Look Ma, I'm An (Kid) Influencer! | On The Red Dot | Young And Boss

These cool kids are influencing the way we see brands on social media, and they've only just started primary school! 7-year-old Hayley Ng has been a popular influencer with her 15,000 Instagram followers for years. But this year, businesses are cutting back on their budgets following COVID-19. Can the veteran kid influencer keep a tight grip on her popularity, or will younger brother Finley finally close in at her heels? Zemily Leaw is the youngest influencer on one of Singapore's most popular KZread channels. But behind her fame and fortune lies a story of trolls, cyberbullying and a mother's unfailing love.
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About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
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Пікірлер: 261

  • @xyouthe
    @xyouthe3 жыл бұрын

    im genuinely surprised that zemily is speaking so intelligently at such a young age. she is very mature for her age, which could be because of this

  • @jmin4951
    @jmin49513 жыл бұрын

    "She will scold me but its for my own benefit. She wants the best for me." Wow, this kid :")

  • @ZenitsuKunn

    @ZenitsuKunn

    3 жыл бұрын

    ikr

  • @evan.5967

    @evan.5967

    3 жыл бұрын

    @@ZenitsuKunn :::::::::::::::::::: check my blog :)

  • @ujeifk55

    @ujeifk55

    3 жыл бұрын

    @@evan.5967 no

  • @evan.5967

    @evan.5967

    3 жыл бұрын

    @@ujeifk55 pls do medium.com/nunitum Thanks a lot 😊

  • @28-3

    @28-3

    2 жыл бұрын

    Now we’re congratulating people for having common sense, great. What type of world are we living in

  • @edwinaryanquek
    @edwinaryanquek3 жыл бұрын

    Got to work with zemily when she was 5 for an ad, by far she is one of the most outstanding child i've encountered in my life. Very mature for her age and takes very little effort to please! Her relationship with her mom amazed me at her age where she is able to empathise her mom's struggles to raise her alone. Getting into social media and acting wasn't even something her mother forced her into, it was an opportunity for her to try out at an audition, and Zemily fell in love with the spotlight immediately with her mom being her biggest fan from then on! Seeing the growth she had over the last two years makes me incredibly proud of her!

  • @ZenitsuKunn

    @ZenitsuKunn

    3 жыл бұрын

    aaaaawwww

  • @manman-rt8ct
    @manman-rt8ct3 жыл бұрын

    Zemily is such a dear ❤️ my heart melted when she said "she's a very good mother" so sincerely :')

  • @Happyfortunestudio

    @Happyfortunestudio

    3 жыл бұрын

    Hey! I’m a girl and I produce music and would love for you to subscribe to my channel I just started so I’m a bit nervous any feedback is warmly welcome!

  • @unfortunatewitnessX

    @unfortunatewitnessX

    3 жыл бұрын

    Zemily knows that her family needs money for future rainy days. Wow. My mother is a very good mother, too, only in her day, she would encourage me and my siblings to study hard and reach out what we want in life. Thanks, Mom.

  • @epiphadipity
    @epiphadipity3 жыл бұрын

    Hmmmm I feel that Zemily is more mature and therefore understands that her mom is the sole breadwinner of the family. That's probably why she cares more about making money. Plus at least she has NOC to filter out most of the bad stuff for her! Let's not hate on these kids and their parents, when all they did was post about their kids and they just happen to make money out of it.

  • @RonLarhz

    @RonLarhz

    3 жыл бұрын

    It's not "just". It's exploiting kids for money. Why expose kids to this kind of toxic world instead of building them up for healthy human relationship?

  • @epiphadipity

    @epiphadipity

    3 жыл бұрын

    @@RonLarhz if the parents are forcing the kids to do these kinds of things then yes it’s exploiting them. but the kids seem happy and aren’t complaining. are you saying that the parents you know of don’t post ANY pictures of their kids on social media? times have changed, children are going to be exposed to social media anyway, at an even earlier age than us. also, how do you know they are not exposed to healthy human relationships? what you see from this video is just a small part of their lives, i’m pretty sure they get “healthy human interaction” off camera as well. as mentioned, the kids themselves are not the ones handling their social media account, it’s the parents. all they’re doing is simply receiving products and taking pictures. all the back-end stress falls on their parents. if the parents handle it well and filter what the kids are exposed to, the kids will never see the full blown nasty side of social media YET. also, is it not better to take this opportunity to teach them about real life situations such as bullying/ cyber bullying now? rather than wait for them to ACTUALLY be bullied in real life? you don’t know their real lives, i would not assume what they are feeling just from this short video.

