Indigenous Fashion Designer Reclaims Native Culture On The Runway | NowThis

Korina Emmerich is a fashion designer and sustainable fashion advocate reclaiming Indigenous culture and empowering her Native sisters on the runway.
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[NOTE: This video was originally published in August 2019.]
In this Her Stories interview with Korina Emmerich, the designer and activist describes her experience growing up as a Native person in a white society. She shares how she came to love fashion, deciding at an early age that she was going to be an artist who used fashion as her medium.
Emmerich utilizes colors inspired by Native American pow wow regalia. One of the biggest points Emmerich likes to make as a designer is to talk about how designers can use Indigenous references in their work without being culturally appropriating
"I think it's also important to think about how to use traditional Indigenous elements in modern-day fashion and keeping it modern," she says.
Emmerich explains how when she first got started, she was hesitant to embrace her culture and Indigenous fashion into her design but it is now a huge part of what she does today.
Through her work, Korina Emmerich is empowering young Native women and providing representation for young Indigenous women in the modern fashion world.
#Fashion #Native #Indigenous #Empowerment #HerStories #Women #NowThis #NowThisNews
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Пікірлер: 69

  • @flyingpaladin617
    @flyingpaladin6174 жыл бұрын

    Remember folks: it's cultural *appreciation* , not appropriation 😘

  • @tyrranicalt-rad6164
    @tyrranicalt-rad61644 жыл бұрын

    My mom was a local dress maker on our reservation. All her dresses were stricly for ceremonies, pow wows and special occasions.

  • @loveskimberly929
    @loveskimberly9294 жыл бұрын

    I LOVE WHEN INDIGENOUS MODELS ARE USED ♥️♥️♥️👏👏👏

  • @Trendlines_mc
    @Trendlines_mc4 жыл бұрын

    I still don't get why Native Americans ain't respected as much as they should but again what do i know i'm just a South African...

  • @pattihawks8514
    @pattihawks85144 жыл бұрын

    You’re very sincere and passionate about your work, your culture and your purpose. Prayers and blessings! 🙏❤️✌️

  • @junepark1256
    @junepark12564 жыл бұрын

    YES I'm so glad there are people like this

  • @samkemakhoba7981
    @samkemakhoba79814 жыл бұрын

    YAAAAAS QUEEN!!! I love this!!! Rise sons and daughters of the American soil.

  • @consciouseffort2789
    @consciouseffort27894 жыл бұрын

    Keep doing things your way in alignment with your values. She’s an inspiration.

  • @zurzakne-etra7069
    @zurzakne-etra70694 жыл бұрын

    yes to this! no to crappy inaccurate racist fashion styles..

  • @michaelrocks1529

    @michaelrocks1529

    4 жыл бұрын

    Let me guess, you want your land back?

  • @Toribell1928
    @Toribell19284 жыл бұрын

    Why are all the comments on this so bad (her work is amazing! glad to see a native woman getting the recognition she deserves)

  • @kerryn6714

    @kerryn6714

    4 жыл бұрын

    You should look again, there’s more praise than negativity right now ✌️

  • @palmshoot

    @palmshoot

    4 жыл бұрын

    @Tori T: And this video has only been up for a day.

  • @ajisenramen888
    @ajisenramen8884 жыл бұрын

    Help the Navajo Nation, they are not getting enough aid during this Pandemic.

  • @shiness6229

    @shiness6229

    4 жыл бұрын

    Neither is hopi

  • @derekhieb7458
    @derekhieb74584 жыл бұрын

    The Puyallup tribal motion adjacent to Tacoma Washington nice job covering this story.

  • @sharoneastwood.1025
    @sharoneastwood.10254 жыл бұрын

    The real American woman. Health, wealth and happiness to you. I wish you power life, sun and more power.

  • @robertschlesinger1342
    @robertschlesinger13424 жыл бұрын

    A great inspiration to everyone and beautiful fashion with great cultural meaning.

  • @MA-rf4hk
    @MA-rf4hk4 жыл бұрын

    Blessings are comming for natives and Glory is brightly emerging from them. Some races and cultures has been held down so long that all they can do now is to rise and for them the crowd will go Apeshit

  • @Hamoodiali485
    @Hamoodiali4853 жыл бұрын

    I didn't like her that much when she was in project runway because she was very mean and ill mannered, but now 7 years later she looks much more mature and inspiring

  • @maryfreeman3341
    @maryfreeman33414 жыл бұрын

    I love the colours and the designs. I wish I could wear some of them. I also love the vibrant colours and designs of native African cultures, and Asian cultures even historical costumes. But the social atmosphere now makes wearing any of these impossible. Can we change this? Or is it impossible, and I will never be able to wear any of them?

  • @maryfreeman3341

    @maryfreeman3341

    4 жыл бұрын

    @You Mad? I may well be but England is the place of no historical flamboyant costume. It was all borrowed from France in the 18th century, Spain in the 15th and 16th centuries, We even had Norman input from the Vikings and the Normans. I'm not sure I want to dress in blue wode.

