I loved meeting Schlatt at the side of highway 3, he crawled out from an underpass and stabbed me in the feet. He then proceeded to scream NYC #1 while walking away. Best fan interaction ever 😁✨

@jschlattLIVE

Жыл бұрын

Nice meeting you!

@GARGAMUNDA

Жыл бұрын

So kind of “him”

@walrusgiraffe3440

Жыл бұрын

I love New York (please let my family go Schlatt)

@spazzzyyy

Жыл бұрын

@@jschlattLIVE are you jay shlat

@TheHimikoToga

Жыл бұрын

@@jschlattLIVE bro come to England so I can meet you

these logos are actually quite fitting because it reflects how soulless the actual corporations are

@lewisbaitup6352

Жыл бұрын

Yeah, pretty coat of paint or not, there's no soul in these companies. We're run by the souless.

@Bigman-to2jn

Жыл бұрын

I have been scarred ed by the 2013 Super Bowl commercial

@amethystgmd

Жыл бұрын

@@Bigman-to2jn SAME

@lewisbaitup6352

Жыл бұрын

@jschIattLive 🅥 guys we better listen, it's schlut speaking

@kinseydesignsbrands

Жыл бұрын

As someone who used to design logos for Fortune healthcare and finance corporations, I 100% agree with this statement.

reminds me of when Schlatt & Co. turned their company logo to a picture of a statue of a monkey with big golden balls and then changed it back 6 hours later

@aldiktxt25

Жыл бұрын

Hi Ted

@whitesnakelol5868

Жыл бұрын

no likes?????

@TwoPlankHank

Жыл бұрын

What's up checkmark

@dagoatguti451

Жыл бұрын

ted is not wrong

@owenmcdonald5806

Жыл бұрын

Legends

After all the Twitter/X bullshit that’s been going on, we need a part 2 to this video

@sharkbyt8806

11 ай бұрын

I was about to say this

@ladycavalier

8 ай бұрын

Fr

@Roblox_mrtomas

8 ай бұрын

I ain't calling it X. What a Stupid name. Twitter is way better. CHANGE IT BACK! I miss old roblox logo It wouldve been S Tier but they changed it to a 8 year old drawing black logo. E Tier.

@Bunny_Bill

6 ай бұрын

I bet his head exploded when he found out it wasn't a joke. I need to see it.

13:14 Schlatt saying "Make no mistake, we live in a dystopian. It's just a whole lot more boring." goes so hard.

@YourFavDrone

3 ай бұрын

Bro is escaping the matrix💀💀 (but it did go hard)

@isg4

Күн бұрын

Nothing is a bigger torture than a boring dystopia

I like how the scripting style is a lot like his old video essays even though his delivery is like a modern Schlatt vid edit: Now that I think about it this video is suspiciously similar to Aztro's video on the same topic

@TheHimikoToga

Жыл бұрын

Glad I’m not the only one who noticed this

@emily-tg8wk

Жыл бұрын

i miss the old video essays so much

@uglen7420

Жыл бұрын

@Bully peter this is a bot too, do not like this comment (nor click the link)

@lunard8690

Жыл бұрын

May i suggest the newest Pokemon to search on KZread "THE SCHLEEVEE" it's like the SCHLANKET but alive

@schlim6763

Жыл бұрын

amen brother

The aggresiveness in "Schlatt's" "YOU WILL DIE IF YOU LOOK LIKE THIS" always gets me

I remember the iSnack thing. It was actually their experimental vegemite and kraft cheese mixture. They quickly ditched the name for ‘cheesybite’, which is a far more palatable name and makes me consider whether or not the whole thing was a psyop so that the public would more readily accept cheesybite.

Shlatt managed to say everything the art community has been screaming about Alegria for years. 😭😂

@newdoit3453

Жыл бұрын

Algeria 🇩🇿?

@adlersteiner4942

Жыл бұрын

Algeria 🇩🇿?

@theexiiedfeiiow4748

Жыл бұрын

Alegria 🇩🇿?

@Hambo325

Жыл бұрын

.... Algeria 🇩🇿?

@poopslinger_

Жыл бұрын

Algeria 🇩🇿?

I'm glad his editors are keeping the channel alive. The Deepfake is getting better every video. RIP Schlart 1998 - 2021 (struck by a sober driver)

@gracified16

Жыл бұрын

he died drunk driving 🙏

@tiiamaria_

Жыл бұрын

he died a hero, may his life honor the road of texas and the names from the incident of "1999"

@boomrangyt

Жыл бұрын

*sober crasher

@the_new_abnormal17

Жыл бұрын

this is actually hilarious /gen

@badaimerlolz

Жыл бұрын

I'm not so good on schlatt lore pls help

3:39 “But, they’ll be covered in June!” 😭😭

I studied graphic design in college and wrote heavily about this stuff, good to see I’m not the only one hating the ill-proportioned people.