  • @Muhammad-ou9wh
    @Muhammad-ou9wh3 жыл бұрын

    Really hope she doesn't grow up to be one of those 'InFLuEnCerS'

  • @mayqrla

    @mayqrla

    3 жыл бұрын

    Like charli-

  • @Muhammad-ou9wh

    @Muhammad-ou9wh

    3 жыл бұрын

    @@mayqrla Charli?

  • @yonder8296

    @yonder8296

    3 жыл бұрын

    Logan paul ouch

  • @midnightkt5133

    @midnightkt5133

    3 жыл бұрын

    @@Muhammad-ou9wh Charlie D’emilio I think that’s how you spell it

  • @corinnenatashacorinne8366

    @corinnenatashacorinne8366

    3 жыл бұрын

    @@midnightkt5133 *Charli D'amelio

  • @karingoneg5849
    @karingoneg58493 жыл бұрын

    Zemily is such a sweetheart 💞.. Mum is definitely instilling the right values

  • @motheranddaughterduo5912

    @motheranddaughterduo5912

    3 жыл бұрын

    Yes, love her support

  • @rhythmandbeat
    @rhythmandbeat3 жыл бұрын

    zemily is so eloquent for her age. must not be easy for her mum to juggle so many matters as well. props to both! 💕

  • @seanchen9265
    @seanchen92653 жыл бұрын

    NOC is indeed helping Zemily's family. Glad to know that.

  • @lendleasereit6797

    @lendleasereit6797

    3 жыл бұрын

    I second this ... she's very mature

  • @seanchen9265

    @seanchen9265

    3 жыл бұрын

    @@lendleasereit6797 we need more family friendly influncer companies like NOC too!

  • @lendleasereit6797

    @lendleasereit6797

    3 жыл бұрын

    @@seanchen9265 and Jianhao Tan. Not a fan but realize that guy cares and is conscious who his main audience are and how their actions in the videos might influence them I caught that from something they said or did from a video I watched

  • @sichen3747

    @sichen3747

    3 жыл бұрын

    Noc as in Night Owl Cinamatics?

  • @seanchen9265

    @seanchen9265

    3 жыл бұрын

    @@sichen3747 yeap

  • @xynderella
    @xynderella3 жыл бұрын

    zemily is so mature especially for a 7 year old !

  • @saltymf9564
    @saltymf95643 жыл бұрын

    omg zemily is so polite i feel attacked 😭

  • @thepianoandsingingchannel8012

    @thepianoandsingingchannel8012

    3 жыл бұрын

    Same sis, same.😭

  • @meicloudlii2682

    @meicloudlii2682

    3 жыл бұрын

    Same 😂

  • @happyleaf9635
    @happyleaf96353 жыл бұрын

    At first I was thinking “how come she’s so popular out of the other many many cute kids all other the internet?” Then I saw the way Zemily speak and behave....WOW. She’s mature and polite and sounds so intelligent. Also have very good mindset and appreciates her mother. Not many 7 year old can speak like this. I wish my kid can be like that in the future.

  • @rainingumbrellas
    @rainingumbrellas3 жыл бұрын

    It’s great he mom tries to shield her 💖💖💖 She’s mature for her age and she is adorable!

  • @98jjlinjunjie
    @98jjlinjunjie3 жыл бұрын

    Shocked to see my ex-teacher Mrs Wendy having kids who are influencers😳

  • @wlxie89
    @wlxie893 жыл бұрын

    Glad that Zemily is able to do what she enjoys. But there are quite a few issues that make me feel uneasy about this. 1) It smells like child labour, why should a 7 year old have to care about making money? 2) Marketing things to kids and convincing kids to convince their parents to buy things. Theres enough consumerism out there, need we start them so young?

