Cadillac fall was self inflicted. The only thing harder than getting to number one is staying number one.

That's a heck of a lot of Mercedes sold recently, more than double of Acura! I was surprised to see SAAB selling near 50K at one point, just behind Audi.

Around the time Lexus shot to the top in Sales in the late 90s was around the time of the release of the first RX. Definitely no coincidence.

Very very eye opening. If I'm not mistaken though, most Mercedes and BMWs are leased but nonetheless still amazing😯

Underrated video

You could see Lincoln benefit from strong sales in the 80s and 90s with the 1st and 2nd generation Town Car. Then there is a sharp drop off with the introduction of the 3rd and 4th gen.

Lincoln almost caught Cadillac and then Lexus, BMW, Mercedes, etc. arrived on the scene. They are near the bottom now with not much hope of recovering. EV’s will not save them. The management of Lincoln by Ford has been incompetent.

@AllCarswithJon

Жыл бұрын

Sadly, I personally really like what Lincoln is doing now, but it's not resulting in sales. :(

I personally don't considered Volvo a Luxury maker more like high end mass market my dad drove a used 1990 Volvo 760 for 3 years in my mid-late teens and it was in that time he fell in love with the first Gen Volvo S 80 due to the taillight design it reminded him of the Lincoln Continental Mark 4 and Cadillac Deville of the early 70s

@mathiaskoenitzer9020

Жыл бұрын

In the 90s like the 760 your dad had I agree but todays Volvos are totally different. I would say the Tesla Model 3 and Y shouldn't be considered luxury but more like high end mass market as their interiors are rather drab. Plus Tesla couldn't touch Volvos build quality

@courtneypuzzo2502

Жыл бұрын

@@mathiaskoenitzer9020 my dad had the used 1990 760 from 2000 to 2003 he'd had a used 84 Chevrolet Caprice Classic before that that both of us had loved and I'll say even my moms 2012 Hyundai Azera has a better interior and build quality than Teslas do

@greentriumph1643

Жыл бұрын

@@mathiaskoenitzer9020 The build quality on Tesla cars is pathetic.

@Spoolingturbski

Жыл бұрын

Volvo is most definitely an upscale luxury brand. Before their main focus was safety, but ever since the late 90s they began taking luxury more serious. Also Volvos build quality is far better than most

Wow, amazing Jon! It's crazy to see the rise of Tesla in this format. It's also sad to see Honda/Acura fall so hard over the years.

@AllCarswithJon

Жыл бұрын

Agreed. Also sad to see the slow erosion of Cadillac. I admit, when I watched this the first time, I wanted it to be 2024 because Tesla's rise at the end is staggering, and the next year or two will be *very* interesting.

@jeremydutilh2564

Жыл бұрын

😅 honda/acura shit brand !

@Opium64

Жыл бұрын

And in 3 or so yrs used everyone could afford one even though I don’t consider it luxury tbh

@cstraley

Жыл бұрын

Acura should have hit zero in 2020 with the swansong of the RLX which was the ONLY remaining Acura luxury automobile. The TL is the current top of the range and is not a Luxury car.

@acidgolem2132

Жыл бұрын

But the tl (tlx in this case) is a luxury car tho, it's even in the name : touring luxury.

Although not purely luxury, I want Mercury and Oldsmobile back. They have so much potential this year. Maybe bring back DeSoto and Imperial and Packard and Dusenberg too.

@jaydenbrockington4525

Жыл бұрын

Realistically desoto and dusenberg have no shot of returning. You can’t harp back to nostalgia from the the 50s and def not from the 1920s. Packard and Imperial might have a shot, but Mercury and Olds would probably sell really well

@brucebeamon5460

Жыл бұрын

I would have liked to have PONTIAC BACK even Saturn too . And wonder what the Grand Prix would look like today ! No fan of these e-v ‘s AT ALL !

@imrytebeehyneu

Жыл бұрын

@@brucebeamon5460 maybe but they probably go EV as well if Tesla is gaining supreme. Look at what Porsche and Mercedes is doing?

@nicholasoconnell7732

Жыл бұрын

Oldsmobile is the only one I see coming back. Mercury maybe, but we don't need another expensive ford, hell we don't even need lincoln either.