"you don't have to reinvent the wheel... especially if the wheel is fucking rolling" is actually a banger line.

@SonnyLetsPlay

11 ай бұрын

Unless the wheel belongs to a car in which a family of four is driving in 99

@MumflrFumperdink-ev8hw

22 күн бұрын

@sonnyletsplay what the hell did he do in ‘99

@Kroooza

7 күн бұрын

​@@MumflrFumperdink-ev8hw murdered people. google j schatt 1999 incident.

I love that Schlatt’s main way of pinpointing history is just saying “before” and “after” 9/11

@Whispitt

Жыл бұрын

*why is before and after in quotes*

@TheGrundigg

Жыл бұрын

@@Whispitt symbolises togetherness.

@Majima_Nowhere

Жыл бұрын

He's kind of right, though. The '90s way of life ended on 9/11.

@steVENOM

Жыл бұрын

@@Majima_Nowhere as did many people's lives!

@IStevenSeagal

Жыл бұрын

Still wrong though. I would say after 2007 everything went to shytter. Music, film, wrestling, comics, animation, videogames....

I dont think I'll be able to emotionally accept this last image at the end, it's just so beautiful yet deadly to my eyes. I feel the font of each letter through my veins, each punctuation, comma, apostrophe, period. So moving. I am in shambles, I am flooding the earth with my tears (which was also the cause for the Great Drowning Of Men in 1219) I feel so much passion from this image. And the piercing "Dawn of 1,2,3 day" sound from Majora's Mask made my heart jump outside my rib cage. It was overall just nothing but an epic and emotional rollercoaster.

@Neio-14

10 күн бұрын

Limited time flavor lays wavy funyuns onion flavored funyuns onion flavored rings

its actually so nice hearing someone talk about things theyre interested in, i could watch this forever

“I hope that sound confused you. Fuck you, that’s why” is now my favourite line of subtitles ever.

@Theartistadele

Жыл бұрын

Time? :0 sounds hilarious

@Nothing-yq2gz

Жыл бұрын

@@Theartistadele 7:58 - 8:00

@Tom_HopeCore

Жыл бұрын

it confused me

@Fartacus44

Жыл бұрын

Bruh I backed up the video too to see if it was the video

@Ari08

Жыл бұрын

Discord

7:58 I almost checked my Discord, and then I remembered I have it set to Do Not Disturb, so I realized it was the video at the same time your message popped up. lmao

I actually personally like the Firefox logo, specifically the second to last one, which is still used as the logo on the mobile app. There's something about it that's just aesthetically easing to me

@willow-wingsalt9442

10 ай бұрын

I like the colors, sure, and i’d be fine if they just did a redesign of the color palette and slightly stylizing the fox more. But. How can they actually get rid of the FOX? The swirl is awful.

@Ghostly-dr4ny

4 ай бұрын

@@willow-wingsalt9442the last logo isn't the actual logo, it's the logo for the Mozilla foundation.

@Dendumi

21 күн бұрын

@@willow-wingsalt9442 They never got rid of the fox, the swirl is for the overarching company and the fox is still for the browser.

I think I actually lost braincells while watching them un-staple the staple in staples.

@blackmesaresearchcorporati6764

Жыл бұрын

Hey guys check it out! We un-stapled the staple! On a completely unrelated note check out all these papers! *Drops all of them cuz the staple wasn't FUCKING STAPLED*

@larareid2276

Жыл бұрын

​@@blackmesaresearchcorporati6764 Literally 💀💀

@Coristic121

Жыл бұрын

i started seeing red

@dabestgrimmreaper4

11 ай бұрын

i can't unsee the old staples logo; no matter how hard they try to unstaple it; it's permenantly there for as long as i read the word...

@TheKingOfCrocs

10 ай бұрын

Too many staples

As a graphic designer, I am so glad Schmitt talked about the horror of Alegra corporate minimalism

@THESLlCK

Жыл бұрын

as a verified witht he emoji thing in my title, blah blah blah my opinion is important blah blah

@colstonish2168

Жыл бұрын

@@THESLlCK what 💀💀

@parselucas

Жыл бұрын

@@THESLlCK yeah what do you mean

@felxpog7750

Жыл бұрын

@@THESLlCK weirdo

@midlemannn3095

Жыл бұрын

@@THESLlCK Elon Stan????/??/?

