Where Does Growth Come From? | Clayton Christensen | Talks at Google

Ғылым және технология

Clayton Christensen is an award-winning Harvard Business School professor and author of five books, including The Innovator's Dilemma, which received the Global Business Book Award for the best business book of the year.
Clayton presents brand new content on different ways to think about growth and he shared some of his unique perspective on "measuring your life" (as seen in his TED talk) with the audience.

Пікірлер: 385

  • @youcancanyou
    @youcancanyou4 жыл бұрын

    RIP Professor, you've been an inspiration for so many of us.

  • @asdf-jo4vv

    @asdf-jo4vv

    3 жыл бұрын

    What!!!

  • @talkwench340

    @talkwench340

    3 жыл бұрын

    @@asdf-jo4vv is a 35

  • @Nick_Tag

    @Nick_Tag

    3 жыл бұрын

    I bought one of his books online and it turned out to be signed!

  • @maxheadrom3088

    @maxheadrom3088

    3 жыл бұрын

    Sad news. This is the first time I'm hearing him - didn't even know who he was when I started. I used to have a very poor opinion about marketing and administration - he changed my mind. (I still have a very poor opinion about marketing, but now I see there are some aspects of it that are good).

  • @jamesnguyen7069

    @jamesnguyen7069

    3 жыл бұрын

    thats so sad. im glad you got the chance to meet him

  • @robbydyer4500
    @robbydyer45005 жыл бұрын

    Some takeaways. 1. The customer is not the right unit of analysis; the "job" needing to get done by "hiring" a product/service is. 2. Marketing with such "jobs" in mind is referred to as using potential innovations. 3. Entrants using disruptive innovations tend to defeat incumbents using sustaining innovations (which are still critically important). 4. Sustaining innovations make good things better, and are replicative in nature; important but not bulletproof. Often overshoot what the customer actually requires. 5. Incumbents survive disruptive entrants by also engaging in disruptive innovation on the side with completely independent business units. 6. Efficiency innovations do more with less, keeping a company competitive and increasing profits with the side effect of reducing jobs. 7. Outsourcing is easier than increasing profits, so companies outsource to improve their ratio. 8. Focusing on ratios is detrimental to national economic growth, which is critical for the market to prosper. 9. Disruptive innovations stimulate economic growth. Companies focusing only on efficiency innovations causes economic recessions.

  • @piyushupadhyay

    @piyushupadhyay

    4 жыл бұрын

    Thank you. I was leaving the talk halfway so reading your summary was helpful. :)

  • @RealEstateRadioTV-SA

    @RealEstateRadioTV-SA

    3 жыл бұрын

    I liked Point 1. 5.

  • @chris_2208

    @chris_2208

    3 жыл бұрын

    You forgot the most important part: how you measure your life.

  • @robbydyer4500

    @robbydyer4500

    3 жыл бұрын

    @@chris_2208 10. Achievement-orientation tends to value activites which provide immediate and tangible evidence of achievement, placing at risk an unmeasured domestic life.

  • @terrylee6904

    @terrylee6904

    3 жыл бұрын

    Thank you for the summary

  • @MoerreNoseshine
    @MoerreNoseshine7 жыл бұрын

    Perfect ending. Worth watching just for the last 4 minutes.

  • @AbracadabraFC

    @AbracadabraFC

    3 жыл бұрын

    It was indeed an absolute eye-opener, and a great way to end the talk.

  • @unboundsteam2213

    @unboundsteam2213

    3 жыл бұрын

    True dude

  • @DesignsnPrint
    @DesignsnPrint7 жыл бұрын

    These "Talks at Google" are making a big impact on my life. Now I have to read all his books!

