MrWorldWide305-1

9 ай бұрын

I agree, Anthony makes it very clear that establishing goals and objectives is the foundation on where to start. Building personal brands are nothing without a reason behind them.

Anthony, I truly enjoyed watching your video! I especially agree with Step #4 that you discussed in your video. It’s very important to constantly revise your brand-building activities to determine the effectiveness. I think this is the most important step because you need to know if you’re doing things right and should keep doing them, or if some things are not working out and need to be modified. This will ensure that you are building your brand in the best possible way and improving the areas that need improvement.

Hello Anthony, A main topic I took away from this video is that determining your "why" is essential when building your personal brand because it provides a clear sense of purpose and authenticity to your brand narrative. Your "why" represents your core values, motivations, and beliefs, and it communicates the genuine reasons behind your actions. When people understand your "why," they are more likely to connect with your personal brand.

Hello Anthony, I agree with your point on the importance of determining why you want to build your personal brand in the first place. I like the analogy of driving a car without a clear destination point in mind. In addition, I liked how you debunked a common myth about personal brands. When most people think about a personal brand, they picture something that is rigid and that defines you and therefore can not be changed. I believe that it is important to revise your personal brand once in a while so it remains consistent with your goals.

Anthony, another wonderful video! Personal branding is a crucial aspect of marketing and sales, and it's always valuable to gain new perspectives in this area. One aspect of the video that offers a different perspective on personal branding is the emphasis on authenticity. Anthony may have discussed how authenticity should be at the core of one's personal brand. In an era where the digital world often pushes us to curate and present idealized versions of ourselves, being genuine and true to who you are can be a refreshing and effective approach. Embracing authenticity in personal branding can build trust and meaningful connections with your audience. It's not just about showcasing success but also sharing your challenges, failures, and the journey that shaped you. This approach can resonate more deeply with people, as it shows that you're not just a polished image but a real person with relatable experiences.

Hi Anthony. This video was really necessary because emphasize the principal aspects to make our personal branding powerful and effective. Before I watched this video, I never thought about the second step. this step is really important in the development of our personal branding. After watching this video, I could see that this step allows us to calculate our goals, and connected them with the respective objectives. On the other hand, I think it is very significant to review periodically our brand and see how we can improve it to make it more effective.

@sydneymohammed6560

Жыл бұрын

I also believe it's important to review your brand itself to analyze how it can be improved, but you also have to take a look at yourself and making sure you are developing yourself as the driving force behind the brand. If you aren't taking a step back to make sure you're doing everything you can to improve yourself, it's going to make it more difficult to see the flaws in your branding.

Hey Anthony, I just wanted to reach out and say thank you for your video on personal branding. I found it to be very informative and thought-provoking. One of the points that really stood out to me was your discussion of KPIs, which is something I had not considered before. I had never thought about quantifying my digital performance, such as tracking the growth or shrinkage of my audience. This is a really important aspect of personal branding that I had been overlooking, and I appreciate you bringing it to my attention. I'm excited to start setting measurable goals for myself and tracking my progress using KPIs. Thanks again for sharing your expertise on this topic!

Something that connected with me with this video is measuring my efforts. I am a big proponent of having a why and knowing your why but am not measuring it effectively. It's time for me to refocus on my why so that I can regroup and make sure I am making progress.

I was aware of brand building but not of how important it really is. Same concept with goals and achievements, and failed to consider how crucial they are in brand building. Setting achievable goals allows you to have a destination, like an example Anthony gave, you can not expect to follow a path to a destination if you do not know where the destination is. Having goals and not veering off track will aid you in going through your process more smoothly and headed straight to your destination.

Hello Anthony, Something that I strongly resonated with within the video is step number one, Determine why you want to build your brand. This is a question of identity, and for one to answer this question first one must realize what their purpose is. Why build a brand if you don’t know why you are doing so. There are many ways one can incorporate the information into their professional life, once you realize your why you will be able to passionately pursue your purpose. You will become more highly motivated and more efficient as a result.