The "firefox" logo thing is a complete misinterpretation of what it is but ofc it doesn't take away from the point the "removal of the fox" never actually happened, and that swoopy line design is just the logo for the firefox _suite,_ not the browser itself. Mozilla still uses the :// logo they've always used, and firefox still has the fox. Just the package of everything from firefox relay to the browser itself is housed under that swoopy design

the end really inspired me, the way he said and i quote "limited time flavor lays wavy funyuns onion flavored funyuns onion flavored rings". just brings a tear to my eye

I love how Schlatt said one thing he liked and instantly went back to hating

@drowsy_hk

Жыл бұрын

@beyond your imagination i’m gonna finally release inside you if you don’t stfu

Every corporate graphic designer watched the American psycho business card scene and took it completely seriously

@cartercravillion

Жыл бұрын

Including the “watermark” that isn’t even there

@stephen42007

Жыл бұрын

This is the scene my mind immediately jumped to

@cord2706

Жыл бұрын

@im sacred to make the joke funnier get rid of the explanation, trust me on this

@austinkentner1771

Жыл бұрын

@@cord2706 the guy made over 100 comments pretty sure he is a bot as well

@iamacatperson7226

Жыл бұрын

@@cord2706 it's a bot

15:57 absolutely life changing. It makes a grown man cry how they wanted us to actually take this seriously and care this much about a STORE mind you.

you know i loved this video so much that I had to scroll back down just to make sure I liked it schlett always brightens my day with his rants, soothin voice, and damn good chops

This has to be the only time Schlatt has ever been a normal person

@spacemonkey-qy9rs

Жыл бұрын

@The Owl nice pfp

@SemiHypercube

Жыл бұрын

Oh hey it's you from PointCrow Clips

@amogus2734

Жыл бұрын

Hi

@spazemfathemcazemmeleggymi272

Жыл бұрын

There was one other time back in 1999 when he was normal but everyone complains about that

@Dalynx09

Жыл бұрын

@@SemiHypercube oh hey it's you from SmallAnt Clips

We should also change the way the year “1999” was designed in the calendar so we could make people stop questioning the atrocious crimes that were committed in that year !

@akemi6730

Жыл бұрын

Hehe true

@Icyy4406

Жыл бұрын

Bro your videos are the best :D

@SunIsLost

Жыл бұрын

Yea

@connermclovin4127

Жыл бұрын

Hey man I know you already said this in your IG story, and you get this question a lot but When is your new video dropping?

@leo_v8214

Жыл бұрын

We need a collab between these two

This makes me feel a bit better about the assignments ive been turning in for my graphics design class

Every now and then I come back to this video and it not only makes me realize all the stupidity happening around me, it also helps me steer clear of it, being a rookie digital marketer. I have no credibility but I am really thankful Schlatt makes videos like this once in a while Please make more of these or a bit more often, Big Guy

As a graphic Designer with 6+ years of graphic design experience all I can say is Schlatt hits it over the head with a nail with this one. The Warner Brothers logo is so versatile with the redesign now unlike the old one. For someone who didn’t take a graphic design classes Schlatt understands a lot of design principles.

@Elephantsaresupreme

Жыл бұрын

I think it aort of shows how shit the logos are that even people who know jack about graphic design can point out flaws with the design

@Oldmangamess

Жыл бұрын

@@Elephantsaresupreme The only misconception is the fire fox one is because the last logo is for their parent company but the logo is still a fox

@forsetha

Жыл бұрын

What confuses me is that they still use the old shield logo for their home video releases.

@dat_fast_boi

Жыл бұрын

@@forsetha iirc, a lot of these modern redesigns are the way they are to make it easier to resize them for websites etc. and have it still be legible, so it kinda makes sense they'd use the more specific logo in movies instead; it doesn't matter if it's legible, it's huge and famously used at the start of their movies, so yeah.

@MuhammadUsman-mi4jk

Жыл бұрын

“Schlatt” brought up a lot of the points around brand recognition and differentiation one of my marketing professors did. He’s got to be a natural marketer

it is actually pretty sad to watch all of these companies just devolve into one huge mess of Arial font text

@TommyTom21

Жыл бұрын

Patch rick

@icebird76

Жыл бұрын

Arial? Do you mean sans-serif or without the tails?

@TommyTom21

Жыл бұрын

@@icebird76 Arial is the specific font, sans serif is basically the category that Arial falls under.