@nicholasoconnell7732

Жыл бұрын

​@@brucebeamon5460pontiac makes the most sense rn, nobody else is making muscle cars. And saturns innovation could be something fun, but I don't think anyone will buy a saturn anymore

Now Cadillac isn’t even the top American luxury brand, that honor now goes to Tesla. And even Lexus is seeing a decline due to undesirable and aging models with aging technology. Reliability is not a selling point for a luxury car which Lexus capitalized on.

@turnne

Жыл бұрын

@J M M Reliability most certainly is a selling point in a luxury brand...Lexus have never really been exciting cars. But they have sold well and had great resale value

@krazy8754

Жыл бұрын

Tesla isn’t even American

Lexus took longer to start selling well than I thought. Probably the lack of a dealership network. Once that was established, sales exploded. I remember them being more popular in the early years, but I also lived in an area between two dealers. Possibly their newness made them stand out and were more noticeable.

@markleckband4495

Жыл бұрын

The rx changed everything

@Chalado-Schamane

Жыл бұрын

​@@markleckband4495nah it was the final iteration of the UZ the gs400 sc400 and LS400. Fast reliable and modern to this day.

WOW I love this graphic I kept my eyes on Cadillac unfortunately there lead has never recovered !

@brucebeamon5460

Жыл бұрын

I now stay away from Luxury Vehicles ONLY because , that I know of they REQUIRE PREMIUM FUEL and I rather keep those excess dollars in my pocket.

@rickc303

Жыл бұрын

​@@brucebeamon5460 oh noes, not the big bad PREMIUM FUEL 😂 if the slight cost difference between regular and premium is enough to be of concern, at least you recognize you don't belong in a premium car

@krazy8754

Жыл бұрын

@@brucebeamon5460broke boy

Alls Lincoln needs is a town car with a reliable simple engine that’s faster than the 4.6 liter they used maybe make it a little shorter but with the same comfort and space interior. Just think Mercedes luxury and they will sell

Fantastic to visualize. Thank you! Two things. 1. Would you be able to recast and include Porsche? 70k+ units in 2022 would put them ahead of LR. 2. Compelling to note that BMWs stint on top corresponded with the greatest drivers car lineup in history...BMW 2001.

on how to know more about production than any other person in the world (model y as the best selling car on the planet )

Define luxury.

Is this counting the Model 3 and Y? I would argue these are not luxury cars.

@AllCarswithJon

7 ай бұрын

Most sources who compile auto data clump Tesla in with Luxury Brands, so I continue that as well.

@grneal26

7 ай бұрын

@@AllCarswithJon thats all well and good but it totally skews the data into making Tesla look like this amazing luxury car company. I have 4 friends who all own different variations of the Model 3. They are NOT a luxury car.

@AllCarswithJon

7 ай бұрын

@@grneal26 feel free to email Cox automotive and consumer reports and others with your thoughts on that.

Looks like the recent stars are Tesla and Audi. Audi now has the cachet of what BMW was in the 90s. Their industrial design is second to only Porsche in mainstream luxury; and, I think that is the reason for their past 15 year growth.

tbh I don't see Tesla as a luxury brand. Maybe 10 years ago, but now they are rather average. Also I feel like I see more Audi Q5 and Acura MDX than all M-B combined

Sad that Americans view domestic luxury brands as inferior. Professionals with a bit of money would rather go German or Lexus, or even Genesis, over going Cadillac.

Saab, Acura, and Infiniti dropped quite a bit.

@JonathanMoosey

Жыл бұрын

Saab stopped making cars in 2009-10 time frame. So yeah they dropped to 0 after that.

@mrgurulittle7000

Жыл бұрын

@@JonathanMoosey 😂Yeah.

Funny on how in 1998 the RX was first released everyone had to have one leaving Cadillac and Lincoln on the dust

Asian and European car builders produced products that never failed to draw consumers to showrooms. This coupled with intense focus on fit and finish, with mechanical high standards (the Japanese excelled at this) caused consumers sadly to avoid the US product. Whatever the Japanese elect to do, they are in many cases determined to be the best. Somehow this 'fell between the cracks' with domestic makers. At one point, their only approach (US makers that is) was to offer a 'rebate' ("Here, we will pay you to buy our car"). This paired with short term thinking (some Japanese makers had a '50 year plan'!) did not help, as they thought only about the next '3 months returns'. Actually it was an American who attempted to preach quality to US car makers ....sadly only to have to take his study to Japan . Charles Deming has been universally acclaimed as one of the Founding Fathers of Total Quality Management, if not the Founding Father. The revolution in Japanese manufacturing management that led to the economic miracle of the 1970s and 1980s has been attributed largely to Deming.

