Can we expect Tudor to Overtake Omega in the next few years? From Improved Manufacturing, Advertising, an Understanding of their End User and Attainable Prices. One brand is aiming to put more of their watches on wrists, the other is aiming to become more exclusive. What are your thoughts? 🥃

@youtubeuser8436

11 ай бұрын

Never ever! Both brands play in a completely different league! Omega is from the quality, prestige and history way much better then Tudor! Tudor only copies almost 1:1 the watches of Rolex. Anyone who can't get a Rolex or can't afford one goes to Tudor. The only reason Tudor is so successful is the hype around Rolex. If the availability of Rolex watches were like that of Tudor watches, then no one would buy Tudor watches. Or at most those who can't afford a Rolex.

@ID-Guy

11 ай бұрын

Very well said. It is that attainable Rolex for a lot of folks and I do get this feeling that Tudor's game has improved a lot. But then they're also that good substitute for those who don't want to wear Rolex too possibly? Is Tudor less pretentious than the older brother? Agreed though that there is a huge gap between the two (Tudor and Omega) - history, watchmaking, design etc. Tudor would need to take far bolder leaps to match their standards at a deeper level 🥃@@youtubeuser8436

@italianstallion3130

11 ай бұрын

@@youtubeuser8436100% correct. You listen to people hype up Tudor - then you go to a store and see them in person and think “am I just taking crazy pills??” What are people seeing that I’m not?!? I think there are Tags and Tissots that are better looking and better designed than Tudor. People think there is an image problem with Rolex- but Rolex is actually an amazing watch- to me the image problem is Tudor- the only reason you would buy one is because you care about image and want to look you are wearing a Rolex but you simply couldn’t afford it

@ChristopherJones2

11 ай бұрын

@@ID-Guy I just think Tudor has a long way to go. They have to pass at least 10 brands before they catch Omega and no offense but tutor is a homage company and expensive one. The first time I saw a tutor black bay 58 Sean Connery was wearing it in doctor No in 1960. It's exactly the same watch. Love your channel and thank you for all the great content

@MrZanzibar123

11 ай бұрын

If Tudor keep their prices lower while catching up in METAS, and Omega keep playing Rolex games, Omega will fall to the one, two Wildorf punch. (Aiming at the youth is smart, too.)

The price increases and the lack of improvements in the last 4 years, alongside the lack of initiative to listen to the community and the hundreds of "special editions" has really hit my love for Omega in the last years. They need to reasses they approach and stop increasing prices

@garyboyle695

11 ай бұрын

Why. It's worked for Rolex for decades, go on, tell me how that's different?

@robbiedazzler6358

11 ай бұрын

Very good comment and summary maybe they need to size down a bit and lower that price a touch and also stop making so many limited editions that no one can get!! Ie snoopy

@tapirdeaalex7104

11 ай бұрын

@@garyboyle695 What I wrote isnt the case of Rolex at all. They dont do special editions, they dont increase prices more than 2-5%/year and their bracelets are superb compared to Omega. I despise Rolex for their lack of rrspect to the customers in the last 5 years, but I have to be honest.

@albundy3929

11 ай бұрын

I don’t see a better value chrono or diver than omega. Prices are down right a bargain compared to other brands.

@SJCB27

11 ай бұрын

@@tapirdeaalex7104Have to take issue with your bracelet comment, Mate. Having been lucky enough to own Rolex, Omega and Tudor; the engineering in Planet Ocean and SM300 bracelets is easily on par with Rolex... And I would also say that the newer “T” fit Tudor offerings are very nearly as good too!

Tudor is rapidly improving. They listen to collectors. Various sizes. T-fit clasps. We now have a fantastic Jubilee.Metas.I think there is Rolex DNA in the management, whereas with Omega, each release seems a cash in rush job to hit a financial statement target for Swatch group.

@jamesrobert4106

7 ай бұрын

My sentiment exactly. When Omega started selling crappy sunglasses with their logo on and made by the Luxottica group it became clear what Omega now is.

I believe that Swatch wants Omega to keep moving up market. Because of the “Tudor Problem” to swatch, they have been really propping up Longines. Just look at the 2 recent GMT models, the new Conquest and so on. All of this to outplay Tudor Eventually

@GoTerpsGoBlue

11 ай бұрын

Spot on

@Moonshine2301

11 ай бұрын

Absolutely correct. And they are also bringing Tissot to a higher level with more automatic movements and interesting retro designs.

@zapisztosobie

11 ай бұрын

Agre, Onega is going after Rolex and Longings after Tudor.

Omega will always be my favorite brand. They’re where I started my journey collecting luxury watches. Unfortunately their constant price hikes are making it hard for me to buy new pieces. Instead I find myself turning to vintage Omega references because they are still affordable. Tudor on the other hand punches way above its price point. My FXD is worth every penny I spent on it, and it’s an incredible watch. Still, my all time favorite watch will continue to be my Speedmaster. I bought it new in 2019 for $3,650. Can’t get them for that anymore unfortunately

@jimmy7494

11 ай бұрын

Totally agree

Omega has an amazing back catalogue of awesome designs, I wish they’d focus more on that. And lower their prices a bit.

