Ikumen; the Japanese campaign to make fatherhood sexy
Japan is tackling gender inequality with a "hunky dads" campaign.
Japan’s workforce is shrinking and aging. To keep its economy growing, it needs more of its citizens to work, which means getting more women into the workplace. Nearly half of Japanese women quit their jobs after the birth of their first child.
To get mothers back to work, Japan’s government has focused on encouraging men to more fully share household responsibilities. The government started a campaign called the “ikumen” project.
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Пікірлер: 44
6:42 why did the editor decide to add this beautiful footage out of nowhere
@Qznews
5 жыл бұрын
Good question. Aesthetics? Pacing? To illustrate "society"? Tone? - It's nice that you notice these things, THANKS!
@dontmindme4466
2 жыл бұрын
rear fitment could do with a better job tho
I think putting children before 'honour' is a good policy. More care = more confident and mentally secure children.
ikumen has been around for 5 years? premium friday, shining monday...all of these policies have been around for a while but society is too traditional
It'd be interesting to get a comparison of Korea as a follow up video. They have a similar issue, but I think it's more pronounced.
Who else thought they were watching asain boss
@Qznews
5 жыл бұрын
We are flattered by the comparison!
@danielbenner7583
5 жыл бұрын
@@Qznews I think you just flattered Asian Boss.
So like i have a japanese friend and i asked him about maternal leave and all that and he said like "we have the law but bcs of that companies doesnt want to hire women" and im like so speechless idk what to say... And i know from my professor that taking paternal leave is like really hard
@Qznews
5 жыл бұрын
That's true in many places - just because a company offers parental leave (and governments encourage it!), doesn't mean the employees will use it - there is a stigma to taking too much time off work. How can we solve this?
@DeShoujo
5 жыл бұрын
@@Qznews honestly at this point i feel like itll depend on the company... Like the company actually need to encourage the worker to take leave. But then again the workers need to have like a thick skin and not listen to what people say about them taking the leave
Japan's workforce is highly saturated. A person shouldn't need to work all days of the week to make a living. And it shouldn't need two people of a household to work full-time either. That is the real problem with Japan. Skilled people or those who are good at their jobs cannot ask for a high enough salary. This is thus a inefficent way of solving a much deeper problem.
@GEricG
3 жыл бұрын
Japanese working culture needs to focus more on working more efficiently for less hours.
nice job quartz
Operation: Hunky Husband
This is an interesting and well considered endeavour.
Japan .... great job 👏👏👍🙏💜 Thank you so much
One thing though, if 1 parent is working 60 hours a week and the other parent is only working like 20 hours, no shit that the one who is working 20 hours has to do way more chores.
Good luck with that. Hikikomori and Kodokushi are unique in Japan and they say a lot about masculinity, control and bans.
どうもありがとうございました Dōmo arigatōgozaimashita
I just like the problem of rich countries they could easilly be solved by our phopo’s
Interesting .... change for the better ... stronger family
Having a Stage 5 on the Demographic Transition Model is solomiente in Japan. The idea can solve much. Yet, they are to already know that allowing immigration will help the most.
The declining population is a good thing in Japan, its better for the environment. However, the 'Ikumen' program is a great idea. Hopefully, more Japanese men will be able to contribute to their family lives.
I even noticed anime after 2014 is trying so hard to do this. they are trying to brainwash weebs into marriage which is hilarious xD
@Qznews
5 жыл бұрын
It is interesting to see where the cultural influence pops up.
@3mar00ss6
5 жыл бұрын
@@Qznews goddamn right it is
@Olematonnimi
5 жыл бұрын
It's not brainwashing. Anyway It's a lot better than the usual degeneracy Anime has.
@3mar00ss6
5 жыл бұрын
@@Olematonnimi nah it kinda is brainwashing ,but I agree it's better than the usual degeneracy LOL
@madlKmT
5 жыл бұрын
Could you give me some examples ? I just haven't noticed it
Lol
Cybirds new project after Ikemen Vampire (if anyone gets this you get some noodles)
first
I hate subtitles. Why on the earth only english videos do not translate in speech!
man... lifes rough for us modern men everywhere lol
@megidolaon384
5 жыл бұрын
So it's bad to encourage men to be better men and father's and to encourage them to spend more time with their families and children?
@minty8065
5 жыл бұрын
@@megidolaon384 I know right. Why are healthy relationships that bad ? It's actually a benefit to men but oh well... Op has no idea about the work culture in japan it seems. Men often work 24/7 and are forced to attend drinking parties etc. a lot plus do more hours that needed out of pressure. Making way for women would actually decrease that pressure as the man wouldn't be the only one making money. Remember, japan is expensive. That way he'd also have more free time and an overall happier life.
@sophiajune546
5 жыл бұрын
Wow, life is so hard you actually have to be a fair husband and father. So sad.
I think this is good but traditional roles are still important
@Larawish
5 жыл бұрын
why do you think that?