India Takes Flight - Air India's Brand Track

Музыка

Across cultures and continents, music has a way of bringing people together. Air India's new brand track echoes this universal bond through a harmonious symphony of classical Indian tunes with global melodies.
The track, created by the Grammy Award-winning singer-composer Shankar Mahadevan, the legendary percussionist Taufiq Qureshi, and the two-time National Film Award winner Prasoon Joshi, in collaboration with The Royal Philharmonic Orchestra, London, reflects the sound of a bold, vibrant, and confident India.
With Yaman Raga at its core, experience this unique 'jugalbandi' (musical collaboration) as notes of the composition flow like different stages of a flight.

Пікірлер: 120

  • @Aple_Nation
    @Aple_Nation3 ай бұрын

    Air India is now the first priority for all of my future flights 🥰

  • @Fgghgrgrhgfnvkmd

    @Fgghgrgrhgfnvkmd

    2 ай бұрын

    Mate you want to hold onto that for a few years. While the service has drastically improved, majority of the fleet is in bad shape. Wait till the revamp is complete.

  • @Aple_Nation

    @Aple_Nation

    2 ай бұрын

    @@Fgghgrgrhgfnvkmd its fine for domestic flights

  • @Aple_Nation

    @Aple_Nation

    2 ай бұрын

    @@Fgghgrgrhgfnvkmd ik ik... I have no rush

  • @alexparvati9917

    @alexparvati9917

    2 ай бұрын

    Change idea dost. Air india is the worst company ever.. Aircrafts are old and very unsafe

  • @blueinkbottle

    @blueinkbottle

    2 ай бұрын

    @@alexparvati9917 Don't just vent venom... where are the numbers to back up your ridiculous claim? Do you know what is the average age of AI fleet and where it stands as compared to other airlines across the world? I have been flying for 20 years and I see a genuine change in AI of late. Long way to go, but not as bad as you make it out to be

  • @edikurniawan547
    @edikurniawan547Ай бұрын

    I am from Indonesia, listen to this track makes me feel already in India with all the beautiful things only in India 🥺🥺🥺❤️❤️

  • @RigelVision
    @RigelVision3 ай бұрын

    This new redesign of Air India is lit 🔥🔥🔥🔥

  • @swathipriyaselvamurugadasa2956
    @swathipriyaselvamurugadasa29562 ай бұрын

    My favorite song ever…❤❤ One of the best Hindustani fusions I’ve ever heard…❤❤✨ That too sung by my favorite singer Shankar Mahadevan ji !!!

  • @digitalkido
    @digitalkido3 ай бұрын

    Indian flavour to the rest of the world😍🥰

  • @arpandey7043
    @arpandey70432 ай бұрын

    TATA's Air India will rise again👍🧡

  • @Kaafiristani
    @Kaafiristani2 ай бұрын

    As an Indian, I am so proud that Air India is making a comeback after decades of plunder by useless Sarkari Naukars.

  • @oops370
    @oops3702 ай бұрын

    Never thought a brand track to be such magnificent amd classical... Shankar Mahadevan ji💎💎🙌🙌😌😌🙏😌

  • @PAPI_VASI_Spotter
    @PAPI_VASI_Spotter3 ай бұрын

    Eagerly waiting for a FAREWELL FLIGHT of B-747 "The real Maharaja" though she is queen of skies 😍😋

  • @user-mc6id1qw2l
    @user-mc6id1qw2l3 ай бұрын

    Air India, headquartered in New Delhi is one of the best Indian and Asian airline. Air India is well known for its hospitality and world class cabin comfort. Air India was founded by JRD Tata which came to national airline of India. In 2020, Air India became a part of Tata group blending AIX,Vistara,Air Asia. Air India has destination across Asia,Europe,Ameria. JAI HIND

  • @static7815

    @static7815

    3 ай бұрын

    Very nice

  • @valroblox0

    @valroblox0

    3 ай бұрын

    bro copied this from google 😂😂

  • @m11nt

    @m11nt

    2 ай бұрын

    It's worse than Indigo

  • @geosgraphics

    @geosgraphics

    2 ай бұрын

    ​@@m11nt now it is rebranded by tata group and just youtube about air indias A350 now it is impoving and coming back to luxury

  • @mnsweeps

    @mnsweeps

    2 ай бұрын

    Lies

  • @MTarun-fy5ec
    @MTarun-fy5ec2 ай бұрын

    Really love the airline i will definitely become a pilot in this in future

  • @TheCEoboy
    @TheCEoboy2 ай бұрын

    feeling so proud to born in such an awesome country . This track💞

  • @siddharthbhatt5597
    @siddharthbhatt55972 ай бұрын

    I think this is beautifully crafted tune. It has all emotions that are positive, optimistic, rising and renewal. Well done Air India! Proud of you, our national flag bearer. May you continue to rise and shine always.