@__lasevix_

Жыл бұрын

@@TommyTom21 Arial isn't quite the font either though.. most of them are just related to Helvetica about the same as Arial is

@cheeseburgermonkey7104

3 ай бұрын

_GIVE ME BACK MY SERIFS GODDAMNIT_

17:25 yeah I agree the new roblox logos suck but from 2017 to 2005, those were the best and the most nostalgic roblox logos imaginable

It's the same way I feel about when the Open Floor Concept became so popular. Like every home was Blue/Grey with a little island and no walls separating the kitchen. I'm tired of modern looking homes, they all look like High End Dentist office waiting areas to me. Where is the warmth, the colors, different styles. When Ikea Floor displays look better than the houses being up for sale. You know its a problem

"alegria" means happiness in portuguese but ngl I kinda die inside every time I see that art style

@Indiekidsophie

Жыл бұрын

It also means joy in spanish but yet again it makes want to punch my chair

@LeMargot

Жыл бұрын

@Tiago Santos igualmente.

@Oreo_Is_a_Hazbin

Жыл бұрын

@@Indiekidsophie And alegria is also cheerfulness in Italian

@Indiekidsophie

Жыл бұрын

@@Oreo_Is_a_Hazbin I think it means something positive in most languages that come from Latin

@dr3ww_

Жыл бұрын

my surname is alegria 💀 i was a little pissed that i share a name with that shitty art style

Seeing the Firefox logo change makes me feel like I'm a schizophrenia patient and seeing things differently with time and it scares me

@shvrkkii

Жыл бұрын

Firefox is actually a good redesign imo, it makes the fox look more like fire, has a nicer color scheme and the newest version is much more readable on smaller screens. i keep seeing this same image blasting the "newest" logo with no fox when that's a separate logo for Firefox the brand not Firefox the browser, literally downloading it shows it's not the case :p

@bluzzard

Жыл бұрын

@@shvrkkii Its for firefoxes suite not firefox browser actually mozilla has a fire logo tho

@shvrkkii

Жыл бұрын

@@bluzzard ah I was mostly right, edited to replace Mozilla branding w Firefox branding

@RGC_animation

Жыл бұрын

For those that don't know, Firefox still has the fox and the blue ball, it's Mozilla, the parent company that turned into an orange circle.

@bluzzard

Жыл бұрын

@@RGC_animation bro just hit this thread with the same comment

these videos are great, keep up the good work!

I hate how the Pringle’s guy lost his hair and that beautiful hopeful sparkle in his eyes

I'm really loving this original never before seen content Jshlussy

@Kanzen1

Жыл бұрын

JSHLUSSY???

@bigmanbeans8513

Жыл бұрын

WHAT

@screenedat0m

Жыл бұрын

On one hand I fucking hate the meme of adding ‘-ussy’ to any and every word, but on the other hand… man is Jshlussy a fucking beautiful word LMAOO

@Maxims1

Жыл бұрын

It's great to see Jshloggy branch out in other forms of content instead of remaining a reaction channel

@Jellyshark39

Жыл бұрын

Jschlussy?? 💀💀💀

Im currently in school studying graphic design and I’ve felt the same way about logos like these for years. Sometimes its better for you to just keep your logo. If your company is a decade old or older, dont change whats already working, you’ve made it this far for a reason. The world is gravitating to more simplistic logos, but dont make it so simple that you remove the uniqueness from it

@marka1784

Жыл бұрын

I am also studying graphic design in school as well and my instructor had brought up very similar points to this video how things are becoming more simple with logos.

@Goofygooberston

Жыл бұрын

Amen. I work a graphic design job & thank god that my supervisor is a good guy and can talk some sense into the small businesses that come to us asking for a complete change in housestyle. Change isn't bad, but it is bad if it completely strips your identity as a business away.

@beastmasterbg

Жыл бұрын

The problem is that companies hire graphic designers. They create a great design in the beginning. Great, now give some bullshit excuse to make the designer to work because ,what are you paying him for? That's the problem doing work where theres no need

@w9eful982

Жыл бұрын

@@beastmasterbg i don't think you have any idea what you're talking about

@Vysair

Жыл бұрын

they removed the soul 🗿

this is my fav schlatt video and always will be

100 MILLION DOLLARS JUST FOR TO TYPE 3 LETTERS AND A SHADED SQUARE WHAT THE HELLLLLLLLL THATS 35 MILLION DOLLAR PER THING WHYYYYYY 10:00

I love that Schlatt is steadily becoming the ultimate business man. It's as hilarious as it is terrifying.

@thegreatestoctopus9739

Жыл бұрын

It's more terrifying than hilarious, have you ever heard of the incident of '99?He has a lot of other "activities" prior to it and he did it without being famous and rich, if he ever becomes a successful bisnessman, than God help us all, he will be unstoppable

@LuckyAngel_girl

Жыл бұрын

i love that tommy literally copied shlatt and everything about him-even advertizing.......even the MUSIC

15:48 had me actually laughing out loud. They were trying to make cinematic trailer levels of hype over an unfolded staple in a logo. Even the audience sounds like they’re only pretending to care, cause they really don’t.