  • @solartalkers

    @solartalkers

    3 жыл бұрын

    Lol! Same here

  • @temolder
    @temolder3 жыл бұрын

    00:43 1st objective: how to sustain success 02:04 2nd: how to create growth 02:56 3rd: theories for decision making 06:23 Recovery from economic recessions 08:33 Four types of innovation: potential, sustaining, disruptive, efficiency 09:25 Potential innovations (No. 1) 12:00 Jobs to be done, milk shake case 23:25 Architecture of jobs to be done 28:55 Sustaining innovations (No. 2) 30:39 Disruptive innovations (No. 3) 36:20 Why incumbents don’t prevent being disrupted, personal computer case 41:18 The Innovator’s Dilemma 42:49 Toyota case 46:08 Q&A: which companies have successfully prevented disruption 48:33 Efficiency innovations (No. 4) 50:03 Why are we not able to keep the growth, financial ratios 1:00:53 Q&A: what metrics to use to break out of vicious cycle 1:02:13 Q&A: what jobs can humans do after AI revolution 1:05:37 Q&A: what causes disruption: technology, application, market effect 1:08:15 Q&A: how to explain high-end, top-down innovations like Uber, iPhone, Tesla 1:15:05 Q&A: How Will You Measure Your Life?

  • @flipdejonge9153

    @flipdejonge9153

    3 жыл бұрын

    Great!! Thnx

  • @MohammedAli-xv6es

    @MohammedAli-xv6es

    3 жыл бұрын

    I like how the dude at 1:05:37 was essentially like "so snake oil doesn't cure anything, I get that, but is there a snake oil that can cure anything?" jj dude at 1:05:37 :)

  • @mmg6755

    @mmg6755

    3 жыл бұрын

    Hey Rick, great tabulation of the presentation.

  • @transformationalpianolifec1643

    @transformationalpianolifec1643

    Жыл бұрын

    Thank you

  • @zahidulislam2068

    @zahidulislam2068

    Жыл бұрын

    Great job, Rick. Your work is a good example of active listening.

  • @edgarcerecerez1
    @edgarcerecerez15 жыл бұрын

    My goodness, this is the most sensible comment thread I’ve seen in KZread - ever.

  • @michaelhands2189
    @michaelhands21894 жыл бұрын

    Even after his stroke, he speaks more clearly than I, on a good day, can think- And the last 5 minutes.. Wow!

  • @thepianist7084

    @thepianist7084

    5 ай бұрын

    have to agree with you about the last 5 minutes -- I mean, I was enjoying the whole talk but I think my life is now different because of his ending thesis. A powerful message for today.

  • @RealityIsNot
    @RealityIsNot7 жыл бұрын

    He is such a humble guy. Every interview/session of his, he make sure he greats/appreciate the host.

  • @polinakamarados3441

    @polinakamarados3441

    2 жыл бұрын

    T3r

  • @johnadams8066
    @johnadams80662 жыл бұрын

    Thanks professor Clay Christensen. Everytime I goto to bed I'm listening to your great lecture. Your theory some how changed the way I think in my life. RIP. Prof Clay..

  • @MagicmathmandarinOrg
    @MagicmathmandarinOrg3 жыл бұрын

    Professor Christensen’s brilliance and humility come from his faith. Rarely do we encounter such originality, incredible thoughts combined with humor and humility. It is true faith that help create these. Thank you Professor Christensen. You are as alive as ever.

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    You are so right ! A deep study of his life will reveal the answers to our lives.

  • @steenie4726
    @steenie47262 жыл бұрын

    This talk is more relevant today than ever. We’re seeing these ideas in real time with the labor market right now. RIP

  • @boston1977boston
    @boston1977boston3 жыл бұрын

    Heroic of him to give this talk while going through chemo and after experiencing a stroke.

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    His strength is super natural. Study his life Boston and you will receive more.

  • @wilhelmtell536
    @wilhelmtell5363 жыл бұрын

    Every successful company needs to hear and understand these principles. Clayton predicted Intel's fall 10 years ago.

  • @bigjigyeah
    @bigjigyeah Жыл бұрын

    Easily one of the best Talks at Google. So much to learn packed in one speech

  • @jorge.r.garciadealba
    @jorge.r.garciadealba Жыл бұрын

    I am happy I was able to see this amazing presentation.