  • @tr4976

    @tr4976

    3 жыл бұрын

    Umm, she does it because she enjoys it, her mum did not force her. Maybe her mum started it, but she has the choice if she wants to continue or not, therefore it is not labour

  • @babysushi953

    @babysushi953

    3 жыл бұрын

    Idk about you but I was born trying to make money even though I have more than enough money to survive I just enjoy business, no one could be forcing her she could just be born like that.

  • @moca7949

    @moca7949

    3 жыл бұрын

    some people are just born enjoying making money, my dad is a great example of it. He was always a business man even if his degree says he's a doctor. Zemily seems like one of those types of people who were practically born to make the big bucks while enjoying it. Of course, there's no telling if the mother is actually telling the truth, but seeing as kids are so brutally honest, I'm pretty sure she is. Their chemistry is tough.

  • @sushiroe_
    @sushiroe_3 жыл бұрын

    At 7 I was learning how to count to 100 tho... and they are getting paid alr

  • @braydentann3489
    @braydentann34893 жыл бұрын

    I’m really sorry for younger influencers who receives hate because they are too enthusiastic ...... there’s nothing much we can do about it :/

  • @weiwenwwe2066
    @weiwenwwe20663 жыл бұрын

    11:23 that's what all parents say during Chinese new year, and see what happens 😂 #trustissues

  • @AlvinMarkArt
    @AlvinMarkArt3 жыл бұрын

    This is a fantastic mini docu! I admire their parents for instilling good qualities in them ❤️

  • @Umm753
    @Umm7533 жыл бұрын

    Glad they teach her what to do when bullies or trolls come

  • @catherinelaw9082
    @catherinelaw90823 жыл бұрын

    These kids are so eloquent at this age!! Amazing!

  • @jiahuiang1923
    @jiahuiang19233 жыл бұрын

    Zemily is so cute~~~I like how she said her mom is a very good mother ^^

  • @hyeonnn4932
    @hyeonnn49323 жыл бұрын

    I understand this kid is happy and all but this ain't a life for a kid, look how this kid already cares about money so right now I really hope when she gets older she won't be that kind of girl who is "yes money is life"

  • @connieh6136

    @connieh6136

    3 жыл бұрын

    Well I suppose they are earning it and not given it ! These kids are the exception being extremely intelligent and definitely not spoilt at all !

  • @funnyclipsutd
    @funnyclipsutd3 жыл бұрын

    Guessed they (the parents) are inspired by Ryan's toys channel. This boy earns more than most adults in a year.

  • @blalala6181

    @blalala6181

    3 жыл бұрын

    Your only saying this because there isn't really a word for more than most

  • @trash0175
    @trash01753 жыл бұрын

    I thought their family r just using them but they look like they are genuinely having fun. happy for them :)

  • @bubbyzblue2576
    @bubbyzblue25763 жыл бұрын

    Why do I see kid influencers or influencers' kids are wrong and it just like child labor. Do their parents know how these things will affect their mental health when they're bigger? I know one of influencer's child who's been exposed to internet literally everyday since he was born and exploiting him to attract advertisers..... Ps. I know it sounds a bit harsh but....

  • @bchpls24

    @bchpls24

    3 жыл бұрын

    What to do... you need to milk them right.

  • @feliciasuharja4466

    @feliciasuharja4466

    3 жыл бұрын

    I Agree.. everything should be in moderation.. right.. and not just accepting blindly and greedily..

  • @EllaChenWeiXing
    @EllaChenWeiXing Жыл бұрын

    No I don’t want to do the rest , I wanna be a bus driver got me cracking up

  • @jackalchung
    @jackalchung3 жыл бұрын

    OMGGGG ZEMILY IS SO SO SO CUTEEEEE

  • @jillianwong2332
    @jillianwong23323 жыл бұрын

    The kids speak really well especially zemily. No singlish 👍👍👍.

  • @jiayao153
    @jiayao1533 жыл бұрын

    I can tell that Zemily is alot more mature then people from the other family

  • @nivenlimyu
    @nivenlimyu3 жыл бұрын

    I respect them but I would not want to make a account for my children and I’ll only give them an account when they ask cos tbh social media is a very toxic place

  • @Sunflower-bo2mc
    @Sunflower-bo2mc3 жыл бұрын

    It’s great that they love it,but I think it’s best if kids aren’t thinking and worrying about social media at this age.They should have fun while they can! 💕

  • @lisaoppa5784
    @lisaoppa57843 жыл бұрын

    Ok but Zamily’s mum is an amazing mother!! It’s not easy to raise a kid alone and look at Zemily now. She’s so mature and even more mature than some adults. She understands her mum’s struggles even though she’s so young and ya that’s wholesome!

