We chat to the founder of Them Feels Eau de Vie, Blake Vanderfield Kramer and discuss the creation of Them Feels Botanical Spirits and the unique spirit category of Eau de Vie.
The four expressions of Them Feels Botanical Spirits are designed to evoke different moods and occasions, with each expression featuring three botanicals that contribute to its flavour profile.
In this conversation, Blake, The Feels co-founder, discusses the spirits industry's challenges and opportunities. He emphasizes the importance of creating unique and versatile products that cater to the preferences of different venues and consumers.
Blake shares examples of creative cocktails and highlights the positive reception of their products in international markets. He also provides valuable advice for aspiring entrepreneurs in the industry, including the need to understand the route to market, manage cash flow, and have a clear brand essence. Blake expresses hope for the future of the Australian distilling industry and the continued growth of unique and innovative products.