Hey Tom, thanks once more for you help! Really awesome! Your posts are an incredibly useful contribution to the DIY community! 🤟

honestly Tom i've been watching so many of your videos lately and i'm so glad i've discovered you!!! such a gem of a video as always :)

@tomdupreeiii

Жыл бұрын

Man I appreciate that so much. Thank you for continuing to watch!

How did I mss this video??? Great stuff Tom. Very clear and concise. Subscribing to you on the strength of this video 🙌

Thanks Tom, being watching all your videos!

@tomdupreeiii

3 жыл бұрын

Dude you rock! Thank you!

been learning a lot from your vids. keep it up bro.

@tomdupreeiii

3 жыл бұрын

Really glad they've been helpful. Thank you for watching!

Tom, thank you so much for this video. It's incredibly helpful, seriously! I'm a complete Final Cut beginner so I was really glad that you explained everything step by step. On Friday, I will use this template for my new single release and I'm pretty curious how the ads will perform. :)

@tomdupreeiii

5 ай бұрын

You're so welcome. Glad it was helpful. Thanks for watching!

Great video man I’m really gonna use the strategies when I make ads in Final Cut Pro also I love using the Ken Burns effect as well I use it in all of my videos lol

@tomdupreeiii

Жыл бұрын

Love that! Thanks for watching, dude.

Thanks for these vids - super helpful

@tomdupreeiii

Жыл бұрын

Happy to help!

Man, what you said works... IT REALLY DAMN WORKS! in 12 hours with new ads done as you said I got the same conversions of 10 days of my previous ads. It's incredible, I though that catchy videos could help and got thousands and thousands of link clicks, but almost no one went to Spotify (conversion rate at less than 0,3%). Now it is at 55%! THANKS! ❤️

@tomdupreeiii

3 жыл бұрын

Yes yes yes!! Dude, yes! This is what I'm talking about. I'm so glad you got good results with this method. It's so counterintuitive, isn't it? Congrats on the improvement in your ads!

@HellKey

3 жыл бұрын

​@@tomdupreeiii Totally! Please, keep spreading good knowledge

You do great content. Thx a bunch! It is encouraging to see that an extra burden of pro video is not necessary at this stage at least. I assume that your length choice of 15s has worked out as most optimal? My gut says, more parts, more interest aroused (like 30-40s of song) but I guess the trade-off is possible loss of follow-through because of short-attention span, even if the song is really good?

i followed this video to the letter and I love my end result! Can I ask, what exactly did you save as a preset(s) to streamline the process?

Hi Tom, great video and information! Quick question, is your conversion someone clicking to listen or an actual new follower on Spotify?

@tomdupreeiii

3 жыл бұрын

The conversion happens when someone clicks the button to listen on the landing page.

Good as always! ✌🏼

@tomdupreeiii

3 жыл бұрын

Thank you for watching!

Great video, really like the idea of having your ad being congruent with your landing page, I can see how they would improve the CTR of the landing page. Do you only run Story Ads? Have you ever tried 4:5 ratio videos for newsfeed? I've had decent results from that as well

@tomdupreeiii

3 жыл бұрын

Yeah dude, that consistent customer experience at every checkpoint is really beneficial. I've played with feed placements in the past, but I've had such good results with stories placements recently that I haven't needed to step outside of that. At least not for promoting music on Spotify!

@TJLawton

3 жыл бұрын

@@tomdupreeiii Out of interest, what is the CTR for your Toneden page?

@tomdupreeiii

3 жыл бұрын

@@TJLawton I’m averaging between 75% and 85% across all links. For Lions, specifically, it’s 84%.

@TJLawton

3 жыл бұрын

@@tomdupreeiii solid stats! I will have to try this out

Another awesome video!

@tomdupreeiii

3 жыл бұрын

Hey thanks! Appreciate you watching!

Hey man! Really great info and ways to market music! Is it too much to ask what you spent so far for this particular song? All the best from Sweden!

@tomdupreeiii

3 жыл бұрын

All told I spent about $200 before it hit Release Radar and the streams took off. Thanks for watching!

This is very helpful. How do you directly send them to a specific song via Toneden? I too use Toneden but it seems like my ad just takes them to my general Spotify page, not the specific song that I'm trying to promote with my story.

@tomdupreeiii

3 жыл бұрын

You can just drop the song’s direct link into the Spotify button field instead of your artist profile link.

Hey Tom, this very clear, thanks! From my Spotify for Artists I've seen your streams have skyrocketted this Friday! Is it because your Ad has triggered the Release Radar ? Can you do a video where you look at the data and analyze why it went so well, and what learnings you get from it ? :) cheers bro!

@tomdupreeiii

3 жыл бұрын

Yep, that's exactly what happened! I'm planning to do a video on the whole campaign once it's been active for a few more weeks. I want to analyze the whole thing and report on it.