  • @avocadobog
    @avocadobog3 жыл бұрын

    Zemily is so thoughtful and such a cutie!

  • @yes8051
    @yes80513 жыл бұрын

    They’re all wholesome tbh

  • @yuyucontent

    @yuyucontent

    3 жыл бұрын

    ikr

  • @maylee431
    @maylee4313 жыл бұрын

    This kid is so adorable! >w

  • @Bot-tm7hs
    @Bot-tm7hs3 жыл бұрын

    They keep saying hayley is too old, but she's still really cute imo

  • @noemiefksw
    @noemiefksw3 жыл бұрын

    I love how Zemily's mom is so supporting and seems like she tries hard to make it fun for her. Zemily is so mature too! 😆👏🏻

  • @MalcolmWong
    @MalcolmWong2 жыл бұрын

    Zemily so mature Kudos to the siblings as well💙

  • @filmschen
    @filmschen3 жыл бұрын

    proud of you zem !

  • @Sairahasn
    @Sairahasn3 жыл бұрын

    All these kid influencers are so cuteeee 😍

  • @dancingbread6073
    @dancingbread60733 жыл бұрын

    Ahhh Haley goes to the same dance studio as me! She goes to Attitude Arts!

  • @xzack69ersx3
    @xzack69ersx33 жыл бұрын

    Most kids nowadays being an influencer and me working 5 days a week getting scolded by boss .. times are different

  • @sohshermaine8064
    @sohshermaine80643 жыл бұрын

    But hope they enjoy their childhood and protected. They be blessed and grow up a fine young woman and man

  • @nicollhway
    @nicollhway3 жыл бұрын

    Zemily is very brave

  • @noemiefksw
    @noemiefksw3 жыл бұрын

    Zemily is soo CUTE!!

  • @r1ddIes
    @r1ddIes3 жыл бұрын

    I like Zemily,she's so cute,she made my day :')

  • @Serena3346
    @Serena33466 ай бұрын

    So moving!🥰

  • @meshers
    @meshers3 жыл бұрын

    Zemily definitely doesn't seem like a 7 year old haha.. but yes, Zemily seems authentic.

  • @littlevanillasshorts8144
    @littlevanillasshorts81443 жыл бұрын

    "they're one of the most influential kids in Singapore!" Me: uh...who are they?

  • @rachelong9091
    @rachelong90913 жыл бұрын

    Lmao not Yall saying zemily is known for doing sponsorships video , I only know her from the television lmao

  • @chippychip2153
    @chippychip21533 жыл бұрын

    Zemily mom is so positive

  • @weeeeeee8168
    @weeeeeee81683 жыл бұрын

    They are influencer! And VERY good ones

  • @pumpkinkill2937
    @pumpkinkill29373 жыл бұрын

    I have never seen them before...

  • @jacksonchan8001

    @jacksonchan8001

    3 жыл бұрын

    Same

  • @yilin1495

    @yilin1495

    3 жыл бұрын

    I've only seen one of them which is zemily, I think I saw her on noc before

  • @bchpls24

    @bchpls24

    3 жыл бұрын

    First time seeing these people

  • @Wenny_the_WM

    @Wenny_the_WM

    3 жыл бұрын

    @@yilin1495 ya she is part of the noc family

  • @boom-gh8tq

    @boom-gh8tq

    3 жыл бұрын

    Pumpkin kill same

  • @neili9602
    @neili96023 жыл бұрын

    Which country does she live in

  • @sheshe9678
    @sheshe96783 жыл бұрын

    Zemily is sooo cuute

  • @cinamcnbun8461
    @cinamcnbun84613 жыл бұрын

    Omg Its Zemily from Noc :00

  • @SoberMustard
    @SoberMustard3 жыл бұрын

    do you think most of the viewers are 40 yrs old

  • @sarah-gg4ey
    @sarah-gg4ey3 жыл бұрын

    Her shoe collection is bigger than my lifespan

  • @lilly.h7
    @lilly.h73 жыл бұрын

    In my opinion, its quite sad that brands tend to find kids that are more younger because they are more "cuter". (Not saying that younger kids aren't cute)

  • @yejijeong6936
    @yejijeong69363 жыл бұрын

    Me:where is Cindy?