  • @Evraya
    @Evraya6 ай бұрын

    If you serve people, if you work hard and similar to Clayton Kristensen, so much valuable, please, please feel free to NOT apologies for any disability you’ve been injured providing this service. It hurts.

  • @arkoraa
    @arkoraa6 жыл бұрын

    The man speaks better with half a brain than I do with a healthy brain ...

  • @jrbechthold

    @jrbechthold

    6 жыл бұрын

    right? he is amazing.

  • @particleconfig.8935

    @particleconfig.8935

    3 жыл бұрын

    how do you know it's healthy LOL =D

  • @rp2312

    @rp2312

    3 жыл бұрын

    He is amazing and he has left a great wealth of knowledge for us and for posterity!!

  • @nickvoutsas5144

    @nickvoutsas5144

    2 жыл бұрын

    He has a kindness and humour when he speaks

  • @AndrzejDworak
    @AndrzejDworak3 жыл бұрын

    Great talk and the last 5 minutes blew my mind!

  • @VirtualTripper
    @VirtualTripper3 жыл бұрын

    1 hour 4 mins in... this talk is amazing!!!!

  • @frederickbuhr8765
    @frederickbuhr87654 жыл бұрын

    It is a light that will never go out...

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    So true Frederick. Study his life for the deepest insights.

  • @phildoyle1224
    @phildoyle12243 жыл бұрын

    Vale Prof Clayton Christensen. This is hands down the best talk ever.

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    There is so much more Phil if you study his life and talks amigo.

  • @tauheedahmad6115
    @tauheedahmad6115 Жыл бұрын

    Such committment to the discipline. Salutes professor

  • @nicolasgrilly
    @nicolasgrilly5 ай бұрын

    This is one of the most powerful and unexpected conclusions I've every heard in such a presentation: talking about business and innovation, and concluding on divorce and growing kids. Truly brilliant. And so much kindness in that man.

  • @edgarcerecerez1
    @edgarcerecerez15 жыл бұрын

    This is the best marketing advice I’ve absorbed. So much respect for this man.

  • @nbme-answers
    @nbme-answers5 жыл бұрын

    @21:39 Prof Christensen is a hero. So humble. So insightful. So open & honest. A very special man.

  • @zahidulislam2068
    @zahidulislam2068 Жыл бұрын

    Sad to see such a brilliant man struggling with his health problems. God bless you, professor

  • @katiekat4457
    @katiekat4457 Жыл бұрын

    He may have had some trouble speaking because of his stroke but he mind is working extremely fast. You can tell by how witty he is and how quickly he can come up with answers to questions along with what seems like he knows every company in detail off the top of his head so his memory was working really well too. This is the first time I have seen him and I'm so sad to see all the RIP's. He looks very young to have had so many health problem and to have passed away. What a great talk!!

  • @peteryao9771
    @peteryao97716 жыл бұрын

    How can anyone even give this video a thumbs down! Awesome awesome talk

  • @zahidulislam2068

    @zahidulislam2068

    Жыл бұрын

    Simple. Thumbs pointing to their own intellectual level of understanding.

  • @neoaureus
    @neoaureus4 жыл бұрын

    I just love this man....for his clarity and courage .

  • @1WaySafe
    @1WaySafe6 жыл бұрын

    I am happy I woke up to watch this. you know your stuff.

  • @GR_BackingTracks
    @GR_BackingTracks Жыл бұрын

    Four types of innovations: 1. Potential products 2. Sustaining innovations 3. Disruptive products 4. Efficiency innovations Architecture to every job to be done: 1. There's a job to know given the situation I'm in. Functional, emotional, successful 3. How will they choose us. 2. What are the experiences we need to provide to do the job perfectly. 3. What kind of brand do we need to apply to that product.

  • @junkmail75034
    @junkmail750346 жыл бұрын

    God bless you Clay. Praying for your cancer treatment.