@ID-Guy

11 ай бұрын

You and me both man! 2254's, 165.024's, older Railmasters and so many others... They could make a killer selection of modern designs from them. Alas, their prices too... climbing to a point where we have to pursue the older models 🥃

@bobj8877

11 ай бұрын

​@@ID-Guyagreed, they certainly have the watchmaking capacity to re-introduce more historic models without affecting the production of newer model lines. I was lucky enough to have noticed and pounced on the CK 859 before anyone really realized it existed, and I absolutely adore that watch.

@ID-Guy

11 ай бұрын

I have been so, so close to grabbing an 859 too... Beautiful, beautiful machine and congratulations! The fact that it has that aviation background, silver dial, blued hands...sector dial too... feels like something right out of the late 30's 🔥@@bobj8877

@bobj8877

11 ай бұрын

@@ID-Guy all of that drew me in, while the hands are the "fire" that has held my attention. They truly dazzle in the light and are so well shaped and polished.

@Bestow3000

11 ай бұрын

Omega feel like they're taking shortcuts a lot nowadays even with METAS certified movements. The new Aquaterra is a pure example of what could've been a great watch but falls short on a lot of issues.

Agreed tudor are definitely on the up,but I believe the watches that Omega are making at the moment there is not much between em and rolex.

I very much started the watch hobby as an Omega fan boy with Tudor nowhere on my radar. However, I have reached a point in these past year or two that I desire a Tudor very much over an Omega. As someone with a preference for mid size watches, one thing that Omega is lacking in comparison to Tudor is their lack of size offerings, and pursuing this philosophy that watches need to look big and bold on hand. Sometimes less is more and smaller, slimmer watches look better on a wrist. The fact that the main (non limited edition) watches such as Diver 300, RailMaster or Heritage Seamaster 300 dont come in a 36-39mm range next to the current offerings is basically an open invitation to push costumers elsewhere when looking for mid size offerings. In my opinion lack of size offerings for popular models (particularly for seamster diver and 300), especially given their thickness, is a big limitation for Omega at the moment to expand and stabilise their presence in the market, when clearly the consumer demand is shifting back to slimmer and more mid size watches.

@ID-Guy

11 ай бұрын

Feel like you 100%, I've been gravitating towards smaller pieces and found my "sweet spot" to be in that 36-39mm category. Still love a good 42, but those smaller (thinner case) sizes just feel so much more appropriate day in, day out 🥃

It seems like Tudor makes what people want and Omega builds what Omega wants. Omega seems to always have a spec or style issue with most offers. Easily adjusted if they listened to people. Tudor’s only issue is that it feels like they always have to hold back a bit. Omega could kill them if they really dug in Thank you for your video.

I own several Omega watches, and love to wear them. However, there have been three major misteps which have me concerned about if Omega is on the right path to align with its loyal customers: 1. The rapid price increases in 2023. Also limiting the AD’s ability to discount, so there is no room for the AD to negotiate. 2. I wanted to go into the Omega Boutique to look around at watches in the cases. The security guard would not let me enter three different times on the same visit claiming I had to wait for the one sales person to be available. This never happened before to me. 3. The Swatch Group reneged on selling the MoonSwatch on line. The nearest Swatch store is 2 hours away. I don’t think Tudor will outpace Omega with only one real line of watches, but Swatch is doing its best to turn off loyal customers like myself.

Own & like both very much , but my true ❤ is Omega Tudor are a serious player in the game with a huge appeal to the masses.

You are right. The love I have for my Pelagos 42 and FXD comes from the fact that they are like machined tools. They don't pretend to be dress watches because they know they are not. Plus the idea of people doing daring and dangerous jobs while wearing Tudor is pretty cool.

Biggest problem for Omega apart from Swatch group? They are unfocused. Throwing stuff at the wall and hoping something sticks. Great vid and have to salute anyone who uses the phrase “in situ”

@ID-Guy

11 ай бұрын

Tell you what boet, your channel is going to skyrocket in the coming year. Keep at it! I love listening to your take on subjects AND you're one of three watch channels I subscribe to. Trust the South Africans sharing their direct approaches on watches 😉🥃

@IrishScribbler

11 ай бұрын

Yeah, ‘cos creating an entire range of watches with one central theme to celebrate the model’s 75th Anniversary is just reckless. Were you using a mirror when you decided on your screen name? You forget the “at” after the tw part. 🤦🏻‍♂️

@Mike.thiswatchthatwatch

11 ай бұрын

@@ID-Guy and you made a grown man blush - running around the house screaming “ID guy knows who I am!” The wife is cracking up all the while. But yeah - Watch you for the same reason. No fluff. Just straight talk, great insight and well thought out perspectives. When I’m eventually all famous and stuff I’ll be around to suggest we do a collab. You do the industrial engineering perspective and historical angle - I take market and buyers. 😉 Springboks FTW 👍

If they improve the BB collection in a way you've presented in one of your recent videos, I can't see how they won't overtake omega. But it's good, that kind of competition will make Omega improve and consolidate their catalog (I think). They had their sub-rolex (price-wise) cozy spot for too long. Great brand, great watches, great heritage, just needs some polishing.

