the interviewer looks like a man who stroking a cat on a chair, then calmly said "i've been waiting for you"

@user-ux6pb3vb5i

5 жыл бұрын

はははは!

@aniruddhchaturvedi6217

5 жыл бұрын

For some reason Jeff Goldblum comes to my mind when I read this

@afrosymphony8207

5 жыл бұрын

loooool

@Obelixlxxvi

5 жыл бұрын

Hahahahahahha! Like a Bond villain.

@lamar3448

5 жыл бұрын

So true!

So many iconic lines here: "The idea should be very simple" "Functional but fun" "The object has to be talkative" "don't hold your ideas too long, don't love your ideas too much" "Tech allows u to create things beyond imagination. And then you start to lose the most important thing of design, which is the core idea." "perfect make things boring in the end"

@ruatachhangte7963

3 жыл бұрын

And choose the first idea

@lllllllllarose

3 жыл бұрын

Yes! And he said all those things very casually, impressive!

@theaveragemegaguy

3 жыл бұрын

You forgot "When you repeat things you start to notice the slight differences in every day life."

@yt-sh

3 жыл бұрын

Thanks for the summary

@jeremnis

3 жыл бұрын

Also, "Design is making things better."

Almost thought the interviewer was Oki Sato because was so center focused in the beginning

5 жыл бұрын

me too

@princeafriqa6917

5 жыл бұрын

Me too

@ruguoserliegise2716

5 жыл бұрын

andrim fort real

@AsiyaBajwa

5 жыл бұрын

😁

@laowu830

5 жыл бұрын

Yea, talking about design, this video would have been better if they removed this interviewer.

Oki Sato: The word 'fun' is inside of 'function' Me: life changing.

@Genosiax

5 жыл бұрын

Even better : it's fun action!

@dkalambokis78

3 жыл бұрын

@Otie Jason Because you don't have fun or take action without someone famous tells you to do so... someone: .... us: !!! :) KZread is speaking the TRUTH

@h...........................

3 жыл бұрын

yeah me too I was like: :0

@MarcusCato275

3 жыл бұрын

I wonder would that pun work in Kanji...

@aqdassyed6572

Жыл бұрын

​@@Genosiax wow😮

The title should be "a day in the life of a GQ Reporter nodding - btw we met also a Designer"

@eduardochavacano

3 жыл бұрын

ha ha ha, all these comments should give him nightmares.

@colmcgillveray1010

3 жыл бұрын

And how small does his suit look now?

@Kallah_DaughterOfYAHUAH

2 жыл бұрын

Lmbo why as I read this comment he was nodding. Lol

did oki sato design the interviewers face

@Barrrt

5 жыл бұрын

This is such an epic comment, thanks 😊

@JinNOSify

5 жыл бұрын

he looks perfect, so probably not because he hates perfection, haha.

@Barrrt

5 жыл бұрын

@@JinNOSify maybe that's why he added the mustache 😊

@daezjn

5 жыл бұрын

Lol good point

@chichiyui02

5 жыл бұрын

according to 3:03 , YES

I like his approach to having routine. If you are bored you start to think, and then ideas come up. If you think about it, it makes sense.

@hamedmolik2456

5 жыл бұрын

the power of nothingness

@djanthony6662

5 жыл бұрын

All programmers can relate to this kind of routine.

@Allahuma.sali.ala.muhammad.

5 жыл бұрын

solitude does make you think, keeping you busy and make you discover yourself.

@Vincer

5 жыл бұрын

I found it amazing, but also because the opposite is also true. From experience ive found that meeting and being exposed to new things also changes perspective, bring new ideas, challenge old ones, so on and so forth- what he said resonated with another thing ive heard and noticed, wich is the longer one observes something the more you see; So by routine he sees a lot more nuances, details and perhaps whats missing around him. The perfect balance i think would be to have both in life- and in both cases i think one needs to allow themselves to observe and think. Like, routine can be the most boring and depressing thing for one person, or the very basis for his unending creativity and hapiness in life like Oki - likewise one can travel the world changing little and just having some instagram photos or growing... I will try to carry what he said about routine, definetly

@sodaresoda

5 жыл бұрын

@@Vincer True. Indeed.

I love how calm he is.... and you can see that in his designs.

3:30 "You shouldn't hold your idea too long or love your idea too much" As a perfectionist to a fault, I needed those words.

@stevenmathieson5713

4 жыл бұрын

"Let it go" .

@cheesecakelasagna

4 жыл бұрын

@@stevenmathieson5713 - Elsa, 2013

@kiukiura

3 жыл бұрын

Same!

@glipk

3 жыл бұрын

Ok

@hope8736

3 жыл бұрын

yaaa

4 years of design school: DO NOT choose your first idea! Sato: Choose your first idea..