Why was Saab killed off? The ex drove one. I enjoyed driving it as much as I did her...

@AllCarswithJon

Жыл бұрын

It's a long story (I did a history of Saab video about it if you're interested) but generally GM bought control, released more products that were worse, increased sales, but managed to drive them into a ditch. Bankruptcy, buyout, nope, no buyout, then bankruptcy, maybe buyout, bankruptcy. :)

@o8thman812

Жыл бұрын

@@AllCarswithJon I'll check out your Saab story... Hey from 🦘🕷️🐍

@christopherconard2831

Жыл бұрын

Quick version. Saab wanted to keep being Saab even when they were becoming a niche brand. They had a loyal, but small following. GM took over and tried to mainstream them to some degree. Saab wanted to keep being Saab, on GM's tab. GM and Saab management didn't agree on almost anything. When GM had to make cuts, GM management saw it as an opportunity to get rid of the problem.

@haweater1555

Жыл бұрын

​@@AllCarswithJon Saab still sold far more cars in USA in the 80s than Peugeot managed to (and that's not even considered a luxury brand).

@warrenny

3 ай бұрын

Saab died due to the financial meltdown in 2007. GM couldn't sell them off to the right buyer. However, Saab was hanging by a thread for years and years before being bought by GM. They pretty much never really made any money as an automobile company. btw I owned a Saab 99. I was young and it was very hipster-ish to own a vintage Saab.

Wow. Teslas growth is impressive. I expected bigger drop for Lexus considering their product line is pretty crappy for the past 15 yrs.

@jermainec2462

Жыл бұрын

Must not be that crappy then 😂...

@drewchristy

Жыл бұрын

Ugly, not crappy.

@Wasabi9111

Жыл бұрын

@@drewchristy I don’t think they have any car that’s best in class except maybe the RX

@350zlover2

Жыл бұрын

Lexus quality, strong resale value and reliability is helping them. Plus they have unique styling.

Where is Porsche?!!!

@TheGbeecher

4 ай бұрын

In a class all by itself...literally...( GREAT sports cars...)

@SunnynPhilly

2 ай бұрын

Yea I was gonna say the same thing, they sold over 70k cars in the USA in 21 and 22. In 2022 sales where 24k Macan, 21K Cayenne, 10k 911, 7k Taycan, 4k Panamera, 3k 718

Cadillac didn’t sell over 140k in the US in 2022!!! 😂

@AllCarswithJon

Жыл бұрын

Nope, they sold just under 135k 2:59

@jeremydutilh2564

Жыл бұрын

Anyway amm the have no future... except Tesla !😂

@RayNLA

Жыл бұрын

@@AllCarswithJon That’s right!

Why is Tesla considered luxury? I have a model 3 and I’d say a rental fleet Nissan Versa is more refined and luxurious inside, and the Versa has legroom, which is taken up by the batteries under the floor of the rough-riding plastic Tesla. Is price what defines luxury?

@Rudenbehr

Жыл бұрын

Because they cost like 40k+

@peppapigthekiller7539

Жыл бұрын

Tesla is not luxurious from a quality and materials perspective, but power, technology, and cool factor is big.

@waynerussell6401

7 ай бұрын

Kelley Blue Book Brand Watch lists twelve criteria to judge a Luxury vehicle: Durability/Reliability Safety Driving comfort Performance Affordability Reputation Technology Interior Exterior Efficiency Ruggedness Prestige/sophistication Tesla has come top in 7 of those criteria and second in 2 as assessed by people actively shopping for luxury cars. It has also been the top brand shopped in the luxury class in US.

@fatalconceit9713

7 ай бұрын

Guaranteed you don’t own a Tesla

@florabee9283

7 ай бұрын

@@fatalconceit9713 you're actually correct, I gave to my wife and got a real car

I don't think Tesla qualifies as luxury.

Well, Cadillac sales statistics looks pretty surprising. How could they sell so many cars back in the 80's? Those were compete garbage.

@AtomicReverend

Жыл бұрын

I would not go as far to say garbage. The rear wheel drive Fleetwood was an excellent car and not to mention the WWII generation was entering their senior years and they were diehard buy American and as seniors they bought luxury. Personally I would have bought a Lincoln Town car but I wasn't old enough to buy a car yet. Cadillac's big issue was GM allowed things like the Cimarron to be produced and then brought out the 4.1 liter that could have used a few more months of testing before being released on the public.