@carinaserrano243

Жыл бұрын

Hello Lucero! Thank you for your comment, I also agree that you have to know very well the purpose and what you want to do with your personal brand. If you have no purpose, or you just don't know why you're doing it, you can never be efficient.

Anthony is does a perfect job on focusing on the why, this is the hardest thing because you need a purpose. I will definitely write down my why in order to apply it to my life and reach my goals.

Thank you for this video Anthony! I had not given enough consideration as to why I wanted to build my brand. This deficiently changed my thinking by motivating me to write down achievable goals and envisioning where I want my brand to take me.

One of the steps that inspired me to change the way I brand myself was to “determine why you want to build your brand” as stated in the video. I never once thought of the “why” portion when I was building my brand. Knowing this now, I can start from scratch and have my “why” then, I can write clear goals of what to accomplish to build my brand. With that, I will now see tremendous growth in building my brand.

@AnthonyMiyazaki

2 жыл бұрын

Great point Lismary. Too many people start building their brands without taking the time to understand the reasoning behind their brand. Then they try to develop that reasoning that may not match the brand they've already built. Thanks for the comment.

@elizabethcodispoti9906

2 жыл бұрын

Hi Lismary, breaking down and knowing your "why?" is very important, as stated by Anthony. Like you said, making a clear understanding of your goals can make it easy to see what actually is your "why?". With anything you do, it is important to know your "why?". This knowledge of yourself, will give you more motivation and drive to do whatever you set your mind to since you would have a constant reminder as to why you are doing what you are doing.

@toddlazarus7147

2 жыл бұрын

Hi Lismary, I couldn't agree with you response much more than I do already. I love how u emphasised the importance of the "why" in this video as it helps you better understand what you goals are for the future coming. Also, knowing your "why" helps to give you that extra inspiration and drive to do whatever you set your heart and mind to.

@michellemoscol3087

2 жыл бұрын

Hello Lismary, I am interested by the thought provoking question you emphasized from the video. Sometimes we do not truly know why we are doing something; we are simply doing it because we were told it is important to do so. This will definitely motivate me to seek that "why" and pursue it to its fullest potential. When you are motivated by something you push until you obtain it, and I believe it is no different with personal branding.

@RobertoAlvarezk

2 жыл бұрын

Hey Lismary, I'm glad that you found this video valuable and found that it's important to have your why when you are working towards your goals. This is not only important to building your brand, but in life too. For any goal that a person has, having the right mindset is crucial, and this can be formed once the person has they're why.

Anthony, I am always intrigued by how enlightening your videos are. The overall result of personal branding is what resonates with me the most. I am reeled in by the process due to the effectiveness and value personal branding can bring to one’s professional platform. The four steps you mentioned are essential to construct a well-presented personal brand. Some people do not know what personal branding is and finding this video allows individuals to take steps that will lead you to building an effective and powerful personal brand.

@ericpanzella9590

2 жыл бұрын

Michelle, these videos are not only enlightening but also super fun to listen to. The process is a great tool to use when entering the world of marketing, and I think your comment includes this. I love how you put that not everyone knows about personal marketing, because before this experience I hadn't know what it was either. I am glad I am able to learn from his videos. Great comment.

@welmyshernandez809

Жыл бұрын

Hi Michelle! I completely agree! It's incredible to see the way showcasing who you are in the best way possible could make the biggest difference in your life. these videos break down steps in order to help facilitate the process of understanding the importance of personal branding. It promotes progress within an individuals career as well as achievements.

Thank you Anthony for another insightful and informative video! You mentioned in Step 4 that it is important to always review your growth or lack thereof and make changes based on the goal you are trying to reach. While this seems like an obvious thing to do when you aren't seeing advancement or when a step you took did not take you in the right direction, I had never thought of the benefits of doing this when you are successful and seeing growth. Analyzing the steps you took that led to your success not only helps you find patterns in what has helped you succeed each time, but it helps you figure out where your strengths lie and the areas you can focus your efforts on.

