With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend of dark humor, featuring LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection.
The film “Robbery”, made by the irreverent Lionel Goldstein, have taken humor to new heights to play with the power of fragrance. We follow the escapade of a woman who, somewhat impulsively, attempts to rob a roadside cafe, only for the scent of LYNX Blue Lavender fragrance to lead to an unexpected twist.
The campaign goes live in cinemas and online across the UK and Turkey, as well as in various Latin American countries such as Mexico, Argentina, and Uruguay this month.
We hope you can have a laugh!