@DeanoTXR53

11 ай бұрын

Three years ago I was certain that the increased competition from Tudor would wake Omega up. But the years keep passing. And omega keeps doubling down and delivering more of the same. If we don't count the Moonswatch, they haven't had a true "hit" product in how long?

This was a thoughtful video. It supports why I never find myself wanting any Omegas as of late, while there are multiple Tudor purchases I want to make.

For me it comes down to this: As Tudor closes the technology gap separating it from Omega, Tudor Will increasingly be to Omega as Omega now is to Rolex: a less expensive alternative that is almost as nice and some will prefer aesthetically (or for other reasons).

@KezAH-GT

11 ай бұрын

They no where near closing the gap in my opinion in tech. Omega has co axial movements, I mean Rolex don’t even have that, so for Tudor to do that I can’t really see it happening. Omega finishing with exhibition case backs also on another level to Tudor in my opinion but that’s why it costs more.

Tudor offer great watches at a good pricepoint. A Speedie Professional cost around £4k 3 years ago. Now aroind £7k with the BB chrono panda with the Breightling movement at £4.6k?

One of the first watches that I loved was the Speedmaster. I would love to own one, but given the price increases I’m no longer in the market for one of their watches. After owning one Tudor, I fell in love with the brand and they are now the brand that excites me most. I’ve become a full on Tudor basic b, and I am perfectly okay with it.

@winduncan9818

11 ай бұрын

I'm also a Tudor owner (BB ETA) and was planning on getting a Speedmaster. With the new pricing I think I'm just guna buy a Explorer 2 (older 40mm model).

Ironically, if Omega copied what Tudor did and looked to their back catalogue, we'd have a serious race. Great work as always my man! I hope you're keeping well🥃😉

I still see Omega as a level above Tudor in terms of finishing and of brand prestige, but still see plenty to admire from both brands. Its fair to say that Tudor has done far better recently in terms of brand perception from the watch enthusiast community. I wonder though how that translates into the wider, non enthusiast global market for these watches?

Terrific channel. I miss the marathon streams very much. Hope you consider doing those again. BTW, the term is changing tack like on a sailboat, rather than “tact”.

Very interesting topic 👌🏻. Well made. Got me thinking ☝🏻

Omega needs to up their game asap. I dont think they realize ppl poor quality SM300 bracelet and countless launch of limited editions that made limited edition meaningless.

@ID-Guy

11 ай бұрын

Well said, lots of crit around the SM300 bracelets (I've never been a fan of them either, too heavy for my taste) and their limited editions... it's a shame because some of them are the most gorgeous BUT the prices are waaay too steep and many other things 🥃

@CarlosDanger215

11 ай бұрын

that whack bracelet and a valve delete option, please.

@Rodolfoguerra12

11 ай бұрын

So, the bracelet is ugly AF, but poor quality? I don’t think so, it’s excellent quality but horrible design.

@matthewsmcdill

11 ай бұрын

I have one and like the bracelet. I rarely have it on though, since I scratch bracelets pretty bad. I've got a unbranded mesh deployant replica and a nato it's on most of the time. The micro adjust is nice and it wears well on my wrist but I will give you that it's pretty heavy on the factory bracelet.

@mach78fl370

11 ай бұрын

That bracelet is one of my favorites. Do you have one, or are you just parroting the standard internet line?

Great video & excellent content. I agree with you across the board.

Omega has to do two things: one of them is called 165.024 and the other 166.010. Give them new movements, retain case sizes, price them a little less aggresively, and then sit back and just take our money. Tudor will keep doing well for all the reasons stated but Omega still has cards up their sleeve not played yet.

We are all waiting for the day when Omega will go back to Goldeneye era Seamaster and Trilogy models in 36-39 cases

New Tudor was always Rolex's cunning plan to undercut Omega. It is the young man's Rolex priced at the similar point that the Omega Seamaster 300 was in the 1990s. The designs may be vintage inspired, but reflect exactly what the young buyers want. Omega watches are getting too expensive for what they are, the Speedmaster has nearly doubled in price in the last ten years. A nice watch like the Omega Globemaster costs over 7 grand. Historically Omega was always a mass market mid tier brand, unlike Rolex which was a niche brand. So why do they bother to compete?

@ID-Guy

11 ай бұрын

I find it quite sad seeing my beloved Omega trying to move so high up the rungs suddenly with their new prices. But then we can still find their older pieces for bargains if we look hard enough. They have such a great back catalogue to reference from with their future designs... but no doubt, their prices will still remain high from here on out. Tudor on the other hand, pretty darn impressive seeing what they can offer 😉 Nicely said here Fredo 🥃

Great compare & contrast video.