  • @retrorider7521
    @retrorider75213 жыл бұрын

    zemily is so iconic! haha!

  • @marielveloso_syd
    @marielveloso_syd2 жыл бұрын

    Zemily reminds me of Meimei in Turning Red!

  • @lavalleeemily
    @lavalleeemily3 жыл бұрын

    So cute❤❤❤

  • @cantthinkofaname9829
    @cantthinkofaname98293 жыл бұрын

    I know Zemily from NOC 😂

  • @dianajanecapiral2546
    @dianajanecapiral25463 жыл бұрын

    Sooooo cute ❤💓❤

  • @potatoangie4793
    @potatoangie47933 жыл бұрын

    Free clothes and vochers! Wow!! Keep it up!!! :3

  • @rexacej8040
    @rexacej80403 жыл бұрын

    Parents should be responsible what their child does, i think this is kinda exploiting the children... Because its not ethical for parents to share their childrens' private lives, i worry that they might get attached to the fame... I wish that they would be careful. Edit: i can't, im getting ptsd from the ace family and other family channels

  • @StuSSMK

    @StuSSMK

    3 жыл бұрын

    You have ace in your name -_- so of course you cant tell what a normal family looks like

  • @rexacej8040

    @rexacej8040

    3 жыл бұрын

    @@StuSSMK , What are you trying to imply? Anyways in my opinion i think its a risky thing but i do like how they do enjoy taking pics and such, and i just hope that they are happy throughout their life. Edit: i added a word, opinion

  • @rexacej8040

    @rexacej8040

    3 жыл бұрын

    @@StuSSMK , Also please don't judge names, im just saying that after knowing what certain family channels do with their children.

  • @StuSSMK

    @StuSSMK

    3 жыл бұрын

    @@rexacej8040 ive forgotten about this leave me alone im working in blender

  • @StuSSMK

    @StuSSMK

    3 жыл бұрын

    @@rexacej8040 i said leave me alone

  • @mr.creepyballoon2668
    @mr.creepyballoon26683 жыл бұрын

    Zemily in Team NOC

  • @m2cys
    @m2cys3 жыл бұрын

    I’m an 12year old child l have never been in the spot light ever in my life seeing theirs vid made me go like whattttt

  • @xihan6435

    @xihan6435

    2 жыл бұрын

    same bruh ;-;

  • @hai9795
    @hai97952 жыл бұрын

    wait i know zemily! i saw her at shuqun primary school

  • @williamchua2258
    @williamchua22582 жыл бұрын

    Zemily is my friend!!!!!!

  • @MostPowerfulPMofIndia
    @MostPowerfulPMofIndia Жыл бұрын

    She is so cute I love kids

  • @Somoneynique
    @Somoneynique3 жыл бұрын

    Zemily mom is very sweet so is Zemily

  • @sohshermaine8064
    @sohshermaine80643 жыл бұрын

    Mummy and children great jobs

  • @vcli1
    @vcli13 жыл бұрын

    This kid is cute as pie

  • @huyf5782
    @huyf57823 жыл бұрын

    7:41 I have the same blanket

  • @najmamohamedali4373
    @najmamohamedali43733 жыл бұрын

    why is no body talking about hailey and finley

  • @lavalleeemily
    @lavalleeemily3 жыл бұрын

    Hayley is so cute

  • @dancingbread6073
    @dancingbread60733 жыл бұрын

    Please tell me. Is Haley part of the competition dance team? I am but not at her studio

  • @leebitcookie
    @leebitcookie3 жыл бұрын

    Omg I recognise zemily

  • @lavalleeemily
    @lavalleeemily3 жыл бұрын

    There so cute

  • @madamcuriouss
    @madamcuriouss3 жыл бұрын

    hopefully the parents are aware of the number of pedophiles online and protect their kids against them

  • @sonyaberry9805

    @sonyaberry9805

    3 жыл бұрын

    I am wondering if "arm pit" meant something else, but zemily's mom seemed like she had a good handle on that

  • @nicoleho8634
    @nicoleho86343 жыл бұрын

    how about Cindy from Playtime tv

  • @perkumpulanmargawunggouw969
    @perkumpulanmargawunggouw9693 жыл бұрын

    Hi . Greetings from your neighbour .