  • @RowanGontier
    @RowanGontier7 жыл бұрын

    The talk reminds me of the importance of long term thinking. However, immensely successful disruptors can give the wrong impression about the realities of changing course. For the most part, the companies and individuals that stick to their knitting, and adapt over time, are the ones who are successful.

  • @anonymous.youtuber
    @anonymous.youtuber3 жыл бұрын

    Very elucidating talk. May he rest in peace. 🙏🏻

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    There is more to learn by studying his life Claire.

  • @astroanuuj
    @astroanuuj7 жыл бұрын

    God bless you, you are a great man. I am so inspired by you and your books. Thank you.

  • @OnionKnight541
    @OnionKnight5412 жыл бұрын

    it's easier to outsource than to innovate (regarding profit ratio around 54 mins)-- great point

  • @VictorAntonioLive
    @VictorAntonioLive2 жыл бұрын

    Brilliant talk...so sorry to hear of his passing.

  • @multiflasking5836
    @multiflasking58362 жыл бұрын

    Having studied marketing for a short while this, so far, has blown my mind, along with marketing curriculum I just studied, away.

  • @KonstantinosPlatis
    @KonstantinosPlatis6 жыл бұрын

    ..enormous respect for this person.....

  • @superbmood
    @superbmood3 жыл бұрын

    An outstanding talk. What professor Clayton says moves perspectives.

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    Yes he has a perspective that comes from listening to spiritual guidance. Study his life and you will be inspired.

  • @shyama5612
    @shyama5612 Жыл бұрын

    The answer to the last question on how to measure your life is such a perfect extension of how the metrics enabled short term success and optimizing for that metric ended up costing them long term success. Beautiful mind.

  • @openhousemiami
    @openhousemiami4 жыл бұрын

    Needed this talk today. Thank you Prof. Christensen.

  • @rohitbhardwaj8098
    @rohitbhardwaj80986 жыл бұрын

    Great!! Specially the last 5 minutes. Just sums up our lives.

  • @smashedhulk8492
    @smashedhulk84927 жыл бұрын

    21:40 before you start the video, explains a lot

  • @debjylee
    @debjylee7 жыл бұрын

    One of the most insightful yet humble speakers I've seen in a long time.

  • @justuskirigua6322
    @justuskirigua63226 жыл бұрын

    what a great way to explain how we use the wrong metrics to measure our lives. Amazing!!

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    So right Justus. Study his life deeply and you will find clear answers for your own life v

  • @RealEstateRadioTV-SA
    @RealEstateRadioTV-SA3 жыл бұрын

    Thanks to Prophet Uebert Angel, I got to learn about Mr. Clayton M Christensen in one of his Church Services. Regards South Africa.

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    Beautiful SPK. Study his life and talks and you will gain much.

  • @rcoronna6668
    @rcoronna66686 жыл бұрын

    This is an amazing talk and a highly recommended watch. True to form, Prof. Clayton is insightful, forward thinking and able to explain the theory and practical applications with clarity. This talk is engaging and offers a different perspective to the one currently being taught and practiced in many organisations. Prof. Clayton is an exceptional intellect and storyteller, his work and thinking is truly inspirational.

  • @neoaureus
    @neoaureus4 жыл бұрын

    The milkshake sentence is by far one of the funniest AND most brilliant things( at the same time) I've heard in my 44 year life.....hats off

  • @ghaffarellis
    @ghaffarellis7 жыл бұрын

    There should be an accreditation attached to this presentation which is a perfect 10/10 must see for startups.

  • @blackpeppericecream
    @blackpeppericecream3 жыл бұрын

    Thanks for sharing, your knowledge will live forever

  • @thehazarika
    @thehazarika3 жыл бұрын

    Great talk. By this analysis what Tesla and SpaceX is doing is absolutely perfect.

  • @joshuaremintier9990
    @joshuaremintier99906 жыл бұрын

    This talk is just absolutely amazing. Insightful and Inspiring :)

  • @nofurtherwest3474

    @nofurtherwest3474

    3 жыл бұрын

    Do you mind summing it up for me? What is the answer to the question: Where Does Growth Come From?