Love the videos! When are you dropping your new tudor gmt prediction video? 😎

@ID-Guy

11 ай бұрын

I'll be getting it together soon, definitely in September 😉🥃

I just bought a Tudor Black Bay GMT Opaline dial for $3.920 so why should I buy an Omega Seamaster Planet Ocean GMT for double the price? I can see the shift to Tudor from Omega, it's all about price for a similar quality.

@WestCoastAce27

11 ай бұрын

Agree. Got mine 2 months ago and getting most of my wrist time at the expense of the BB Pro (1st Tudor) and P39. Omega white dial is very attract - but not at that price and certainly not with that terrible bracelet.

Would love either but thousands of pounds for a watch means I can’t justify it , add on servicing costs and depreciation means I will hang on to my 10 year old citizen which has had the capacitor and battery changed and serviced once . It is full stainless, scratch resistant, auto time , sapphire glass , aviator chronograph and looks beautiful and I wear it every day . Only Rolex ever seem to go up in value but I do love a good looking watch, maybe one day .

Always great videos

@ID-Guy

11 ай бұрын

And always fantastic having you here John. Have a super weekend sir! 🥃

Great analysis!

Omega,Tudor, Rolex, in this order😊

@ID-Guy

11 ай бұрын

I'd be happy with that 😉

If I wasn't going to buy an Omega because of the price increases, a Tudor isn't where I'm going for an alternative. It would be GS or Longines.

Every single video you post is spot on 👌🏻

Great stuff. Subscribed.

Excellent! Watching In Retro bar, vacation day 23.

very well presented, bravo!

Saying Omega is a poor man's Rolex is so unfounded, it's like there was a time when people used to say Audi was a poor man's Mercedes/BMW, while outdid in many aspects even back then. As in the car example, the watch is also the same, it's about what one can deliver at what price, and then there is marketing and hype (word on the street). My combo/cocktail is Omega with BMW, for few decades already. :)))

Omega, pls try to make thinner watches. Daytona vs Speedy, Subm vs Seamaster 300, Yachtmaster / Explorer vs Aqua Terra. Compare the thickness and you guys get the idea.

Omega has been losing me recently. Love the new 38mm shades aqua terra but they are priced at 9,000 CAD, which imo is just ridiculous. For context a black bay 54 is 4750 CAD. They are alienating themselves with their new pricing structure.

@ID-Guy

11 ай бұрын

Those 38mm AT's in general... fantastic, fantastic machines... at 5500 CAD maybe, possibly 5750... these new numbers are just madness 🥃

Great video, I think your analysis was spot on. I really like Omaga and have a vintage Speedy. But when I think of what new Omega I'd have I can't think of one. But, if I think of Tudor, a brand like you that I'm not that interested in, there are a couple of watches I really would have, the Pelagos FXD and the Red Bull Pelagos, I love the case materials especially. Omega is battling to be a luxury brand, but sometimes balancing luxury with functional utilitarianism can be hard, when you spend a large amount of money on a watch you're scared to scratch it, with Tudor there's an everydayness that's relaxed and easy to live with. Omega have so much heritage as you said, but are they becoming a little old fashioned... Thanks!

A great perspective on this and very interesting…

Tudor doesn’t not punch at Omega weight. I had the SMP NTTD, sold it and got and FXD. I couldn’t see the value in the NTTD piece and I got it for 6.5k after discount, now it’s 9.5k! Mental! That being said, the quality and finish to an SMP vs a Black Bay is no comparison. I have a black bay 58 and a green SMP 300 and the SM is another level. It meets pretty square on to my Sub 114060. Only really downside is you can hear the rotar when you move it around, probably because of its ceramic bearing. The Sub is silent. Other than that the SM is epic. I’m a big fan of the tank style bracelet too. When this new Spirate movement hits the line up prices will be on par with Rolex and I think we will see swatch group limiting supply. I had the Pelagos 39 and returned it due to QC issues. I’ve seen many BB58 in AD windows with misaligned bezels and markers too. Maybe with the new factory this will be corrected.

May I ask which watch you are wearing in the video? looks great on the black nato

That was a thought provoking video, well pieced and provoking.

Great analysis! Omega seem stuck in a tight leash, Tudor not so much. But then again, Omega has some more ingenuity in their calibers, at least with that co-axial thing. I´ve been eyeing Omegas for a while but here I sit. Completely satisfied with my in house 42 Pelagos. A daily beater. A very versatile watch for every occasion. Only my vintage Captain Willard or my CWC G10 (military issued from 2005) gets almost equal wrist time. The legibility and ruggedness is there in all cases. Maybe some Aquaterra or Seamaster will find it´s way to my wrist, just to bring some bling to it in the future. But as a daily beater? Sometimes one can get a bit tired of another Black Bay release in some "new" color but everybody including Omega does that too with their Seamasters in... blue. Sometimes I wonder if they are comparable at all. They seem to cater different urges. Oh, and don´t get me started about all those 007 models. Childish at best but mostly tiresome. Great video!!!

