Keyword Search Intent - Your Key To More Sales & More Leads From Search Engine Marketing!

Тәжірибелік нұсқаулар және стиль

Search intent is the most overlooked part of keyword research and SEO. If you aren't generating the leads or sales from search, this keyword intent vidoe is a must watch!
Too many people focuse solely on the keyword and the keyword data like search volume and keyword difficulty. This is a huge mistake because the most important factor is the user's search intent behind that keyword search.
When you match your content with the user's intent, and your SEO game is on point you have the true recipe for long term success with search engine marketing.
As promised in the video, you can access my free Learn SEO class here: • Learn SEO In 1 Video! ... (the first video in that series is the free seo course)
You can get my keyword research trainings here: • Create Your Master Key... (be sure to watch the first 2 videos in this series!)
I also mentioned how you can structure the 'informational' content and 'transactional' content into a silo structure to get an extra boost in yoru search engine optmization strategy...
Here are the SEO Silos videos that explain this strategy in detail: • SEO Silos Made Easy - ...
To help you understand the ideas around keyword intent better, here is the content from most of the slides below for reference....
Why search intent is KEY to success
-Boosts time on site & engagement.
-Shows you “get them” and adds value
-You stand out from the SE SPAM
-Builds trust
The 4 Types of keyword search intent:
-Information
-Consideration
-Transaction
-Location
Informational Search Intent
-How to ____
-Signs of ____
-What is ____
-Who was ____
-When did ___ happen?
-History of _____
-Where did ____ start?
-Different ways to ____
Consideration Search Intent
-Top 10 _____
-Best ______
-____ Comparison
-____ Reviews
-___ or ___ for ____
-Category searches
-“Home gym for ____”
-Electric bikes
Transactional Search Intent
-Buy ______
-Best deal for ______
-Coupon for _______
-Free shipping on ___
Location Based Search Intent
-Service type - (locksmith or plumber)
-URL or website name
-Company name
-Product search (vegan Chinese food)
Example - Pet owner needs a new vacuum that can clean up the pet hair.
-Information - How to clean dog hair from carpet
-Consideration - Best vacuum cleaner for pet hair
-Transaction - Best deal on Dyson Animal 2
-Location - Dyson dealer
Master keyword search Intent and...
-Users will enjoy your content more
-Google will display your content more
-You build trust more quickly
-Your recommendations are better received

Пікірлер: 66

  • @LisaLaMagna
    @LisaLaMagna5 жыл бұрын

    For corporate SEOs: Cheap content never works. Even great writers will deliver “cheap” content if they aren’t paid enough. Write it yourself or hire the best you can. Generally, hiring a writer for a longer article (1,500) words gets more than 3x quality of 3 different 500 word pieces. Let the writer invest in the piece. AND give the writer these things: YOUR intent: keywords, key phrases, write 1-2 paragraphs about the user and their search intent in finding this article, and next steps you want reader to take.

  • @MilesB

    @MilesB

    5 жыл бұрын

    100% this. Pinned this, because it's so spot on. Thanks for adding some value to the comments, Lisa

  • @Warfieldization
    @Warfieldization4 жыл бұрын

    I binged watched Miles stuff this past weekend like a person watching Netflix's. Great stuff!

  • @MilesB

    @MilesB

    4 жыл бұрын

    YES! Great time to skill up!!!

  • @drewbusinessaccelerator6200
    @drewbusinessaccelerator62004 жыл бұрын

    this content is a game changer! I understand so much now why groups of broad keywords that are informational aren’t converting to sales in youtube ads. thank u!!!

  • @MilesB

    @MilesB

    4 жыл бұрын

    You are very welcome

  • @jameshelms5510
    @jameshelms55105 жыл бұрын

    Even the Introduction of Eugene Schwartz book has valuable information in it.

  • @MilesB

    @MilesB

    5 жыл бұрын

    Right! Every page has a knowledge bomb in it for sure.

  • @3deeguy
    @3deeguy5 жыл бұрын

    Miles Beckler, you actually understand the search process. You have described how I search. You are brilliant.

  • @MilesB

    @MilesB

    5 жыл бұрын

    thank you for your kind words

  • @3deeguy

    @3deeguy

    5 жыл бұрын

    @@MilesB, you're welcome but I 'meant' what I said. I must add this: I'm pretty good at robotics and animation and part of the reason for that is that I listen to exceptionally smart people. If I build an online presence I will apply a lot of the knowledge I gained from 'Miles Beckler'.