Hi Anthony, the first concept of finding the "why" to your personal brand is what I believe to be the hidden gem in this video. I feel initially, people would disregard this because it's more of a philosophical question than a more direct analytical one. I believe it to be the most important concept because finding out the "why" can help better your whole understanding of your process such as who is your target market, who's someone you can base your image on, etc.

@user-mc5jo4nz4s

Жыл бұрын

Hi frank, I enjoyed your insight on the “hidden gem” of the video. I agree that many disregard the “why” within their personal brands, when it can be the key to growing a personal brand. Spending time on the why will help create an authentic and meaningful personal brand, helping to each the target audience you mentioned.

Hi Anthony, I always thought of myself as my personal brand but before watching this video I didn't really consider the steps that I needed to take to fully build my brand and make it successful.

When it comes to personal branding, I have always had trouble taking my efforts to the next level. This video was very effective, and I hope to use these points to my advantage. Thank you for providing your knowledge on this topic.

@mateopozocaceres729

Жыл бұрын

Hey Carolina, I totally understand you. For a while I too did not really see the value of “personal branding” and thus, had issues applying my efforts to build and improve it. It’s very important to always work on your personal brand since in the end you are working to build yourself!

Hi Anthony, the number one step you brought up in this video is the "why you want to build your personal brand" and this is something that I had never thought about before, even though this question should be the number one question that needs to be thought of when building your personal brand. You mention this is important because you need to know what you want to get out of your brand, or how you worded it "where do you want your brand to take you." This is something that I now get to reflect on to be able to build my own personal brand.

@karenzerquera

Жыл бұрын

Hey Wendy, when Anthony talked about the why behind your personal brand, I also never thought about it in that way. I believe we forget that even though this is a primary step, you need to see to what extent this brand can take you.

Anthony mentioned that we should be clear on our "why" for building our personal brand, and that's something I've never considered before, I just know that I have to and that it's important to myself and my future career. Listening to him speak on the importance of having a why and how to develop one, I realized that it's important for me to begin thinking about what my goals are for my personal brand as well. I now see how collecting qualitative and quantitative data is not only important for building your personal brand, but for propelling it as well. By doing this, I'll be able to have a clear destination for my personal brand rather than just shooting in the dark.

@patrickbravo8718

2 жыл бұрын

It is good to know your "why" when building a personal brand because everything needs to have a meaning and you need to want it. If you do not know your "why" it can be hard to determine other characteristics of your personal brand and it helps to move forward once you figure it out.

@alectortorici_

2 жыл бұрын

Agreed. The part where Anthony talked about the “why” really stood out to me as well. It is important to find the why before you start building your personal brand. Overall Anthony had some amazing tips in this video that can help you grow your personal brand.

@victorialiy9978

2 жыл бұрын

Hello Natalie, I agree with what you have mentioned! After watching this video is really made me have an emphasis on the "why." And how this can drive change for our personal brand. I also think, what happens at times is we think "why" when we are at a challenging place and trying to figure things out, but by having a clear mindset not only to hyper-focus on the statistics, which are important too but rather thinking of the motive behind it all.

@mattgomez3811

Жыл бұрын

I believe that it's important to have a very clear message while developing our brands. We need a clear purpose to keep us on track, but we also don't want to mislead our audience. As you said, having a clear statement helps people grasp your values and objectives on a deeper level. Make them more dependent on and trusting of you as a result.

@alecduhaney7771

Жыл бұрын

The How and why is a crucial component of building your brand since, in the end, it is what will keep everything moving in the direction of your company's or product's objectives.

The part of the video that really hit home for me was when they talked about making clear goals and measurements for personal branding. This resonates with my professional life because it stresses the importance of setting goals and keeping track of how well I'm doing. By having specific ways to measure my progress, I can make sure I'm on the right track and making improvements in my career. This concept also reminds me to be flexible and adjust my branding efforts based on what I learn from these measurements. It's a practical way to improve my professional image and keep growing in my career.