@adriendelasalle8981

3 жыл бұрын

@@tomdupreeiii great!

great QandA, great vid. I actually used pexels with a vid and also pics from the same session for the landing page and it worked very well at 15cents a view. Ill check this one out! See you on Friday!

@tomdupreeiii

3 жыл бұрын

Awesome! Thanks for watching. See you on Friday!

Very helpful vid! What countries do you usually Target? Been trying to avoid any that could have bot traffic.

@tomdupreeiii

3 жыл бұрын

I target all Spotify territories with the exception of India and Philippines, as I have noticed the most bot traffic coming from them in the past.

@itsjfoster

3 жыл бұрын

@@tomdupreeiii sounds good thank you!

Serious gems and you use Final Cut Pro, appreciate it brother!

@tomdupreeiii

3 жыл бұрын

You're welcome. Thanks for watching!

Also, does ToneDen work for pre-release links? I already have a landing page through DistroKid so I’m wondering the benefit of ToneDen above either that or a Linktree page, etc. Is it just the branding/artwork consistency that you’re shooting for?

@tomdupreeiii

3 жыл бұрын

ToneDen does have a prerelease option but you have to pay for it. I like ToneDen because it’s super versatile and packed with free features. It also loads super fast (important with a landing page) and you can connect a custom domain for free.

Could you make a video about facebook ads and the changes of conversion event because of iOS 14? More to show if u got any problem because of it, and how did u resolve it.

@tomdupreeiii

3 жыл бұрын

Thanks for the suggestion! I'll definitely look into it and see about putting a video together!

@JayBurgin

3 жыл бұрын

I've been face to face with all the conversion event changes because of iOS14 today. I've learnt that you can only use conversion events that are within your domain, as you need to prove ownership of that domain by verifying it. so, to do that, yeed to have a business manager, add your domain to it, verify your domain, and then set up your events in the aggregate tool Facebook have now introduced. Using things like pixelme to forward a URL from your own domain to an external URL (Like Spotify) would be good to use, and then set up these URLs as custom conversions with the parameter 'URL contains'. that's all I've learnt so far though.. I may be missing some bits. This change is very confusing!

You are the best thanks!

@tomdupreeiii

Жыл бұрын

You're welcome!

Great info here. I made a flashy 15s music vid and ran it against a single shot of lip syncing vocals in my kitchen. The flashy vid took forever to make and converted at $.17, and the simple one got me down to $.09 and took a few min to make.

@tomdupreeiii

3 жыл бұрын

Man, I've had that exact same experience. I spent so much time creating music video clips for several of my songs just to have the simple cover art ad perform so much better. I'm glad I figured it out, and having the template now makes things breeze.

@thesuncollective1475

3 жыл бұрын

Yeah snap...I think the simple vid focuses on the music..flash vids are visual entertainment.?

@beaukaramoy

3 жыл бұрын

What editing software do you use? Im really hesitant to spend that € 328 on FCP. And Imovie can't have more than 1 overlay.

@nobodys.shapeshifter

3 жыл бұрын

@@beaukaramoy I use the phone app Cute Cut. I think I paid $7 for it. It is frustrating at times but it gets the job done.

Hey Tom great tips thanks a lot! What do you mean exactly with split testing? Setting up multiple Ads in the same Ad Set so that FB can direct the money to the Ad that converts best? Or do you mean using the A/B test campaign feature? Cheers!

@tomdupreeiii

3 жыл бұрын

Hey great question! I use multiple ads within the same ad set and let Facebook drive traffic to the one that converts the best. I never use the "official" A/B test feature that they have. They always suggest way too much money and way too much time to give me results of any value. By simply using multiple ads within a single ad set, I'm able to make a determination within a couple of days rather than a couple of weeks.

@oshanemusic

3 жыл бұрын

@@tomdupreeiii Alright that's how I have been doing it so far, thanks! And would you say having too many ad sets and ad variations could have a negative influence in the conversions?

@tomdupreeiii

3 жыл бұрын

@@oshanemusic yeah you can definitely overdo it. I like no more than three ad sets per campaign and no more than 6 ads per ad set. Ideally around 3 ads per ad set is perfect.

Hey man, great video! I've been thinking start to use these ads but i'm pretty new in social media things. I don't get the need of a landing page... Why not a link straight to the song on spotify? An other stupid question: Do you need to have a certain amount of followers to use this swipe up function? Thank you for your help

@tomdupreeiii

3 жыл бұрын

Hey thanks for watching! There are no stupid questions here. A landing page helps to qualify your leads so that only people who are actually interested in listening will click through (that's who you really want anyway). Secondly, it allows you to create a conversion campaign instead of a straight up link click campaign. And you can use the swipe up feature in ads regardless of your followers, but you'll need at least 10,000 followers on Instagram to use it organically.