  • @skywind8030
    @skywind80303 жыл бұрын

    Such beautiful work! It's so inspiring what you are doing. Keep up the great work for the indigenous people! ♥️🙏🦅🙏♥️

  • @aliciatorres2794
    @aliciatorres27944 жыл бұрын

    She has a beautiful soul, i love her clothing! Where can we buy her clothing?

  • @yellowbutterflyfish4339

    @yellowbutterflyfish4339

    3 жыл бұрын

    On her website, EMME Studio.

  • @aslj1179
    @aslj11794 жыл бұрын

    Thank you beautiful spirit

  • @BrickSomething
    @BrickSomething4 жыл бұрын

    Thank you! Salamat.

  • @sharoneastwood.1025
    @sharoneastwood.10254 жыл бұрын

    By the way the models are fantastic, beautiful and real.

  • @firerainkeeler
    @firerainkeeler2 жыл бұрын

    I make the Shaws and Indian Chokers for members of my Tribe and other Native's who ask me! I'm SAPONI Native American and CATABWA Native American, My Grandmother on my father's side is of the Black Foot Tribe, and my Great Grandmother was CARIBBIAN INDIAN, TAKEN FROM THE DUTCH WEST INDIES! GLAD TO SEE NATIVE AMERICAN FASHION'S😁🤗😉!

  • @Flo-zb8pw
    @Flo-zb8pw4 жыл бұрын

    🇿🇦❤️

  • @davidtorres6491
    @davidtorres6491 Жыл бұрын

    👍 to the fashion and Muhlenberg st ment, just talking to myself

  • @Gectms
    @Gectms4 жыл бұрын

    Very inspirational lady

  • @sean380
    @sean3804 жыл бұрын

    Good luck your family and you ancestors would be proud of you.

  • @fdsm9211
    @fdsm92114 жыл бұрын

    She is gorgeous.

  • @tonyshawley7536
    @tonyshawley75364 жыл бұрын

    Korina Emmerich in love.

  • @makaidiy5716
    @makaidiy57163 жыл бұрын

    Ammm how can i get the jacket at 2:57. It looks so bomb

  • @Jexveyi
    @Jexveyi4 жыл бұрын

    Hi

  • @sharoneastwood.1025
    @sharoneastwood.10254 жыл бұрын

    Korina American Woman.

  • @crencottrell7849
    @crencottrell78493 жыл бұрын

    I just wish she had acted more likable/less narcissistic on Project Runway

  • @bethsanchezyoga55

    @bethsanchezyoga55

    3 жыл бұрын

    wonder if that would have mattered had she been a man.

  • @Beeni-wello777
    @Beeni-wello7772 жыл бұрын

    Really models were Indigenous? 🤔 this designer looks like a friend of mine, she's Native and Dutch...Would be nice to hear these designers acknowledge their white or non-Indigenous ancestary. Nice clothing and good to see that this designer sews her clothing 👌

  • @msahakim
    @msahakim4 жыл бұрын

    Doesn’t she look like a liv tyler sister

  • @westyavro

    @westyavro

    3 жыл бұрын

    No she looks like Korina.

  • @bonehr4377
    @bonehr43773 жыл бұрын

    I would also ask all white & non native people to not wear your clothes It becomes cultural appropriation if whites wear her clothes According to Kori owns words !!!!!

  • @jorgecameras1
    @jorgecameras14 жыл бұрын

    Ropa 💲 Cosplay. boots

  • @mabelanntoman-harvey1261
    @mabelanntoman-harvey12612 жыл бұрын

    Be my clothes designer in mailbu I need native person there want one to teach my godmother godmother like my father there's hope with edina somali I have a mini home and jelouse people like Theresa wabigwan I have team vocal cords and gard

  • @mabelanntoman-harvey1261

    @mabelanntoman-harvey1261

    2 жыл бұрын

    I have a ride and a I want to do powwows there edina not like that but wannt to learn

  • @S_T_fania
    @S_T_fania4 жыл бұрын

    sooo cool i Always wanted to dress as a native Americans for Halloween but now that i am informed i will make may own costume and choose a tribe ☺️☺️

  • @theoistrying9904

    @theoistrying9904

    4 жыл бұрын

    No don’t please don’t. That’s like saying you want to dress as a black person .

  • @shiness6229

    @shiness6229

    4 жыл бұрын

    Go ahead it's nice to see that as long as it isn't in a disrespectful way like how some people make a mask but not know what it's for.

  • @AshCloud603

    @AshCloud603

    8 ай бұрын

    😞😞

  • @westyavro
    @westyavro3 жыл бұрын

    I feel like Project Runway went out of their way to humiliate this woman for her beliefs.

  • @bonehr4377
    @bonehr43773 жыл бұрын

    All her designs look the same

  • @bonehr4377
    @bonehr43773 жыл бұрын

    🤮🤮🤮🤮🤮🤮🤮🤮

  • @tangoz811
    @tangoz8114 жыл бұрын

    If she is so interested in bringing back native culture, she should have brought some other indigenous people to wear her clothes.. Just saying..

  • @indigenouswoman5956
    @indigenouswoman59562 жыл бұрын

    These are not indigenous original people period

  • @jacobortegatv1598
    @jacobortegatv15983 жыл бұрын

    5 dollar indian.

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