@thirun779

3 жыл бұрын

They're not one-size-fits-all

@calebwhitmore123

3 жыл бұрын

I think if you're Oki Sato (and posess that much design experience) your first idea is probably going to be pretty good...

@theaveragemegaguy

3 жыл бұрын

It's all a matter of opinion.

@SkatEg94

3 жыл бұрын

Lol I’m not critiquing him. Mans a genius. Just a funny juxtaposition of thinking

@painteater

3 жыл бұрын

Hshsgsgsh

'everything unnecessary should be gotten rid of' 1. The interviewer

@ellelee4199

5 жыл бұрын

rory mcguire 😂😂😂 this kills me

5 жыл бұрын

madddd, i was thinking the same thing

@davidmong1433

5 жыл бұрын

rory mcguire 😂😂😂😂😂

@KiyokoSa

3 жыл бұрын

😅😅😅😅😅😅

@andgo1400

3 жыл бұрын

Nooooooooooooooooo!

When you repeat things you start to see slight differences in life.

@alfiewhitson7726

5 жыл бұрын

aye

@kharanshusharma1591

11 ай бұрын

Playing this video on repeat

he's hypnotising in every way ...and simply profound ... he's therapeutic ... like his voice literally personifies serenity and floating . amazing.

'when you get lost while doing a project, pick the first one' ~ Oki

@stallionblade1443

5 жыл бұрын

Occam's Razor!

@RowdyChocolateOfficial

5 жыл бұрын

That's the only advice I didn't like. That was lazy. I don't fall for BS only because it's said very confidently.

@viridiae9317

5 жыл бұрын

@@RowdyChocolateOfficial i wouldnt say its lazy...i think the reason behind it is simply why did the idea come up in the first place? it was because of the first one. also he says this is applied to when you get lost in different options, doesnt mean you cant evolve your idea and progress

@RowdyChocolateOfficial

4 жыл бұрын

@@viridiae9317 Why did the idea come up in the first place? Because 1] It's where the mind goes automatically effortlessly 2] It's a low hanging fruit 3] You didn't explore enough to bring something new to the table and just went with whatever came to your mind first. 4] There's a reason why creative people spend time when trying to do do things differently. 5] If that's all we had to do as creative people then everyone would be a creative genius. 6] If I ask you tell me a word that starts with letter 'A', you think saying 'Apple' is impressive or creative? It's so obvious and reeks of zero effort. Rather say something unusual or new like 'Anthropophagy' or doesn't even have to be complicated just say something simple like 'And' where your mind doesn't go at first.

@felipecavalera8729

3 жыл бұрын

Rowdy Chocolate it seems to me like you still didn’t understand the concept even after it was explained to you again. (When you get lost. Unconscious mind)

is it just me or is the interviewer kind of obsessed with himself and demanded his face be more put in the edit

@Barrrt

5 жыл бұрын

I think they did a whole shoot of him just nodding to himself in the mirror and then edited it in as if was part of the convo

@thewonderfulwizardofozisan7573

5 жыл бұрын

it's sponsored by shaving machine... the show his few-day-beard in contrast to Satos clean shave. It makes you subliminaly think about shaving the whole video. You maybe don't know it, but now you will walk around longing for the shaving machine that you see here 0:06, very cleaver marketing

@sohamdey175

5 жыл бұрын

Well he does look the part. And he is interviewing a master designer. I don't think there's room to look like a homeless introvert.

@bartjandebruijn1567

5 жыл бұрын

@lost flaneur Yeah you're right. Also the background is so different, it's like they're in different spaces. So the close ups kind of break the whole feeling of being in the same space as mr nendo

@viktoriyarts

5 жыл бұрын

I couldn't focus on the video because it bothered me, like yeah ok we get it, you're good looking, but check out Sato, dude is tall : D

The simplicity of his design work is evident from the way his talk. Such a cool and calm personality.

why is no one commenting about the fact that the whole time he's sitted there doing the interview there's a doggo behind his back.

@eingex

5 жыл бұрын

THANK YOU :)

@LaWendeltreppe

5 жыл бұрын

Maybe because he is just a man with a dog. Why not? Dogs love to be near us.

@cheesecakelasagna

4 жыл бұрын

Timestamp?

@kayaeki

4 жыл бұрын

Exactly lollll

@glipk

3 жыл бұрын

I like to sitted too

Reading the comments, I was like, “why are they hating on the interviewer so much?”. Yeah... man... it’s crazy how they cut to the interviewer’s face even if he nods. Too much screen time.

@eduardochavacano

3 жыл бұрын

because its Fun.

Don't know why, I feel like I want to give this man a warm hug. He is so calm. Love from Bangladesh.

Love the idea of design being "borderless". It's so refreshing and inspiring!