  • @ruinousinersia7049
    @ruinousinersia70493 ай бұрын

    Such an uplifting track

  • @saolichakraborty4912
    @saolichakraborty49123 ай бұрын

    A modern yet culturally rich India soar higher and higher like the mighty eagle!

  • @sashenrajreddy8901
    @sashenrajreddy89012 ай бұрын

    Air India, Please please post the back track of your Safety Mudras video? The music is perfection

  • @valroblox0
    @valroblox03 ай бұрын

    this is so good! lovely, great job Air India

  • @amon5124
    @amon51243 ай бұрын

    Looking forward to flying with Air India

  • @alexparvati9917

    @alexparvati9917

    2 ай бұрын

    You shouldn't

  • @rzmoonji_
    @rzmoonji_3 ай бұрын

    I need to feed on this track everyday. Every morning would be heavenly and beautiful.

  • @sandhyap2221
    @sandhyap22212 ай бұрын

    It became my mobile ringtone now... ❤

  • @user-ee6dr5yx8o
    @user-ee6dr5yx8o3 ай бұрын

    Air India is one of the few airlines to upload daily videos❤❤

  • @crystalhorizon9240
    @crystalhorizon9240Ай бұрын

    This makes me want to buy tickets to India right now! 😊

  • @Slicer400
    @Slicer4003 ай бұрын

    Work of art

  • @y.k.2726
    @y.k.27262 ай бұрын

    Awesome new music! I wonder how long until this new song can be heard on every aircraft, and whether it will become the equivalent of SQ's 'Symphony of Flowers' and UA's 'Rhapsody in Blue' for Air India.

  • @farhanahmed19781
    @farhanahmed197812 ай бұрын

    Beautiful

  • @zakwankarim3113
    @zakwankarim3113Ай бұрын

    Make my words, when it's under Sir Ratan Tata, we will again regain our position as no 1 airlines when its comes about hospitality and comfort .

  • @Al_xve
    @Al_xve3 ай бұрын

    Fantastic 😍

  • @gaurav2k
    @gaurav2k3 ай бұрын

    Can't wait tonfly the New Air zindia from ORD to DEL in 2026... please bring the new aircraft on this route

  • @N_ei_L

    @N_ei_L

    2 ай бұрын

    The new A350's are under testing on domestic routes for now, they'll soon expand these to their international routes too since the A350 is a long-haul aircraft

  • @KanhaAIR
    @KanhaAIR3 ай бұрын

    I love air india

  • @malaysamadder2634
    @malaysamadder26342 ай бұрын

    Marvelous 🙏masterpiece....

  • @TaknikiWorld
    @TaknikiWorld2 ай бұрын

    Mesmerizing ❤

  • @seanbellfort2298
    @seanbellfort22983 ай бұрын

    ❤🇮🇳❤🕉️❤ Incredible Air India. ⭐⭐⭐⭐⭐

  • @SusammaVarkey-xc6cm
    @SusammaVarkey-xc6cm2 ай бұрын

    Mm loving it

  • @amitavadutt621
    @amitavadutt6212 ай бұрын

    Simply wow🎉

  • @talkingdrops
    @talkingdrops2 ай бұрын

    Glory coming back to life ❤

  • @animeshakash7456
    @animeshakash74562 ай бұрын

    Amazing🎉

  • @pratiknilugal
    @pratiknilugal2 ай бұрын

    loved it. thank you!

  • @MrJoe79
    @MrJoe793 ай бұрын

    Great 👍

  • @PratonicSky
    @PratonicSky2 ай бұрын

    Really nice and energising. I was wondering if anyone knows which song AI used for the video of the new crew uniforms presentation.