@water7962

Жыл бұрын

@just i c e no

@LilacMonarch

Жыл бұрын

If I were in that audience I would have laughed. I wouldn't care if it got me in trouble, that is one of the stupidest things I've ever seen

@simonghoul3602

Жыл бұрын

I can't believe it's here kzread.info/dash/bejne/q2pllJKKf8_Zlrg.html

@scsc-u9y

Жыл бұрын

The fucking music too 😭😭

@pink_sky_morning4842

Жыл бұрын

It sounds like the Endgame trailer, except I haven’t watched the Endgame trailer.

This video is the most hilarious video i've seen in a long time. You made me laugh, like, A LOT. Thank you!

0:35 kids drawing the logo in *c h o k*

"Deathbed portrait" is such an insanely funny and niche insult, I love it

Schlatt is the only person to make a 20 minute video on company logos and be so relatable

@datboigroovin8200

Жыл бұрын

Bot

@brentonsisemore1122

Жыл бұрын

afdfasda

@IwanJames

Жыл бұрын

twice

@LARAUJO_0

Жыл бұрын

What about JonTron

you really opened my eyes to the fact that everthing is exactly the same. i kinda knew it but this proved it.

I do graphics design as a hobby and yes the trend is bold or tall sans serif font. When I design a logo for a concept website I take the boring sans serif font and put in blender to make a interesting shape to look at. Logo design is an art not a excuse for rotating something 5° degrees.

The people one honestly is horrific. Schlatt just made me realized that every time I see them I actually get annoyed and unreasonably angry but never realized that until now

@bigboodayy1345

Жыл бұрын

no you guys just like to copy other people's opinions

@ToastyEggs

Жыл бұрын

@@bigboodayy1345 pl

Man jschlatt has really improved himself since 1999, hopefully all those families can rest easy and move on from their tragic loss.

@Ghost-wn9gd

Жыл бұрын

@just i c e bro I thought it was gonna be a Rick roll

@jimbodestroyer1324

Жыл бұрын

Loss of virginity

@roger5059

Жыл бұрын

Haven't you read the pinned comment?

schlatt please make more rants in the future

I love the quote, "You dont have to reinvent the wheel, especially when the wheel is rolling"

As a marketing major this was incredibly entertaining, thanks big guy

@kiwiyomi3824

Жыл бұрын

these bot replies are absolute garbage yeah, i'm no marketing major but this was still v entertaining to watch

@artoro8

Жыл бұрын

KZread sucks so f'in bad how can you not get rid of these bots jeezus christ

@illurinatibeans4667

Жыл бұрын

@@artoro8 They've let copyright abuse run rampant for the entirety of their platform's lifespan. What makes you think that they'd bother getting rid of bots in the comments?

As soon as I thought, "Hey, we used to guess brand names based on just the logos without the text, there were apps for that back when I was in high school", Schlatt mentioned it, and I felt a deep connection with this man. Probably because we're the same age.

@DanimationYT

Жыл бұрын

yeah those games were great back then. I used to play some for game logos, and pokemon. good time wasters between classes.

dear lord, i love this video... The ``art`` figures part, just marvelous...

Hey big man how you doing i hope your doing amazing because you deserve the best your always so amazing and a great ytber cause you never let all the hate get to you and i want ro thank you sm for that for allways posting such great content big man have an amazing day. ❤❤❤❤

“you don’t have to reinvent the wheel every single time, especially if the wheel is rolling” is a really good quote.

@dragonusmolamola4140

Жыл бұрын

@Chad 007 did you forget to be a bot for a sec or is that link a rickroll

@Craglicious

Жыл бұрын

@@dragonusmolamola4140 shitty cooking video, these people should try making good content instead of botting all of KZread

Thank you Schlate for the information, I agree and wow your parting words left me in schambles.

the firefox logo was so good before they updated it. it was simple and elegant while still being legible. now its nothing

This just goes to show that Schlatt could never be replaced. If a man is able to make rating boring ass logos genuinely entertaining and in a way unique and relevant, you’ve got yourself something special. Bringing topics people never knew they were thinking and making a point in a way that it is entertaining and engaging can always be a hit or miss. This guy has gotten it right each time. Great video Schlatt and keep up with the great work.