I don't see Tudor necessarily overtaking Omega overall, but they certainly are trending in that direction with certain audiences. Younger, sports enthusiasts are far more likely to encounter Tudor and their marketing. In terms of actual watch enthusiasts, I think Omega will maintain the lead, but that most collections with an Omega will also contain a Tudor. Grand Seiko is right there in that conversation as well. For whatever it's worth, I've purchased 4 Omegas and still have 3, while I've purchased 3 Tudors and only have kept 1 long term (BB58). That said, I'd love to add an FXD someday or maybe something that doesnt exist yet.

@ID-Guy

11 ай бұрын

Very well said here Bob 🥃

@KezAH-GT

11 ай бұрын

Tudor has trended with people also I think who really want a Rolex but can’t get one. It’s people who were not even considering Omega but just want a Rolex.

I really like both brands for different reasons. It becomes taste ... I own both and really love my watches

I mean, what can I add? As usual you just read my mind and the exact same thoughts I had just a few days ago thinking about that BB burgundy I’ve seen back in 2012. Something in that precise moment told me there was a new (very interesting) chapter. And here we are, talking about competing with a giant like Omega.

Brilliant video ‘Frank’ 🤣. You nailed it once again. 🙌👏🙏

@ID-Guy

11 ай бұрын

Who thought I was a Frank in the first place? 😆 Thank you as always Mark. Really hope you're well sir! 🥃

@Mark..P

11 ай бұрын

@@ID-Guy 🤣 You just started the video saying “I would like to be Frank”, so I was just supporting you 🤣

Omega needs to play this video in their boardroom on loop for a week.

Where did you get the nato with the butterfly clasp that is fitted on the zenith ? Love your videos, greetings from Germany 🇩🇪

@ID-Guy

11 ай бұрын

Great question man. I constantly browse eBay for 2nd hand Omega Natos. Happened to find one in Beige. And the Deployant was a very, very lucky find (they don't come up often) but also found it brand new on eBay for a decent price - Genuine 18mm Zenith Deployant clasp. The whole watch has been a lucky accident basically 😆🥃

Great video. I would like to get your opinion on if you believe accuracy matters when purchasing a watch. I think it's a fascinating subject that is probably split down the middle when people consider a purchase. I am somebody who 95% bases their purchase on the movements accuracy. Have you ever done a video on this subject and would you consider doing one in the future?

Love both brands and have owned several of each. In the morning, I almost always reach for one of the Tudors though. Great quality, great size and under the radar. When someone notices, you know they are a watch person.

Insightful marketing study. Thank you sir. Watching with the LHD on wrist (Ranger on the dresser), I couldn't agree more. Although, Omega coming with the new hardened steel on their big boy diver could be a game changer. Burns my butt how quickly and easily my Rolex watches have accumulated "character" 904 is a bad choice. Soft as butter.

I tried a BB Y&G. Liked it but didn’t make me feel like my old seamaster did. Traded for a aqua terra day date and I’m happy as can be. I’ll report back after the new wears off

I have both Omega and Tudor watches. Although the models I have are in the same category with utilitarian functionality, the design language and movements are different. Omega with the Co-Axial with 8900 (double barrel) METAS Certification, quality of construction, craftsmanship and finish does set it apart however, having a Tudor BB 58 925 and Ceramic (single barrel) METAS take them to a level of innovation that have my salutation. This is where the gap is closing. Will Tudor overtake Omega? Hardly unlikely but one never knows what the future holds. As a watch enthusiast collector, I am very pleased to have them in my collection and they are treated equally for different wearing occasions as well as purposes. Plenty of respect to both and I will not snob one over the other. Thanks @ID-Guy for bringing these to our attention and opening up the debate. Cheers!

Thanks for this video. My first luxury watch was the orange bezel 45.5mm Planet Ocean that I bought in 2006. I've had that watch for nearly 20 years now and its been to 4 continents with me on many adventures. I was pretty close to buying a new SM 300m when the NTTD watch came out. I love the look of that watch and I've always been a Bond fan, and the titanium appealed to me but the hefty premium over the steel watch seemed gross. Fast forward and the Tudor Pelagos FXD came out. I snapped that up in early 2022 and haven't given the NTTD a look since. The Tudor is less than half the price of the NTTD, has an interesting unique feature in the fixed lugs, is made of the same material, has an in house movement, has a ceramic bezel where the NTTD has aluminum. There is literally nothing that justifies the Omegas outrageous price. Tudor offers actual value, great watches at great prices. Omega offers great watches at astronomically marked up over-the-top prices for what you get. When I bought my Planet Ocean, retail price was $3300 dollars and I got it at a discount for $2300. Different times, sure, but when you're talking about dropping this kind of money on an Omega, why wouldn't you go for something else?

Superbly said sir…I couldn’t agree more with your perspective.