  • @vinayjoshi4588
    @vinayjoshi45882 ай бұрын

    Proud of Tata and Air India. Truly India's global power. Can't wait to see the day where everyone is in line for Air India

  • @alexparvati9917

    @alexparvati9917

    2 ай бұрын

    They only steal money from us. Wake up guys

  • @romeotalento9413
    @romeotalento941328 күн бұрын

    @AirIndiaOfficial - I do love the track. Is possible to get this track and the track that was used on the safety video?

  • @user-mc6id1qw2l
    @user-mc6id1qw2l3 ай бұрын

    Wow

  • @lijuphilip2246
    @lijuphilip22462 ай бұрын

    Great Effort!

  • @navaneethakrishna7311
    @navaneethakrishna73112 ай бұрын

    ❤AIRINDIA❤

  • @triplestars8258
    @triplestars82583 ай бұрын

    ❤❤❤

  • @Imparth2995
    @Imparth29953 ай бұрын

    ❤❤❤❤❤❤❤

  • @davidsarkar6108
    @davidsarkar61083 ай бұрын

    ❤❤❤❤

  • @satvikkarmarkar
    @satvikkarmarkar3 ай бұрын

  • @magicblockgaming1409
    @magicblockgaming14093 ай бұрын

    perfect music for relaxation

  • @anand7168

    @anand7168

    2 ай бұрын

    Lol 😂

  • @user-Arun189
    @user-Arun1892 ай бұрын

    Is this Air India new boarding music

  • @praveenprakash141
    @praveenprakash1413 ай бұрын

    Please release an instrumental version

  • @Pj83732
    @Pj837323 ай бұрын

    👍

  • @tzgamer9779
    @tzgamer97793 ай бұрын

    1:58 ❤

  • @user-fq4oq5eg6x
    @user-fq4oq5eg6xАй бұрын

    My fvrt one but Spotify removed this 😐

  • @fromroots
    @fromroots3 ай бұрын

    I wish AR Rehman were given the opportunity to compose this

  • @justimproveatlife
    @justimproveatlife2 ай бұрын

    Is this going to be boarding music?

  • @anand7168

    @anand7168

    2 ай бұрын

    Hopefully not

  • @vineethg6259
    @vineethg62593 ай бұрын

    Please bring back the old logo and the name style/font, especially the Maharajah. They were unique and iconic. This new design lacks identity and looks like some random private carrier, not the flag carrier of India.

  • @RigelVision

    @RigelVision

    3 ай бұрын

    What?? Are you out of your mind?? This new logo name and style is what's making it look like a global carrier. How long do we need to keep a mediocre design. This new one is fire!! 🔥🔥

  • @vineethg6259

    @vineethg6259

    3 ай бұрын

    @@RigelVision I beg to differ. I see no "fire" or even a spark in the new logo/style. The centaur, sun rays, Maharajah and the name written in that distinctive English/Devanagari scripts was what defined Air India. I see nothing in the new design - no recognizable identity or theme. Its empty and soulless.

  • @jazze-te5fb

    @jazze-te5fb

    3 ай бұрын

    Change is life. Air India aim to become international carrier with its own new identity and charm,so it's good n wise decision to bring new concepts and product.

  • @Trickyx786

    @Trickyx786

    3 ай бұрын

    @@vineethg6259that old livery brings bad memories and tata want to start from 0 everything from fresh bringing the old livery on newer planes will be very bad

  • @N_ei_L

    @N_ei_L

    2 ай бұрын

    ​​@@vineethg6259I also thought so when I saw the new design for the first time. But it has grown on me over time and I can kinda see what the designers were going for with it. Would it be what I personally would design to represent India if it were up to me? Probably not, but it looks sleek nonetheless...

