Everyone should be able to pursue what truly brings them pleasure, whether this be in the real or virtual world. This is the belief reflected in LOLA MullenLowe’s latest creative campaign for Magnum Ice Cream.
#NotAvailableInTheMetaverse features a virtual avatar, Luna, and her journey in pursuit of the pleasure of a Magnum Ice Cream. Unfortunately, some things are only available to Pleasure Seekers in the real world…
To encourage people to step away from their screens and experience some of life’s real-world pleasures, Magnum has launched their first wearable gadget in the metaverse - virtual VR goggles available exclusively on rpm.magnumicecream.com.