@ID-Guy

11 ай бұрын

Really appreciate it Daz, thank you brother 🥃

Agreed with you on almost everything said here… though it will take a while (maybe 10 years+) from a market share perspective. I’m a Rolex and Breitling fan-boy and have been trying to find my entry point into omega and Tudor… both have been difficult tasks. Other than the Ed white and snoopy, nothing from the omega line feels rare or exclusive… even the attempt to hold back the seaweed was not enough to make me want it. On the other hand tudor is also getting quite expensive though from a value perspective in what they offer relative to omega, I think it’s good value. Couldn’t really understand the wait list situation on the BB58 black over the last few years…

Short story long: Omega is cutting down a LOT of boutiqes now to make them feel more luxorious. Here in Norway we had 46 offical retailers of omega 4 years ago, now its a total of 6. Its the same all over the board, so def very interesting times ahead

@Teslaweekly420

11 ай бұрын

@@IDKline dont think so. Perhaps Trondheim is the closest one

A Tudor boutique pppped up recently in my city,. You could tell they were going for a more youthful vibe.with a younger, more casually dressed salesperson. Don't know how successful this strategy will be, but hopefully, Tudor avoids the marketing mistakes of Omega. It's a fine line between cool and cringe.

We’ll done. I have both and enjoy both. Funny thing, classic Omega Moonwatch and BB GMT, classic and modern classic. I would consider a Ranger but can’t think of any Omega that interests me.

Let me add some more comments to this video. My comments are about Swatch group, which is a very successful watch group that have lots of fantastic watch brands such as Omega, blancpain, tissot, Hamilton, rado, mido etc. In fact I like to collect more fun watches so I have almost all Swatch group watches as a watch collector. They are unique and attractive to me. Many Swatch group watches may be classified as fun and casual watches. For instance, I may wear a Swatch big bold iron watch in a weekend or sporting. The Swatch group offers much funs and affordable watches which I like to collect.

I am redirecting to Tudor over Omega for numerous reasons. Purely on specifications, the only advantage Omega has is Metas certification, and Tudor is encroaching on that. The facts: Tudor - 4hz beat, 70 hour power reserve, case height under 12mm; Omega 3.5hz beat, 55 hour power reserve, over 12mm case height. Then there is the price variance. Gram for gram, I find Tudor heading in a much better direction.

What a great video. I was literally thinking about this today. Like you, I am a HUGE Omega fan, but I own only one (1962 gold Sea Master that was my father's). I have four Seiko's, four Loriers, two Baltics, one Nivada Grenchen, one Scurfa, and a handful of other weird things. For a long time, I've been thinking about adding another Omega but I struggle with what... Many of the new offerings are large and expensive. I keep circling back to the old but amazing 2254 but lately, I keep thinking maybe I ought to look at Tudor! They keep adding watches to their line up that frankly excite me more. The days of them being "Rolex lite" are gone, but I do agree they will never escape that shadow. This said, while I love Rolex watches, I don't see myself ever buying one. Simply too much baggage there so.... Tudor time?

This year’s releases made me appreciate my collection even more. Currently wearing my Seiko SSK003 (blueberry) GMT. It’s a good time to be a casual observer. I’m sure we’ll get a few surprise new models later on this year. No doubt 2025 will be more bombastic for Rolex in particular.

I have and love an Omega and a Tudor. I think Tudor is currently eating Omega’s lunch - more new stuff, sticking to core competencies, continually offering better and better value. I agree Omega will always have a more luxurious reputation and they will always have the potential to put out winners, but they do not truly compete with Rolex and they are currently getting out hustled from “below” by Tudor.

I got a Tudor MN23 FXD as a result of your reveal and review. I have two Rolex. Neither getting any wear. I also have a Seiko Bullhead Black Horse. Maybe time to have just a two watch collection as none are getting a look in.

I, like you am a Omega fanboy. I feel that that with the resources they have can compete so much harder. Presently Tudor is a juggernaut, the town I live in has an AD and they are wonderful to work with. I would buy a watch on just the folks working there, well trained, knowledgeable, and fun to be around. I just hope that Tudor does not think that life ends at the Black Bay, now that the machine is running, fill another niche.

I am an Omega fan. I like Tudor but walk into any ADs in Singapore and availability of the range of Tudor watches is much less than that of Omega.

Interesting video & topic. I, like you am an Omega fan boy. Had a couple of nice pieces (SMP300 Chrono & Longines Bigeye) for a while now and thinking of adding a third watch. I like the idea of a Speedmaster Professional Sapphire Sandwich, but the current retail price and lack of deals is making me look elsewhere. That is where Tudor comes in. Especially on the secondary market. For me, the cost of living crisis is making Tudor much more attractive as something I feel is justifiable given what you actually get for your hard earned dosh. Here in the U.K., you can pick up 2022 Black Bay pro for £2,250-£2,500 which is sooooooo tempting…..! I think as Tudor continue to rise their prices, they may also have the same issue Omega are facing now.

@Rodolfoguerra12

11 ай бұрын

Bro, piece of advice, if you really want an Speedmaster, go for it, no other watch in the world will scratch that itch, the Speedy is arguably the most iconic watch of all time. Save yourself from spending twice. Cheers.

Completely agree with the entire video. I feel the old slim Omega are nothing like the thick modern ones. Massive costs up front, endless celebrity endorsements, terrible resale value, insane service costs, massive 13.5mm thick watches with old fashioned bracelets. Plastic versions 😂 Modern movements which offer nothing new over older ones, the service interval is no better, 3.5hz beat rate, 55hr power reserve? Voted with my wallet and bought a Black Bay 🎉 Absolutely love what they're doing.