The word fun is also inside funeral

@6thdim836

5 жыл бұрын

why so serious

@foodwithprincess1756

4 жыл бұрын

vi ener true but it’s not pronounced fun-eral but fu-neral...

@suga9470

3 жыл бұрын

😂

@bcillus

3 жыл бұрын

Well yea, fun is the opposite of suffering right?

@jeremytitus6575

3 жыл бұрын

yeah you are technically right

> studies for 6 years in design > only beginning to understand architecture

@doinurmomtwice1

5 жыл бұрын

You never stop to understand things, that's the beauty of life. But at the same time you have to question your own understanding and that's the real beauty of creation

@damnstuffdoodle

5 жыл бұрын

@@doinurmomtwice1 Amen

@stof455

5 жыл бұрын

Same goes to me. I studied architecture for 5 years but only now understanding a lot of things about it. My perception has changed too!

@Heptadic

3 жыл бұрын

Yes. We will never understand until we live it. Like, we ought not memorise formulas, but we put it in application so that the process trains us to embody the formula itself. :)

Mr. Oki Sato couldn't have put it more perfectly, always choose your first idea, still go through a few others but 9 times out of 10 you end up with what your brain wanted to begin with. His design knowledge and skill is also extremely impressive.

"Choose the first one"; at least once my professor told me, "why did you change it? It was perfect before".

@fluximagery6500

5 жыл бұрын

Thundershock so true. Too much fiddling. It’s done, time to work on the next thing. 💕

@aayushivasnik

4 жыл бұрын

And my professor always put down my first ideas and it worked for me in a way lol

5:16 "pleasant mistakes" = happy little accidents

@saikrithiks2870

3 жыл бұрын

Bob Ross 😍

Every word he said, had a meaning, a purpose. So concise !

I want to thank Oki Sato and British GQ to make this Interview possible and share your experience with us. This is just so worth listening and watching. Its just rich of information every second

Undoubtedly one of the best and most inspiring interviews I‘ve ever seen

7:32 that blew my mind as an engineering graduate we were taught "make multiple solutions, weigh your options and choose the best one" really wish that the design world and engineering world collided a bit could learn a lot from each other

@ryanorebaugh2415

4 жыл бұрын

Industrial design is an attempt to bridge that gap, well depending on who you ask

@sushimamba4281

3 жыл бұрын

What if the first idea was really bad? Supervising Engineer: "So what are your design concepts for the Ten Kilometre SuperBridge?" Engineer: "Well, my first idea is to build the bridge made out of watermelons and it needs to look like a watermelon." Supervising Engineer: "OK, it was your first idea. I watched Oki Sato on KZread and he said we should always choose our first idea, so let's just go with that watermelon thing shall we?"

The opening is narcissistic and laughable. They highlighted the interviewer too much, when it should be about the designer and his philosophy.

@TheKingofdans

5 жыл бұрын

yeah, I thought I was tricked. "perhaps this is the designer" is what I thought.

@mazenezou

5 жыл бұрын

I was like, "this guy is not Japanese

@rupaksarkar3715

4 жыл бұрын

The opening was the advertisement for the shaver. (Braun). It also co - sponsors the video. Hence the pretentious shave.

@j.p.4910

4 жыл бұрын

You understand that this is sponsor content, right? (Essentially an extended commercial for Braun)

@GouchuInc

3 жыл бұрын

It so much more pathetic that they didn't highlight the sponsored portion to viewers.

I came across this interview while searching for an interview for my class. This is a wonderful interview with very simple but meaningful questions. I love the vision tht designer Oki Sato has on all his creations.. Really love the idea of the play ball and children's book.

"It has to be functional but it has to be fun because the word fun is inside of function." Ooh I never thought that..

"eliminate anything that is unnecessary," says the self-absorbed man whilst putting on a coat with 10 useless buttons.

@valdencorr2861

3 жыл бұрын

Each button has a design purpose. Sartorial endevour is an art.

@eduardochavacano

3 жыл бұрын

LOL! i thought i was the only one who noticed.

The interviewer looks like a replicant

@henriqueb8538

5 жыл бұрын

how and where do you find inspiration as a desiner? Interlinked.

@ScallopTip

5 жыл бұрын

reptile?

@donutguy1281

5 жыл бұрын

​@@ScallopTip no, replicants are an android race from the Blade Runner film series

I like how well these two conduct themselves through this interview. Their character slips out every now and then and i think it makes its all much better.

Wow the cinematic quality of this GQ video is top ace! 😍💯

Appreciate Oki Sato's humility. Especially impressive with such remarkable work.

his assertiveness make him even more brilliant. I love how fun, confident and visionary this man is. Inspirational indeed

OMG, everything in this video is so soothing and calming. What a talent Sato!

To everyone talking about the interviewer being into himself. His named is Richard Biedul, and he's a model lol so that explains it

This guy owns an incredible design company, nendo. I found him out during my time in Korea. Wonderful designer.