@ashleysimon726

9 ай бұрын

Hi, I had a similar takeaway from Anthony's video. I think that having a "why" to your personal brand helps you have a goal to work towards. These goals can help you to mark your successes and develop your personal brand. Understanding why you are doing something helps you remember the reasons you want to succeed and can help keep you motivated toward a goal.

Hi Anthony, I enjoyed this video as I am trying to fine tune my personal brand. Step 2 I agreed with the most and it is something I want to begin implementing. By using KPI’s you are creating quantifiable goals and data on your success you demonstrate the growth of your skill set and expertise in a certain area. This can one to master different skill sets and met the requirements of a certain career one wants to have.

Anthony, This video is interesting to watch for young business students like me. This video is very informational and influenced me to understand marketing in a different way. Every single one of these steps really ensure your brand as effective. The step that is most important to me is the first one, which is knowing why you want you build a brand. There has to be a main reason as to why someone wants to build a brand and knowing that can greatly influence the future of the brand and take it to the next level. If one is serious about taking the brand to the next level then they should write down the goals about the brand, what to do exactly with the brand, and what they want to offer with the brand.

Anthony, thank you for your insightful advice on the 4 steps that are crucial for my personal brand to be effective. It is easy to understand how these would assist me in developing a successful career in sports and later on in other endeavors after baseball.

Determining why you want to build your brand I believe is the most important step when it comes to developing your personal brand. I connected most with this step because while developing my personal brand and writing down all my goals I always make sure to provide a reason why. Having a reason behind goals or your personal brand helps you stay motivated because you are working towards a specific outcome. I use this concept of providing a reason why in my professional life by making goals with a reason whether it be to reach a certain number in sales so I can travel to a certain place or to reach a certain sales number to gain a certain status.

@amelian.c.4493

Жыл бұрын

Hello Gary, I also write down all my goals. I believe it is an essential step to keep yourself on track and manifest all of your goals. The "why" behind our goals is also very crucial. It embodies who we are and the reason we are doing it for. It motivates us to keep moving forward.

A aprt of the video that I really havent thought about before is the "why" behind my personal branding. Like many others, I would have said "I'm not sure" if you asked me that question. I believe that If i truly think about my "why", it will really clear things up and give me the motivation I need to succeed.

Anthony, The material in this video really helped give me a better understanding of why I want to promote my personal brand. I can apply these tips from your video, into the growing social media aspect of my life. I want to be able to grow my social media presence which in reality will grow my personal brand. Excellent video with amazing tips, Thank you.

@julianagarcia6678

2 жыл бұрын

I am impressed by your comment on making of individual's brand powerful and effective by the development of meaningful measures by also utilizing social media and also by accessing the brands in reality.

Hey Anthony, A hidden gem in this video was success tip#4. Being aware that any “win” may not of come because of your efforts is crucial when it comes to analyzing yourself and your performance. It’s very good to be confident of your abilities however, being aware that not everything you succeed of has to do with your actions can keep your head open and constantly open to genuinely improve.

@meshn5028

Жыл бұрын

Mateo your comment points out something that I feel was the hidden gem and is overlooked my most people today. You said it best when you stated it is crucial in analyzing yourself as it is not always easy to do so. It takes a deeper approach to self-realization and understanding what we have control of. I believe that being aware to those moments will help me improve as a professional.

Oh, hi Anthony. This video was highly needed because it emphasizes the key elements that will help our personal branding be strong and successful. We must complete this process if we want to develop our own brands. The reason I think this is the most crucial idea is because knowing your "reason" will enable you to more comprehend every step of your approach, including your target market and capacity development for your image.

@gracie9011

Жыл бұрын

Hi Brianna! This video is a must-watch for everyone! I think that Anthony covers important topics that help not just business students but anyone. Finding your reason helps you realize where you wanna go and what you want to do! Great observation.

