Introduction to Audiences in Google Analytics
Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users. In this video, you'll learn about audiences and how you can use the audience builder to create your own audiences.
Chapters:
0:00 - Introduction
1:58 - Create an audience
5:08 - Use the audience
5:44 - Conclusion
Resources:
Learn more about audiences → support.google.com/analytics/...
Check out the demo code for this series → github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server → / discord
Subscribe to the Google Analytics channel → / googleanalytics
Instructor → / matt_landers
#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #conversions #ga4conversions
Пікірлер: 21
Thank you so much for creating these videos. It is such a refreshing change to have some up to date content directly from Googlers, in plain language and who know what they are talking about. Please keep them coming!
Excellent job! Thanks, Matt
How do you add the "ALL Users" audience or segment to an explorer report? For example, I want to compare two segments together, one with specific criteria vs ALL Users. This segment is not available to bring into the segments section in explorer.
Thank you for the tutorial. One thing that confused me is about the membership duration feature. There is no difference on the user numbers no mater I set it to 7/14/30/max. I found out that if i want to set audiences like "add to cart in the last 7 days". I need to set the rule as "add to cart" + "event count > 0 in the past 7 day period". And in such case, I don't know should I set the membership duration to 7 or max or something else... Further clarification would be greatly appreciated.
very useful! thanks
Great Video!
Another great tutorial! Thanks. Will there be more tutorials coming up?
Why Organic sessions count is different in both traffic acquisition & landing pages report?
You say that membership duration is ppl who have signed up for the newsletter in the last 30 days, could you, please, elaborate on it? Is not it the count of days users stay in the audience for retargeting purposes?
How do I setup tracking for signing up for our newsletter? I don't see that as an event, I assume because I don't have it setup as an event? Sorry for the noob question.
Hello! Thank you for the invaluable content and everything you provide. Is it possible to create an audience in a demo account?
How do I setup tracking for signing up for our newsletter?
I am unable to see configure tab on my left toggle. Why is that the case?
Hello, I have a question for you, it´s possible to practice analytics from a demo account as a Google merchandise store or flood it, I'm a marketing student and I would like to learning how to use it
Can I create an audience based on the source they came from in the traffic acquisition ?
How long until Bard will do all this for me?
please how to export these audiences to GoogleAds
Why I don't have the Configure button on the side menu as you do?
@GoogleAnalytics
Жыл бұрын
Items from Configure are now in the general "Admin" settings. Go to the Admin (gear icon) button in the bottom left of the screen, and you can find Audiences in the second column.
Why can't you add an audience in the GA4 - Google Merch Shop account?
@GoogleAnalytics
11 ай бұрын
All users have the Viewer role for the Google Analytics Demo Account, so it's best for viewing data and adjusting reports. (Learn more about the Google Merch Store property here: support.google.com/analytics/answer/6367342 )