I love my bb pro it's a brillliant daily driver , -3 a day constant , t fit which is so comfy.

I love both brands but lean more towards Tudor. The price, quality and looks are what do it for me

@ID-Guy

11 ай бұрын

I feel the same way, Price v Quality AND the fact that I can use them hard and not feel bad doing it. I won't be bashing my Omega on my old Beetle in the garage... like I have been with my Pelagos this past week 😆🥃

The question you pose kind of reminds me of the time when Rolex caught Omega napping by bringing out the Submariner, something from which Omega arguably has never recovered. It’s been said that those who don’t remember and learn from history are doomed to repeat it. I think it would be folly to scoff at the idea of Tudor overtaking Omega as well. A smaller company is by its very nature much more nimble and responsive to market changes and demands than a larger one. That coupled with the fact that Omega is shackled to and limited by the Swatch Group sets up conditions where it’s certainly possible for Tudor to surpass them. I always appreciate your thoughts and excellent presentations. I like to be challenged in my thinking. Very well done! 🥃

Interesting discussion. Consider this. There is no current requirement in any professional field for a NEW watch either by brand or in function. We do not need innovation to go to the bottom of the ocean, we do not need innovation to go to space, we do not need innovation to go to the top of mountains nor into caves nor middle earth, we do not need another another piece to measure the passing of time to a thousandth of a second for us to catch the train. We just do not have a NEED for new watches/tools. That is why most established brands with a heritage regurgitate previous solutions, previous models and produce more of the same and try to make themselves relevant. There is nowhere left to go nor solutions to be found. There are a few brands who are coming up with new ways of displaying the time, but again it is just ways to display TIME. There are no new frontiers therefore core brands like you mention will continue down the same road and harp back to the past with a different slant. Unless we find a new dimension to conquer then the mechanical watch has served its purpose. Now ! If I could get a piece that lets me know how long I have to live and provides a countdown.............best wishes LesG

The fact you can buy 2 Tudors for the price of a medium priced Omega and those Tudors are tied to the Rolex name , Omega has its future in doubt. Not to mention Tudor has neat calibrations.

@whereRbearsTeeth

11 ай бұрын

Neat calibrations?

Spot on. A great analysis. And always a place for both of these makers in our collections, regardless of the pathway taken !

@ID-Guy

11 ай бұрын

Thank you for this Glenn. There has to be a place for collectors to enjoy both (I certainly do 😉) Wouldn\t but bashing my Omega on my '68 Beetle in the garage... like I have been with my Pelagos this past week 😆🥃

I think Tudor watches are becoming enthusiast watches more and more while Omega watches are going into the „I want a nice watch but not a Rolex - regular dude“ category (which is in reality where the money really is in my opinion).

@KezAH-GT

11 ай бұрын

You could argue that Tudor is I really want a Rolex but can’t get one so I play some mental gymnastics to pretend that I got the real ‘Rolex Group’ enthusiast brand and pretend it’s got better tech and finishing then Omega

I am so happy that you have pointed out the major differences between the marketing standpoints. Omega’s marketing recently has been abhorrent.

No mention of Tudor's QC issues? The lume falling off? The date change incorrectly moving several days forward or getting stuck halfway through the date change? Come on man.

Omega is not competition for Rolex anymore (Market share), so it makes sense for Tudor to take market share from Omega.

Dare say the best watch channel on youtube.

@ID-Guy

11 ай бұрын

Humbled to be thought of so highly, sincerely 🥃

I think that Omega recognizes that most people buying luxury watches aren’t buying them for tools.. at the same time it does seem to be more visually appealing to see a watch as rugged and tough, which Tudor does well. That being said, I use my SMP and my BB58 equally and I can say that I see where the extra money goes in making the Omega. It’s a better built watch..

@Rodolfoguerra12

11 ай бұрын

Interesting. I also wear a lot both my Speedmaster and the BB58, and the difference in quality is noticeable indeed, I wear the BB58 more when I want to not be noticed or to go to work, but for every other ocasión I tend to wear the Speedy. Cheers.

I’m also an omega fanboy but there’s nothing in the current catalog that’s for me. The Ed white is something I’d buy if I didn’t care about water resistance, and the new PO 39.5 75th anniversary is something I’m very curious to see in the metal because it fixes a lot of the design problems I had with the current PO but besides that I’m at a loss with omega

@rhgrabowski3855

11 ай бұрын

The PO 75th Anniversary looks gorgeous in the metal. Tried it on at my local Omega Boutique.

@austinzizzi1142

11 ай бұрын

@@rhgrabowski3855 thanks I’ll have to check my boutique out for one then

Your zenith is beautiful. That seems like the best Daytona alternative to me

@ID-Guy

11 ай бұрын

It really is a special piece. A happy accident on all accounts! Considering the Modern Daytona wouldn't be what it is today without that lil nudge from the El Primero always leaves me smiling 😉

Spot on simple as that

Whoa, theo and Harris most recent video was about the same thing. Like minds.

