▶️ Watch Part 1 of this interview here: kzread.info/dash/bejne/hm1r0rGIhZbclKQ.html ▶️ Watch more of our interviews with K-Pop artists & songwriters here: kzread.info/head/PLFw_XZtkCVMNX3IH9qhK9eG4vo_3tAl_5

The reason why I'm still following SM since TVXQ. While some companies always use in-house producers with same hit-making motif over and over, SM has always the pioneer in experimenting music. I think that what big companies should do so that small companies have motivation to change themselves as well.

@raradaisy

3 жыл бұрын

@@iamekim427 you mean bit.boot?

you may hate SM for their management (yeah let's not talked about it) but you can't deny their cleverness and mind-blowing way of thinking in this K-Pop industry , their Concept , their genre of music, esp voice and visual , their individual talent like you knew SM didn't gave them only vocal and dance training, but entertainment training and attitude training lmao

@thefxfestival

3 жыл бұрын

The worst love hate situation I'm stuck in😑

@justhairr

3 жыл бұрын

@@thefxfestival GURLLLL SAME 😂😂😂😂

@AnaS-xv8yb

3 жыл бұрын

They are also good at giving jobs for people who aren't well known . Ex some underrated producers, etc

@khennylabanero7085

3 жыл бұрын

Agree

Unpopular opinion: SM should hire Umu for PR lol cause they amount of connects this girl got is insane

her praising Woozi is * chefs kiss *

I love how she's like, 'Oh woozi?? The genius singer songwriter of svt who came in knowing exactly what he wants and we made Habit happened in a snap.'

Solidifying yourself as the best channel for kpop related industry interviews, reactions and behind the scenes insight with videos like these, Umu. Incredible content!

It's always nice to hear professionals praising woozi for his composing/songwriting skills..😍

The reason why sm artist don't have an opportunity to produce their song because they do blind test. They don't just produce the song because an idol make it. And I think it's good because artist can really learn from it.

I can feel Michelle's secondhand pain when she described her experience of going through 39 versions of that produce 101 song 😂😂😂

Clicked for Jonghyun and Taemin, stayed for Michelle Such a great interview! Great questions and great insight into the inner workings of the kpop world, will definitely be checking her channel out!

Anyone else think Umu should be a kpop journalist fulltime bc her interviews are some of the best!

People need to talk more about woozi's talent. Some even say that English translations doesn't do justice to his writings.

Taemins solo stuff are so good. So grateful! When i saw that press your number was composed by Bruno mars i freaked. Anyways this content has long been needed for this industry, thank youu

This interview gave me an open mind. I just realized that a lot of kpop musics (esp SM ent) have a big different type of verse, like they don’t sound the same all the time. I mean when it comes to a song like let’s say psycho by rv, they did put another style to the 2nd verse. This also makes me think how difficult it is to be an anr. They did a lot of job to not only looking for a song for an artist but also develop their mind to make a great and appropriate song as requested. We have to appreciate anrs more for their work. And also I hope to see this kind of videos more so we can know more about the process of making music. Thank you! Xo

Sm really has greatest

woaaa she's worked with the legends :') I'm so happy to hear about Jong's process to write, also How she was part of the most iconic and unique styles of SHINee and Taemin

Woozi really really brilliant. The most genius idol

Honestly ever since i got into kpop i've also developed that kind of "getting bored quickly" thing Michelle mentioned. I've also learned to appreciate music more as an art form and not just as entertainment!!

Wow, she was so diplomatic in saying "Koreans hate boring things" hahaha

"it's okay if it doesn't work out the way you thought" more like it's okay if people always late when it comes to appreciate masterpiece. we know damn well songs like the 7th sense and superhuman are masterpiece but people were sleeping on it. after years they started realize how both songs are actually a breakthrough

I love experimentation because I get bored easily which is why I’m such a big sm stan and I really respect how all these people who work on sm music have praised sm for the creative freedom they’ve been given

Artist also have to send their demo if they want their song included👏👏👏 that's fair and that keeps the quality level high

People often look down on Kpop as "ripping off" of hiphop and Black culture/music, (ofc there is inherent racism and xenophobia in the industry, along with the repeated appropriation), but when I think about it the Kpop industry, esp. SM has done really well in actually hiring and opening up opportunities for Black artists, writers, and producers. There's so many POC writers, SM def outsourced their writers to the point that they had to "tour" Europe to find the right one (as Michelle mentioned). However i am not a black person and i'm afraid this observation would be somewhat speaking over them, if anyone came across this comment, please tell me what you think!