@giohmHH

3 жыл бұрын

@@tomdupreeiii thank you!

Hey Tom, would you be willing to share what program you use for Cover art? I am currently useusing canva but I'm looking for a more flexible creator tool.

@tomdupreeiii

3 жыл бұрын

I use Final Cut Pro. I like it a lot.

@beaukaramoy

3 жыл бұрын

@@tomdupreeiii o wow even for static images, okay Thank you for you reply!

@tomdupreeiii

3 жыл бұрын

@@beaukaramoy oh man I’m sorry I misread your question. No I use Affinity Photo for cover art and all other photo editing. My bad!

Excellent video.

@tomdupreeiii

3 жыл бұрын

Thank you! I appreciate you watching.

Hi Tom, Would you recommend this over an ad using parts of the song's music video?

@tomdupreeiii

3 жыл бұрын

I would test both against each other and see which one works best. I've had luck with music video sections in the past.

@evanodyssey

3 жыл бұрын

@@tomdupreeiii Thank you so much 🙌🏻✨

Hey Tom! I see you do story ads mainly, but what about FB/IG feed and explore ads? Have you seen if including those options affect the cost of the CPC?

@nikitanchawhan7670

3 жыл бұрын

try it for yourself and let us know 😂

@tomdupreeiii

3 жыл бұрын

I used to use feed placements, but I've always found better conversion metrics from using only stories placements. It's the only placement worth pursuing for this particular method of advertising in my opinion.

@laaza2618

2 жыл бұрын

@@tomdupreeiii pip

Hi Tom this might seem a daft question but do I need to use the same pixel fir everything ? Or do I need a different pixel for each song ? Cheers

@tomdupreeiii

3 жыл бұрын

Hey not a bad question at all! You can use the same pixel for everything. No need to create more than one.

@Dazhoho

3 жыл бұрын

@@tomdupreeiii thanks mate much appreciated

Great video, ty! Why not go straight to Spotify and skip the landing page?

@tomdupreeiii

3 жыл бұрын

A landing page allows you to run true conversion ads, which has a few different benefits: qualifying traffic, reduced bot clicks, and better data to use for adjustment and retargeting over time.

@alanpern

3 жыл бұрын

Ah, I see, says the blind man :-) Thanks

Hey Tom, is that 9 cents per conversion in any specific countries, or a combination of countries? And what country converted the most? Thanks.

@tomdupreeiii

3 жыл бұрын

I've been targeting all Spotify territories except India and Philippines with the Lions ads. The most conversions have come from Brazil, Mexico, and Russia.

@conorjbrown

3 жыл бұрын

@@tomdupreeiii Ok, that's what I've found when I target all the territories too. But I also did some research and saw that these countries don't pay nearly as well as Europe/US/Australia. Do you know much about the payout per country? Have you tested any comparisons between Europe/US and the rest of the world to see what actually pays more (as oppose to just getting more conversions for less)? In other words, is it worth more money, or is it better getting only half as many listeners if they're from Europe/US compared to Latin America?

@tomdupreeiii

3 жыл бұрын

@@conorjbrown this is a good question. Yes, the higher-income countries do pay more per stream, so you are getting a larger percentage return on your ad investment (potentially, assuming you get the same amount of traffic from either area) but I've found that algorithmic traffic doesn't always correspond one for one with where your ads are targeting. I plan to keep testing both and learning more about the differences and advantages, and I'll probably make a video on it at a later date.

Hey Tom, thanks for this valuable info! Can I create this ad story using IMovie as well?

@tomdupreeiii

3 жыл бұрын

Yeah I don’t see why not!

@amiirmusic565

3 жыл бұрын

Ok great! Thanks!

My song came out over a month ago, do you think I can still crack the Spotify algorithm if I spend $100 per day for 2 days or should I just spend that money on a next release?

@tomdupreeiii

3 жыл бұрын

I would just spend it on the next release. You’ll have a much better shot at results doing that.

What's your usual cost per conversion for the US? I've tried so many different variations of ads for my song (all on Instagram Stories) targeted to the US and my cost per conversion is sooooo bad - like usually over a dollar!!

@tomdupreeiii

3 жыл бұрын

Mine started high as well and kind of hopped all over the board too. For that reason I didn't experiment with targeting in the US consistently until within the last month or so. Since keeping things running full-time, my cost per conversion has been pretty good. It started in the ~$0.25 range and has come down to the high teens. And I foresee it coming down even further over time.

Is this strategy still working well for your releases? I have seen a lot change with ads over the last few years

@tomdupreeiii

Жыл бұрын

Yes, for the most part. The main change for me has been narrowing the countries I'm targeting, but the basic framework still works like a charm!

