Keys to Success in the PR Industry - Fred Cook CEO of GolinHarris
Fred Cook, chief executive officer of Chicago-based public relations firm GolinHarris, spoke on March 7, 2013 to Moody College of Communication students at The University of Texas at Austin.
Giving advice to students from the Department of Advertising and Public Relations, Cook offered his perspective on how to build a successful communications career.
"I hope the students will feel reassured that there is more than one path to success, and that stepping outside their comfort zone will expand their horizons and help them in their careers," Cook said.
Cook has worked at GolinHarris for more than 25 years, starting as an account supervisor in the company's Los Angeles office and eventually becoming chief executive officer in Chicago. He has worked with clients such as Amazon, Disney and Southwest Airlines.
Пікірлер: 14
Goodstuff. Very informative and humorous presentation
down to earth and i agree with a lot of what he says, work hard and persevere but don't forget to take risks.
wow! What an inspiring talk.It was really helpful.Thank you Cant wait to work on my PR skills using your ideas.
Very informative and inspirational.
thank you sir, now i understand what i need to do when i still PR student
Thank you. I needed to see this!
This was so valuable, thank you!
@collcomm
6 жыл бұрын
Thanks for watching!
Thank you every much sir for sharing a great experience.... I really took a note from your thoughts.
great.
This was really well done and wonderful for me to see. I wish Bubbles and Monster could have seen it.
@alicesherwood9735
10 жыл бұрын
Wow wow wow. That was really good.
The keys to success in the PR industry are to be strategic, creative, and results-oriented.
nice video