@NatarshaWong

3 жыл бұрын

Geoffrodamus who I believe contributed to kai’s mmmh said in an interview how he felt really supported as a black artist and how kpop has given him lots of opportunities! So I think your point is valid

@kyungsushi7018

2 жыл бұрын

Didnt SM has booth camp for producers and writers? Because I've seen a lot of producers who work with SM mentioned the booth camp

So i'm here to just say that this channel for me is an educational channel not entertainment. I'm not even joking the stuff i know about music comes from here and from twoset violin _great channel if you love classical music and comedy_ i don't listen to songs carelessly anymore... I actually pay attention and when something catches my attention i wait enthusiastically for you guys to tell me why it's catchy. I really hope you guys continue reacting to the music for the sake of music not for popularity and all of that. Thanks a lot for your efforts. This interview was great, i really hope you do more interviews like that and continue educating us on the creative aspect of Kpop

Where are y'all, early squad? Woooooooo!! Edit: She's one of the best musicians that you've interviewed so far, Umu. Congratulations and thank you for being able to share this 💕

@aperson2730

3 жыл бұрын

We is here now

Michelle talks about SM being creative and experimental, and I'm thinking about BBC and Loona's journey being just like that!

@shinesara226

3 жыл бұрын

*cries*

@superdol18

3 жыл бұрын

Fun fact: lee sooman co-produced loona concepts & images

Now we're just waiting for SHINee's new released songs to be reviewed! 😎

Part 1 was a really interesting watch, so i'm sure this will be too. I learned a lot about the work of an A&R in the kpop industry and you asked some really insightful questions Umu. It's clear you put a lot of work into videos like these and I really enjoyed so thank you. 💜

ah yes, my favourite session: Woozi getting the praise he deserves

I like the "very good place to start" sound of music meme, that was very adorable (odorabol) :)

Yes, woozi is genius!!!!! 🤍✨

These interviews always remind me why I love kpop and I learn so much from them!

super interesting interview. when I first heard k-pop it felt like such a mess, like everything is in there. eventually, I got used to it. now if they don't change the tone every 8 bars I get bored. Big thanks to all the songwriters and producers out there who worked so hard to make every song interesting and different and performance ready. Thank you @ReacttotheK for this interview.

Thank you for this kind of vid. It's interesting to know & understand the nature of work that the A&R do. 😄

This is so insightful. THANKS UMU!

Again thank you for this Umu, amazing to hear Michelle Cho talk about how the music works in the business, love it!!

I think we can all feel Michelle's passion for her work :) appreciate all your interviews that show us the inner workings of the industry, Umu!

i love henry cuz you know he does his music

NGL I JUST FINISHED THE FIRST PART AND THEN THE SECOND PART CAME OUT

Chanhyuk akmu was talking about hating to send an explanation of his songs to a&r so he wrote a novel to explain, and i wouldn't have known a&r had i not watched this

Amazing interview as always~!! Since Michelle mentioned him, it would be wonderful if Thomas Troelsen would agree to do an interview with Umu!😍 Before getting into K-pop, I was such a big fan of the Danish group Junior Senior in my middle school years (2010). Thomas wrote & produced for the group and even sang the chorus for their hit song, "Move Your Feet."💃🕺 I learned maybe a year after I became a K-pop fan that Thomas helped create many hits for SM: (TVXQ's Mirotic; SNSD's Run Devil Run; SHINee's Love Like Oxygen, Sherlock, Everybody; SUJU's Mr. Simple; f(X)'s Hot Summer, Nu ABO, and the list goes on!!) It would be great to hear from the man whose music has given me life and has followed me from my tweens until now, as an adult! He's kind of elusive on social media and interviews though, but that doesn't stop me from hoping to see him appear sometime in the future😌

I'm a proud Carat!

These types of videos are my favorites! Thank you so much for this content umu😍

It's such a joy to watch this vídeo! Thank you to all involved in producing it! 💗

11:01 I asked this question in a community post eons ago, I'm glad I have the possibility of having answers to it through you asking cool people that actually work in the business. Thank you!

