As part of the 2011 GSB Entrepreneurship Conference, John Paul DeJoria, Founder of John Paul Mitchell Systems and The Patron Spirits Company, delivered a keynote address. John Paul DeJoria's rags-to-riches biography exemplifies the American dream - he is a first generation American turned entrepreneur, philanthropist, government servant, and pillar of the business community.
Chapters:
1. How America Still Works
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2. John Paul Mitchell: A Global Company is Born
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3. Starting a Business with Little or No Money
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4. How to Build Your Business
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5. Product Placement and Design
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6. Creative Pricing Strategies
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7. Management Techniques: Maintaining a Loyal Work Force
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8. Maintaining Product Integrity
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9. The Paul Mitchell Culture
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10. Overcoming Obstacles
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11. 'The Four Agreements'
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12. The Ultimate High
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13. From Hair Care to Tequila
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14. Student Q & A: How Street Smarts Lead to Profits
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15. Student Q & A: What Kept You Going?
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16. Student Q & A: Selling the Idea
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17. Student Q & A: Picking the Right Partner
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18. Student Q & A: Timing is Everything
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19. Student Q & A: Hiring the Right Employee
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Related Links:
www.econference.org
www.gsb.stanford.edu/ces
www.gsb.stanford.edu/ces/about...
www.gsb.stanford.edu/ces/about...
www.gsb.stanford.edu/ces/videos/