Jeep has come a long way in a short time. It's a company with over seventy years of history behind it, but for many, Jeep's Year Zero was 2009, when the company filed for bankruptcy. Since then, it has emerged like a muddy phoenix from the ashes, and sales have doubled worldwide. Part of that has been due to customer confidence from the takeover of the Chrysler Group by Fiat, the rest has been down to improved products being sold at competitive pricing. That part's hardly rocket science.
The latest Jeep Grand Cherokee continues that trend. Although the true bloodline of Jeep is best expressed through its Wrangler models, the Grand Cherokee is the big money spinner and the company's success or failure hinges on this product line more than any other. In short, it's a car that it can't afford to get wrong. With no little pressure to succeed, Jeep has continued to improve this latest Grand Cherokee.