Someone had to sift through an hour of footage of just the interviewer's face nodding.

@ruguoserliegise2716

5 жыл бұрын

Boomiest Bomb LOL

@ruguoserliegise2716

5 жыл бұрын

Moment of silence for that person

Everything in this video is incredible and beautiful, from the designer and his designs to the interviewer and the Japanese guy in white!

I'm currently stuck with my design uni project, and the last sentence helped me so much, what an incredible man.

Such a pleasant video. Thank you

this interview is beautiful. loved listening

wtf i am so in awe, the video itself and the content all of it was so interesting! thank you, british gq

Very insightful. You always learn so much from how creative people think

This guy portfolio is insane. Indeed such balance thinking he has.

I like artistic thoughtful videos like this. It's like a documentary. The videography is amazing

Never seen an ad like that before. I love the creativity.

Great and amazing the way of the story with the music goes. Great work.

The man's nature is very different,very calm and confident

I need Mr. Sato as my professor. Oh my goodness, his way of thinking and his way of perceiving life is just awesome.

love to see more interviews like this

breath of fresh air. loved many things he said. ring true for me. thank you for the interview!

The interviewers beard grew pretty quickly!

@AsiyaBajwa

5 жыл бұрын

😁

@lamar3448

5 жыл бұрын

That’s all lighting

Inspiring thoughts. "Choose your first idea", it meant a lot actually.

I love his design and his philosophy. You feel his passion through his work.

Very influential designer! Mind blowing work! His philosophy can define industrial designers for the better understanding of the world and how to be a better designer for yourself!

My favorite line is when Oki Sato said "Fun is in function"

"I am like mother" I unironically liked this.

As an architecture student, I am inspired A LOT. A great artist🌟

Choosing the first idea is so unbelievably helpful

what a clean and smooth interview!

@trumpet90909

5 жыл бұрын

Just like Braun's new Intelligence Shaver system available now! CLEAN AND SMOOTH LIKE HIS FACE.

"Choose the first idea!!" Thank you!! As a design student I always thought for that to the best way forward even though they always push us not to stay on one idea and keep brainstorming. I tend to go back to my first one as it's always my strongest one. I remember Tommy Hilfiger say the same thing but I never took it seriously because of how we are trained at school

When you are lost in a project, choose the first step. That is the best idea. Loved this interview.

Simplicity + Beauty + Fun + Imperfection + the first idea ! The interview is short but it does really cover alot!

I love this guy!

yeah exactly, Perfect, that has always been my principle, "Choose the First Idea" .

im an architecture student and ive watched this video over and over. i cant explain what it does to me but i always feel alot better after watching it

Thank you so much!!! I really loved this

The word FUN is inside of Function... hm

@louwaars

5 жыл бұрын

well in English it is..

@mariabascogarcia1195

5 жыл бұрын

Also, "unction," yes yes yes, hmm, very captivating. How does anointing people with oils find itself in your desIGNPROCESSZZZ?!!? this video, man.

@valiullah

4 жыл бұрын

The word FUN is inside of Funeral also...hmmmmmmmmmmmm

"Technology is about making pleasant mistakes" I love this idea 💡

Beautifully shot!

GQ please do more with this host we are really missing quality content on youtube !

Wow

@raghedal-tahan616

3 жыл бұрын

this comment is weird

@TryHarish

3 жыл бұрын

@@raghedal-tahan616 this comment is weird.

i love this dude

brilliant video! beautifuly shot!

This is a new level of thinking and new level of future designing i saw it late but it is awesome

This is Absolute Brilliance!!!!

Guy literally shaved then shows up at the interview with a beard. That's some miracle growth hair.

Now this spark joy!

Great video i really enjoyed the ideas and to watch some examples and I would have loved it to go even deeper into an example of a design process- but inspiring and uplifting to listen to

The interviewer looks like a french hipster parody character in a movie and whats's with that intro

his english is amazing

I love the simplicity and beauty of his design.

incredible insight of his creative mind

Japanese always find a way to convince you into doing great things

"Eliminate anything that is unnecessary." - wears a tie

At 3:42 right there a subtle yet thoughtful is one of the beautiful takeaways. Could relate with the book Flow by Mr. Mihaly.

I really like the style of Oki Sato's clothes.. so simple, so comfy

Jeeeze why’s there so many negative comments about the interviewer. You speak of him like he structured the whole video and chose every shot. No need to put others down when they’re just trying to do their job.

Anyone have a clue what the song in the background is?

OMG! The cabbage chair is so simple yet amazing and that I salute you Ar. Oki Sato

Loved it, the way he work, the way he start design is Incredible

Choose the first idea

Oki sato, thank u for being born

admiration and awe

Choice the first idea, it is the best one - that is a classic quote Mr Sato