Logo Hack: The Trick That Changed Everything 👀

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The biggest trick I know about good logo design is balance. Knowing how to balance your logo through testing within different perspectives is what will make sure your work looks professional.
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
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Пікірлер: 38

  • @willpatersondesign
    @willpatersondesign2 ай бұрын

    Hope you enjoyed the video and learned something new! What video would you like to see next? ⤵

  • @jurebrenkus707

    @jurebrenkus707

    2 ай бұрын

    Hey Will, I’d really love an updated video about how to start as a freelancer with a lot of potential but not a lot of client work.

  • @adesinaadeyemi6686

    @adesinaadeyemi6686

    2 ай бұрын

    Pls continue the adobe illustration course

  • @blaizegottman854

    @blaizegottman854

    2 ай бұрын

    I sure did

  • @blacxthornE
    @blacxthornE2 ай бұрын

    2:15 ok mate you need to be very careful now

  • @Certified_Art_Teacher

    @Certified_Art_Teacher

    2 ай бұрын

    🤣🤣🤣

  • @JohnDKParker

    @JohnDKParker

    2 ай бұрын

    bro thinks he slick, I caught that smile ;)

  • @limitedhangoutlive

    @limitedhangoutlive

    Ай бұрын

    I don't get it.

  • @brently4444

    @brently4444

    3 күн бұрын

    @@limitedhangoutlive kinda looks like a swastika. So as long as he's not referencing Nazi Germany, and just making a symbol (which has been used for 1000's of years before the nazi's bastardized it) he's in the "clear".

  • @wheaties6789
    @wheaties67892 ай бұрын

    But what actually makes it unbalanced? I know you showed an example of your logo when you resized the “B” in box but could you go into details? This felt like a very surface level overview and I would love a deep dive into this topic bc this is a really great lesson in design for novice designers like me who would love to make more logos.

  • @0x2A_

    @0x2A_

    2 ай бұрын

    I recommend watching his critique/review videos. He mentions balance a lot and over time as he mentions the strengths and flaws in peoples designs relating to things like layout, negative space and kerning etc. you will start to understand and see balance with some time. Also his videos specifically about negative space and kerning will certainly give you a deeper dive in to two very important things to consider when it comes to balance :)

  • @MiniRoehAngelMiguel
    @MiniRoehAngelMiguel2 ай бұрын

    Interesting fact, I liked it! I just made a logo for a small bakery and I really like it because of the balance it has, now I know why. Great video!

  • @palesam4517
    @palesam45172 ай бұрын

    I'm learning a lot about balance in layout. This video is perfect !

  • @willpatersondesign

    @willpatersondesign

    2 ай бұрын

    Glad it was helpful!

  • @akeem2752
    @akeem27522 ай бұрын

    Your logo in the circle makes me think of Westinghouse

  • @zachsills6973
    @zachsills69732 ай бұрын

    The scrawlrbox logo is kind of lopsided in my opinion, very heavy on the left giving an unbalanced feel even though it may have even space around it when put in a box

  • @willpatersondesign

    @willpatersondesign

    2 ай бұрын

    I would argue that it isn’t - only because of the capitalisation of the letter S :)

  • @memyselfandclive
    @memyselfandclive2 ай бұрын

    I'm pretty sure that if Target didn't exist and then you said come up with a logo for a store called Target and someone came up with the logo they have, it would be thrown out as laughable. And yet it's now classed as an 'amazing logo'.

  • @damon5894

    @damon5894

    10 күн бұрын

    That’s the benefit of being first. Old companies could literally just use icons. It’s so simple, but you immediately recognize it.

  • @firebutterfly
    @firebutterfly2 ай бұрын

    My head will literally start hurting if I'm looking at logos, brochures and web layout, or other content, that isn't on a grid. The patterns are off, even if the pattern is fluid, my brain can tell and doesn't like it. I've learned to start using grids at the beginning just to avoid the headaches that can start whenever I'm drawing, or designing. Not everyone can see grids, perspective and dimension well and when designing logos, lordeeeee can it become an educational moment with someone that's not a designer "knowing what they want".

  • @e-llustrator
    @e-llustrator2 ай бұрын

    Heart you man ❤

  • @satyakidasgupta6860
    @satyakidasgupta68602 ай бұрын

    Love this ❤

  • @NeroSaysNo
    @NeroSaysNo2 ай бұрын

    Calling a principle of design a hack/ trick is blasphemy. The only hack or trick was the title, but the video was good. Thanks Wil.

  • @theformidablefrog1967
    @theformidablefrog19672 ай бұрын

    Not to be tht guy but when u changed ur logo and made it balanced in my opinion it did look a lot better and fit ur name “ will” way better

  • @DesignWho
    @DesignWho2 ай бұрын

    Hi Will

  • @lotfibendiaf7004
    @lotfibendiaf70042 ай бұрын

    Still a little bit confusing, there is a bunch of logos that don't follow the rule but still do the job. btw everything seems to me unbalanced now lol

  • @sonijam
    @sonijam2 ай бұрын

    I've never liked the Vaio logo.

  • @psilocyberspaceman
    @psilocyberspaceman2 ай бұрын

    I hage squarespace … and the mount of times you uset the word: balance

  • @Workout_with_shegz
    @Workout_with_shegz2 ай бұрын

    Great

  • @hldfgjsjbd
    @hldfgjsjbd2 ай бұрын

    “People will instantly like” Creates a swastika

  • @F5_cena

    @F5_cena

    2 ай бұрын

    The correct form means peace The bad one is German corrupted form that people think the symbol is bad period

  • @hldfgjsjbd

    @hldfgjsjbd

    2 ай бұрын

    @@F5_cena stigma is so high, that it doesn’t matter. Association is too strong

  • @F5_cena

    @F5_cena

    2 ай бұрын

    @@hldfgjsjbd still not right when the symbol for generations was not a symbol of killing and in a matter of the last 100 years it's associated with the worst of humanity

  • @hldfgjsjbd

    @hldfgjsjbd

    2 ай бұрын

    @@F5_cena welcome to real life

  • @limitedhangoutlive
    @limitedhangoutliveАй бұрын

    Wouldn't Braun violate this rule? The A is like the B you showed.

  • @dyscotopia

    @dyscotopia

    18 күн бұрын

    I'm not sure the A bothers me, but the b and r side feel heavier to me than the u and the n. There are four circles in the b, three in the r, and two in the A, the u and the n. The A almost feels like a kludge to disguise the lack of white space on the left side relative to the right

  • @YTmingle
    @YTmingle2 ай бұрын

    901th like😮❤

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