@JennaSelfe013

Жыл бұрын

Hi Brianna, I completely agree with you that Anthony's video was very beneficial to watch as it explains how to make our personal branding powerful and successful. When we are developing our own brands, all of these steps are crucial to know and understand to allow you to make the best brand for yourself as possible. I also liked your mention of the "reason" because it allows use to understand "why" we want to develop our professional brand as it leads to a more successful outcome.

Anthony, these steps really do lay down the road map ensuring your brand is effective. I have never considered understanding and valuating in when we just get lucky or when an intended result was not a result of something I did. This was something I have never really considered and recorded my results on a win/lose situation. I can see how properly understanding what results were cause by me will inspire me to always improve and meet my goals.

@krzyszakorytkowski8383

Жыл бұрын

Mesh, I too did not consider this separation either. As Anthony stated, different outcomes can occur and true assessments should be noted. Many obstacles can determine success and with every win and loss it is important to record and notice any consistencies or differences and try to discover any relation.

One can make his brand effective and powerful by determination of the need for building a brand. There is also a need to construct a meaningful measure preceded by frequent assessments and finally reviewing the brand building for success.

@ericpanzella9590

2 жыл бұрын

Juliana, great way of putting this video into words. As we can gather from thus video constant re-working is important. I agree that determination is a key aspect. the final goal of this tool is to review for success. They all play a part in the whole. Great comment.

This video applies to the marketing industry since marketers need to have solid and influential personal brands. The four steps are crucial to having a powerful personal brand since a person needs to determine the purpose of building the brand, construct meaningful measures, perform a regular assessment of brand effectiveness and revise the brand. These are effective steps to enhance the success of the personal brand in the marketing industry.

Something I had not considered before is where I want my brand to take me and that really resonated with me. All of the key points discussed are topics I did not take into account when determining my brand. I believe our personal brand should definitely be a reflection of what we support and believe in. To make it effective in success, a goal has to be set as what I want to be represented as and how my brand can showcase that, leading me where I want to go. KPIs are incredible ways to keep track and as stated can be analyzed with growth to determine correlation.

@estefanyj6268

Жыл бұрын

Hi, I have similar views as you when it comes to building a personal brand. It is important to be a reflection of our belives.

Hi Anthony, I enjoyed hearing your take on "having a why". I like how you compared this to going on a trip and never knowing if you've reached the destination. I have found in my professional life that it is important to have a clear "why" or goal to reach so that I can mark my successes and record them. This helps me to see how far I've come instead of always reaching further and not celebrating the small successes. I think the "why" is an essential part of anyone's personal brand.

@camicasique8197

9 ай бұрын

Hi Ashley! The "having a why" explanation really stuck out to me as well. Having these whys clear the path to the development of your goals and highest potential. Whether in professional or personal life, having a "to do list" with goals and tasks that a person can tick off can help a person realize what they have achieved. These small achievements motivate a person to have a track record of what they have accomplish and what they're capable of, in order to envision what is next up for them.

Hi Alex, This personal brand tips have helped so much. I think your first step is very important about knowing why you want to build your brand. It makes you start figuring out the why and that why will help you set goals on building up that brand. The brand will have a form of personal identity of an individuals self personality into it.

@alejandragiselle8138

2 жыл бұрын

Hi Jose, I would have to agree with you and say that the first step of knowing why you want to build your brand is very important. This will give you the foundation you need to start your brand, create the vision of your brand, and jumpstart the process of effective brand-building.

@raquelgarcia7626

Жыл бұрын

Hey Jose, I also really appreciate the first step. Knowing the answer to “why” helps us focus more on “what” we want our brand to be. Very similar to cause and effect. Will our brand help us achieve our end goal?

@vincetenn

Жыл бұрын

Hello jose, I appreciate and enjoyed your reply to the video. I especially agree with your point on the why being the most important question to ask when building your brand. The why is the foundation to build the rest of your brand, to have a good brand that lasts must have a foundation that holds itself for long.

This module helped so much to involve in my current field working in the gym, especially the note of not being shy. the main point of putting yourself out there and knowing your reason is to build your brand around that. In the gym field even if you feel uncomfortable you must put yourself out there to attract clients and see what part of your personal brand you showcase depending on the client, this allows for your clients goals to be your goals. In the gym this why is the brand you build will attract clients yet can also be shifted to match potential clients as well.