I love your channel so much! It's so creative with diversed contents of music and brings a lot of knowledge about music, and music producing as well

Thank you for the video! This is so informative and amazing interview!

Great content, Umu!! Can't wait for more of these

this was so interesting. if i worked in the music industry this is the type of job i think i would enjoy

Like this conversation, very informative, good job umu! 💗

Really interesting interview, I learned a lot. And shoutout to the editors as well, they’re really funny :D

I learned so much from this! Also the editing slaps.

Thank u so much for the interview

Wow i really like this. Thank you for this. I just knew how kpop produced the albums.

This was so interesting 😍😍😍😍

aaaaah, you got so much quality content girl

Great interview!

This was so interesting to listen to! I feel I learned so much

I loved habit huhu. Anyways love this interview.

9:12 they talk about Woozi

9:29 woahae...^^

Unreasonably happy to see a Dreamcatcher reference in here...

@zgarth1570

3 жыл бұрын

Indeed! So happy! And at the same time, knowing Umu's favorite groups for so many years, it made sense. :D

It is quite interesting! 😊

The video editing.. 👏👏👏👏👏👏👏🔥💯✅

Am i able to watch 20 mins vid? No. Am i interested enough? Hell yeahh

ahhh, yeeaaa !!

WOOZI

Very interesting. Thank you Umu. Stay blessed hun 🙂

Start of you career with THE Lee Taemin’s Ace album. WOOOOOW.

Dino sibs ❤🥺👏

Oh oh can you interview Bumzu ? 😭

@skicaca2024

3 жыл бұрын

THIS 👏

wooozi～

Please, react to "Not by the moon" - Got7 I need it, I love that song and I love its reactions.♡

Please react to "PIXY - WINGS" I sewar you'll like it! Coz pixy have a DREAMCATCHER's vibe!!! 🔥🔥🔥

Umu u can apply job on sm tho👍

I HAVE A QUESTION!!! (Will Michelle see this...?) (sorry first off thank you so so SO much Michelle and Umu for all your efforts in putting out this interview

@leteflondondu92

3 жыл бұрын

""She said "koreans get easily bored" and that's why they do a lot of unconventional stuff when making music but then how come the korean gp LOVES ballads?"" 1) korean ballads are done sometimes by idols themselves and sometimes they came from drama ost . 2) korean ballads are not like the western ballad they use much more complex chords progressions than the ballad we used in the west so its not boring. 3) when its come to overall sales kpop (which she refers as "idols music" even tho i dissagree with that definition) largely dominates the sales.i mean if you talk about park hyo shin as ballad singer who do well he is popular but he is not as big as exo bts blackpink etc..............

I loved Xima Xixima lmao

우무언니 한글자막좀 ㅠ

hello, im just curious why r u suddenly not reacting to got7?

@ReacttotheK

3 жыл бұрын

This document explains our song selection process! ^^ docs.google.com/document/d/1b5aQLWbYgUCm30Pj5-AalSjwMaq8gm5jOyrcbAlMu6c/edit?usp=sharing

시작부터 f(x) 4 walls 좋다

4:03 AHAHAHAHAH

Please react Why Why Why by iKON. They just released their emotional digital single.

When u will do a reaction to don’t call me SHINee?

@ReacttotheK

3 жыл бұрын

docs.google.com/document/d/1uvf-u1EJVB-hmB3IU0P6M-obdMNu11fo_aUIf6dur70/edit?usp=sharing

Reacting sriracha txt cover plssss

American music has been trash since 2005. It’s been well documented how US music companies produce music to the lowest common denominator. There are many reasons for this (FCC deregulation, Napster, MTV de-emphasis of music, poor songwriting, high cost-low benefit, defunding of music education, etc). I was pleasantly surprised when I randomly came across kpop in 2009. The choreo is obviously heavily influenced by Michael/Janet Jackson. The dance/rap breaks are just copying guitar solos of 80s rock music. The kpop companies aren’t reinventing the wheel, they are wisely modifying it to make it more modernized. I appreciate the attention to detail that these kpop companies value. I think Michael Jackson would be proud to see what kpop has become.