@cblanchhiphop

Жыл бұрын

@@tomdupreeiii thanks! Definitely gonna try it out

Will this Swipe Up feature work for artists with a small number of followers? I thought I’d read that you need 10k to get the “swipe up” feature on stories, no?

@tomdupreeiii

3 жыл бұрын

Yes it will! It works for everyone with ads. You have to have 10k to use it organically.

Hey Tom, what about desktop view video? Or are stories just better? Cheers

@tomdupreeiii

3 жыл бұрын

I personally think stories are just better for driving traffic to Spotify. I've tried other placements in the past, but none worked nearly as well.

@jamesysmusic

3 жыл бұрын

@@tomdupreeiii Your the man, thanks Tom, it's a whole new world lol

Thanks!

@tomdupreeiii

Жыл бұрын

You're the man! Thanks for the tip!

@brokent163

Жыл бұрын

@@tomdupreeiii THANK YOU for the resources TD3, I don't know if I could have done this without the help you have given out.

Tom can you make a video about things we should'nt have on our campaign so facebook does'nt disable ur acc, I'm sure I'm not the only one that can't run ads because facebook keeps desabling my acc

@tomdupreeiii

3 жыл бұрын

Yeah dude, I'll be glad to look into making a video about that. Thank you for the suggestion!

Hey Tom. Which countries have you targetted to get that 0.09 conversion cost?

@tomdupreeiii

3 жыл бұрын

I targeted all Spotify territories with the exception of India and Philippines.

@pablor1278

3 жыл бұрын

@@tomdupreeiii That's amazing! One generally only sees these results with cheaper countries. Good on you

Hi Tom, I was creating an Ad and I selected only Stories placement. However after i added my vertical videos, the sound was only playing on the facebooks stories preview. For Instagram and messenger, only the video was playing without sound. Is that normal?

@tomdupreeiii

3 жыл бұрын

Yes, that's totally normal. Nothing to worry about!

@ventertainmentTV

3 жыл бұрын

@@tomdupreeiii I did it with a small budget and now my stats says that I gained 57 listeners but 76 saves. Is that normal? Any idea why the saves are higher than the listeners?

@tomdupreeiii

3 жыл бұрын

@VE MUSIC maybe some saved it, removed it, then saved it again? I’m really not sure.

So the problem I seem to be having is that facebook doesn't show my ad to the United States or the other major English-speaking countries. I'm getting conversions, my ad quality is ranked average or above average, I have all spotify countries selected (minus the Phillippines and India) but the United States, Canada, Australia, The UK and literally all of Western Europe has 0 or only a few impressions. Any ideas on what I'm doing wrong?

@tomdupreeiii

3 жыл бұрын

You're not doing anything wrong. Impressions, clicks, and conversions just cost a lot more in those countries, so Facebook is sending your ads to countries where that traffic costs 1/4 the amount or less. I'd continue to let it do its thing. That's what I do!

@triplebrap

3 жыл бұрын

@@tomdupreeiii Ok that eases my mind a lot, thank you :) (love the content btw)

For this song, did you only deliver your ads through stories?

@tomdupreeiii

3 жыл бұрын

Yep! Just stories.

@abdonis8884

3 жыл бұрын

@@tomdupreeiii thanks!

Why do we need a toneden landing page if you only offer a Spotify button? Wouldn't it make more sense to directly send the listener to Spotify without the landing page?

@tomdupreeiii

3 жыл бұрын

Having the landing page allows you to run a true conversion campaign which will provide retargeting opportunities, qualify better traffic, and decrease the likelihood of running into bot traffic.

@chrislineau9409

3 жыл бұрын

@@tomdupreeiii Thank you for the explanation!

If you only let them stream from Spotify, why use the landing page? Why not just link them to the song on Spotify? Is it for tracking?

@tomdupreeiii

Жыл бұрын

Yep, exactly. Conversions allow us to track more metrics and help to defend against bot accounts simply clicking the link without going to the destination.

@_mark17

Жыл бұрын

@@tomdupreeiii so I created and ran the ad. I got hundreds of clicks but zero people clicked through to Spotify. I was using a hypeddit landing page. I tested the link and it worked fine for me. Any thoughts on this?

How do I run the ad for 9 cents

@tomdupreeiii

Жыл бұрын

$0.09 cents was really only possible here because I was targeting Russia, Brazil, and Mexico (among other countries). I don't really advise doing that anymore. Instead, I focus on the US, UK, CA, AU, etc. now but still with fantastic results at $0.19 per conversion on average in Jan. 2023.

@OfficialAyooChris

Жыл бұрын

@@tomdupreeiii so instead of worldwide can you tell me the places to target for organic please , all the best ones you think💪🏽

@OfficialAyooChris

Жыл бұрын

So just us, uk, ca, au ? Or are there more I need for .19 cents

in germany i get minimum 0,4 -.- :(