@ID-Guy

11 ай бұрын

Seriously?? I don’t watch many other channels but this is great timing (ironically 😉)

First off: I doubt the comparison would sit well with Omega as I’m sure they believe they compete favorably with big brother Rolex. All great pts: Tudor has really hit their stride coming out with a number of pieces that made the loyalists happy and bringing in new customers (me). Omega… we’ll, they offered some shades of blue earlier this year. 🤷‍♂️ And agree on the marketing side; Tudor has a focus on utility; Omega… pretty people.

Omega wants the crown of Rolex (but will never have it) and Longines wants to break the shield of Tudor... The next few years will be very interesting among these 4 brands

@IrishScribbler

11 ай бұрын

Except as the older company of the two, they already had it. The only difference is marketing and celebrity endorsement won it for Rolex.

@Rodolfoguerra12

11 ай бұрын

Longines is much larger than Tudor in terms of sales and volume. More heritage, more markets, etc. Tudor, Longines and Omega are my 3 favorite brands right now. Cheers.

@whereRbearsTeeth

11 ай бұрын

@@IrishScribblerthere was a time in history when omega definitely built a superior watch to Rolex, and was a more prestigious brand. That’s not the case anymore. Popularity and prestige aside, Rolex hands down builds a better watch today.

@SJCB27

11 ай бұрын

@@whereRbearsTeeth “Rolex builds a better watch today”... Really? Based on what? Certainly not fit and finish and the Planet Ocean bracelet is at least as good as the Oyster... So, movement? 3235 v 8900 would make a very interesting discussion!

On 2nd thought. Maybe Omega shld just relaunch the 2252.50 (in that exact same dimensions) on the Omega 3-link bracelet, with a METAS certified movement, matte ceramic bezel, ceramic dial. 1 ver in titanium (titanium bracelet). Green dial. 2-3 ver in steel (fully brushed bracelet), black, white, blue dials. 2-3 ver in 2-tone (including a white gold) - Polished outer links bracelet Maybe 1-2 ver in full ceramic case with strap. Now lets see Tudor's ans to that.

Is Watchdives/San Martin going to beat Tudor? They just released six homages to the 39mm Tudor Pelagos - in Blue, Green, Black in Titanium and also in steel for a very low price

@BAF605

11 ай бұрын

Medium to long term these clomages will be a realistic threat all round.

@denniskai2331

11 ай бұрын

​@@BAF605 I own the original Pelagos - however, these homages are so good, and come in color-ways not available. The build quality is awesome. With no personal incentive - I think they're worth a look by anyone who wishes they had a 39mm blue or green Pelagos --- that is more faithful to the original Pelagos design

@ivanoschen

11 ай бұрын

Lol.

@whereRbearsTeeth

11 ай бұрын

😂

The analysis is quite impressive. To me, the most desirable dress watch is Rolex Datejust, while the best field watch is Rolex explorer 2 black dial. The most low profile and modernized diver watch is Tudor pelagos and is my most favorite diver watch in deed.

@ID-Guy

11 ай бұрын

Nicely said all round. I think any discerning watch person can enjoy the three brands differently 😉🥃

Great video and a major flaw identified in Omega’s marketing strategy, I think you are right if they don’t change they’ll get caught and passed by Tudor.

I’ve been an Omega fan for a number of years, and I agree about the service experience. It’s pretty much faultless. But the releases this year have been lacklustre, so far, and it’s been a pretty embarrassing show with the AT Shades collection…ages to deliver, sorting out the date window, still not readily available. Supposedly a 2022 release! I’m really not a Tudor fan, the watches are very solid, but almost every dial design is the same. I’m thinking there are brands doing far more interesting things at a whole variety of price points I’d love to explore. But if Omega come up with the goods with a new killer release (I’m hoping for 38-40mm Moonphase to rival JLC😉)….

I think Omega is right in moving up along the same price range as Rolex and Cartier. Leave Longines to duke it out with Tudor.

@tballz4350

11 ай бұрын

​@@SIZZO76u say the same thing over and over in various channels. Stop. Don't be a loser

In the same way that Omega sits under Swatch Group shadow, Tudor will always be in Rolex’s shadow. Both brands have issues; Omega has excellent movements, but too thick, its own design language, but their catalogue is a hot mess, too many skus, too confused, and they keep launching watch that don’t reach ADs for months or even years. Tudor almost has the opposite problem - effectively a one-range brand in the BB (non-enthusiasts can’t tell the difference from the Pelagos) and as you say derivative design; more spare than heir. Only the latest BB54 avoids the hockey puck aesthetic. Being too thick afflicts both Omegas and Tudors. I see sponsorships, ambassadors and gin-palace stores as just cost adding substantially to the SRP (but not adding value), that keeps rising - more for Omega than Tudor, but both are running up that hill of prices that don’t merit it. Aesthetics, design and brand image aside, Tudor’s key advantage is availability at launch and an understandable catalogue. I’m sure Omega would be a far more nimble, responsive, imaginative beast if it were independent.