@makicriesalot

Жыл бұрын

congrats on the 69 likes man

@babycumback1829

Жыл бұрын

Its all about his personality for sure. Completely agree

@teedeegremlin

Жыл бұрын

JonTron's done it first but I gotta say, Schlatt is no less entertaining with the same subject.

@datboigroovin8200

Жыл бұрын

Bot

@etherealrblxroblox7229

Жыл бұрын

He’s also rscist

I’m a graphics design major is Phoenix and everything being pushed to students is how to simplify logos. But I’ve noticed the younger aged students in my classes have been putting out colorful fun logos and designs, hopefully we start to see this more in the mainstream.

@skippykishi7851

Жыл бұрын

This just goes to show college is a racket and waste of money.

@noahdrucker3076

Жыл бұрын

@@skippykishi7851 It really depends what you're taking. Whatever this guys doing sounds like a complete waste of time.

@chadwell69

Жыл бұрын

@@noahdrucker3076 ong. Shit like engineering and computer science can be really helpful. Medicine and law is basically mandatory. But if you're studying a gender studies or liberal arts degree you need to be conscripted into the military.

18:18 so I dont drink sprite often but I swear the amount of times ive thought "oh actually I could go for some sprite today" and when looking for it I skip over the spite because the bottle is clear, and I think that means its the diet version, is at least more than once and it should not be. Maybe im stupid but I really did not understand they made the bottles clear until like at least the second time.

"You don't have to reinvent the wheel especially if the wheel is already rolling" is a hard line

Jschlatt is so original and wise. He’s like the old wizard you would meet in a fantasy game that would give you the best life advice ever.

@xplitegaming8295

Жыл бұрын

@im sacred the irony.

@xplitegaming8295

Жыл бұрын

@im sacred you have become the very thing you swore to destroy.

@naurrii

Жыл бұрын

and then steal your kidney and stab you in the chest leaving a coupon for gamersups in your organ's place

@hendrix232

Жыл бұрын

Schlatt: here take this adventurer Everyone: what is this cum? Schlatt: NO ITS FUCKING TIDDY MILK. DRINK MY TIDDY MILK

@hendrix232

Жыл бұрын

@МеаtСаnуоn 🅥 also why are you pretending to be meat canon?

16:50 as a graphic designer, I love this and this is what I wish my clients wanted more, these vibes instead of corporate shit

@MrGamelover23

6 ай бұрын

The new logo looks nice, but didn't they just make the surrounding container look more boring by being dull? Isn't that exactly what people were complaining about? I mean, I agree. It totally looks more earth-friendly. Somehow it makes it look like it's made of biodegradable stuff instead of the obvious plastic. But it also looks much more boring as a result. Definitely think the actual logo itself looks much better though. When he showed the before and after, it looked like it was reversed.

@Frixworks

3 ай бұрын

​​@@MrGamelover23No, it feels more earthy, with the toned-down, matte colours. It's more relaxed, "natural". Not everything has to be exciting, it's yogurt, not racecars.

The day home depot changes their logo is the day the world ends it is a sign of armageddon.

Would like to add that when the USAF got guns on their Phantom, TOPGUN was started as well. Where pilots learned to position themselves on dissimilar aircraft, for a better probability of kill with gun and/or missiles

Fun fact: Pringles doesn't sell potato chips. Because their snack isn't actually deep fried slices of potato, they are required to label their product as "potato crisps" instead.

@h0shi_

Жыл бұрын

WHAT😧

@mr.nerd3.142

Жыл бұрын

Pringles are the plywood of potato chips. Taking the off cuts and scraps and pressing them all together to make new boards, or in their case chips.

@anchovyacquirer

Жыл бұрын

​@@mr.nerd3.142i was thinking particle board more tbh

@ThatDigitalDemon

11 ай бұрын

welp, as I live in the UK, every american "chip" is a "crisp".

@Username-2

10 ай бұрын

@@ThatDigitalDemonYeah you guys call chips crisps over there which tbh does make sense, because they are crisp. But then you call fries… chips? Wtf is up with that.

As someone who’s really invested in logo design and typography I loved this from you schlatt, I can tell how passionate you are about the topic

18:12 yup and now they are dead

I'm getting a big tub for a very late birthday present because of the delivery time, I can't wait, I already had the packet sampler with the RussianBadger free packet stuff, and I loved it

If I had a nickel for every time schlatt released a video complaining about company logos I'd have two nickels which isn't a lot but it's weird that it happened twice

@Bruhley

Жыл бұрын

I was looking for this comment because I thought I was going crazy thinking he had already made one of these videos and I couldn’t find it

@saikinist

Жыл бұрын

firefox still haunts me

@HattedTim

Жыл бұрын

I'm pretty sure this is a reference and to that I say "CURSE YOUUUUUUU"