  • @Cyb3riano
    @Cyb3riano3 жыл бұрын

    The answer to the very last question is worth the entire talk.

  • @stephenotieno299
    @stephenotieno2994 жыл бұрын

    Oh my goodness, what a resourceful and brilliant prof. I acquired more things in an hour than I ever imagined.

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    And the deepest answers can be found by studying his life and talks on all subjects v

  • @carollynebrayner5867
    @carollynebrayner58673 жыл бұрын

    What a wonderful and enlightening talk, great lessons for us all!

  • @frankiefrank4853
    @frankiefrank48533 жыл бұрын

    Clayton, this content is required viewing. I will share this with care. Thank you.

  • @onyekaokonji28
    @onyekaokonji282 жыл бұрын

    May God bless Prof Clayton. His books and talks are always impactful.

  • @malcolmmanby8666
    @malcolmmanby86666 жыл бұрын

    To have a better product than your compactors is from the SOUL not from competition, and this process of creating can coms from the love of humanity, and the direction from an internal power, which is eternal and only need the same power of love.

  • @christineesser8826
    @christineesser88266 жыл бұрын

    Amazing man and amazing speech. Thank you for sharing this.

  • @knowledgdeseeker
    @knowledgdeseeker3 жыл бұрын

    One of the best business strategy talk, filled with insights. Great Q&A as well.

  • @ajaychopra3487
    @ajaychopra34873 жыл бұрын

    A very humble human being, with a very deep practical insight of his research know -how. Truly immense learning to listen / understand his perspective.

  • @joseavs
    @joseavs3 жыл бұрын

    A great master and as his books brings to us very powerful mind set to make successful decisions. Thank You, Professor wherever you are.

  • @ekanem2954
    @ekanem29543 жыл бұрын

    Amazing Talk! RIP Professor

  • @rp2312
    @rp23123 жыл бұрын

    He is one of the Best! Absolutely have tonnes of respect for him 🙏 Great talk and insights that can be implemented immediately to correct the course and steer forward to create growth and success! JTBD is powerful framework!! Thank you Clayton Christensen!

  • @ralphnabozny8494
    @ralphnabozny8494 Жыл бұрын

    what a good teacher. define and learn

  • @VirtualTripper
    @VirtualTripper3 жыл бұрын

    36 mins in... From my google history of recent times i see why I came down this youtube spiral. I'm glad to see Daniel Goleman's talks on Focus and Emotional Intelligence sits close by on recommended very close to Chris Cornell's Best of Higher Truth Tours video. I do wonder as Poor as I am if i should still feel as Guilty as I do for being as blessed as I am to experience such insight and beauty from the such is my youtube rabbit hole.

  • @snowman7234
    @snowman72343 жыл бұрын

    An incredible mind at work. Just wonderful.

  • @ramesherrabolu1590
    @ramesherrabolu15903 жыл бұрын

    Didn't know about him until I watched this lecture. I loved what he said in the last 5 minutes, something to digest

  • @rupaalsingh4047
    @rupaalsingh40477 жыл бұрын

    Hats off to u sir.... U sir are inspirational

  • @markadams4513
    @markadams451311 ай бұрын

    Thank you Clay for being one of the most brilliant and humble humans we've had the honour of learning from ❤

  • @colinwarn4606
    @colinwarn46067 жыл бұрын

    14:30 "There's gotta be a job out there for which they hire a milkshake to solve, and we need to understand what the job is." Woah.

  • @diazigy

    @diazigy

    4 жыл бұрын

    Colin, 3 years later I think I have an answer for you, and its Podcasts. If the job is to occupy a driver's mind during their commute, listening to Podcasts can certainly do that.

  • @joshsblee
    @joshsblee Жыл бұрын

    RIP Professor. Thank you for your contributions.