@vanessaperugachi9477

Жыл бұрын

Hello Vicenzo, I agree with your comment. The biggest part of self branding is getting out of your comfort zone and explode your potential as much as possible, showcase your strengths and bring out the best part of you in the career field of your choosing, this allows clients to see what and who they're working with as you also mentioned.

Anthony, thank you for sharing your argument in this video. It was very helpful when you explained that one's brand needs to be effected in order to achieve a career and life goals. It would've been great if you went into more detail of what the first step of building a brand actually looks like. You expressed the why behind building a brand and how effective it is, but how to execute it could be discussed in detail more. In my opinion the first step to building a brand once the why is determined would be to take the first step in a career goal whether that looks like building a website, growing clientele, perfecting a resume, or writing a cover letter. Overall the video was really well done and I enjoyed viewing.

You gave me a different perspective on wins and failures. You said to see failures as personal problems, while wins are due to external reasons. I usually view this concept the other way around, however, now I will change my way of looking at things to better myself.

@alecsanchez3325

Жыл бұрын

Jasmine: I also found that Anthony’s statement emphasizing that personal successes should be attributed to external factors while failures to personal deficits. Unfortunately, we frequently do the opposite. Nonetheless, I will seriously consider this advice from now on.

Hi Anthony! The part of the video that resonated most with me is the reason you want to build your brand. It is absolutely essential to set goals that are linked to your brand building. I found this aspect fundamental because I recently lost a job promotion at my current employment. Even though it was not in my field, but I could get the opportunity to grow. My brand was not built in consequence and I missed the chance. So now I am determined to build my brand.

@santiagoosuna6477

Жыл бұрын

Hey Marie, I agree without goals there's no way of looking back and seeing how far you have really made it.

@SophiaDiaz-cb8kn

9 ай бұрын

Hello Mariebeatricetout-puissant8142, I can see why you say that you focused on short-term successes rather than the long-term. Sometimes people focus on the small things in life rather than the big picture. Personally, I wish I focused more on the small things rather than the big things so I could focus on the steps to get to the bigger goal.

The portion in this video where you discuss using KPI's and expecting plateaus was very powerful to me. I have had many instances in the past while attempting to build my personal brand where I plateau in my efforts to make progress and am unable to revert bac to being on track to my goals. While attempting to build up my brand as a photographer, I realized that my brand was beginning to stand still rather than moving forward. I had decreased engagement and was not matching up with the key performance indicators I had set up. The advice you provided in this video has helped show me that this is completely normal. You also helped provide me with more perspective on how to change my brand's trajectory and the steps I can take to accomplish this.

@MicaelaSafdie

Жыл бұрын

Hi William, thank you for sharing your thoughts on the video. I completely agree with you that the part where Anthony talked about KPIs and plateaus was really powerful. I can relate to your experience of feeling like your personal brand has hit a plateau and not knowing how to get back on track. I'm glad to hear that you found the video to be helpful and that it provided you with more perspective on how to move your brand forward. Thanks for sharing your insights!

@R2beatss

9 ай бұрын

William, I completely resonate with your experience. It's reassuring to know that plateaus are a common part of the journey in building a personal brand. I've encountered similar situations, especially in my efforts to establish a presence in the creative field. Your insights shed light on the importance of revisiting and recalibrating our strategies. Anthony's advice in the video is indeed invaluable in guiding us through these challenges. Here's to continued progress and growth in our personal branding endeavors!

I agree with the first point you make fully. As a matter of fact, I think this may be one the most important concepts for making a personal brand more effective and powerful. I think what really solidified this for me was your analogy on how not having a "why" is the equivalent to going on a trip to a destination but not even knowing what the destination is from the beginning. I'll be sure to always have my "why" written down before taking any further steps on growing my personal brand. Thank you!

