One of the more rapidly evolving aspects of SEO is how bots can handle JavaScript. While Google has been able to execute some JavaScript for years, Googlebot’s abilities have reached new heights over the last couple of years. This is welcome news given how many websites rely heavily on JavaScript to enhance their website’s content but to load their website’s content too.
While you can use JavaScript more now, without nearly as much risk to your SEO work, this doesn’t mean you should use JavaScript for everything. There are still some things you need to keep in mind to make sure your JavaScript setup will work correctly for Google’s organic bots who are visiting your website. In this article, let’s review the basics of handling JavaScript for optimal SEO performance.
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CHAPTERS
00:00 Introduction
00:15 How JS Impacts SEO
00:47 How is Content Loaded
01:07 What is Server Side Rendering
01:28 What is Client Side Rendering
04:25 How to test what JS Googlebot can see
06:06 Headless Browser
06:48 What can you do to help Googlebot understand content in JS?
07:03 noscript tag
07:47 Dynamic Rendering
09:22 Closing