Licensing a Potentially Big Idea (Cannot Show Idea Yet)

Licensing expert Stephen Key interviews Karen Steinbock, an inventor whose background is in healthcare, specifically nursing. She was also a wonderful inventRight coach for some time. She successfully licensed a product to the hospitality industry that saves time. She describes some of the challenges she overcame to secure a licensing deal, including identifying companies in the hospitality industry, dealing with slim margins, manufacturing your invention to hit the right price, communicating with potential licensees. Her licensee was frank about what needed to happen to make her invention viable. You have to figure out, what is the value my product adds over this existing product? That's your value proposition! These are the realities of licensing a potentially big idea. Karen's advice is priceless.
Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit www.inventright.com for more information and to become their student.
Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.
New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: amzn.to/1LGotjB.
Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: amzn.to/1T1dOU2.
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Пікірлер: 83

  • @bloodbrotherdan
    @bloodbrotherdan4 жыл бұрын

    Karen, I really enjoyed your interview; very thorough knowledge and helpful. Thank you for sharing!

  • @ramonrodrigurz4206
    @ramonrodrigurz42063 жыл бұрын

    Thank you for your service.

  • @BenWatkinsGtr
    @BenWatkinsGtr2 жыл бұрын

    The people accusing the InventRight folks of running a scam need to do some reading. Stephen and Andrew are accomplished developers of intellectual property and their considerable experience combined with the willingness to be accessible and forthright on a public forum is commendable. I've learned a great deal watching their videos and the recorded conversations with the many industry professionals they present here on the channel. I'll likely become an InventRight student one of these days when I'm not so over-employed. =-)

  • @ninanaik6588
    @ninanaik65883 жыл бұрын

    Great interview! She is very earnest in her responses to the interview questions.

  • @donatoferioli7426
    @donatoferioli74265 жыл бұрын

    Thanks another great video. The hospitality industry is a great opportunity. It's the business I'm in and anything that can save money even by small margins can help you be competitive.

  • @inventRight

    @inventRight

    5 жыл бұрын

    Thank you for sharing Donato.

  • @paperbeen
    @paperbeen5 жыл бұрын

    Karen. You are great!! Do not be discouraged by no so so comments.

  • @leadershiplistensandreads7774

    @leadershiplistensandreads7774

    5 жыл бұрын

    Very kind of you Jacek. Thank you, and I wish you all the best with your products!

  • @meetalg
    @meetalg Жыл бұрын

    Thank you for such an informative interview despite the disclosure of the product, which is completey understandable. Look forward to see Karen back on.

  • @inventRight

    @inventRight

    Жыл бұрын

    Thank you!

  • @Daniel-fy3jx
    @Daniel-fy3jx5 жыл бұрын

    It's hard work and dedication, I can't wait to work with the inventright team. Good luck to you Karen!

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Daniel Castro It takes time and dedication. Success doesn’t come overnight.

  • @leadershiplistensandreads7774

    @leadershiplistensandreads7774

    5 жыл бұрын

    Thanks, Daniel! Good luck to you, too!

  • @inyourface7498

    @inyourface7498

    4 жыл бұрын

    Any hope of getting something off the ground in UK???

  • @healthmann
    @healthmann5 жыл бұрын

    Thank you for sharing.👍

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Health Man thank you for watching!

  • @AlbertoHernandezD
    @AlbertoHernandezD5 жыл бұрын

    GREAT INTERVIEW ! ... CONGRATS KAREN from Portugal🇵🇹

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Thank you very much. It's very difficult navigating large ideas. It takes time and patience because of the size of the opportunity.

  • @leadershiplistensandreads7774

    @leadershiplistensandreads7774

    5 жыл бұрын

    Thank you, Alberto! :-)

  • @JoanD999
    @JoanD9993 жыл бұрын

    This is one of the best interview... I’ve a back ground in health care too. I have several ideas.... one design patent in the making by attorney ... and two provisional patents completed 😊. Help!

  • @inventRight

    @inventRight

    3 жыл бұрын

    Glad you enjoyed it! Get in touch with us: www.inventright.com/contact

  • @pdub2762
    @pdub27622 жыл бұрын

    ty y'all

  • @AsianBoxer1
    @AsianBoxer14 жыл бұрын

    Rey you mention on your book a simple idea that a company was waiting for your student to get approve or not and you encourage her to file another patent that will include protecting the 1st ppa submitted is this another way of protecting or extending IP?

  • @AsianBoxer1
    @AsianBoxer14 жыл бұрын

    I mean Stephen Key you mention on your book a simple idea that a company was waiting for your student to get approve or not and you encourage her to file another patent that will include protecting the 1st ppa submitted is this another way of protecting or extending IP?