@mikaguevara93

Жыл бұрын

Hello Zion. Knowing your "Why" also eases the process of building your personal brand because you can target it to your personal goals.

I had never given the second step much thought before watching this video. This process is crucial to the growth of our own brands. I realized after viewing this video that this phase enables us to compute our goals and link them to the corresponding targets. On the other hand, I believe it is crucial to regularly assess our brand and determine how we can make it more powerful.

@zionjoseph8969

Жыл бұрын

I really liked this point Anthony made as well. Without structure, how can we know our brands are growing? How can we expect growth at all? constructing measurements for brand building is an absolute must if you are serious about whatever it is you are branding.

@jurgenlleshi9856

9 ай бұрын

Before watching this video, I hadn't really considered the importance of the second step in the process. It struck me that this phase is essential for the development of our personal brands. It became clear to me that this step allows us to define our objectives and connect them to the right targets. Additionally, I strongly believe that regularly evaluating our brand and finding ways to enhance its strength is a crucial practice.

Hello Anthony, Thank you for taking the time to make this video! You gave me a different perspective on wins and failures. You said to see failures as personal problems. While wins are due to external reasons. I usually view this concept the other way around; however, now thanks to you I will begin to view things differently. This will help me better myself in the future.

@michellebenitez34

9 ай бұрын

Hello Anne, I noticed we both thought the same as I was scrolling through the comment. When I thought about failure, I would think it was due to external reasons. In a sense, I would want to find an excuse to make myself feel better. But after watching this video, I have learned that it is the opposite, and as you said, this new concept and way of thinking will help us in the future and even our careers. This video was very eye-opening to both of us, and I will share it with my friends.

Hi Anthony, in this video, I learned some new insights on the importance and techniques that can be used to regularly conduct assessments on an effective brand . I never had the ideas of doing these checkpoints and assumed you can only make a brand via opinions of others to your brand.

Anthony, I believe your tips are great streps to follow on our journey to build a personal brand. I feel that the most important one being: why do you want to build this? Without the answer to this question there is no clear path on where to go next, so I believe that instead of rushing things, we should focus on what is important for us, where do we want to get, and take our time writing the definition to our goals. I thank you for showing us this path.

@adamriquenes5615

Жыл бұрын

Hello Anabel, I also believe the tips Anthony talks about in this video are extremely helpful. It's important to have a why and to push yourself to accomplish the reason why you have this goal. If you only have the goal for the sole purpose of having the goal, I don't think it will be as effective. Having a genuine purpose as to why you want to achieve this goal or objective will give you the genuine willpower to achieve and overcome obstacle to get to this goal. Focusing on what's important to us and capitalizing on those topics will help us give us our why and will allow us to use that to motivate us to complete our goals.

Hello, Anthony thank you for sharing these four steps! I have experienced trying to determine why I want to build my personal brand. Especially at my age, I find it very difficult to have it all figured out. But the way you explained it gave me a refreshed perspective and helps me figure out what I want my image to be. Thanks again.

@stephaniesilva9629

Жыл бұрын

Hi Santiago, I agree with you. This video has also given me a refreshing perspective and has aided me in figuring out my "why," as he mentions in the video. Being young and in university, we are met with many challenges and new experiences that could get overwhelming and fast-paced. Because of that, it's hard for us to figure everything out. Luckily with this video, we both could have a starting point as to what we want to show about ourselves.

Hello Anthony! This was an amazing video. Your advice to expect some plateaus in my progress will help me out in the future so much. Every time I am working towards something and I reach my first plateau, I feel that I am more subjected to give up. With this new piece of advice, I am inspired to not give up on my progress. Thank you so much!

@Riz019

Жыл бұрын

Hey Gracie, plateaus are bound to happen when life simply gets complacent. We may sometimes not want them to occur but it might be out of discretion, I like using moments of plateau not as a form of failure or a method of relaxing, but as a period of regrowth. During these slower periods we must learn why we do what we do and then use the brand new motivation or knowledge to escape and break the plateau.

