Loi Tuan Ee of Farm Fresh: The Ethical Entrepreneur
#Dairy #Milk #IPO
Loi Tuan Ee of Farm Fresh: The Ethical Entrepreneur
Loi Tuan Ee was 42 years old, married and mortgaged when he decided to leave his cushy corporate job in packaging to start a food-based business in Johor, Malaysia. Sixteen years later, Farm Fresh has become a RM3 billion company with operations in Malaysia and Australia and export markets all over the world.
In this, the third of six special interviews with some of Malaysia’s largest and most successful entrepreneurs in collaboration with CGS-CIMB and Endeavor Malaysia, Khoo Hsu Chuang speaks to Loi about his colourful story and his journey to the top.
(This interview was part of a collaboration between the Do More Podcast, CGS-CIMB and Endeavor Malaysia as part of the 'Thought Inspire' Series, filmed at the Asia School of Business (a partnership between MIT Sloan School of Management and Bank Negara Malaysia)
@asiaschoolofbusinessincoll7881
CONTENTS:
00:00 - Intro
00:58 - Leaving a Highly Paid Job In His 40s to Start Farm Fresh
03:13 - Conquering The Fear
04:19 - Starting With Goats and Fish!
05:46 - Raising Money, Asking Azmi to Join, Khazanah’s Entry
08:03 - The Early Challenges
10:49 - Starting a Consumer Brand Today
13:26 - How Do You Grow Without Raising Prices?
17:47 - Absorbing Inflation For Customers Benefit
20:17 - Expanding Into the Region
21:50 - New Markets in Infant Formula
24:16 - Is Milk Advertising Unethical?
26:30 - Succession and The Challenges of Keeping to the Brand Promise
29:04 - Why Did You Decide to IPO?
30:54 - Expanding Into ASEAN
33:11 - Dealing With Distance, FX
34:29 - The Indonesia and Philippines Markets
36:50 - Ethical Advertising and ESG
40:14 - Labour Shortages
42:19 - Becoming a Dollar Unicorn
44:19 - Life as a Listed Company
47:21 - Skills Sets Sought Out By Big Investors
49:03 - Major Compliance Hurdles?
50:20 - How Important Are the Accountants and Legal Team
51:43 - Three Pieces of Advices for Entrepreneurs
56:29 - Sacrifices ..
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Follow Loi and Farm Fresh here:
URL: www.farmfresh.com.my/
Endeavour: www.endeavormalaysia.org/peop...
LinkedIn: tinyurl.com/ycktfuk8
FB: / farmfreshdairyproduce
IG: / farmfreshmilkmalaysia
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Follow Chuang here:
URL: www.domore.my/
LinkedIn: / hsu-chuang-khoo-ab199343
FB: / khoo.chuang
IG: khoohsuchuang
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Follow DoMore here:
WEBSITE: www.domore.my/
KZread: / domoretakechargeofyour...
ITUNES: apple.co/2lQ47mS
GOOGLE PLAY: bit.ly/3b1l8iO
SPOTIFY: tinyurl.com/y6zufvcp
PODBEAN: domoreasia.podbean.com/
INSTAGRAM: / domore.asia
Пікірлер: 24
Everybody should try farm fresh milk , once I tried , I never buy any other brand already , the taste n quality is so much more better than any other brand in Malaysia , so far no one come close to farm fresh .
He’s so humble and very conscious about everything
Since mr Lou is so focus on quality, I will try this milk.
@400malaya
6 ай бұрын
you never tried before? its been existing in the market for more than 15 years.
This guy aura is really like normal grass root background , he talk like normal Malaysia people .
Great Content! Many entrepreneurs today are all looking at the future in fintech, crypto, web3 etc. It's refreshing to see someone who is making strides in some more traditional industries like agriculture!
Very good quality interview, thanks for the making ❤
Such and inspiring talk! More businesses should have this kind of model. I have always picked farm fresh whenever I am in the supermarket since 10 years ago!
watch an interview with Sir Azmi also and both of them are very humble and seem like a single entity
9:35 he mentioned Jusco Tebrau 😭 i knew it Jusco tebrau was the earliest super market that started selling Farm Fresh. Back in 2011 like that, me and my sister we always go there purchase groceries and thats how we tried Farm Fresh milk and we loved it and we become loyal consumers of Farm Fresh milk till today. And probably Mr Loi and Mr Azmi were promoting their product around jusco super market department but we never noticed them cs we dont know who they are and look a them now how far they came to this level. proud to be one of the earliest consumers,
Fantastic talk!
Thanks for your sharing. A great opening advices to many new entrepreneurs
All the Milk Products are expensive. Milk is imported from Oz and processed in MY.
Don't lose the conscience and core values of the original idea, stick with it and serve the customer well. The money will come later.
owner of farm fresh milk company
VALUATION IS EXPENSIVE
I bought farm fresh milk on 2/5,expired on 16/5. I'm just opened the seal today 4/5,but already tasted sour. This is third time having this problem already.
@Chew555Tv
2 жыл бұрын
i got the same problem too and is my 2nd time, i even try their banana milk but the packaging already inflate and it taste bad
@connieliew
2 жыл бұрын
Most of the time problem is with the cold chain, need to alert the shop that you bought from. So far I haven't had this problem before.
ethical sustainable over just profit. look at the US where capitalism went to the extend of forgoing everything in the name of profit.
Year 2023: shares of ff is dropping even lower than when it was first listed …. Hmmm
@paulpaul7777
10 ай бұрын
I saw the true value started at this point onwards
I dont find him ethical if his brand is selling at a premium price. Only fit to call him ethical if he made it easily affordable by the general masses.
@paulpaul7777
10 ай бұрын
Buy Dlady instead if u r not with him