  • @user-ko2jw7jm4j
    @user-ko2jw7jm4j3 ай бұрын

    🕺🕺🕺🕺🕺

  • @richardnagarjunasuryaprase2010
    @richardnagarjunasuryaprase20103 ай бұрын

    Theme song

  • @ramakotaiahk7075
    @ramakotaiahk70752 ай бұрын

    🫡🫡🫡🫡🫡 🙏🙏🙏🙏🙏

  • @wackygaming9209
    @wackygaming92092 ай бұрын

    Hello Air India! Im a aviation lover and am just 11, and I even know some of the controls in aircraft and I also make videos on my own you can also check out them. Can you please give me chance to once sit in the cockpit or to visit your training centre by the ways, Im from India

  • @ramadesikangr
    @ramadesikangr3 ай бұрын

    Please move the headquarters out of Delhi

  • @Trickyx786

    @Trickyx786

    3 ай бұрын

    Nope it’s the aviation capital of India

  • @Trickyx786

    @Trickyx786

    3 ай бұрын

    Second its not Delhi but gurgaon is the capital which is in haryana

  • @aaryans5487

    @aaryans5487

    2 ай бұрын

    ​@@Trickyx786 gurgaon is not the capital of haryana It's Chandigarh

  • @ramadesikangr

    @ramadesikangr

    2 ай бұрын

    I have lived in Gurgaon it is Delhi in Steroids

  • @ramadesikangr

    @ramadesikangr

    2 ай бұрын

    Move it to a business like place eg. Mumbai/Navi Mumbai

  • @wherearewegoing378
    @wherearewegoing3783 ай бұрын

    Oh no this soundtrack is average at best, I was expecting more elements of sitar and classical violin to show up.

  • @anand7168
    @anand71682 ай бұрын

    Hope this is not gonna be played inside the air craft. Not suitable with these many dramatic elements. People prefer soothing music while being inside an aircraft. Please don't play such music there.

  • @N_ei_L

    @N_ei_L

    2 ай бұрын

    It's called a brand track and not boarding music for a reason.

  • @anand7168

    @anand7168

    2 ай бұрын

    You never know bro, still good to see your confidence that they won't use it as boarding music, I wish the same

  • @anniasthamajius9927
    @anniasthamajius99272 ай бұрын

    Why didn’t utilise Indian talents…. This was done uk

  • @darshilmashru8479

    @darshilmashru8479

    2 ай бұрын

    You think Shankar Mahadevan is British?

  • @N_ei_L

    @N_ei_L

    2 ай бұрын

    Haan Shankar Mahadevan ko toh Queen ne paida kiya hai na?

  • @mskinternational
    @mskinternational2 ай бұрын

    The music is very generic and disappointing. Sounds like music for a school play

  • @crazyherald9255
    @crazyherald92552 ай бұрын

    "Eh, Anirudh ko laao re", yeh kya bana dala BRO! Yeh "ta ka dhi na... ta ta" zamaana gaya. Modern India vibes to modern music. Dadaji type music nahin sunna hai :p Tum pooraney, tumhari music taste bhi poorani! Loved the modern logo, the website, even the app upgrade is epic!! But track screams Boring!!!! :/

  • @medbasic

    @medbasic

    7 күн бұрын

    CLASSICS SUNO

  • @shaaakings
    @shaaakings3 ай бұрын

    👎🏻for ignoring CCJ and CCN

  • @alexparvati9917
    @alexparvati99172 ай бұрын

    Air India is the worst company ever... Very old planes, unsafe, nothing is working, staff is unpolite, food is crap. Price is very high. Why do you cheat people like this?? My journey was a nightmare thanks to air India

  • @Around_the_world365
    @Around_the_world365Ай бұрын

    Air India is worst don’t bother to deliver your luggage bag 4 months bag still lying at Mumbai

  • @user-dp3yj6do1c
    @user-dp3yj6do1c3 ай бұрын

    Such a disappointment

  • @Skyboy320
    @Skyboy3202 ай бұрын

    An absolute headache. The air India express sonic tune is much better. Too much screaming going on here!

  • @steve8228
    @steve82283 ай бұрын

    one of the worst airlines in terms of service, customer support and overall attitude if air india staff. Its a shame that Air India represents India

  • @toyboyholidays8170
    @toyboyholidays81702 ай бұрын

    As an airline consultant, I expected something better.. This is basic and Generic an repeat. I would have expected something modern and killer tune!! BIG FLOP. Better redo it..Else its a big FLOP

  • @kunti_putra
    @kunti_putra3 ай бұрын

  • @KanhaAIR
    @KanhaAIR3 ай бұрын

    I love air india

  • @FictionChannelIN
    @FictionChannelIN3 ай бұрын

    ❤❤❤

  • @mayankrai6020
    @mayankrai60203 ай бұрын

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