To add to your "Success Tip #2" it is good to set attainable goals each and every year and keep track of your progress. The only way to properly do this task is keeping yourself in check and honest so you can thoroughly complete your yearly goals. At the end of the year it is good to see which goals you were able to obtain, which you can still attain, and which may not be as attainable in a short period of time.

@benjaminsutter3644

2 жыл бұрын

Completely agree! I think the value of setting challenging but realistic goals is essential in having any sort of meaningful progress. If you set them too low, you exceed all your goals and don't make progress towards higher level milestones. If you set them too high, you will find yourself lost, burnt out, and unable to motivate yourself to continue because you believe you will never achieve your goals.

@chedelinepierre4634

Жыл бұрын

Patrick, This addition to Anthony's success tip #2 is excellent. Creating realistic goals and an assessment timeline will assist with maintaining and developing your brand while determining what aligns with the outcome goal.

@PedroRamirez-ng9lg

Жыл бұрын

Yes Patrick, and to further add to your addition to tip #2, do not give up, ever. Many perfectionists restart or entirely give up a good process because they don't see goals being achieved. I'd say add more goals, monthly, weekly, maybe even daily, always keep your mind disciplined and then when you get to the end of the year. You could see yourself accomplishing a lot more.

@IrenaGeorgieva-cs2sm

Жыл бұрын

What an awesome idea! Kind of like a vision board, but with metrics. This would be a very cool tool to use when it comes to building your personal brand. And the year timeline is perfect-gives you enough time to build on prior success and it also gives you a goal-post to evaluate an ongoing project for example-and make adjustments as needed.

Anthony, I am glad you pointed out key performance indicators (KPIs) because I had never considered them before. It is important to quantify the digital performance of how much one's audience has grown or shrunk. I can definitely apply this to my freelance career by viewing my Instagram insights on which countries my photography posts reach most besides the US. Awesome tip!

@anabelrayan443

Жыл бұрын

Hey Jean, I was thinking the same thing. KPIs are very important and we should never take the information we can get from them for granted. This is a very useful tip!

I don't think there is enough emphasis on step 3 nowadays. Conducting regular assessments to see how your brand or work is doing is essential in creating the building blocks to success. In my HR field, an organization will receive countless surveys and measurements to ensure that not only are the business goals being met, but the satisfaction and wellbeing of employees are also measured. Receiving feedback on your own KPIs is most important in determining how to continue improving.

@garygosselin7296

Жыл бұрын

Hello Benjamin, I completely agree and enjoyed reading your comment! Conducting regular assessments is a necessity whether it be in your personal or professional life. In order to keep growing as a person, it is an essential key to succeeding.

@Fiorellatracanelli

Жыл бұрын

Hello Benjamin, you are right! there is not enough emphasis on Step #3 in today's world, I truly believe that conducting these assessments depending on your goals is a key factor to succeed in your personal brand in an effective way. Another thing to keep in mind is staying open to feedback, this is indeed true as you mentioned really important in the way that you choose to improve. Great comment!

@alexandraxhernandez

9 ай бұрын

Sometimes people get too attached to their ideas or branding, and they become less likely to make necessary changes. As you mentioned, keeping track of your KPIs and making alterations based on results ultimately helps you improve. At the end of the day, whether it is your own personal brand or work branding initiatives, making sure your efforts are bringing you the best results is very important.

Hi Anthony, the material presented in this video has influenced me to look into my own personal branding. In the video, you explained the steps needed to discover your branding and maintain it. This changed my approach to building my brand. You mention how people didn't have a way to meet their need to make a personal brand, and that is something I discovered I couldn't answer either. I just know we were told to do so and didn't think much of it. Discovering my why has allowed me to create those assessments.

@Harry-jv1ge

Жыл бұрын

Hey Stephanie, I think it is a great comment and great reassessment to make sure that we are demonstrating the correct brand that we want to portray. Admitting that, like most of us, we have not know before how a personal brand can be shown. Understanding of this video will show us the abilities to recognize how to create a powerful brand.