@lo66ie60

Жыл бұрын

Underrated comment

@freeeeplay

Жыл бұрын

@@saikinist The browser itself still has the fox. The circle logo I guess is for its whole "brand" ? Something I don't really get but, Firefox browser itself still has foxxo

Hey schlatt, I’m a graphics designer myself and have been in graphic uni for years. The reason why design choices have all these “complex” reasons is because we were taught to give them those. U could literally not get away with saying u did something because u just wanted to. U HAD to have some kind of fake “deep” meaning behind every pixel u moved

@harryreynolds3057

Жыл бұрын

thats just art in general as well. your work has to have a deeper meaning other than, it was interesting to make and looks good.

@ThunderTheBlackShadowKitty

Жыл бұрын

They're teaching graphic design wrong then. You shouldn't have to have a """deep""" reason for making a logo look objectively better by giving it details. More often than not it simply isn't that deep and it's just for aesthetic pleasure. A good graphic designer goes based off of what looks aesthetically pleasing. They do not concern themselves with deeper meanings. That is intended for philosophers.

@thedoggo6618

Жыл бұрын

@@harryreynolds3057 bro my highschool art teacher actually said "if you don't put deep meaning into your work then it's meaningless" Art schools drill this shit as far down the chain as they can

@nanamoke1357

Жыл бұрын

@@ThunderTheBlackShadowKitty You missed the point of the comment. It's not about what the designer was actually thinking when creating the graphic, it's for PR, making the reasoning behind the design change sound more sophisticated so they aren't slammed for just saying "It looked good, so I changed it".

@ThunderTheBlackShadowKitty

Жыл бұрын

@@nanamoke1357 I didn't miss that, and it flat out doesn't make sense either. In that scenario, the ideal choice is for the graphic designer to threaten their teacher/boss and insist the design they made is good and that it doesn't require a specific reason to exist nor be used. The graphic designer should force their design to be accepted if it means having an objectively better design that is more aesthetically pleasing. Reasoning be damned.

bro my older cousin was obsessed with the OG tom and jerry and when i was born i watched those same recording on CN it was sooo old it still had the dam bugs bunny characters and Scooby do running through that little ninja warrior course

Shlatt, your voice and choice of music for this video had me nodding off to sleep way too much.

I'm studying to be a graphic designer and this video kinda encapsulates EXACTLY whats wrong with the industry at the moment, I just hope that once I'm in the industry and my generation starts to make an impact, we add alot more character into our logos. We need it.

@novacaino

10 ай бұрын

It's the apple effect. Clients actively ask to copy apple's branding. It drives me insane.

@Hutch2Much

9 ай бұрын

@@novacainoand they do it worse. i actually kinda like apple’s branding, its sleek and actually has thought put into it. everybody else? just makes it flat with rounded corners and assumes that all there is to it

@MrGamelover23

6 ай бұрын

​@@novacainoDo you actually have proof or are you just speculating?

@MrGamelover23

6 ай бұрын

Not a graphic designer, but I took a class on graphic design and read some articles from a professional called Logos by Nick. The fact that the logos need to work in black and white as well as in color means that certain character elements like gradients just straight up wouldn't work. This means that ultimately the shape is the most important part. And so the people in charge probably place way more emphasis on recognizability than character because ultimately it doesn't matter if the logo lacks character, it still does its job. Even if you think it looks more bland, you still recognize it. If anything, videos like this are just free advertising for logos and companies that you were never going to think about beforehand. No such thing as bad publicity as long as it doesn't make them lose money. Making your logo black and white is the logo design equivalent of flipping the canvas for artists. Those logos he showed at the end that he actually likes, like the In-N-Out in Home Depot logos, are all pretty flat and minimalistic, but they're also recognizable into eye-catching, even a black and white (you can actually test this by switching your phone to monochromatic mode.)

I loved this schlockumentary

' ' Limited Time Flavor Lays Wavy Funyuns Onion Flavored Funyuns Onion Flavored Rings. ' ' - Schaltt

Fun fact, firefox does not use the last logo, the fox is still visible, the orange circle is just the logo of the parent company, Mozzila.

@merlinstarhugs

Жыл бұрын

@ReduxFlakes I literally use Firefox as my main browser, when people say Firefox they are 99% of the time referring to the actual browser. Also the new logo is based

@leandru7

Жыл бұрын

Not exactly. Mozilla uses a different logo, but you are right that the browser still uses the fox logo. The simplified one is for the overall Firefox brand, which includes more than just the browser. The simplified logo actually makes sense for representing the whole brand, because the other Firefox services use logos that are symbols using the orange and purple colors, so the simplified logo unifies them in a way that makes sense. But the browser *still uses the fox logo.*

@merlinstarhugs

Жыл бұрын

@@leandru7 that's exactly what I said

@crushbeast29

Жыл бұрын

Still crap compared to what it used to be.