  • @harringtongolfacademy
    @harringtongolfacademy5 жыл бұрын

    Excellent start to the year Miles!

  • @MilesB

    @MilesB

    5 жыл бұрын

    Cheers Buddy… 2019 is your year

  • @ryangilchrist1
    @ryangilchrist13 жыл бұрын

    Just discovered Miles Beckler yesterday... This is literally the most useful and actionable information I've stumbled upon. What wonderful work you're doing sir.

  • @MilesB

    @MilesB

    3 жыл бұрын

    Welcome aboard! I'm glad you found my content and thanks for your kind words

  • @ibukunsoyoye5157
    @ibukunsoyoye51575 жыл бұрын

    Knowing the search intent is very important for success. Great video. Happy and a prosperous new year.

  • @MilesB

    @MilesB

    5 жыл бұрын

    happy new year to you as well

  • @samjp9176
    @samjp91765 жыл бұрын

    Thank you, this is great content, really useful & packed full of first class info.

  • @OpportunityConnectors
    @OpportunityConnectors4 жыл бұрын

    Oh man!.. Why so few likes on this one?!! This is pure gold!

  • @aman.kapoor
    @aman.kapoor5 жыл бұрын

    This video is the crux of people, how they buy, what to give, how to give, and get started with your business online. Great work. You put everything in words. Love it.

  • @MilesB

    @MilesB

    5 жыл бұрын

    I'm glad you found the value in this one

  • @Brbe0990

    @Brbe0990

    5 жыл бұрын

    brother even i'm starting working online, but i've no idea on how to do things in the best way so, i was hoping if u could help me with it.

  • @aman.kapoor

    @aman.kapoor

    5 жыл бұрын

    @@Brbe0990 Seeking help from Miles Beckler? If yes, then reach out to him on his email.

  • @Brbe0990

    @Brbe0990

    5 жыл бұрын

    @@aman.kapoor brother if i could contact u and ask for help it would be great... coz we both are of same nationality and has kind of same intrest in online marketing so asking you would be more easy for me.

  • @Alex-lk9ds
    @Alex-lk9ds5 жыл бұрын

    Hi Miles, first of all I wish you and your family a happy new year full of great opportunities and more more succes. And great video again. Thanks.

  • @MilesB

    @MilesB

    5 жыл бұрын

    thank you very much. Glad you liked this one

  • @RenaudRichet-CoachNaturopathe
    @RenaudRichet-CoachNaturopathe5 жыл бұрын

    Thanks a lot ! Happy new year. ;)

  • @MilesB

    @MilesB

    5 жыл бұрын

    absolutely my pleasure… Happy new year to you as well

  • @mattiabianuccitrainer
    @mattiabianuccitrainer5 жыл бұрын

    Happy New Year teacher! ✌👍

  • @MilesB

    @MilesB

    5 жыл бұрын

    happy new year to you as well

  • @franceleclerc2290
    @franceleclerc22905 жыл бұрын

    Great content once again!👌

  • @MilesB

    @MilesB

    5 жыл бұрын

    thank you for your kind words

  • @ayoubelhamdaouy8627
    @ayoubelhamdaouy86274 жыл бұрын

    So helpful

  • @nigelrichardsdrivingschool3888
    @nigelrichardsdrivingschool38885 жыл бұрын

    Thanks Miles!!!!

  • @MilesB

    @MilesB

    5 жыл бұрын

    Sure thing, glad you saw this one.

  • @fieldpictures1306
    @fieldpictures13065 жыл бұрын

    Great, succinct video.

  • @MilesB

    @MilesB

    5 жыл бұрын

    glad you caught this one

  • @romisana
    @romisana5 жыл бұрын

    YES! Right on time ❤️

  • @MilesB

    @MilesB

    5 жыл бұрын

    I'm glad you caught this one

  • @JimmyChua888
    @JimmyChua8885 жыл бұрын

    Thank you! You are awesome! :D Yup, you are seeing it from users' perspective. :D

  • @-The_M.
    @-The_M.5 жыл бұрын

    Hey Miles! Have you heard of the keyword golden ratio (KGR)? I think you should check it out and do a video or two on it. It's a way of finding keywords that are under served and generally allow you to rank in the top 30-100 in the first few hours your post goes live. It's pretty sweet, it just takes a little bit of work. I found it from Doug Cunnington's channel (super helpful guy just like you). I honestly think it's worth your time to check it out as I think you can give us even more insight into it.

