Dean Winter, managing director of Hong Kong-based Swire Hotels, talks with James Shillinglaw of Insider Travel Report about the rebranding and growth of the company’s EAST Hotels boutique brand. Winter is banking on a new definition of what luxury is to drive guests to EAST hotels, which currently has properties in Miami, Hong Kong and Beijing with more to come. For more information, visit www.easthotels.com or www.swirehotels.com.
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