@TommyAgramonSeth

Жыл бұрын

@@merlinstarhugs no it's not, Mozilla Foundation uses the "moz://a" logo, the logo for Firefox as a brand applies to Browser and Monitor (and formerly Send and Lockwise)

I swear Schlatt's made this video like 3 times already, and I'm absolutely happy to watch it again

@Memu_

Жыл бұрын

Aztro also made basically the same video already too just a while ago

Also the “Internet Explorer” was turned into “Microsoft Edge”

12:37-12:42 HAD ME ROLLING 🤣🤣🤣 Schlatts just too damn funny lmao

I’m honestly pretty amazed by the effort he did for this video to show us this

@ascode2films691

Жыл бұрын

@im sacred fckn bot

the 11:08 rant is so true. I could go on for a whole day about why those boring mutated same thing very disproportionate characters are bad. one brand could have them but all the brands? kill me

@pyryhartikainen608

Жыл бұрын

I work in tech. I have to see those every single day, because every half-baked startup knows they can snare investors with it.

The one logo that I think has always been top tier is the LEGO logo. The red square, yellow bordering, and iconic text have always been recognizable. It’s also great since they follow “if it ain’t broke don’t fix it” as the logo hasn’t been updated since 1998.

I remember going to a Petco, think it was for bugs for my bearded dragon idk, and seeing the red and blue logo go to pure blue killed me inside

I love how the passion really gets to him and sometimes you can see him really getting into it that you start seeing a bit of his sanity disappear.

@tastytizzler1383

Жыл бұрын

all of his sanity disappeared during the 99' incident

@Tenebricklol

Жыл бұрын

what sanity?

@thegreatestoctopus9739

Жыл бұрын

Bro his sanity has been gone since 1976

Actual best "schlatt" video all year. Interesting, educational, and funny, and he really seemed like he cares about the subject

@noahdrucker3076

Жыл бұрын

Honestly though I get why he cares so much. Whether we like it or not, we live in materialistic money driven world. We live our lives constantly interacting with logos and the products they create. If I'm going to be bombarded with logos all day long I at least want those logos to be good.

@elizabethsimon9000

Жыл бұрын

Sounds like a teacher's comment on an essay 😂

14:59 The second one was the best

Dont we all want to go on a 19 minute and 36 second rant about how companies changed they're font

wow what an original video I definitely haven't seen something similar like this before. good work schlatt :)

@nothinkin69

Жыл бұрын

So many bots in the replies

@Blastrodon

Жыл бұрын

@@nothinkin69 it's like there's more and more of em by the day

@nothinkin69

Жыл бұрын

@@Blastrodon multiplying every second

@Memu_

Жыл бұрын

This is definitely way higher in quality though

@yowtfputthemaskbackon9202

Жыл бұрын

this is just plainly amazing the bots are getting so out of hand

Thank you for pointing out the atrocity that is Alegria. Every time I have ever seen Alegria art, it makes me feel dead inside.

@philswift-apexenjoyer

11 ай бұрын

@V1Enjoyer lol it would make sense

@1cool

4 ай бұрын

Algeria...

Dude, I was at a youth group two weeks ago, and they showed us a video...THEY TURNED JESUS INTO ALEGRIA!!!

@joeypaulzine3769

Ай бұрын

JESUS WHAT HAVE THEY DONE TO YOU

I totally understand Schlatt's thing about Allegria. I work at a public library and adult novel book covers are going through a similarly infuriating art trend of flat, boring, simplified characters that all look the FUCKING SAME.

The Google rant was by far the most relatable thing lol

@BalderDye

Жыл бұрын

Bro you didn't even have time to watch more than the google rant at the time you commented.

@Watburnt

Жыл бұрын

@@BalderDye it wa in The first minute of the video

@BalderDye

Жыл бұрын

@@Watburnt Astute observation comrade

@jacksoncarter2917

Жыл бұрын

"here is the clip..." 🤓

It sucks that people watch Schlatt’s TikTok reaction videos way more than the videos he actually cares about making

@enzoarweq4525

Жыл бұрын

hey idk if u saw his reddit reply but he mentioned that he loved making all of his content, yes even the reaction ones

@stupidlix

Жыл бұрын

i dont like the tiktok reaction videos at all lol, i guess its because thats not why i really started watching his vids

Why is every video a masterpiece?