  • @dnyaneshwarkale1952
    @dnyaneshwarkale19524 жыл бұрын

    Hi, I am from India. I have TV channel idea which are doesn't exist in India or all over world so how can I save my idea by copyright or any other methods?

  • @tommielee8

    @tommielee8

    3 жыл бұрын

    A tv channel idea....this can be the format, or how the channel operates. This can be content...or "what" the channel shows and how they show it. I would assume you are trying to improve on the.. "Content". The "type" of show people are watching. If this were the case then some copywrite protection would be in order. Depending on the idea, a design patent, which is similar to copywrite, would make sense. Many patent attorneys will offer some good advice.

  • @billcondon4474
    @billcondon44745 жыл бұрын

    I have a question. Did she actually license the product within the 12 month PPA period before it expired without turning it into a non-provisional patent?

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Bill Condon that’s a very good question. I’m not quite sure. There is numerous ways to extend your intellectual property.

  • @rightthingandpolitething6338

    @rightthingandpolitething6338

    4 жыл бұрын

    @@stephenkey3137 Hi Stephen, I bought your books, "Sell Your Ideas. . ." and "One Simple Idea" loved them, but I don't recall that you shared how to extend a PPA. I have a potentially big idea and I was wondering how one can be featured and interviewed like you did with Karen, here. Thank you!

  • @rorycavanagh5475

    @rorycavanagh5475

    Жыл бұрын

    @@rightthingandpolitething6338 if you have kept it confidential, you just file a new ppa and pretend the old one never existed. If it’s been disclosed and your ppa is expired you’re out of luck

  • @lucidglobalwarning8707
    @lucidglobalwarning87073 жыл бұрын

    Any updates from this venture yet?

  • @mikeh4014
    @mikeh40145 жыл бұрын

    I have a question, one company I licensed a product to would only pay royalties for a period of 5 years, after which point they owned all IP to the product. Is this typical for the toy industry? Or should I expect a lifetime royalty?

  • @paperbeen

    @paperbeen

    5 жыл бұрын

    Mike Did you license or gave away? If you agreed for royalties??? for 5 years why do you expect Lifetime of royalties? it defies logic. I think you may face lifetime of regrets.

  • @inventRight

    @inventRight

    5 жыл бұрын

    This sounds like a bad deal. One of our specialties is negotiating licensing agreements. Please contact us for help: www.inventright.com/contact

  • @jimmcclinsey9009
    @jimmcclinsey90093 жыл бұрын

    Nurses are the best- much success!

  • @darrenfitzgerald8574
    @darrenfitzgerald85744 жыл бұрын

    Stephen, I ordered your book about how to license your idea without a patent thru Amazon. Paid for 2 day shipping. Waited 2 weeks and no book. Amazon lost it and won't refill the order. Forced me to ask for refund. I am Design Patent Pending now on my invention, but really wanted to read your book. Sorry for the lost sale.

  • @inventRight

    @inventRight

    4 жыл бұрын

    Hi Darren. We will send you a book for free. Please email us how to get it to you at youtube@inventright.com.

  • @1stPrinciples455
    @1stPrinciples4553 жыл бұрын

    Dear Gurus Is it better to license to smaller companies or big companies?

  • @inventRight

    @inventRight

    3 жыл бұрын

    What are your goals? This article explains why midsize companies are your best bet: www.inc.com/stephen-key/midsized-companies-are-your-best-targets-for-licensing-here-s-why.html

  • @dhelms4382
    @dhelms43825 жыл бұрын

    I have a new invention in the green energy industry. Does inventright have contacts for manufacturing in that industry? I really think I want to license it rather than start a new business at 51 years old.

  • @inventRight

    @inventRight

    5 жыл бұрын

    We can help you identify the best path to market. Contact us: www.inventright.com/contact

  • @cloudsintheozarksoutdoors9538
    @cloudsintheozarksoutdoors95384 жыл бұрын

    How is inventright different from other invent help companies? Several years ago I helped back an invention and invested over $10,000 with a company called Invent tech. All we ever got from them was a Cheaply done CAD drawing and letters saying they were working very hard at trade shows all over the country promoting our invention. We had a marketable quality prototype. About one year later our invention was on store shelves and selling like crazy. I've built many different things that friends & family say "Hey you should patent that" How can I be sure a company is genuine and not out to make a quick buck from another sucker?