@runoflife87

Жыл бұрын

@@AtomicReverend one should be very brave to call Fleetwood Brougham excellent car. Just a Caprice in disguise, nothing more. OK, that was a good fleet car, but not the personal luxury vehicle anyone would buy ( with big exception of rednecks/hillbillies of course). As for Cimmaron - it was actually more competitive on the market, but GM bosses totaly ruined the car using Cavalier dashboard (instead of Opel Ascona one) and weak engines. C-body DeVille/Fleetwood/75 limo was the biggest turd of'em all - weak V8, ugly exterior, cheap interior designed by elementrary school pupils.

@AllCarswithJon

Жыл бұрын

Well I think it shows that Cadillac was in touch with what most buyers wanted. Yes, there was that counter-culture of minimalist 'Luxury' that wanted the BMWs and Mercedes, but Caddy was the elephant. However, tastes were changing and Cadillac failed to truly understand what a growing percentage of the market wanted in their "luxury". Missteps such as the atrocious Cimarron ruined their brand, the 4.1L and later Northstar ruined their reputation, and while some products like the later STS could and should have been excellent, they weren't. They were cost-cutted and unfocused, and GM simply could not bring themselves to abandon some old thinking (bigger is better) and "value engineering" the interior when the Imports were moving up.

@greentriumph1643

Жыл бұрын

In there minds eye, people compare an 80s Cadillac to a modern Audi, Mercedes, or BMW. These cars, the Audi and BMW anyway, were not so much luxury cars are 'European' cars. They also had mechanical problems and their dealer network was not what it is today. To give credit where it should be, it is the Japanese automakers that brought quality to all of these luxury brands.

@christopherconard2831

Жыл бұрын

I live in Florida. Every other retiree either had a giant GM (Cadillac or Buick), or a Lincoln. You used to be able to pick up a sweet, low mileage land yacht at a lot of estate sales.

Dam the plandemic pumped tesla

_THAT_ was pornography

Lexus dropped off with that horrible new LS500 with a V6 looks like a Camry

Tesla interior quality is not luxury level

I didn't know that many were buying Caddy. No one buys that in CA unless gangbangers lol.

Demographic. That's all you need to know. Older generation stick with certain brands. The manufacturer then live off reputation just like a sports franchise does if they have had recent success. The newest generation starts with a clean slate and is willing to cross shop. Also price doesn't mean luxury . Nice try. Are ford's F150s or corvette or 60,000 kias luxury? No.

@Rudenbehr

Жыл бұрын

Those upper trim trucks are for damn sure luxo-barges. GMC carves the topography of the Denali region into their leather seats and the dash.

Tesla isn’t a luxury brand

@JonathanMoosey

Жыл бұрын

The price point of Teslas say otherwise.

@666cemetaryslut

Жыл бұрын

It absolutely is

@johnbcardin

Жыл бұрын

@@JonathanMoosey price point doesn’t define luxury. Quality and features do. If the chart wants to use the s and x as luxury I might assume that but the 3 and y have the quality of a vw golf.

@JonathanMoosey

Жыл бұрын

@@johnbcardin yeah it does

@johnbcardin

Жыл бұрын

@@666cemetaryslut Have you been to a Tesla service center and seen how they treat customers? It makes a Kia dealership look good. No rentals, no food, no concierge services. The experience is horrible if you came from a true luxury brand.

These are all cars for dentists. Luxury starts with Bentley and goes up from there.

@ELP1125

4 ай бұрын

Bentley is Ultra luxury. And wtf is that dentist statement? 😂🤡

Tesla isn’t even a car, it’s a cell phone with wheels or a frozen brick when it’s cold outside….

Data is wrong BMW beat all except Tesla, which is not luxury for the last few yrs.

@krazy8754

Жыл бұрын

😂😂 beamers suck

@Kenyon712

Жыл бұрын

@@krazy8754 That why they sell so much and everyone looks to see what they are doing.

Tesla, luxury???? No.

@waynerussell6401

7 ай бұрын

Kelley Blue Book Brand Watch lists twelve criteria to judge a Luxury vehicle: Durability/Reliability Safety Driving comfort Performance Affordability Reputation Technology Interior Exterior Efficiency Ruggedness Prestige/sophistication Tesla has come top in 7 of those criteria and second in 2 as assessed by people actively shopping for luxury cars. It is also the top brand shopped in the luxury class in US and has highest brand value.