  • @particleconfig.8935
    @particleconfig.89353 жыл бұрын

    Lovely and insightful guy with humor. Love it.

  • @elsyalvarezr
    @elsyalvarezr3 жыл бұрын

    I am just reading his work now and its such an inspiration!

  • @parthparth1246
    @parthparth12467 ай бұрын

    Reading the Innovator's Dilemma changed the way I think....RIP Professor

  • @edcruz2706
    @edcruz27067 жыл бұрын

    It was worth my time - every minute of it, but the last 4 minutes are transformational - thank you

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    Study more of his life Ed if you will.

  • @drrnyadav
    @drrnyadav5 жыл бұрын

    Great talk with contemporary insight of the behaviour an economy shows in special cases of cycles.

  • @maxheadrom3088
    @maxheadrom30883 жыл бұрын

    That last answer was marvelous.

  • @hassanerwa2677
    @hassanerwa26775 жыл бұрын

    Splendid, I like the last four minutes of how to apply the disruptive theory in our family life , ...very useful

  • @shobhitmohanty5603
    @shobhitmohanty56033 жыл бұрын

    It's so sad that the quality of the talk, has not been matched by the quality of the video. Please show the slides in full screen to bring out full value of Mr Christensen's fantastic lecture. Thank you

  • @olfssen
    @olfssen5 жыл бұрын

    it is the most insightful speech ever!

  • @francisayivi6015
    @francisayivi60156 жыл бұрын

    Very insightful talk. Worth every minute!

  • @novihacks1933
    @novihacks19334 жыл бұрын

    enjoyed the whole talk, thank you for uploading this. Interesting thoughts and a lot ive learned just from this one video.

  • @DailyBread4U
    @DailyBread4U6 жыл бұрын

    Thought provoking bussines. I am applying those principles in my bussiness. Thank u for ur information.

  • @malcolmmanby8666
    @malcolmmanby86666 жыл бұрын

    We have new thinking to improve our education system, to bring growth to our younger generations yet to come, we must remove the obstacles of the past system that does not help with the growth of the brilliant young brains, that's suppressed.

  • @grateful7839
    @grateful78392 жыл бұрын

    Good man. Search the rest of his life to gain deep insights that will change your life.

  • @golden1a
    @golden1a7 жыл бұрын

    Great talk! Thanks for sharing!

  • @gopalkalra7720
    @gopalkalra77206 ай бұрын

    What a great person and deep thinker he was, rarest of rare

  • @zahidulislam2068
    @zahidulislam2068 Жыл бұрын

    What I thought is about the impression you have left on me. Didn’t know that you yourself have left this world forever. RIP professor.

  • @andrewbarker9447
    @andrewbarker94475 жыл бұрын

    thank you for making this available

  • @sandeepvk
    @sandeepvk6 жыл бұрын

    wow this guy is a genius !

  • @grateful7839

    @grateful7839

    2 жыл бұрын

    He had divine help.

  • @jordanjackson7171
    @jordanjackson71713 жыл бұрын

    Man I remember watching this in my kitchen in 2016. Complete game changer.

  • @ChipSpencer123
    @ChipSpencer123 Жыл бұрын

    Superb. Loved the part about how will you measure your life.

  • @ShinyChromeStar
    @ShinyChromeStar4 жыл бұрын

    The last question and clay’s response just blew my mind. Apart from the fact based talk hearing his personality speak really brings to light the importance of your loved ones.

  • @manojjain516
    @manojjain5163 жыл бұрын

    Great Talk. Really enjoyed it. Specially the answer to the final question

  • @clydecessna737
    @clydecessna7376 жыл бұрын

    A great man at his best.

  • @carlos.digitanos
    @carlos.digitanos4 жыл бұрын

    Great man! Thanks for this valuable content!

  • @realisingpotential7348
    @realisingpotential73486 жыл бұрын

    Inspiring and insightful

  • @siddharthr7142
    @siddharthr71422 жыл бұрын

    Beautifully concluded!

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