  • @dancingbread6073
    @dancingbread60733 жыл бұрын

    70% of the comments- Zemily is so sweet 20% of the comments- I know Zemily from NOC 10% of the comment- What about starley?

  • @prisscillaaaaa

    @prisscillaaaaa

    3 жыл бұрын

    Who is starley

  • @dancingbread6073

    @dancingbread6073

    3 жыл бұрын

    @@prisscillaaaaa u don’t know? Starley is JINHAO and Debbie’s child

  • @prisscillaaaaa

    @prisscillaaaaa

    3 жыл бұрын

    @@dancingbread6073 I know Jianhao but idk his wife. I don't really follow him so I'm not sure

  • @dancingbread6073

    @dancingbread6073

    3 жыл бұрын

    @@prisscillaaaaa oh ok

  • @kaii611
    @kaii6113 жыл бұрын

    Zemily is a good girl

  • @dumbscientists577
    @dumbscientists5773 жыл бұрын

    She's 7 and smarter than an average 7th grader in my school

  • @nobodythere94
    @nobodythere9410 ай бұрын

    how do i not know these kids- I COULDN'T EVEN SPEAK THAT WELL WHEN I WAS AT THEIR AGE 😭 HOW I ENVY THEIR BRAINS SO MUCHHHHH bro how can anyone hate on zemily is it bc she's not as cute as hayley and finley SHE MAY BE UGLY ON THE OUTSIDE BUT SHE IS BEAUTIFUL ON THE INSIDE BI- great that finley is telling younger kids to become bus drivers bc most kids (+ 20 yr olds) from gen z, which i am also in, want to become influencers but don't know how to make it to the top but it feels sort of "refreshing" and a little funny to see someone so young (barely even like what, 10?) wanting to become a bus driver bc is pretty uncommon for young ppl to think about taking that up as a job. i hope to see him actually pursue his dream job :) same hayley same i wanna be a teacher too

  • @sairairfan2880
    @sairairfan28803 жыл бұрын

    I saw her on tik tok

  • @emobutaddlbeforem640
    @emobutaddlbeforem6403 жыл бұрын

    Zemily from NOC

  • @haruluvkyut
    @haruluvkyut3 жыл бұрын

    yah zemily is 7 and more mature than me 👁👄👁, Im 11

  • @viviakabob964

    @viviakabob964

    3 жыл бұрын

    Same im 11 too

  • @rachel-bm9ri
    @rachel-bm9ri3 жыл бұрын

    Starley is a baby influencer

  • @Parkwings
    @Parkwings3 жыл бұрын

    zemily?

  • @zyrineuwu5282
    @zyrineuwu52823 жыл бұрын

    Shes speaking to at the age of like that, fluently (My english is bad)

  • @TheIllusionCulpritMC
    @TheIllusionCulpritMC3 жыл бұрын

    Is she Desmond Tan's niece?

  • @siennaweng8876
    @siennaweng88763 жыл бұрын

    these parents are using their child for money and clout no CAP

  • @ngruirou4670

    @ngruirou4670

    3 жыл бұрын

    They are at least having fun and they loved what they are doing ur only jealous

  • @siennaweng8876

    @siennaweng8876

    3 жыл бұрын

    @@ngruirou4670 I wouldn’t be jealous bc I would hate putting my life out there just for money

  • @tr4976

    @tr4976

    3 жыл бұрын

    Bruh, the child gets to keep the money, to use when older, (it goes to their bank accounts)

  • @chenghuisg
    @chenghuisg3 жыл бұрын

    Forced to mature. How will these children adapt when they grew up, no longer are "cute", and not in limelight anymore?

  • @dancingbread6073
    @dancingbread60733 жыл бұрын

    All of these kids are so cute and funny

  • @Purmeiwansuay
    @Purmeiwansuay3 жыл бұрын

    Aren't parents leaching on the child??

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