  • @inventRight

    @inventRight

    4 жыл бұрын

    Steve, please review our website, our social media profiles, and talk to some former inventRight students. You need to do your own research into anyone you're thinking about working with. And of course, you can always contact us. We don't bite: www.inventright.com/contact

  • @FarekWad
    @FarekWad5 жыл бұрын

    I would like to post some constructive criticism. It seems like click bait when the inventors are not allowed to talk about the product they licensed. Even though, the advice/story might be the same, there is no ancor point for the general viewer. IMO the videos with inventors that have had deals go through and can freely talk about their products (and show them off/ sell the idea to us) are a better fit for the KZread format. Videos like this one are useful, but the title and intro section should clarify from the beginning, "we can't publicly show it off yet" Just an idea. Big fan of the InventRight program!

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Thank you very much for your insights. I appreciate them.Many inventors are very reluctant to share this type of information.I felt this information was important.Everyone seems to be so focused on the end results. Like in every business there’s going to be many failures. We learned more from the struggles that we do the successes.

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Lord FarekWad She has agreed to come back once her product launches. Everyone will be surprised how simple an idea can impact an industry. And I believe it’s going to launch in another month.

  • @FarekWad

    @FarekWad

    5 жыл бұрын

    @@stephenkey3137 I am definitely looking forward. It sounds exciting! My suggestion is more for videos moving forward, maybe just say that short disclaimer within the first minute so that it doesn't appear as if your leading the viewers on. Thanks so much for listening!

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Lord FarekWad good advice. Thank you very much.

  • @inventRight

    @inventRight

    5 жыл бұрын

    Thank you very much for the helpful feedback.

  • @rorycavanagh5475
    @rorycavanagh5475 Жыл бұрын

    Can we find out what her innovation was yet? I see this video is 3yr old now

  • @mr.d9989
    @mr.d99893 жыл бұрын

    Karen u are pretty 😍

  • @RSuttongo
    @RSuttongo5 жыл бұрын

    It does feel like a generic story. More details about breakthrough conversations would be helpful.

  • @inventRight

    @inventRight

    5 жыл бұрын

    Thank you Rico.

  • @juliovazquez82
    @juliovazquez825 жыл бұрын

    Scam

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Julio Vazquez please explain.

  • @sectormentor6265

    @sectormentor6265

    5 жыл бұрын

    100% authentic Julio-Genuine people with genuine stories. Invent Right is as authentic as they come

  • @paperbeen

    @paperbeen

    5 жыл бұрын

    Julio you have no clue what you are talking about. My last company it took 2 years to put it together before we started. Product licensing with new technology takes much longer to develop and implement. The amount of work is unbelievable. Don't be so quick to judge because it tell us about you more as somebody who never developed nothing himself and have very limited and simplified view of the world around.

  • @juliovazquez82

    @juliovazquez82

    5 жыл бұрын

    Jacek T good for you

  • @juliovazquez82

    @juliovazquez82

    5 жыл бұрын

    Jacek T I had a very bad experience with a company that claim to help you with your product. The company told me to follow their step, bought their books pay a monthly feed and at the end it turned out to be nothing. So finally I got on the Internet did research and did everything on my own. And I had more success doing it myself then using companies that take your money.

  • @toddcurtis7721
    @toddcurtis77215 жыл бұрын

    She hasn't licenced a product... But yet an invent coach? How can u teach something you never did. This is a SCAM

  • @oscarcll

    @oscarcll

    5 жыл бұрын

    From the description: "She successfully licensed a product to the hospitality industry that saves time".

  • @toddcurtis7721

    @toddcurtis7721

    5 жыл бұрын

    @@oscarcll not after 3 years with no profit yet. That like a tennis coach that has only touched a racket, but never hit a ball. SCAM TO SELL HIS COURSE. I HATE FAKES.

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    I consider this a very big idea. It takes a lot of time. Karen is one remarkable inventor. Just wait to see her product idea come the market..

  • @stephenkey3137

    @stephenkey3137

    5 жыл бұрын

    Just for the record my big idea took longer than three years.

  • @toddcurtis7721

    @toddcurtis7721

    5 жыл бұрын

    @@stephenkey3137 well right that in your book... Glad I returned it

  • @HamidSarraf
    @HamidSarraf5 жыл бұрын

    Useless interview, because you do not mention what did she do and how! Please do not waste time and make your videos shorter and pin point on offering real solutions in just few minutes, less than 5 minutes.

  • @inventRight

    @inventRight

    5 жыл бұрын

    Thank you for your feedback Hamid.

  • @taykokhuat
    @taykokhuat2 жыл бұрын

    Never sent your idea through a website without the investor in writing to invite you. Foe e.g. After submitting my big idea to Marc Portney through his website there was no response from him anymore.