  • @MilesB

    @MilesB

    5 жыл бұрын

    Have not heard of that... I'll head down the rabbit hole soon! Thanks for the tip!

  • @b_kam
    @b_kam4 жыл бұрын

    Hello, are under transactional search intent all the phrases or are there additional ones?, because I intend to create a review website and creating posts around only those phrases seems quite narrow?

  • @idariousosborn7570
    @idariousosborn75705 жыл бұрын

    Price comparison widget?? Definitely need you to go in on that subject

  • @MilesB

    @MilesB

    5 жыл бұрын

    I don't use any of these, anymore… Be sure to Google it and look through reviews to see which ones are still working. You generally tie your affiliate links into the widget and it pulls the prices from the different vendors. It will display the prices from all of the vendors and the buy now button contains your affiliate link for each vendor. Pretty slick how they work

  • @davidwethington2957
    @davidwethington29575 жыл бұрын

    If I have similar keywords for example, “best PEZ dispenser for adults,” “best PEZ dispersers for grown ups” and best PEZ dispensers for people over 30” are these three different 1500 word blog posts? Even though much of the content would be super similar and overlapping? I apologize if this has been covered, but it’s a cause of a lot of headaches for me. Thanks. And, thank you for all the videos, and great content. You are very specific and detailed. And very easy to understand. Thanks

  • @Brbe0990

    @Brbe0990

    5 жыл бұрын

    even i had this doubt u should use keywords everywhere it will help u

  • @MilesB

    @MilesB

    5 жыл бұрын

    This is all one topic therefore it would go on one post

  • @davidwethington2957

    @davidwethington2957

    5 жыл бұрын

    Miles Beckler thanks!

  • @westernshack
    @westernshack5 жыл бұрын

    Do you have a video showing how to make a ad for “google keyword search intent “

  • @MilesB

    @MilesB

    5 жыл бұрын

    I do not

  • @westernshack

    @westernshack

    5 жыл бұрын

    @@MilesB OKAY THANKS!

  • @Lulu-kt6gr
    @Lulu-kt6gr4 жыл бұрын

    OK what am I really looking for? Keywords everywhere says to focus on volume of searches and keep that low and not focus on results. Most say just to look at the top 10 articles on that subject and see if you can write better content. How does it make sense to write on a topic that has 10 searches per month and millions of results? I really don’t understand what I’m looking for. Thank you.

  • @Brbe0990
    @Brbe09905 жыл бұрын

    brother even i'm starting working online, but i've no idea on how to do things in the best way so, i was hoping if u could help me with it.

  • @MilesB

    @MilesB

    5 жыл бұрын

    absolutely! Over 450 videos on this channel designed to do exactly that

  • @Brbe0990

    @Brbe0990

    5 жыл бұрын

    @@MilesB thanks a lot for replying i'm from india. So is there any way to contact you?

  • @RoyZakai
    @RoyZakai5 жыл бұрын

    A new hat? ;-)

  • @MilesB

    @MilesB

    5 жыл бұрын

    New year, new hat! ;)

  • @markg272
    @markg2725 жыл бұрын

    Happy new years miles. I have been interested in e-commerce but need a coach/ mentor. I really enjoy your vids and since u said u grew up in the Bay area... Let me know if u are available. Cheers. Mark😁

  • @MilesB

    @MilesB

    5 жыл бұрын

    I don't do anything in the world of e-commerce… My friend Trevor with e-commerce paradise does. Look him up he has a lot of free content, too. Leave him a comment and let him know Miles sent you ;)

  • @garethbusby2461
    @garethbusby24615 жыл бұрын

    I also noticed that they search for Miles Beckler net worth alot! Nosey buggars haha

  • @MilesB

    @MilesB

    5 жыл бұрын

    I noticed that also… Have been thinking about a click bait video that has the right title and Then asks people what's wrong with them in the video... maybe turn it into a teaching about "it's not about the money it's about the impact you create in the world"

  • @garethbusby2461

    @garethbusby2461

    5 жыл бұрын

    They’ll probably still search but hey, the results would be interesting!

  • @sarahbenice
    @sarahbenice5 жыл бұрын

    Miles ma SEO go to man 👨.

  • @MilesB

    @MilesB

    5 жыл бұрын

    happy to be of service

  • @mcamoranto
    @mcamoranto4 жыл бұрын

    "have 'em written in the Philippines' ... ehem... actually lol

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