5:23 If you're in a medium to smaller company that's relatively successful, if you focus only on "efficiency" innovations it can be the beginning of the end of whatever you're doing 6:47 Kodak was the disruptor in 1900, but got disrupted in 2012 7:12 How can I be the disruptor and not the disrupted? 8:45 "Discovery skills" get new ideas 9:28 Their capacity to innovate is something you can see, it's behavioral 9:39 They think and act differently 10:21 #1 Ask questions - question everything 12:13 Every day I wake up wondering how many things I'm wrong about 13:12 Be comfortable being uncomfortable 16:11 He was fired for being too innovative 18:11 Brainstorm nothing but questions (don't answer or explain them), then prioritize some key ones 21:42 You can see problems differently by asking questions about it 23:18 #2 Observe 29:54 What's surprising? What's unexpected? 32:25 #3 Network (for new ideas) 34:43 Seek people who aren't like you 38:43 #4 Experiment 44:32 #5 Associate 48:38 "In the end, we are our choices. Build yourself a great story" - Bezos

Remember, it is scary at first but you must take that leap if you want to succeed.

Very helpful lecture, will let you think more and more

Perfect