In this talk, Jaron Lanier, a well-known tech expert, takes us through the changes in big companies like Google and Facebook. 🌐 He begins with how these platforms were originally free and used simple ads, like ones for a local dentist. 🦷
Lanier explains how things changed as computers got better and cheaper, thanks to Moore's law. 🖥️ The ads on these platforms transformed over time. They went from being just ads to something more complex: they started changing the way people behave. 👥
This change, Lanier points out, is what Norbert Wiener, an early computer scientist, was worried about. He calls these platforms "behavior modification empires" because they influence what we do and like. 🕹️
Lanier's talk is about understanding this big shift in how digital platforms work and what it means for us and our freedom. 🚦
Source: "How we need to remake the internet | Jaron Lanier" by TED
P.S. My recent viewing of 'The Great Hack' 🎥 offered a deep dive into Cambridge Analytica's involvement in significant election campaigns. This eye-opening documentary underscores the immense influence of social media in molding global political events.
A critical realization from this is understanding the capacity of these platforms to alter our behavior.
It's important to remember that the power of choice rests with us. For example, we can decide to limit our social media usage, avoid getting entangled in online drama, and consciously choose to spread positivity over negativity in what we post and comment on. 🕊️✨
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